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6 Secrets to Startup Success

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6 Secrets to Startup Success

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  • Contents

  • Foreword

  • Acknowledgments

  • Introduction

  • PART I: Entrepreneurial Passion: A Double-Edged Sword

    • Chapter 1: True Believers: Why Founders Fall in Love with Their Ideas

      • The Sparks of Entrepreneurial Ambition

      • Fanning the Flames of Commitment

      • If You Build It, Will They Come?

      • Chapter 2: The Passion Trap: How Attachment to Your Idea Can Sabotage Your Startup

        • What Is the Passion Trap?

        • The Damage Done: Six Negative Impacts of Entrepreneurial Passion

        • The Core Pattern: How the Passion Trap Works

        • Icarus Qualities: Who Is Most Vulnerable to the Passion Trap?

        • Early Warning Signs: Are You in Danger of Being Trapped?

        • Moving Forward: Six Principles for Making the Most of Entrepreneurial Passion

        • PART II: Your Foundation: Six Principles for Launching a Can’t-Miss Startup

          • Chapter 3: Founder Readiness: How to Prepare for the Entrepreneurial Journey

            • The Fundamentals of Founder Readiness

            • Purifying Your Entrepreneurial Passion

            • Chapter 4: The Pull of the Market: Attach to Your Customer, Not to Your Idea

              • Developing a Strong Market Orientation

              • Antidote to the Passion Trap: Give Your Idea a Market Scrub

              • Chapter 5: Your Math Story: Charting a Path to Breakeven and Beyond

                • Planning Is Clear Thinking

                • Constructing a Compelling Math Story

                • Securing the Right Funding

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