Fruit business

Fruits : How Healthy Are They ? An Overview Of Fruit Business In India Presented By:Balachandar R (14) Nishant Kumar Pandey (30) Fruit Business Part of Horticulture    Part of Horticulture Hortus means garden, Cultus means tilling Horticulture is the science or art of cultivating fruits, vegetables, flowers, or ornamental plants Horticulture Contributes 29.5% of our agricultural GDP, Occupying 8.5% of total agricultural area and covering 10% of total agricultural export earning Share In Total Horticulture Production Macro Level Analysis      The total production of fruits in the world is around 370 million MT There are almost 180 families of fruits that are grown all over the world citrus fruits constitute around 20% of world's total fruit Other big fruit producer:Brazil, China,USA World fruit production has been relatively steady over the past four years In 2003 world fruit production reached 379.15 million metric tons, a 0.85 percent increase from 2002 World Fruit Production, 1996-2003 India : Producer Vs Exporter Production  India : 2nd largest producer of fruits annual production of 45.2 million tonnes and a share of 10.5 % in world fruit production ( Year 2002-2003) Export  Total export – 0.44 million tonnes  Total net export value – 81 Crore Rs Fruits ….Some Fact files     Area under fruits- 3.73 MH Production of Fruits- 45.2 MT A total of 460 high-yielding varieties and hybrids of horticultural crops developed All though India is the largest producer of fruits in the world, the production per capita is only about 100 gms per day However, it is estimated that more than 20-22% of the total production of fruits is lost due to spoilage at various post harvest stages, thus the per capita availability of fruits is further reduced to around 80 gms per day which is almost half the requirements for a balanced diet History     1954 -Separate section of Horticulture at IARI, New Delhi 1968 – IIHR, Bangalore was established Not significance growth and focus upto 7th five year plan Rapid expansion of infrastructure took place in 8th and 9th five year plans Plan wise allocation Fruit Export Fruit Mango Citrus Grapes Apple Pomegranate Papaya Pineapple Banana Quantity Fresh Exported (%) 32.5 24.3 10.7 14.1 3.5 1.4 0.6 5.9 Value Of Fresh Exported (%) 23.4 11.3 17.4 3.9 3.0 0.8 0.3 4.6 ISSUES OF CONCERN          Small Land Holding Yield Potential Poor Infrastructure Problems In Processing Fruits Poor Farm Management Practices Nonavailability of quality planting material Market Linkages Competitiveness Sanitary and Phytosanitary Measures ISSUES OF CONCERN Contd…… Small Land Holding: Category Marginal Farmers (Less than Hectare) Small Farmers (1-2 Hectares) Semi-Medium Farmers (2-4 Hectares) Medium Farmers (4-10 Hectares) Large Farmers (Greater than 10 Hecta) Land Holding (Percentage) Area Operated (Percentage) 61.6 17.2 18.7 18.8 12.3 23.8 6.1 25.3 1.3 14.8 Comparison Of Yield of Major Fruits: Fruits Apple Banana Citrus Grapes Mangoes Orange Papaya Pineapple Brazil China India 238888 135557 216493 164265 125000 220251 452055 267042 113634 233042 93446 125728 84709 75493 275862 193634 58800 247353 179584 200000 67500 231343 87500 144444        Lack Of Infrastructure: India processes only 2% of the fruits compared to 70% by Brazil and USA 22% Of the produce is spoiled because of lack of processing facilities Post harvest loss between to 30% REASONS: Lack of cold storages,freezing chambers,dehumidified temperature storage Absence of Transport and Road infrastructure Problems In Processing Fruits     Processed fruits hold a share of 27 to 57 percent in the export of fruits There is no assured supply of raw materials for the processing plants Relatively indifferent quality of the output Non competitive prices because of high energy costs and high packaging costs Imposed by the strict quality standards of importing countries There is also problem of non-availability of suitable varieties of raw materials for Processing Market Linkages:       CHANNELS OF FRUITS: Producer–consumer (village sale) Producer–Trader–consumer (local sale) Producer–pre-harvest contractor–retailer–consumer Producer–commission agent–retailer–consumer Producer–pre-harvest contractor–commission agent– retailer–consumer Producer–commission agent–secondary wholesaler– retailer–consumer (distant market) Export competitiveness Commodit Highly y Comp Banana(0 52) Fruits Grapes (0.62) Lyche(0.55 ) Sapota (0.69) Moderately Least comp com Mango(0.8 Apple(1.05) 1) Mango pulp(1.13) Apple juice(2.21) Addressing The Concerns Examples   Co-operative Farming.(eg:Maha Grapes) Contract Farming.