Tài liệu thương mại điện tử - wordpress 2 9 e commerce bondari 2010 03 01
WordPress 2.9 e-Commerce Build a proficient online store to sell products and services Brian Bondari BIRMINGHAM - MUMBAI WordPress 2.9 e-Commerce Copyright © 2010 Packt Publishing All rights reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews Every effort has been made in the preparation of this book to ensure the accuracy of the information presented However, the information contained in this book is sold without warranty, either express or implied Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals However, Packt Publishing cannot guarantee the accuracy of this information First published: March 2010 Production Reference: 1220210 Published by Packt Publishing Ltd 32 Lincoln Road Olton Birmingham, B27 6PA, UK ISBN 978-1-847198-50-1 www.packtpub.com Cover Image by Vinayak Chittar (vinayak.chittar@gmail.com) Credits Author Brian Bondari Reviewers Dan Milward Editorial Team Leader Akshara Aware Project Team Leader Lata Basantani Taeke Reijenga Project Coordinator Acquisition Editor Joel Goveya Usha Iyer Proofreader Development Editor Joel T Johnson Rakesh Shejwal Production Coordinator Technical Editors Shradha Vichare Dayan Hyames Krithika Sabareeshwar Hithesh Uchil Indexer Monica Ajmera Mehta Cover Work Shradha Vichare About the Author Brian Bondari is a musician, composer, and teacher with equal loves for both music and technology His hobbies include reading, hiking, composing music, and playing with his pet rabbit He also spends an exorbitant amount of time lying on the floor grading papers Brian earned his doctorate from the University of Kansas in 2009, and is currently an Assistant Professor of Music Theory and Composition at the University of Texas at Tyler When he is not writing music or grading papers, he serves as Senior Editor for the multi-author technology blog, http://www.TipsFor.us You can also visit him at http://www.bondari.com There are many people I would like to thank for their help and support while writing this book First of all, many thanks to Dan Milward and the team at Instinct for their hard work in developing the WordPress e-Commerce plugin, without which this book would not have been possible Also, thanks to Usha Iyer, Rakesh Shejwal, Joel Goveya, and other members of Packt Publishing for their help and support during the organization, writing, and editing processes Additional thanks go to Taeke Reijenga for his work in reviewing the book Finally, utmost thanks to my wife Katrina for her unending love, support, and patience About the Reviewers Dan Milward is a 31-year-old self-taught entrepreneur living in Wellington, New Zealand He enjoys working with WordPress and making games for mobile phones His earliest "happy" childhood memories are of playing computer games on his Commodore 64/128 If not for the relaxed attitude of his parents around computers and games, then perhaps the WP e-Commerce plugin would never have been made Dan and his team have been contributing to the WordPress ecosystem in one way or another for the best part of years, mostly through their work developing WordPress plugins, most notably the world-famous WordPress e-Commerce plugin, which has had over 500,000 downloads His company Instinct has an office in Wellington where they focus on making WordPress plugins, and investors in Tokyo where the focus is on user-generated games for mobile phones Many people around the world have contributed to the WP e-Commerce plugin but none have contributed as much as Thomas Howard and Jeffry Ghazally These guys are the real stars behind the WordPress e-Commerce plugin I'd like to thank Amber for going easy on me and allowing me to work on this book during "family time" I'd like to thank Jane Wells and Matt Mullenweg from Automattic for all the moral support that they have provided us over the years, and I'd like to thank all the parents out there who allowed their children to play on computers in the 90s Those children are today's developers and our peers in the WordPress community Thank you Taeke Reijenga is the co-founder of Level Level, a web design agency from Rotterdam, Netherlands Level Level focuses on custom WordPress design and development for businesses Amongst numerous WordPress-based projects are several e-commerce sites build with WP e-Commerce One of them offers over 100,000 products In his spare time, Taeke loves to cook and enjoy a good glass of wine You can contact Taeke via http://level-level.com Table of Contents 8 9 10 15 10 11 12 14 16 17 18 20 20 21 23 23 24 25 26 26 27 28 Table of Contents 29 31 32 33 33 36 37 39 41 41 42 42 