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HO CHI MINH CITY OPEN UNIVERSITY UNIVERSITÉ LIBRE DE BRUXELLES SOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENT MBQPM4 TRINH VAN THUY BUILDUPABALANCESCORECARDFORANNUALPLANNINGINTHETRAININGCENTEROFVIETCAPITALBANKTOACHIEVETHEBANKOBJECTIVESFORNEXTYEARS MASTER FINAL PROJECT MASTER IN BUSINESS QUALITY AND PERFORMANCE MANAGEMENT Ho Chi Minh City (2014) Statement of authentication This is my own research Data and results ofthe paper are faithful and have not been published in any other research Author Trinh Van Thuy Acknowledgement I would like to thank members of hochiminh city Open University and Solvay brussels school of economics & management for all the supporting during the courses I would like to thank especially Professor Jacques Martin for his enthusiasm in sharing experience and knowledge during the course in Vietnam as well as for this thesis I also would like to thank thetrainingcenterofVietCapitalbank and VietCapitalbankforthe supporting and sharing data and information about thebank Thanks very much indeed Author Trinh Van Thuy Table of Contents Statement of authentication .1 Acknowledgement .2 List of Symbols and Abbreviations List of Figures List of Table INTRODUCTION 1.1 Subject studied 1.2 Scope and Delimitation 1.3 Research Methodology 1.4 Research Method 1.5 Thesis structure PART I: BALANCED SCORECARD OVERVIEW 1.1 1.2 1.3 1.4 The concept of balanced scorecard Cause and effect inbalancescorecard 11 Strategy map 12 Tool use and satisfaction 13 PART II: ANALYSIS TRAININGCENTEROFVIETCAPITALBANK 15 2.1 2.2 2.3 2.4 Bank profile 15 Structure ofTrainingcenterofinVietCapitalbank 15 Operation ofTrainingcenterinVietCapitalBank 17 Investigation of problem inannualplanningfor VCTC 17 PART III: APPLIED BSC TOBUILDUPABALANCESCORECARDFORANNUALPLANNINGINTRAININGCENTEROFVIETCAPITALBANK 24 3.1 3.2 3.3 Steps to building a balanced scorecard 24 Six steps to develop a balanced scorecardfor VCTC 24 BalancescorecardforannualplanninginTrainingCenterofVietCapitalBank 32 RECOMMENDATIONS 41 CONCLUSIONS .41 References .41 List of Symbols and Abbreviations VCCB : VietCapital Commercial Joint Stock Bank or VietCapitalBank VCTC : TrainingcenterofVietCapitalBank or VietCapitalBankTrainingCenter BSC : Balancescorecard SME : Small and medium enterprises List of Figures Figure 1.1: Four perspectives ofthe BSC model Figure 1.2: Cause and effect inbalancescorecard 11 Figure 1.3: Strategy map 12 Figure 1.4: Management Tools and Trends 13 Figure 2.1: VCCB organization chart 15 Figure 2.2: Structure ofTrainingcenterofinVietCapitalbank 16 Figure 2.3: Main training procedure ofthecenter 17 Figure 2.4: Training processes in VCTC 22 Figure 3.1: Translate strategy into objectivesin VCTC 29 Figure 3.2: Strategy map 30 Figure 3.3: Develop result and process measures 31 Figure 3.4: Balancescorecard logic 32 List of Table Table 2.1: 2013 annualtraining plan of VCTC 21 Table 3.1: BSC for financial perspective in VCTC 34 Table 3.2: BSC for internal business perspective in VCTC 35 Table 3.3: BSC for Learning and growth perspective in VCTC 36 Table 3.4: BSC for Customer perspective in VCTC 37 Table 3.5 : BSC for VCTC 40 INTRODUCTION 1.1 Subject studied Training and development are important for an organization to retain and increase its competitiveness However, many companies struggle to establish well their training function Planning and performance oftraining must follow the organization’s vision, strategy and goals that need to be defined clearly and communicated at all levels ofthe organization Furthermore, all efforts and actions must be focused on achieving the organization’ goals Kaplan & Norton (1992) develops balancescorecard that is ranked six in top ten of most used management tool until now Today, BSC is widely used in various types of enterprises of different industries BSC helps to translate the vision and strategy ofa business unit into objectives and measure its specific targets and initiatives in four perspectives: financial, customer, internal business process and learning – growth It not only record operational results but also explains the cause – effect of operational results, and forecasts possible future General, BSC is developed at high-level corporate and then it forms the basis for subsequent business unit Sometimes a BSC begins ina strategic business unit or support unit, in which case the unit scorecard is built first and becomes the basis for subsequent unit and corporate scorecards VCTC is a sample of building up BSC support unit first then apply throughout thebank following the success of VCTC’s balancescorecard This project is to discuss using Kaplan and Norton’s balance scorecard’s model tobuildupabalancescorecardto make an annual plan intheTrainingcenterofVietCapitalBank showing the main objectives, indicators (measurement system) and actions to implement in order toachievethebankobjectivesfornextyears 1.2 Scope and Delimitation The research covers a journey to make an annualtraining plan for VCTC inVietCapitalbank only The purpose ofthe research is to find answers tothe following two main research questions (1) What steps need to make an annual plan fortheTrainingcenterofVietCapitalbank under BSC insight? (2) What components are needed ina