Principles of microeconomics

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Principles of microeconomics

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  • Preface

  • Additional Material for Instructors

  • Chapter 1 Economics: The Study of Choice

    • Start Up: Economics in the News

    • 1.1 Defining Economics

      • LEARNING OBJECTIVES

      • Scarcity, Choice, and Cost

      • Scarcity

      • Scarcity and the Fundamental Economic Questions

      • Opportunity Cost

        • KEY TAKEAWAYS

        • TRY IT!

        • Case in Point: The Rising Cost of Energy

        • ANSWERS TO TRY IT! PROBLEMS

        • 1.2 The Field of Economics

          • LEARNING OBJECTIVES

          • The Economic Way of Thinking

          • Opportunity Costs Are Important

          • Individuals Maximize in Pursuing Self-Interest

          • Choices Are Made at the Margin

          • Microeconomics and Macroeconomics

          • Putting Economics to Work

          • Careers in Economics

          • Applying Economics to Other Fields

            • KEY TAKEAWAYS

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