43 44 45 45 46 46 46 48 49 50 50 51 52 52 53 54 56 60 63 61 62 62 63 64 64 64 65 66 66 67 [ ii ] Table of Contents 68 70 72 72 73 75 76 76 79 80 81 85 86 87 88 89 92 93 93 93 94 95 96 97 97 97 98 98 98 98 99 99 100 101 103 104 109 110 [ iii ] 104 106 Appendix B To enable this module, open the WampServer menu and browse to Apache, then Apache modules Select the rewrite_module: We're now ready to install WordPress on our test server Running a test server Our testing platform is now fully operational as a development server The only thing missing is WordPress itself, so let's add it now First, let's create a new empty database From the WampServer menu, launch phpMyAdmin Under the MySQL localhost section, type a name for your new database and click on the Create button: [ 255 ] Setting Up a WAMP Testing Platform Install WordPress To install WordPress, download the software package from www.wordpress.org The archive that you download contains a folder called wordpress Extract that folder and its contents to the www folder inside the location where you decided to install WampServer If you chose the default location, the full path will be C:\wamp\www: Next, navigate into your wordpress folder Find the file called wp-config-sample php and rename it to wp-config.php Naturally, this file contains the configuration details for properly installing WordPress You now need to open the wp-config.php file with a text editor (such as Notepad) and change a few details: • Database name—wordpress (or whatever name you entered in the previous step) • Database username—root • Database password—leave it blank • Hostname—localhost [ 256 ] Appendix B That's all! Remember that these settings are for development and testing purposes only You definitely should not open WampServer to your network, or to the Internet, without securing it further You are now ready to complete the install of WordPress In your browser, navigate to http://localhost/wordpress/wp-admin/install.php and follow the short prompts, just as in any other typical WordPress installation You're finished! Summary WampServer is a fantastic and simple way to test your WordPress shop before changes are rolled to your production server It's free, open source, flexible, and easy to use By using a testing platform, we can experiment to our heart's content with both WordPress and the WP e-Commerce plugin without fear of breaking anything on the live site [ 257 ] Index Symbols B 1&1 Internet URL 195 backup about 205 database backup 205, 206 server data backup 206, 207 base country/region, general settings 50 Benchmark Email URL 237 business blog adding 46, 47 business blogging 238 button settings, presentation settings 53 A administrator role 97 admin settings, e-Commerce about 66 digital downloads 67, 68 e-mail settings 70, 71 purchases 68, 69 URL settings 72 Admin SSL plugin 204 Advanced Integration Method See AIM advanced options, products about 92 custom meta 93 merchant notes 93 personalization options 93 advertising Google AdWords 232, 233 Microsoft adCenter 234 AIM 121 Akismet plugin 41 All in One SEO Pack 42 Amazon Sales Tax Info URL 140 A Small Orange URL 195 Authorize.net 121, 122 author role 98 C Cascading Style Sheet See CSS Campaign Monitor URL 237, 238 categories, products adding 82-84 creating 81, 82 deleting 85 product categories widget 86 sub-category, adding 84 cforms II 46 checkout process less-seamless option 116 payment gateway versus merchant account 114, 115 planning 114 seamless integration 115 seamlessness, checking out 115, 116 checkout settings, e-Commerce 72 Chronopay 117, 118 class selectors 174 comments disabling, globally 32 enabling 31 individual pages, disabling on 33 individual posts, disabling on 33 traces, removing from theme 33-35 comment settings, presentation settings 66 contact form adding, options 45 cforms II 46 contact form 46 WordPress SpamFree contact form 45 contact form 46 contributor role 98 coupons adding 227 creating 226, 228 factors 228 value 229 variables 228 Crafty Cart theme URL 27 cross sales enabling 230 CSS about 171 properties 175-177 selectors 172 values 175-177 currency settings, general settings 52 customer accounts about 101, 102 test account, creating 103 Cyberduck URL 198 D default language, general settings 51 digital downloads, admin settings 67, 68 digital product creating 79, 80 discounts 226 Dream host URL 195 DropShop module 248, 249 E e-Commerce settings about 49 admin 66 checkout 72, 73 general 50 presentation 52 editor role 97 e-mail/newsletters about 235 plugin, finding for WordPress 237 spreadsheet only 235, 236 third-party service 237 e-mail settings, admin settings 