(Pepsi Co,Bharti) Addressing The Concerns Contd     Increased Investment In Infrastructure Processing Problems can be overcome Amendment of APMAct Integrated Food Policy Strategies Adopted        National Horticultural Mission Objectives: The main objectives of the Mission are To provide holistic growth of the horticulture sector To enhance horticulture production , improve nutritional security and income support to farm households To establish convergence and synergy among multiple on-going and planned programmes for horticulture development To create opportunities for employment generation for skilled and unskilled persons, especially unemployed youth Contd…     End to end holistic approach Promotion of R & D Enhance acreage,coverage and productivity Co-ordinated approach Other Agiencies    APEDA MoFPI Moc POTENTIAL        India exports Mango, Grapes, banana, Apple, Papaya, Litchi,Pineapple Exported quantity as a percentage of production is a meagre 0.41% India exports fruits to Malaysia, UAE, UK, Bangladesh, Saudi Arabia, Kuwait, Netherlands, Indonesia and Philippines Increased domestic demand(49 MT) US and EU markets Organic fruits Indigenous varieties THANK YOU [...]... and 15% increase in productivity of fruits Since 1961, area, production, and productivity of fruits have increased by 3,6.2 and 2 times respectively The fruit production in India has recorded a growth rate of 3.9% The fruit processing sector has grown at about 20% per annum However, the growth rates have been extensively higher for frozen fruits (121%) and dehydrated fruits (24%) Growth and production... and Sapota Doc1.doc  Leading states Fruit Market    Major fruit market in Delhi, Kolkata, Bangalore, Hyderabad, Mumbai Azadpur in New Delhi is asia’s largest fruit market Many agricultural marketing cooperatives and federation support fruit marketing like APMC (Agri Products Marketing Committee) HPMC ( Horticulture Products Marketing Committee) Future of Fruit Business For economy to grow at 8%... Marketing Committee) Future of Fruit Business For economy to grow at 8% agriculture should grow at 4% and for this the fruit production should grow in the range of 7.8% Estimated growth… Commodity 1998- 2007 201199 -08 12 202021 Growth Rate % Fruits (Mill 44.04 75 Tonnes) 98 7.8 81 Fruit Export Fruit Mango Citrus Grapes Apple Pomegranate Papaya Pineapple Banana Quantity Fresh Exported (%) 32.5 24.3 10.7 14.1... most important fruit covering about 35 per cent of area and accounting of 22 per cent total production of total fruits in the country Major states :- UP, AP, Bihar, WB, Maharastra, MP, Orissa Major varieties are Alphanso, Dashehari, Langra, Fajli, Chausa, Banana comes next in rank occupying about 13 per cent of the total area and accounting for about 34.2 per cent of the total production of fruits India... 1.3 14.8 Comparison Of Yield of Major Fruits: Fruits Apple Banana Citrus Grapes Mangoes Orange Papaya Pineapple Brazil China India 238888 135557 216493 164265 125000 220251 452055 267042 113634 233042 93446 125728 84709 75493 275862 193634 58800 247353 179584 200000 67500 231343 87500 144444        Lack Of Infrastructure: India processes only 2% of the fruits compared to 70% by Brazil and USA... 5 to 30% REASONS: Lack of cold storages,freezing chambers,dehumidified temperature storage Absence of Transport and Road infrastructure Problems In Processing Fruits     Processed fruits hold a share of 27 to 57 percent in the export of fruits There is no assured supply of raw materials for the processing plants Relatively indifferent quality of the output Non competitive prices because of high... Harichhal, Nendran, Safed velchi The top 5 Contd………   Citrus fruits rank 3rd in area and production accounting for About 12 and 10.4 per cent of the total area and production respectively It includes Lime, lemons, sweet oranges and mandarin Major states are Maharashtra, AP, Karnataka, North‑Eastern States, Punjab Guava is the fourth most widely grown fruit crop in India The area under guava is about 0.15... 5 Contd……… Grapes occupies fifth position amongst fruit crops with a production of 1.08 MT from an area of 0.04 Million ha The major varieties of grapes grown in India are, Thomson Seedless, Sonaka, Anab-e-Shahi, Perlette, Banglore blue, Pusa seedless, Beauty seedless etc the leading states are Maharashtra, Punjab, TN, AP, Karnataka  The other major fruits grown in the country are Apple, Litchi, Papaya,... CHANNELS OF FRUITS: Producer–consumer (village sale) Producer–Trader–consumer (local sale) Producer–pre-harvest contractor–retailer–consumer Producer–commission agent–retailer–consumer Producer–pre-harvest contractor–commission agent– retailer–consumer Producer–commission agent–secondary wholesaler– retailer–consumer (distant market) Export competitiveness Commodit Highly y Comp Banana(0 52) Fruits Grapes... banana, Apple, Papaya, Litchi,Pineapple Exported quantity as a percentage of production is a meagre 0.41% India exports fruits to Malaysia, UAE, UK, Bangladesh, Saudi Arabia, Kuwait, Netherlands, Indonesia and Philippines Increased domestic demand(49 MT) US and EU markets Organic fruits Indigenous varieties THANK YOU ... of fruits in the world is around 370 million MT There are almost 180 families of fruits that are grown all over the world citrus fruits constitute around 20% of world's total fruit Other big fruit. .. productivity of fruits Since 1961, area, production, and productivity of fruits have increased by 3,6.2 and times respectively The fruit production in India has recorded a growth rate of 3.9% The fruit. .. China,USA World fruit production has been relatively steady over the past four years In 2003 world fruit production reached 379.15 million metric tons, a 0.85 percent increase from 2002 World Fruit Production,