An Introduction Business

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An Introduction Business

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Ngày đăng: 14/02/2017, 10:37

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Mục lục

  • Title Page

  • Licensing

  • Table of Contents

  • About the Author

  • Acknowledgments

  • Dedication

  • Preface

  • Chapter 1 The Foundations of Business

    • 1.1 Introduction

    • 1.2 Getting Down to Business

    • 1.3 What Is Economics?

    • 1.4 Perfect Competition and Supply and Demand

    • 1.5 Monopolistic Competition, Oligopoly, and Monopoly

    • 1.6 Measuring the Health of the Economy

    • 1.7 Government’s Role in Managing the Economy

    • 1.8 Cases and Problems

    • Chapter 2 Business Ethics and Social Responsibility

      • 2.1 Misgoverning Corporations: An Overview

      • 2.2 The Individual Approach to Ethics

      • 2.3 Identifying Ethical Issues

      • 2.4 The Organizational Approach to Ethics

      • 2.5 Corporate Social Responsibility

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