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TABLE OF CONTENT LIST OF STUDENT 15 A INTRODUCTION Hello everybody ! Let me introduce about me group We are Group number Today we are talking about “ Product “ Have you ever try to eat KFC ? I guess yes Have you known anything about KFC ? So we choose commercial products of KFC as presentation topics My presentation is in four parts To start with something about KFC and aspects of the development of KFC Then main product: Kentucky Fried Chicken Next controversy and impact on human health of KFC Finally KFC’s responsibility We plan to keep sometime for question after the presentation I represent their group presentations about the products of KFC Surely someone probably had once tried KFC's fried chicken , then is not it ?? Because of this, his team decided to choose the topic of commercial products of KFC as presentation topics B BODY Introduce something about KFC and Aspects of the development of KFC 1.1 History of KFC KFC (Kentucky Fried Chicken stands, Vietnamese: KFC) is a chain of fast food restaurants specializing in fried chicken KFC was founded by Harland Sanders, a businessman who sells fried chicken in Corbin, Kentucky, during the Great Depression KFC is headquartered in Louisville, Kentucky, United States This is the 2nd largest restaurant chain in the world (estimated based on sales) after McDonald's, with 18,875 outlets in 118 countries and territories, as of December 2013 It is one of the brands belonging to Group Yum! Brands, next to Pizza Hut and Taco Bell KFC is one of the fast food chain's first international expansion of market share, with many stores in Canada, the UK, Mexico and Jamaica in the mid 60s During the 70s and 80s, KFC to undergo many changes in ownership of the company owner or difficulties in the restaurant business In the early 70s, KFC sold to Heublein, before transferring back to PepsiCo In 1987, KFC became Western restaurant chain first opened in China, and immediately expand market share here 1.2 Aspects of the development of KFC 1.2.1 Development of KFC As of year end 2014, there are 18,875 KFC outlets in 118 countries and territories located across the world The first KFC franchise opened in the United States in 1952, and in Canada a year later The first overseas franchise was established in the United Kingdom in 1964 A large number of Caribbean and developed Western markets had been entered by the early 1970s This was followed by expansion throughout the Middle East and developed Asian markets from the mid-1970s and into the 1980s China was entered in 1987 Expansions were made into most of Europe countries and South America in the early 1990s The most recent area of expansion is Africa, where the company is targeting that continent's growing middle class The major markets for KFC include China (4,563 units), the United States (4,491 units), Japan (1,181 units), the United Kingdom (784 units), South Africa (736 units), Canada (663 units), Australia (618 units), Malaysia (579 units), Thailand (531 units), Indonesia (465 units) The global operations are overseen by Yum! International, which is headquartered in Louisville, Kentucky Yum! typically grant a master franchise to a local operator, or take a stake in a joint venture between such a company and itself In 11 locations, Yum! International manages KFC directly, including China, Russia and India Worldwide, major franchise holders range from large localconglomerates such as Jardine Matheson and Doosan Group, to companies specifically established to run restaurants franchises, such as AmRest In Japan, Malaysia and Indonesia, the major franchise holders are publicly listed companies On the other hand, in smaller markets such as some Caribbean islands, the franchises may be operated by a single individual Most restaurants are furnished with images of the company founder, Colonel Harland Sanders As well as dine-in and take-out, many stand-alone KFC outlets offer a drive-through option KFC offers a limited delivery service in a small number of markets Units include express concessions and kiosks which feature a limited menu and operated in non-traditional locations such as filling stations, convenience stores, stadia,theme parks and colleges, where a full scale outlet would not be practical Average annual sales per unit was $1.2 million in 2013 Worldwide, the daily average number of food orders at an outlet is 250, with most occurring within a two-hour peak-period 1.2.2 KFC in VietNam’s Market KFC stores appeared first in last out Vietnam in 1997,at the Saigon Trade Center Super Bowl Although facing many difficulties when the concept of " fast food " is still totally alien here , and constantly suffered losses during the first years of business ( 17 stores in years ), but with reasonable access strategy , the KFC restaurant chain Vietnam so far has grown to more than 140 restaurants , available in more than 19 provinces / cities across the country KFC annually attracts about 20 million visitors in the country , accounting for about 60% of the fast food market in Vietnam and employs over 3,000 workers Under pressure from increasingly aware business conglomerates in particular fried chicken and fast food in general similar to Vietnam, such as McDonald's , Lotteria , Burger King , Jolibee besides the traditional food systems such as omelets and hamburgers , to the Vietnam market , KFC has added some food processing to serve the food as the Vietnamese palate : Roasted chicken with foil , crispy chicken No bones , crispy Basil chicken , chicken rice , fish bar some new items have been developed and introduced in the market of Vietnam , contributing to increase the diversity of the menu categories , including mixed cabbage , mashed potatoes , Tartalettes , cake baked eggs and many specific meals groups 1.2.3 Development potential