70, 71 eShop plugin about 214 features 214 new product, adding 216, 217 setting up 215 usage 215, 216 F FatWallet URL 230 FileZilla URL 198 Flat Rate, shipping modules 144-146 FTP used, for uploading themes 28, 29 G general settings, e-Commerce about 50 base country/region 50 currency settings 52 default language 51 language 51 tax settings 51 [ 260 ] GoDaddy URL 195 Gold Cart module additional payment gateways 248 DropShop module 249 files, installing 243-245 Grid View, enabling 246 multiple image, uploading 246 other modules 249 pricing schemes 242 product search option 247, 248 purchasing 242 Google AdWords 232, 233 Google Checkout about 118, 119 Google integration, settings 134, 135 Google sandbox, playing in 131, 132 setting up 129-131 test transaction 135-137 WP e-Commerce Payment, settings 133, 134 Google XML sitemaps 42, 43 Grid View, Gold Cart module enabling 246 groups, products creating 81, 82 deleting 85 H header image, WP e-Commerce theme changing 177-179 I ICCC 151 ID selectors 174 installing, third-party themes themes uploading, FTP used 28, 29 ways 27 WordPress Dashboard used 27, 28 installing, WP e-Commerce plugin from WordPress Dashboard 24 manually 25 plugin, activating 26 Instant Payment Notification See IPN Internet Customer Care Center See ICCC IPN 125 K KeePass URL 201 L latest products widget 160 locations 140 Lunarpages URL 195 M MailPress URL 237 manual payment 119 marketing tools, WP e-Commerce plugin coupons 20 external sites, integration with 20 items, suggested 20 Marketplace theme See CSS market theme about 222 features 223 Media Temple URL 195 MeeNews Newsletter plugin URL 237 Members Only module 249 merchant account versus payment gateway 114, 115 Microsoft adCenter 234 Microsoft Web Platform URL 251 modules Members Only module 249 MP3 Audio Player 249 MP3 Audio Player module 249 NextGEN Gallery module 249 Product Slider module 249 [ 261 ] MP3 Audio Player module 249 multiple image, Gold Cart module uploading 246 N Namecheap URL 195 NextGEN Gallery module 249 O organization and layout, WP e-Commerce plugin about 16 shortcodes 16 tags 16 widgets 16 WordPress themes 17 P pagination settings, presentation settings 65 Payment Data Transfer See PDT payment gateways about 116, 117 Authorize.net 121, 122 Chronopay 117, 118 Google Checkout 118, 119 manual payment 119 options 248 PayPal Express Checkout 121 PayPal Payments Pro 121 PayPal Payments Standard 120 test gateway 119 versus merchant account 114, 115 Paypal Express Checkout 121 PayPal Payments Pro 121 PayPal Payments Standard 120 PayPal Standard Auto Return, setting up 127, 128 IPN, setting up 125, 126 sandbox, playing in 123, 124 setting up 122, 123 test transaction 128, 129 WP e-Commerce Payment, settings 124, 125 PDT 128 peter's login redirect used for customer logins, redirecting 104, 105 PHP tags See shortcode physical product creating 76-78 plugins Akismet plugin 41 All in One SEO Pack 42 Google XML sitemaps 42, 43 WP-DB-Backup 43 WP-Polls 44 presentation settings, e-Commerce about 52 button settings 53 comment settings 66 pagination settings 65 product group settings 63 product page settings 56-60 product settings 54, 55 shopping cart settings 60 thumbnail settings 64, 65 price and stock control, products 88, 89 price range widget 161 product categories widget 86, 163 product donations widget 161 product group settings, presentation settings about 63 product count per product group, showing 64 product group description, showing 63 product group thumbnails, showing 64 product page settings, presentation settings about 56 default theme 57 iShop theme 57 marketplace theme 58, 59 products advanced options 92 categories 81 creating 76 digital product, creating 79, 80 groups 81 [ 262 ] physical product, creating 76-78 price and stock control 88, 89 tags 87, 88 variations 89, 90 products and merchandising, WP e-Commerce plugin about 17 product groups 17 product variations 18 product search option, Gold Cart module enabling 247, 248 product settings, presentation settings 54-56 Product Slider module 249 product specials widget 164 product tags widget 162 purchases, admin settings 68, 69 R rewrite_module enabling 254 S sales log 156, 157 Secure Sockets Layer See SSL SendIt! URL 237 shared SSL option 204 Share This plugin 231 shipping options, configuring 141 settings 142, 143 shipping modules Flat Rate 144-146 Table Rate 146, 147 UPS Shipping Calculator 149, 150 USPS calculator 150, 151 Weight Rate 147, 148 shop, marketing coupons 226 discounts 226 shopping cart settings, presentation settings + postage and tax, displaying 62 cart location 61 sliding cart, using 62 shopping cart