BSC for an annualtraining plan of VCTC? Therefore, environmental factors would be focusing on strategy business of VCTC and VietCapitalBankin Vietnam 1.3 Research Methodology The research uses inductive approach, starting from data analysis and getting understanding ofa phenomenon The research will use the combination of three types of studies following as below: Exploratory - finding what is happening and understanding a problem Descriptive - portray an accurate profile ofa situation Explanatory - establish causal relationships between variables 1.4 Research Method The research collects data from real business curriculum of VCTC and VietCapitalbank based on reports and records as primary source of data The research also uses result of other studies as secondary data source Toachieve research objectives, the author combined two methods: qualitative research and quantitative research for all data collected In addition, Statistical tools would also be used forthe research 1.5 Thesis structure To clarify the situation, this thesis is followed below structure: Introduction Part I: Balancescorecard overview Part II: Analysis oftrainingcenterofVietCapitalbank Part III: Applied BSC tobuildupabalancescorecardforannualplanninginTrainingCenterofVietCapitalBank Recommendations Conclusions PART I: BALANCED SCORECARD OVERVIEW 1.1 The concept of balanced scorecard Historically, performance measurement systems have been financial in nature for most businesses Unfortunately, financial indicators don't tell the entire story about the companies in many business situations Financial indicators are needed, but these only tell us what has happened inthe past, where the operations took place Financial statements not tell us what problems will occur inthe front and what happen tothe business inthe future This shows that we are operating businesses similar driving a cars just by looking at the rear-view mirrors! In addition, comparing two companies with similar financial situations but in completely different market environments could be disastrous For example, a company can reduce the level of customer service to increase current profits, but inthe long term, future profits can be negatively affected due to descending customer satisfaction Realizing the limits of old financial indicator system, Robert S Kaplan and David Norton developed a new performance measure system namely balancescorecardina series of articles forthe Harvard Business Review inthe mid- 1990s In which, not only the financial measures, but also measures of customer, internal processes, training and development are put into consideration Kaplan & Norton (1992) described BSC is a strategic measure system including both non-financial and financial measure to measure the performance ofa business organization BSC adopted quickly by academic scholars and practitioners and is appreciated as one ofthe 75 most effective ideas ofthe twentieth century by the Harvard Business Review BSC helps to translate the vision and strategy ofa business unit into objectives and measure its specific targets and initiatives in four perspectives: financial, customer, internal business process and learning – growth It not only record operational results but also explains the cause – effect of operational results, and forecasts possible future (Figure 1.1: Four perspectives ofthe BSC model) Figure 1.1: Four perspectives ofthe BSC model Source: Kaplan, R.S & Norton, D.P (1992) 29 INTERNAL BUSINESS PERSPECTIVE Objectives Persist in projects schedule and shorten lead time Identify the different in produce and delivery ability its products and service Extent and intensify teamwork inthe VCCB CUSTOMER PERSPECTIVE Objectives FINANCIAL PERSPECTIVE Objectives Match the need ofthe customers Improve customer satisfaction Provide value tothe customer VCCB VISION & STRATEGY Become top ten in localbanks Outstanding service Business creation Source of funds Cost effectiveness LEARNING AND GROWTH PERSPECTIVE Objectives I Extend and intensify co-working in T&D Increase knowledge and learning Figure 3.1: Translate strategy into objectivesin VCTC In Step Four: creating an overall business strategic map ofthe organization Using cause effect linkages (if-then logic connections), the components (objectives) of strategy are connected and placed in appropriate scorecard perspective categories The relationship among strategy components is used to identify the key performance drivers of each strategy that, taken together, chart the path to successful end outcomes as seen through the eyes of customers and business owners The figure 3.2 below, a strategic map fora transactions-based company, shows how an objective (effect) is dependent on another objective (cause), and how, taken together, they form a strategic thread from activities to desired end outcomes 30 Figure 3.2: Strategy map In Step Five: develop indicators to track performance measures for both strategic and operational progress To develop indicators or meaningful performance measures, one has to understand the desired outcomes and the processes that are used to produce outcomes Desired outcomes are measured from the perspective of internal and external customers, and processes are measured from the perspective ofthe process owners and the activities