During the current market economy , life happened so fast that people not have time to prepare home-cooked meals at home So fast-food industry with the convenience , quick , tasty , beautiful space has led many people choose to eat these foods So consumer demand is increasing and this is the first chance for KFC to increase sales , brand development KFC often build and develop the business establishments in major cities , economic centers , where consumers have higher incomes In particular, the per capita income in these places is strong , with high life , consumer demand increases So increasing people's income would be chance for KFC to attract customers to develop products and improve sales - Customer service : a variety of attractive promotions , facilities and equipment in the shop is always clean , the staff attentive , polite and attentive and specifications currently university system to make up one class services Because of this that consumers feel comfortable and secure when to KFC stores - Financial resources : The entire KFC is owned by Yum active group with more than 33,000 restaurants in over 100 countries around the world Four companies KFC , Pizza Hut , Taco Bell and Long John Siver is the flagship brand of the group Yum ! in the world With strong financial resources , can deploy business large -scale financing , as well as easily compete with other rivals This is a strong point of KFC Vietnam with the backing of Yum Product : Kentucky Fried Chicken 2.1 Main product: Chicken of KFC KFC Original Recipe Their famous Original Recipe is the big hit The great taste of their Original Recipe is made from fresh chicken and seasoned with the original 11 herbs and spices They hand breaded it throughout the day They serve this menu with perfection to their customers KFC Extra Crispy Another great fried chicken is the Extra Crispy This menu is made up of fresh chicken coated in KFC’s signature breading mix and sifted times (and doing it all over again) Every bite has a amazing feeling KFC Kentucky Grilled Chicken KFC Kentucky Grilled Chicken is marinated, seasoned and slow grilled to juicy perfection for a taste so good It’s a perfect meal all year round KFC Popcorn Nuggets KFC Popcorn Nuggets are 100% white meat, extra crispy and made from the world's best chicken: the way chicken nuggets should be.All white meat, like every nugget should be KFC Go Cup KFC understands the difficulties of balancing an on-the-go lifestyle with eating fried chicken, so the company has released "Go Cups" which fit into car holders With KFC Go Cups there are five different ways you can enjoy the great taste of KFC on the go Fill your Go Cup with Chicken Littles, Original Recipe Bites, Hot Wings, Original Recipe Boneless or Extra Crispy Tenders KFC Extra Crispy Tender KFC Extra Crispy Tenders are marinated strips of all breast meat, hand breaded twice with the Colonel's unique blend of seasoning for an extra crispy outside and an extra juicy inside 2.2 Other products of KFC Sandwich Doublicious Chicken Littles Bucket meals Big box meals Combos Kids meal Green beans Mashed Potatoes & Gravy Cole Slaw Seasonal Potato Wedget Mac and cheese Biscuits Meals Sides Whole kerner corn Classics KFC Famous Bowl Pot pie Cake Cookies Desserts Drinks Soft drinks Iced tea Lemonade Sauces 2.3 The variety of Chicken in KFC in Viet Nam: The first problem KFC and other fast food restaurants has to overcome is Vietnamese tastes Various delicious, attractive and eye-catching food such as pho, rice vermicelli, pancake, hot pot all together make a colorful and abundant cuisine in Vietnam From the appetite, we can see that people here have diversified tastes; however, they all have the same point of not being interested in greasy food which is the characteristic of most fast food Besides, most food in KFC is fried chicken which mainly targets young population from preschool children to the early 30s Therefore, when parents go with their little children to a KFC restaurant, they are reluctant to order because they are not used to have fried chicken instead of rice for a meal What they really want is rice Recognizing these needs, KFC has tried to diversify their menu by adding up some dishes or combos which contain rice Although these dishes/combos are used with fried chicken, parents feel satisfied and easier to order when entering kfc restaurants Contrary to Western people desiring food with high calories, Vietnamese consume more vegetables Vietnamese people think fast and fat food is not good for health Also, the number of patients who catch heart attack, obesity, diabetes… are growing These diseases are becoming an obsession of almost citizens And fast food is accused of being one of the causes of these diseases These are the reasons why people feel more reserved and careful when choosing fast food for their meals As in Vietnam, KFC changed the taste, size, design products to suit the tastes of the people of Vietnam What is important in the product development strategy is to create differentiation versus other products, from which consumers perceive new products of the brand KFC, Lotteria and Jollibee The product itself KFC there are differences in the mix of 11 spices, creating a special taste for fried chicken 10 Besides the traditional dishes such as fried chicken and hamburgers, KFC has added a number of items processed with Vietnam tastes such as: Crunchy Leaf Lemon Chicken, Original Recipe/ Hot & Spicy (1 Piece, pieces,6 pieces, pieces), hot wings (3 pieces,5 pieces),Black Pepper Foilicious, Big 'N Juicy, Chicken Crispy No Bones, Soft Bread, Gravy Chicken Rice, Cabbage Mix With the expansion into other materials, KFC has created excitement and curiosity for domestic consumers 2.4 Chicken Besides the traditional dishes such as fried chicken and baked, when penetrates Vietnamese market, KFC has