widget 164 Shopp plugin about 218 features 218 shop, uploading new database, setting up 196 WordPress config file, editing 199 WordPress database, importing 197 WordPress files, uploading 198, 199 shortcode Add to Cart option 166 Buy Now option 166 categories, listing 166 default products, displaying 165 products, displaying from specific group 166 shopping cart, displaying 165 versus PHP tags 164, 165 sidebar accessories See widgets site and business possibilities, WP e-Commerce plugin accessory shop 14, 15 clothing shop 12 music shop 11 photography shop 10 site deployment, prerequisites database export, via command line 194 database export, via phpMyAdmin 191, 192, 193 web hosting 194 WordPress, adjustments 190, 191 WordPress, database 191 site, security admin user, renaming 201 admin user, replacing 202 directory browsing, eliminating 204 SSL, for Dashboard login 203, 204 user passwords 200 WordPress and plugin updates 203 SlickDeals URL 230 SSL 203 staff accounts about 98 staff users, creating 99 [ 263 ] staff users creating, ways 99 manual registration 99, 100 self-registration 100, 101 State Tax Info URL 140 static front page setting up 36, 37 subscriber role 98 U T variations, products about 89, 90 price, setting 92 set, adding 90, 92 VerticalResponse URL 237 UPS Shipping Calculator 149, 150 URL settings, admin settings 72 user registration enabling 96 USPS calculator 150 V Table Rate, shipping modules 146, 147 tags, products 87, 88 tax settings, general settings 51 test customer account creating 103 customer logins redirecting, peter's login redirect used 104, 105 logins dominating, theme my login used 106-109 purchase history 109 WordPress Dashboard, dealing with 104 test gateway 119 test order checklist 152 e-mails, sent to customer 154 e-mails, sent to you 155 processing 152 sales log 156, 157 test platform setting up 20 text widgets creating 39, 40 theme my login tips 106-109 used for logins, dominating 106-109 third-party themes activating 29-31 installing 26, 27 installing, WordPress Dashboard used 27, 28 uploading, FTP used 28, 29 thumbnail settings, presentation settings 64 W WAMP testing platform, creating 251 WampServer downloading 252 installing 253 overview 254 rewrite module, enabling 254, 255 test server, running 255 URL 251 WordPress, installing 256, 257 web hosting dedicated server 194 shared hosting 194 types 194 virtual private or virtual dedicated server 194 Weight Rate, shipping modules 147, 148 widgets, WP e-Commerce plugin about 37, 160 adding 38 latest products widget 160 price range widget 161 product categories widget 163 product donations widget 161 product specials widget 164 [ 264 ] product tags widget 162 shopping cart widget 164 starting 37, 38 text widgets, creating 39, 40 WordPress adjustments 190 config file, editing 199 database 191 database export, via command line 194 database export, via PhpMyAdmin 191-193 database, importing 197 database importing, command line used 197 e-Commerce plugin eShop plugin 214 files, uploading 198 installing 256, 257 market theme 222 need for 8, plugins, disabling 190 Shopp plugin 218 URL, changing 190 WordPress Simple PayPal Shopping Cart (WPSPSC) plugin 218 YAK plugin 210 WordPress Dashboard about 104 customer logins redirecting, peter's login redirect used 104, 105 logins dominating, theme my login used 106-109 used, for installing WP e-Commerce plugin 24 WordPress e-Commerce plugin See WP e-Commerce plugin WordPress, roles about 97 administrator 97 author 98 contributor 98 editor 97 subscriber 98 WordPress Simple PayPal Shopping Cart See WPSPSC plugin WordPress SpamFree contact form 45 WordPress themes URL 27 WP-DB-Backup plugin 43, 206 WP e-Commerce plugin about 9, 228 accessory shop 14, 15 business, possibilities 10 checkout process, planning 114 clothing shop 12 eShop plugin 214 features 15 Gold Cart module, installing 243, 244 Gold Cart module, pricing schemes 242 Gold Cart module, purchasing 242 Google Checkout, setting up 129-131 Grid View, enabling 246 installing, from WordPress Dashboard 24 installing, manually 25 installing, ways 24 locations 140, 141 market theme 222 multiple image, uploading 246 music shop 11 payment gateway, options 248 payment gateways 116, 117 PayPal Standard, setting up 122, 123 photography shop 10 plugin, activating 26 product search option 247, 248 shipping modules 143, 144 Shopp plugin 218 site, possibilities 10 theme engine 168 tips 182 widgets 159 WordPress Simple PayPal Shopping Cart (WPSPSC) plugin 218 YAK plugin 210 WP e-Commerce plugin, features about 15 checkout and payments 18, 19 layout 16 marketing tools 20 organization 16 products and merchandising 