needed to meet customer requirements Relationships among the results we want toachieve and the processes needed to get the results must be fully understood before we can assign meaningful performance measures See performance measure in indicator column of four perspectives for VCTC balancescorecardinthe session 3.3 below We can use the strategic map in Step Four, and specifically the objectives, to develop meaningful performance measures for each objective Thus, we look forthe few measures (key performance drivers) that are critical to overall success The figure 3.3 below shows a continuous learning framework for measuring and managing both strategic and operational performance 31 Are We Doing The Right Things? Are We Doing Things Right? Figure 3.3: Develop result and process measures The question ‘are we doing the right things’ should be asked first then to ask ‘are we doing (the right) things right’, because it’s too late if you realise you’ve been doing the wrong things right! But how to know ‘are we doing the right things’? This means the company has to set the right objectivesfor each perspective For example: theobjectives should correspond to what the company expects for financial perspective (revenues, net profit, …etc.) or to what the 'customers' expect for customer perspective Then we set up measurement ofthe performance to answer the question (‘are we doing the right things’) Session 3.3 will develop deeply objectives and measurement ofthe performance After developing meaningful performance measures (metrics), companies have to set the expected levels of performance (targets) This is a hard work if done correctly, and the development target process is very challenges The problem with this approach is that the value of information generated is limited, and the burden of data collection and reporting can quickly become overwhelming See target column of four perspectives for VCTC balancescorecardinthe session 3.3 Another challenge is a tendency to rush to judgment – not thinking deeply about what measures are important and why This happens because, usually in response to pressure from a supervisor, we get ina hurry to develop a final set of performance measures (“I need some measures – just get me some measures”) In most strategic plans and scorecard systems I have seen and reviewed, the development of performance measures is not taken very seriously, putting into question the value ofthe whole strategic and operational effort Remember, measures are a means to an end, not the end themselves It takes more work to develop a few good measures than it does to develop many poor measures and many of them are unused, just on the paper 32 Step Six: Identified new initiatives that need to be funded and implemented to ensure that our strategies are successful Initiatives developed at the end ofthescorecard building process are more strategic than if they are developed inthe abstract As inthe previous step, be careful to avoid a rush to judgment – initiatives are means, not ends The figure 3.4 below shows the logic ofscorecard development Customer requirements drive the way an organization responds with products and services to market opportunities; vision, mission, and values shape the culture ofthe organization, and lead toa set of strategic goals that outline expected performance; business strategies give us the approach chosen to meet customer needs and attain the desired goals; strategies are made upof building blocks that can be mapped and measured with performance measures; targets give us the expected levels of performance that are desired; and new initiatives provide new information to successfully meet challenges and test strategy assumptions Resource identification and budget setting complete the process of adding the new initiatives tothe current operations to get a total proposed budget forthe reporting period Figure 3.4: Balancescorecard logic Therefore, what does VCTC’s balancescorecard look like after steps? The session 3.3 proposed BSC for VCTC 3.3 BalancescorecardforannualplanninginTrainingCenterofVietCapitalBank Kaplan & Norton (1992) described BSC is a strategic measure system including both nonfinancial and financial measure to measure the performance ofa business organisation as 33 well as minimize the limits of old financial indicator system Kaplan & Norton (2000) also stated the complication of BSC is the linking together of measure of four areas ina causal chain which passes through all four perspectives Likely, any operation in an organisation, training also makes annual plan as well as shorter plans for its operation Theobjectivesoftraining plans must follow the organisation’s vision, strategy and goals that need to be defined clearly and communicated at all levels ofthetrainingcenter Furthermore, all efforts, indicators (performance measure), target (expected levels of performance), initiatives (actions) must be focused on achieving thetraining centers’ objectives as well as organisation’ goals Although main problem is just in customer perspectives (objective tothe customer) and financial perspectives by contributing tothe shareholders (generating profit insight) under BSC insight as mention above inthe part of 3.1 However, this research is aim to applied BSC tothe whole