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MARKETING STITUATION TARGET INSIGHT HOW TO APPROACH COMMUNICATION FRAMEWORK CREATIVE MEDIA SUPPORT SOCIAL MEDIA SUPPORT TIMELINE BUDGET KPI .................................................................
DIGITAL RPOPOSAL Campaign: Poor Dad, Rich Dad Duration: Months TABLE OF CONTENT MARKETING STITUATION TARGET INSIGHT HOW TO APPROACH COMMUNICATION FRAMEWORK CREATIVE MEDIA SUPPORT SOCIAL MEDIA SUPPORT TIMELINE BUDGET& KPI TABLE OF CONTENT MARKETING STITUATION TARGET INSIGHT HOW TO APPROACH COMMUNICATION FRAMEWORK CREATIVE MEDIA SUPPORT SOCIAL MEDIA SUPPORT TIMELINE BUDGET& KPI DIGITAL BRIEF PRODUCT LUX BRANDED, SLIM ELECTRONIC OBJECTIVE SUSTAIN IN NORTH & CENTRAL INCREASE BRAND AWARENESS IN SOUTH HCM 70%, HN/DN 30% PLATFORM VIRAL CLIP MICROSITE COMMUNICATION STRATEGY COMFORT ALWAYS ON DURATION Months BUDGET 120,000$ TABLE OF CONTENT MARKETING STITUATION TARGET INSIGHT HOW TO APPROACH COMMUNICATION FRAMEWORK CAMPAIGN ACHITECTURE CREATIVE MEDIA SUPPORT SOCIAL MEDIA SUPPORT TIMELINE 10.BUDGET& KPI TARGET AUDIENCE A YOUNG HOUSE OWNER AND A DADY SPECILIST Male, 30-45 Yrs Mature & careful ABC class at key cities Skewed to male bull-eye: 33 Strong & healthy WHERE THEY ARE ONLINE WHAT THEY DO ONLINE WHAT THEIR ROLE IN FAMILY MAN OF FAMILY , A GOOD FATHER! A MAN MAKE FAMILY EVERYDAY COMFORT EMPOWERING SON TO FULLY ENJOY PRECIOUS MOMENTS AT HOME DAY AFTER DAY KEEP FAMILY EXTRA DURABILITY AND EXTRA COMFOR (SAFE, HEATHY, ENERGY) WHO INSPIRE HIM A MAN OF FAMILY, A GOOD FATHER EVERMAN WAS BORN AND RASE UP BY A FATHER BY LOVE AND COMPORT ALWAYS DURING MANY GENERATION THIS COMFORT ALWAYS ON IS STILL EXIST NO MATTER TIMES POOR DAD ON THE PAST, RICH DAD ON THE PRESENT AMPLYING HOW TO USE RETARGETING AD OBJECTIVE • • • Increase Brand impression Brand recall in FB Increase traffic to microsite TARGET • • Male, 30-45 Retargeting who visited microsite in FB AMPLYING HOW TO USE RETARGETING AD OBJECTIVE • • • Increase Brand impression Brand recall in Mobile Website Increase traffic to microsite TARGET • • Male, 30-45 Retargeting who visited microsite Mobile Ad CONTACT RE-MIND SEND EMAIL MARKETING TO RE-MIND THEM USE PROMOTION CODE OPTION CONTACT REDEEM THEY CAN VISIT SHOP DEALER TO REDEEM THEIR PROMOTION CODE WHERE THEY RECEIVE IN MICROSITE TO BUY ARISON PRODUCT 37 TABLE OF CONTENT MARKETING STITUATION TARGET INSIGHT HOW TO APPROACH COMMUNICATION FRAMEWORK CREATIVE MEDIA SUPPORT SOCIAL MEDIA SUPPORT TIMELINE BUDGET& KPI TEASER HOT FANPAGE OBJECTIVE • • Cooperate with Hot Male Fan Page as Sport/technology topic which is over 100K fan To support our viral photo goes to viral on Facebook community 39 AMPLIFY POST DEMO HOT FANPAGE WILL VIRAL OUR CLIP/PHOTO/MICROSITE TO MAKE IT VIRAL 40 AMPLIFY HOT PROFILE OBJECTIVE • • • Cooperate with Hot Male Profile • To join our photo generator contest help it go viral to FB Who are trendy in FB Who are Mature an strong have family as house owner 41 AMPLIFY POST DEMO OUR KOL WILL JOIN POOR DAY, RICH DAY TO UPLOAD CONFORT ALWAYS ON MESSAGE 42 TABLE OF CONTENT MARKETING STITUATION TARGET INSIGHT HOW TO APPROACH COMMUNICATION FRAMEWORK CREATIVE MEDIA SUPPORT SOCIAL MEDIA SUPPORT TIMELINE BUDGET& KPI CAMPAIGN TIMELINE MONTH PLATFORM VIRAL CLIP MICROSITE CONTEST MEDIA MEDIA SUPPORT HOT FANPAGE SOCIAL - KOL PR PR KOL SUPPORT VIRAL PR 44 TABLE OF CONTENT MARKETING STITUATION TARGET INSIGHT HOW TO APPROACH COMMUNICATION FRAMEWORK CREATIVE MEDIA SUPPORT SOCIAL MEDIA SUPPORT TIMELINE BUDGET& KPI CAMPAIGN BUGET SCOPE OF WORK SERVICE EST COST WEB PRODUCTION WEBSITE + BANNER 15,000$ VIDEO PRODUCTION ARTIS + MOVIE MAKER 15,000$ KOL SUPPORT HOT PROFILE + HOT FAN PAGE 20,000$ DIGITAL MEDIA FOCUS MEDIA STRATEGY 120,000$ 24H 4,000$ Admicro 40,000$ GDN 20,000$ SEM 2,000$ FB Ads 25,000$ Youtube Ad 9,000$ TOTAL (NOT INCLUDE VAT) 170,000$ 46 CAMPAIGN KPI TEASER ENGAGEMENT AMPLIFY CONTACT • Impression: • Clicks: • Visit: • Database 500,000,000 850,000 400,000 Email: KPI KPI Not KPI 6,900 Not KPI THANK YOU 48 ... Youtube Ads SEM Hot Fanpage Email FB Ads GDN FB Ads SMS Admicro Mobile Ad Nov 2015 Dec 2015 Oct 2015 During Dec 2015 CAMPAIGN ARCHITECTURE CAMPAIGN IDEA POOR DAD , RICH DAD MEDIA CHANNEL DURATIONT... BUDGET& KPI DIGITAL BRIEF PRODUCT LUX BRANDED, SLIM ELECTRONIC OBJECTIVE SUSTAIN IN NORTH & CENTRAL INCREASE BRAND AWARENESS IN SOUTH HCM 70%, HN/DN 30% PLATFORM VIRAL CLIP MICROSITE COMMUNICATION. .. MARKETING STITUATION TARGET INSIGHT HOW TO APPROACH COMMUNICATION FRAMEWORK CREATIVE MEDIA SUPPORT SOCIAL MEDIA SUPPORT TIMELINE BUDGET& KPI COMMUNICATION FREAMWORK TEASER OBJECTIVE ACTIVITIES