17 shortcodes 16 tags 16 widgets 16 WordPress themes 17 [ 265 ] WP e-Commerce plugin, tips custom Add to Cart image, using 184-186 shopping cart widget appearance, changing 183, 184 sidebar Google Checkout button, removing 186 WP e-Commerce theme about 168 Cascading Style Sheet (CSS) 171 class selectors 174, 175 creating 169, 170 CSS properties 175- 177 CSS selectors 172 CSS tutorials 182 CSS values 176, 177 Default theme 168 fonts, replacing 179, 180 header image, changing 177-179 ID selectors 174, 175 iShop theme 168 Marketplace theme 168 theme colors, changing 181, 182 tweaking 170 WP-Polls 44 WPSPSC plugin about 218 features 219 new product, adding 221 setting up 219 usage 220 X XAMPP URL 251 Y YAK plugin about 210 features 210 new product, adding 212-214 setting up 210, 211 Yet Another Kart See YAK plugin Z zones, price range widget 161 [ 266 ] Thank you for buying WordPress 2.9 e-Commerce Packt Open Source Project Royalties When we sell a book written on an Open Source project, we pay a royalty directly to that project Therefore by purchasing WordPress 2.9 e-Commerce, Packt will have given some of the money received to the WordPress project In the long term, we see ourselves and you—customers and readers of our books—as part of the Open Source ecosystem, providing sustainable revenue for the projects we publish on Our aim at Packt is to establish publishing royalties as an essential part of the service and support a business model that sustains Open Source If you're working with an Open Source project that you would like us to publish on, and subsequently pay royalties to, please get in touch with us Writing for Packt We welcome all inquiries from people who are interested in authoring Book proposals should be sent to author@packtpub.com If your book idea is still at an early stage and you would like to discuss it first before writing a formal book proposal, contact us; one of our commissioning editors will get in touch with you We're not just looking for published authors; if you have strong technical skills but no writing experience, our experienced editors can help you develop a writing career, or simply get some additional reward for your expertise About Packt Publishing Packt, pronounced 'packed', published its first book "Mastering phpMyAdmin for Effective MySQL Management" in April 2004 and subsequently continued to specialize in publishing highly focused books on specific technologies and solutions Our books and publications share the experiences of your fellow IT professionals in adapting and customizing today's systems, applications, and frameworks Our solution-based books give you the knowledge and power to customize the software and technologies you're using to get the job done Packt books are more specific and less general than the IT books you have seen in the past Our unique business model allows us to bring you more focused information, giving you more of what you need to know, and less of what you don't Packt is a modern, yet unique publishing company, which focuses on producing quality, cutting-edge books for communities of developers, administrators, and newbies alike For more information, please visit our website: www.PacktPub.com WordPress 2.7 Cookbook ISBN: 978-1-847197-38-2 Paperback: 316 pages 100 simple but incredibly useful recipes to take control of your WordPress blog layout, themes, widgets, plug-ins, security, and SEO Take your WordPress blog to the next level with solutions to common WordPress problems that make your blog better, smarter, faster, and more secure Enhance your SEO and make more money online by applying simple hacks Fully tested and compatible with WordPress 2.7 WordPress 2.7 Complete ISBN: 978-1-847196-56-9 Paperback: 296 pages Create your own complete blog or web site from scratch with WordPress Everything you need to set up your own feature-rich WordPress blog or web site Clear and practical explanations of all aspects of WordPress In-depth coverage of installation, themes, syndication, and podcasting Explore WordPress as a fully functioning content management system WordPress Theme Design ISBN: 978-1-847193-09-4 Paperback: 224 pages A complete guide to creating professional WordPress themes Take control of the look and feel of your WordPress site Simple, clear tutorial to creating Unique and Beautiful themes Expert guidance with practical step-by-step instructions for theme design Design tips, tricks, and troubleshooting ideas Please check www.PacktPub.com for information on our titles [...]