processed add some fit the taste of Vietnamese as: chicken crispy Boneless Chicken, Juicy Big'n Attractive menu with the combo meals, burger-cooked rice Weight of Chicken Thigh about 150gr, chicken wings about 100 g It is marinated with 11 secret herbs spices, the taste, the color characteristics of the KFC On pricing, KFC used the banner " Eat full of your stomach,not out of worry about price" with the desire to bring the young American-style fast food dishes to Vietnam which reviews Vietnam KFC also has the dining portion for people with soft prices on average 69,000/parts Controversy and impact on human health of KFC 3.1 Controversy As a subsidiary of Yum! Brands with over 17,000 restaurants worldwide, Kentucky Fried Chicken is an American tradition Even though it removed the “fried” from its name and rebranded itself as KFC, this eatery does not pretend to be healthy – making a breakdown of its unabashedly, unhealthy menu items readily available online The truth is, people line up at KFC for the taste - the name change and menu diversification simply provide committed diners with the denial they need in order to indulge A case in point is the recently released “Double” – a sandwich consisting of bacon and cheese wedged between two pieces of crispy fried chicken, which advertises the health benefits associated with eliminating the bread 3.2 KFC impact on human health At this destination spot for fried chicken, very few natural ingredients – three of 29 to be exact – go into the process of seasoning and battering Moreover, the chicken is raised with the benefit of both antibiotics and growth hormones An 11 obvious concern is the fat content which pervades KFC’s menu Although a fried chicken thigh may only have 290 calories, a full 189 of these come from fat A grilled chicken thigh doesn’t fare much better, deriving 90 of its 170 calories from unhealthy fats However, the high fat content is only one unhealthy element of the food at KFC Perhaps the greater culprit is sodium, which finds its way abundantly into all menu items, with the possible exception of the corn on the cob In addition to contribute to high blood pressure and kidney disease, the toxicity associated with the heavy metal in refined table salt has been linked to Alzheimer’s disease While there are many menu items which weigh under 400 calories and 15 grams of fat – including an original menu breast (minus the skin!), and grilled chicken wings, drumsticks or thighs – all are extremely high in sodium, as are all side salads, dressings, and croutons If you like what KFC has to offer, confine your indulgence to a rare treat If you must eat there, let the “400 calories, 15 grams of fat” rule guide your choice remove the skin where necessary, and skip the soda and dessert 3.3 Customers reviews KFC is a fast food brands that the more popular in Vietnamese Share on products KFC, many people expressed interest in the product with this fast food Hong Hanh (Student Academy of Journalism and Communication) - a regular customer eating KFC said: "I had liked KFC for delicious and quite comfortable, beautiful space and cool, especially in summer" However, besides the opinions expressed excitement and interest in the product, no less KFC netizens expressed little satisfaction with the product for this fast food Nguyen Minh Nguyet nickname facebook share on your personal page: "Today there are promotional package price shock 69k / pieces of fried chicken any, I also worked combo Finished, trying to call out to eat out unfortunately It is then cooled chicken, beef, bland, food was very sick Marinated bland, my feeling is only lightly cooked and fried chicken with flour only Make no second anymore " KFC’s Responsibility 4.1 Responsibility for customers: The success of KFC Vietnam today is to build and develop a global brand, excellent product quality, and most importantly, the service attitude is very 12 enthusiastic and professional young staff , dynamic, proactive KFC always activity a responsible way with their main customers: - Create a joyful atmosphere, most comfortable with customers - Always put the health problem on top of the customer - To ensure food safety and health at all stages of production and processing of chicken - Consulting Services, to answer customers' questions are always ready 4.2 Social Responsibility: KFC Vietnam is not only focused on serving great meals Along with the business, the company always pay attention to the activities of social responsibility of businesses, with priority focus on education - KFC Vietnam is funding annual scholarships for students in Ho Chi Minh City, Hanoi and the central region - On the occasion of its 100th restaurant opening, KFC Vietnam to spend $ 100,000 scholarship for pupils and students across the country to overcome poverty - KFC Vietnam has implemented programs Chicky teddy sale to raise money for charities 13 C CONCLUSION We have just talked about KFC Nowaday, KFC has earned the trust and confidence of their customers with high quality products Recently you have also heard about the KFC Yum owned by one of the world's largest corporations I hope that after our presentation you can know more about KFC That brings us to the end of my presentation Thank you for attention ! 14 Number Name LIST OF STUDENT Code Mission Mai Hải Nam 14D220030 Trần Thị Mai Lý 14D220166 Nguyễn Thị Mai 14D220097 Vũ Mai Ngân 14D220101 Nguyễn Kim Ngân 14D220031 Chu Thị Nhung 14D220487 Nguyễn Thị Mai 14D220027 Nguyễn Hữu Nhất 14D120246 Lâm Thị Nhung 14D220324 15 I.Introduction II.Conclution 1.1.History of KFC 1.2.1 Development of KFC 1.2.2 KFC in VietNam’s Market 1.2.3 Development potential 2.1.Main product: Chicken of KFC 2.2.Other products of KFC 2.3 The variety of Chicken in KFC in Viet Nam 2.4 Chicken Controversy and impact on human health of KFC KFC’s Responsibility Mark