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Creating services and products

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    Chapter 1 Concepts in the Context of Monopolistic Competition

    1.2 The Importance of Being Entrepreneurial and Being a Short-Term Monopolist

    1.3 The Entrepreneur Should Design Products and Services for Continuous Product Differentiation and Innovation

    1.4 Entrepreneurship Can Be Found in Large and Small Companies

    1.5 The Kingpins of Product Differentiation and Entrepreneurial Innovation Activity

    1.6 Radical and Incremental Innovation

    1.7 Product and Technology Life Cycles

    1.8 Diffusion of a Technology Usually Lags Performance

    1.9 Discontinuities, Chasms, and Hype in the Diffusion Process

    1.10 The Bridge Model of Technology Life Cycle

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