TrainingcenterofVietCapitalbankThe paper applies BSC to translate the vision and strategy ofthebank into objectives, indicators (measures), targets and initiatives of four areas forTraining function by building upabalanceto make an annual plan inthetrainingcenterofVietCapitalBank showing the main objectives, indicators (measurement system) and actions to implement in order toachievethebankobjectivesfornextyears 3.3.1 BSC for financial perspective inTrainingcenterofVietCapitalbank Financial perspective identifies how theTrainingcenter wishes to be viewed by its shareholder and board of management Trainingcenter cannot continue to operate without generating profit and fund fortraining activities Unfortunately, VCTC is not established as a profit center or business unit so that it has more difficult in making income from external customers Therefore, objectivesof VCCB trainingcenter from financial perspective are: a) Business creation: Activities to support business in generating profit manner or create business itself to make funds for its operation This is the main reason for existing oftraining and development function b) Source of funds: making funds fortraining activities Training cannot survive without funds c) Cost effectiveness: maximize the return of investment fortraining expenditure It is the reason thebank should remain and continues investment on training BSC for financial perspective in VCTC is described as a table 3.1 below: Objectives Business creation Indicators - Number of sales campaigns deployed - New customer Targets Initiatives - Develop sales campaigns - Closely followed yearly plan - Generate 15 billion VND in revenues - Develop sales campaigns that make 34 formed by sales campaigns (ten 10 oftraining cost) - training courses for external parties revenues forthebank Ex.: - deposit campaigns, - credit card campaigns, - personal credit campaigns, – export credit, – agriculture credit…etc - Running sales campaign as plan - Marketing fortrainingto external parties for example: other bank, intermediate financial institutes Source of funds - Funds generated from internal resource - 1.5 billion VND of yearly budget approved - Submit and defend yearly budget with board of management - Self – financing oftraining - Not using over budget - Closely monitoring expenditure - Revenue 200 million VDN from trainingfor third parties - Marketing to external parties and open 10 training courses for external parties inthe year - Reduce 7% expense for outsourced courses - Finding and negotiating with suppliers to reduce 7% price - Reduce 5% training operation costs - Control and cut 5% cost of stationary, power, consumption, gifts…ect - Rate of saving cost - Number oftraining courses conducted Cost effectiveness - 70% courses conducted by internal trainers - 30% courses conducted by line manager - Strengthen training courses conducted by line manager ofthebank - Open train the trainer courses to enhance line manager’s training skills Table 3.1: BSC for financial perspective in VCTC 3.3.2 BSC for internal business perspective in VCTC Internal business process perspective describes the business process at which the company has to be particularly adept to satisfy its shareholder and customer (Kaplan & Norton, 35 1992) Therefore, objectivesof VCCB trainingcenter from internal business perspective are: a) Persist in projects schedule and shorten lead-time: this objective proves the necessary oftraining b) Identify the different in produce and delivery ability its products and service: training helps to identify the gaps from produce to consumption and find the way to improve competitiveness ofthebank c) Extent and intensify teamwork inthe VCCB: Teamwork makes higher productivity and reduces waste BSC for internal business perspective in VCTC is described as a table 3.2 below: Objectives Indicators Persist in projects schedule and shorten lead time Identify the different in production and delivery ability its products and service Targets Initiatives - Number of sales campaigns deployed - sales campaigns - Co-ordinating with sales, product development, marketing department in developing sales campaigns Number of customer feedback positive - 90% customer - Survey satisfaction of satisfies the bank’s customers about banks’ products and products and services services - Line managers join field- 95% problems work have been solved - Line manager play secret with good customers to survey satisfactions products and services ofthebank Extent and intensify teamwork inthe VCCB - Enthusiasm of team members (motivation) - Run 10 teambuilding and team-working campaigns - Run teambuilding and team-working campaigns - Closely followed yearly plan approved Table 3.2: BSC for internal business perspective in VCTC 3.3.3 BSC for Learning and growth perspective in VCTC Organisational learning and growth perspective involves changes and improvement, which the company need to realize if it is to make the company’s vision become true (Kaplan & Norton, 2000) Continuous innovation and learning is a key for success oftraining Kraiger (2003) stated that organizations should investing continually inthe development and trainingfor their sustainable development Therefore, objectivesof VCCB trainingcenter from Learning and growth