THẾ NÀO LÀ WIFI MARKETINGCùng với sự bùng nổ của công nghệ di động, WiFi Marketing đang dần trở thành một xu hướng quảng bá thương hiệu trực quan và hiệu quả nhất trong lĩnh vực Digital MarketingWiFi Marketing trên nền tảng FreeWifi là một hình thức quảng bá thương hiệu mới xuất hiện và đang phát triển mạnh mẽ trên thị trường quảng cáo trực tuyến. Nhờ sự tương tác trực tiếp với người dùng trong lúc họ đang rãnh rỗi để truy cập wifi tìm kiếm thông tin và giải trí
WIFI ADS FOR BUSINESS Updated 1/2015 INTRODUCTION KEY POINTS: OPPORTUNITIES: • 36,1+ millions VN netcitizen (42% VN population) • Wifi become a media channels • 20+ Millions smartphone users (May 2014) • Mobile Devices become second touchscreen beside desktop • Devices can access internet via wifi • Advertiser can target audience who are similar with wifi location • Ad can delivery directly with audience who come to specific location TABLE OF CONTENTS DIGITAL LANDSCAPE LOCATION TARGETING WIFI USERS JOURNEY AD PRODUCTION WHICH BRANDS MAY SUITE HOW TO TRACK CAMPAIGN PERFORMANCE CASE STUDY DIGITAL OVERVIEW Source: nielsen 2014 DIGITAL OVERVIEW Source: nielsen 2014 WHAT DEVICES THEY USE USE Source: nielsen 2014 WHO THEY ARE – AGE GROUP Source: nielsen 2014 WHERE THEY GO ONLINE Source: nielsen 2014 INTERNET ACCESS LOCATION HAS INCREASED PAST YEARS WHO ENJOY LOCATION INTERNET ACCESS Source: nielsen 2014 WHAT ADVERTISER CAN DO SOCIAL LOGIN • Create campaign awareness • Create Engagement users to Brand’s fan page • Create brand’s social content go viral with the highest CTR (8,64%) FORM FILLING • User can take part in your promotion or the campaign directly • Create engagement of users to brand • Create conversion as a survey MOBILE APP INSTALL • Create App awareness • Engaged users to download mobile App Mini Game Ad • Create brand awareness • Create engagement by a simple quiz game WIFI AD • Create brand awareness • Create engagement users click to site • Create traffic for mobile site WIFI AD ADD IN VALUE – CUSTOMER DATABASE User can chose to leave personal contact as below: Survey Email Phone number TABLE OF CONTENTS DIGITAL LANDSCAPE LOCATION TARGETING WIFI USERS JOURNEY AD PRODUCTs OVERVIEW WHICH BRANDS MAY SUITE HOW TO TRACK CAMPAIGN PERFORMANCE CASE STUDY BRANDS MAY SUIT FMCG F&B Education Pharmacy Heath care Medical Service FMCG F&B Real Estate Automobile Banking Game Banking Real Estate Automobile Tourism Hotel& Restaurant Game TABLE OF CONTENTS DIGITAL LANDSCAPE LOCATION TARGETING WIFI USERS JOURNEY AD PRODUCTs OVERVIEW WHICH BRANDS MAY SUITE HOW TO TRACK CAMPAIGN PERFORMANCE CASE STUDY REAL TIME TRACKING Wifi Dashboard Can Track: Mobile IP Impression Click Session Location Access IOS/Adroid Access TABLE OF CONTENTS DIGITAL LANDSCAPE LOCATION TARGETING WIFI USERS JOURNEY AD PRODUCTs OVERVIEW WHICH BRANDS MAY SUITE HOW TO TRACK CAMPAIGN PERFORMANCE CASE STUDY VIET CAPITAL BANK Wifi Location: Noi Bai Airtport Ad Type: Click to Website Impression: 2,083,333 CTR: 24% Clicks: 511,980 TREsemmé Wifi Location: 47 Café Shop Ad Type: Click to Website Impression: 68,286 CTR: 53% Clicks: 36,656 THANK YOU ... population) • Wifi become a media channels • 20+ Millions smartphone users (May 2014) • Mobile Devices become second touchscreen beside desktop • Devices can access internet via wifi • Advertiser... audience who are similar with wifi location • Ad can delivery directly with audience who come to specific location TABLE OF CONTENTS DIGITAL LANDSCAPE LOCATION TARGETING WIFI USERS JOURNEY AD PRODUCTION... CONTENTS DIGITAL LANDSCAPE LOCATION TARGETING WIFI USERS JOURNEY AD PRODUCTs OVERVIEW WHICH BRANDS MAY SUITE HOW TO TRACK CAMPAIGN PERFORMANCE CASE STUDY WIFI USERS JOURNEY Connect Login Click to