THÔNG TIN TÀI LIỆU
TỪ KHÓA LIÊN QUAN
Mục lục
1. Electronic commerce: An introduction
Who should use the Internet?
Why use the Internet?
3. Web strategy: Attracting and retaining visitors
4. Promotion: Integrated Web communications
Internet technology for supporting marketing
5. Promotion & purchase: Measuring effectiveness
The Internet and the World Wide Web
An electronic trade show and a virtual flea market
The role of the Web in the marketing communication mix
TÀI LIỆU CÙNG NGƯỜI DÙNG
TÀI LIỆU LIÊN QUAN