perspective are: 36 a) Improve company’s or product’s or service’s competitiveness: the objective is to return on investment of training, ensure thebank sustainable development b) Extend and intensify co-working in training: Teamwork makes higher productivity, reduce waste and reduce cost oftraining c) Increase knowledge and learning: The objective help to retain employees and remain high competitiveness against competitors BSC for learning and growth perspective in VCTC is described as a table 3.3 below: Objectives Improve company’s or product’ s or service’s competitiveness Indicators Targets - Number of - 90% customer customer/ satisfies the bank’s employees products and feedback services positive - 90% banks’ employees satisfy thetraining courses participated Initiatives - Open skills courses to train all front-line staffs customer service - Train all front-line staffs the banks’ products - Satisfaction score higher than 3.75/5 for each course - Progress in Works flow Extend and intensify coworking intraining - 30% courses conducted by line manager - Run 10 teambuilding and team-working campaigns - Strengthen to invite line manager conducted courses in fields they are in charged - Run teambuilding and team-working campaigns - Closely followed yearly plan approved Increase knowledge and learning - Number oftraining courses conducted Open 80 courses a year include: skills, products, legal, risk management, management skills…etc Run e.learning software - Closely followed yearly plan approved - Urge and co-operation with IT department for going live e.learning software meets deadline (December 2013) Table 3.3: BSC for Learning and growth perspective in VCTC 37 3.3.4 BSC for Customer perspective in VCTC Generally, output oftraining is inthe form of new knowledge, product, process or solution fora problem Output of VCCB training activities have either internal or external customer or both Nevertheless, no depending types of customers, training performance must be measured from customer’s perspectives Objectivesoftraining performance are: a) Match the need ofthe customers: Improve cost effectiveness and return investment for customers b) Improve customer satisfaction: This is a vital forthe VCCB training function c) Provide value tothe customer: Help to heighten VCCB training function and create new business inthe future BSC for Customer perspective in VCTC is described as a table 3.4 below: Objectives Match the need ofthe customers Improve customer satisfaction Provide value tothe customer Indicators Targets Initiatives - Matching the technology, product, process or service tothe demands - 70% employees change behaviours after months - Take survey after each class - Number of customer feedback positive - 90% banks’ employees satisfy the courses participated - Enhance realities ofthetraining materials - 60% knowledge or skills delivery are applied by trainees - Number of solution provided - 90% problem is settled - 60% trainees applied lesson for working - Meeting with line manager to get their need intraining - Enhance role-play, practices inthe class - Making more activities (exercise, discuss…) inthe class, - Increase 5% - Enhance realities ofthe enrolment each year training materials (for period of years) - Enhance role-play, - Offer solution after practices inthe class training Table 3.4: BSC for Customer perspective in VCTC 38 Inthe brief, this is a summary of objectives, indicators, targets and initiatives of four perspectives in one BSC forthe VCTC (Table 3.5): Perspective Objectives Indicators - Number of sales campaigns deployed - New customer formed Business creation Targets Initiatives - Develop sales campaigns - Closely followed yearly plan - Generate 15 billion VND in revenues by sales campaigns (ten 10 oftraining cost) - Develop sales campaigns that make revenues forthebank Ex.: - deposit campaigns, - credit card campaigns, personal credit campaigns, – export credit, – agriculture credit…etc - training courses for external parties Financial - Running sales campaign as plan - Marketing fortrainingto external parties for example: other bank, intermediate financial institutes - Funds generated from internal resource Source of funds - Self – financing oftraining - Rate of saving cost Cost effectiveness - Number oftraining courses conducted - 1.5 billion VND of yearly budget approved - Submit and defend yearly budget with board of management - Not using over budget - Closely monitoring expenditure - Revenue 200 million VDN from trainingfor third parties - Marketing to external parties and open 10 training courses for external parties inthe year - Reduce 7% expense for outsourced courses - Finding and negotiating with suppliers to reduce 7% price - Reduce 5% training operation costs - Control and cut 5% cost of stationary, power, consumption, gifts…ect - 70% courses conducted by - Strengthen training courses conducted by 39 Learning and Internal business processes growth internal trainers line manager ofthebank - 30% courses conducted by line manager - Open train the trainer courses to enhance line manager’s training skills Persist in projects - Number of sales schedule and campaigns deployed shorten lead time - sales campaigns - Co-ordinating with sales, product development, marketing department