... Table of Contents 196 196 197 198 199 20 0 20 0 20 1 20 3 20 3 20 4 20 5 20 5 20 6 20 8 20 9 21 0 21 0 21 0 21 2 21 4 21 4 21 5 Basic WordPress Simple PayPal Shopping Cart setup and usage 21 8 21 8 21 8 21 9 21 9 22 2 22 3 22 3 [ vi ] 21 6 22 1 22 5 22 6 23 0 23 1 23 2 23 2 23 4 Table of Contents 23 5 23 5 23 8 23 8 23 5 23 7 23 7 24 1 25 1 25 9 [ vii ] 24 2 24 3 24 6 24 6 24 7 24 8 24 8 24 9 25 2 25 4 25 4 25 5 25 6 25 7 Preface... the theme is designed according to the official WordPress theme guidelines, the plugin should work with all themes That said, some themes are more e- commerce friendly than others, and a growing number of themes have been designed specifically with the WP e- Commerce plugin in mind Naturally, you are welcome to modify or design your own theme Some existing WordPress themes deemed to be WP e- Commerce. .. website possibilities for the combination of WordPress and the e- Commerce plugin • What you sign up for when you decide to use WordPress for e- commerce • A basic overview of the features included in the WP e- Commerce plugin Why WordPress Maybe you are attracted to WordPress because it's free, it's easy to use, or perhaps because you have a client who wants to add an e- commerce component to an existing WordPress- based... of WordPress and the e- Commerce plugin can handle it with aplomb Unless you decide to opt for one of the optional modules, none of the software will cost you a penny WP e- Commerce feature overview Now that we have seen the WP e- Commerce plugin in action, let's take a quick look at some of the overall features [ 15 ] Getting Started with WordPress and e- Commerce Organization and layout WP e- Commerce. .. use WordPress for e- commerce: it's free (in terms of money and speech), extensible, and widely used • A basic overview of the features included in the WP e- Commerce plugin The WP e- Commerce plugin harnesses the power and flexibility of WordPress, and seamlessly integrates a Shopping Cart into it Anyone with an existing WordPress installation can quickly add the ability to sell goods and services The... the WordPress (WP) e- Commerce plugin Thousands of people have already chosen to use WordPress as the foundation for their online stores, and there are many reasons why you should as well Yes, WordPress is free, and yes, it's easy to use, but it's also easy to modify and update Extending the capabilities of WordPress is a breeze, and you certainly do not need a team of developers to get your store up... designate a specific number of usages Suggested items If you enable cross-sales, WP e- Commerce will suggest other items to your customers based on what prior customers bought when they viewed the same product If you have a large product catalog, this feature is terrific for helping customers find related items Integration with external sites WP e- Commerce generates an RSS feed for your entire product... WordPress- based site within the next week No matter what the case, you need to know a little about what makes it special WordPress is free (as in money) You don't have to pay anyone to use WordPress, whether for personal or commercial usage Whether you choose to run WordPress on a spare computer in your basement, in a "shared" web hosting environment, or on a cluster of "enterprise-class" servers, there... to extend its capabilities If the software does not do what you want out-of-the-box, a plugin likely exists to add that functionality In fact, this book exists because of the extensibility added by the WP e- Commerce plugin About the WP e- Commerce plugin Created by the New Zealand-based Instinct Company, WP e- Commerce is an easy and elegant way to integrate e- commerce capabilities into WordPress The... Getting Started with WordPress and e- Commerce As we will discover, WordPress is more than capable of handling an e- commerce site This chapter provides the context for how WordPress fits into the puzzle of ecommerce website construction, what it can do, and why it's so good at what it does This chapter covers the following topics: • Reasons for enabling WordPress for e- commerce • Some business and website ... 22 2 22 3 22 3 [ vi ] 21 6 22 1 22 5 22 6 23 0 23 1 23 2 23 2 23 4 Table of Contents 23 5 23 5 23 8 23 8 23 5 23 7 23 7 24 1 25 1 25 9 [ vii ] 24 2 24 3 24 6 24 6 24 7 24 8 24 8 24 9 25 2 25 4 25 4 25 5 25 6... Contents 196 196 197 198 199 20 0 20 0 20 1 20 3 20 3 20 4 20 5 20 5 20 6 20 8 20 9 21 0 21 0 21 0 21 2 21 4 21 4 21 5 Basic WordPress Simple PayPal Shopping Cart setup and usage 21 8 21 8 21 8 21 9 21 9. .. Rotterdam, Netherlands Level Level focuses on custom WordPress design and development for businesses Amongst numerous WordPress- based projects are several e- commerce sites build with WP e- Commerce One