in developing sales campaigns Identify the Number of customer different in feedback positive production and delivery ability its products and service - 90% customer satisfies the bank’s products and services - Survey satisfaction of customers about banks’ products and services - 95% problems have been solved with good satisfactions - Line managers join field-work Extent and intensify teamwork inthe VCCB Improve company’s or product’ s or service’s competitiveness - Enthusiasm of team - Run 10 teambuilding and members (motivation) team-working campaigns - Line manager play secret customers to survey products and services ofthebank - Run teambuilding and team-working campaigns - Closely followed yearly plan approved - Number of customer/ employees feedback positive - 90% customer satisfies the bank’s products and services - Open skills courses to train all front-line staffs customer service - 90% banks’ employees satisfy thetraining courses participated - Train all front-line staffs the banks’ products - Satisfaction score higher than 3.75/5 for each course 40 Extend and intensify coworking intraining - Progress in Works flow - 30% courses conducted by line manager - Strengthen to invite line manager conducted courses in fields they are in charged - Run 10 teambuilding and team-working campaigns - Run teambuilding and team-working campaigns - Closely followed yearly plan approved Increase knowledge and learning - Number oftraining courses conducted - Open 80 courses a year include: skills, products, legal, risk management, management skills…etc - Closely followed yearly plan approved - Urge and co-operation with IT department for going live e.learning software meets deadline (December 2013) Customer - Run e.learning software Match the need of - Matching the technology, product, the customers process or service tothe demands - 70% employees change behaviors after months - Take survey after each class - Number of customer Improve customer feedback positive satisfaction - 60% knowledge or skills delivery are applied by trainees - 90% banks’ employees satisfy the courses participated - Enhance realities ofthetraining materials - 90% problem is settled - Making more activities (exercise, discuss…) inthe class, Provide value tothe customer - Increase 5% enrolment each year (for period of years) - Number of solution provided - 60% trainees applied lesson for working - Offer solution after training Table 3.5 : BSC for VCTC - Meeting with line manager to get their need intraining - Enhance role-play, practices inthe class - Enhance realities ofthetraining materials - Enhance role-play, practices inthe class 41 RECOMMENDATIONS There are many factors that impact on success of BSC inannualplanningfor example: involvement of top management, centralization, power of finance department, formalization, interdepartmental communications, products - market dynamics and many Therefore, there are recommendations for managers to get success when apply BSC inannualplanning as well as implement: Need to consider and evaluate influencing factors before deciding to apply BSC model Focus on improving influencing factors tothe successful application of BSC model Suitable sizes and scopes of business for BSC implementation Senior leaders inthe company play a very important role in promoting the innovation process in general and BSC adoption in particular Thebalanceofthe centralization and formalization inthe company creates motivation to BSC adoption process in particular and innovation in general Interdepartmental communication and the influence ofthe finance department to accelerate the process of innovation, adopt new management models as BSC The ability to respond tothe rapid changes ofthe market will promote BSC adoption level as well as innovation in general CONCLUSIONS After more than three decades, BSC has been researched by Kaplan and David Norton as well as several other scholars around the world forthe purpose of making it more versatile, easier to implement, adapt to environmental changes and under different conditions By combining the quantitative and qualitative research methods, on the basis ofa business circumstantial intheTrainingcenterofVietCapital bank, theVietCapitalbank and Vietnamese business environment, the paper draws a journey to make an annualtraining plan for VCTC inVietCapitalbankThe research also buildupabalancescorecard and component needed forannualtraining plan ofVietCapitalbank showing the main objectives, indicators (measurement system) and actions to implement toin order toachievethe VCTC objectives as well as thebankobjectives and strategy fornextyears - 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Capital Bank 17 Investigation of problem in annual planning for VCTC 17 PART III: APPLIED BSC TO BUILD UP A BALANCE SCORECARD FOR ANNUAL PLANNING IN TRAINING CENTER OF VIET CAPITAL. .. contributing to the shareholders in the generating profit insight 24 PART III: APPLIED BSC TO BUILD UP A BALANCE SCORECARD FOR ANNUAL PLANNING IN TRAINING CENTER OF VIET CAPITAL BANK 3.1 Steps to building... Capital bank Part III: Applied BSC to build up a balance scorecard for annual planning in Training Center of Viet Capital Bank Recommendations Conclusions PART I: BALANCED SCORECARD OVERVIEW 1.1 The