Status fruits vegetables industry

STRENGTHS OF THE TEMPERATE VEGETABLE INDUSTRY SEMI-IN LUZON vegetable industry reveals that the industry’s strengths are in the quality of its vegetable products, a climate suitable for

STATUS OF FRUITS AND VEGETABLES INDUSTRY

JOCELYN E EUSEBIO Director,Crops Research Division

PCARRD

VEGETABLE INDUSTRY

Foreign trade

MAJOR PHILIPPINE VEGETABLE EXPORTS, 2003

Commodity Volume (mt) Value

(‘000 US$)

Garlic 4,594 2,650 Asparagus 3,644 7,874 Onion 2,893 861 Beans, 1,215 2,003

Markets for Shallot, Fresh/Chilled, 2003

Malaysia 1.59%

Indonesia 94.31%

Taiwan 0.13%

Japan 0.12%

Canada

0.17%

Singapore

Korea 0.04%

India 0.54%

South Africa

0.54%

Taiwan 5.70%

Canada 93.20%

Markets of Philippine Garlic,

Fresh/Chilled, 2003

Taiwan 1.21%

Cyprus 0.09%

China 1.24%

Korea 1.37%

Hong Kong

0.02%

Japan 96.08%

Markets of Asparagus, Fresh/Chilled, 2003

Canada

1.73%

Taiwan 3.93%

Indonesia 3.93%

Hawaii

0.01%

Korea 60.32%

Markets for Onion, Fresh/Chilled, 2003

Markets for Beans, prepared/preserved, 2003

Saudi Arabia 3.59%

Others 14.34%

Canada 3.65%

United Arab Emirates 11.39%

U.S.A 51.59%

MAJOR PHILIPPINE VEGETABLE IMPORTS, 2003

Commodity Volume (mt) Value

(‘000 US$)

Dried mungbean 41,350 7,813 Frozen potato 29,316 15,115 (prepared/preserved)

Garlic, fresh/chilled 18,785 3,685

Suppliers of Dried Mungbeans, 2003

Thailand

6%

Australia 3%

Others 4%

Indonesia

9%

China, People's Rep Of

54%

Suppliers of Dried Peas, 2003

Hong Kong 0.59%

Others 1.28%

China, People's

Rep Of 2.01%

Australia

5.47%

U.S.A 62.39%

Suppliers of Garlic, Fresh/Chilled, 2003

China, People's Rep Of

Suppliers of Tomato Paste, 2003

Thailand 2.96%

Australia 2.58%

Chile 6.70%

Others

Rep Of 44.55%

Suppliers of Onion, Fresh/Chilled, 2003

PHILIPPINE PERFORMANCE

in comparison with other countries

Philippines 16,033 mt

TRENDS AND OPPORTUNITIES

IN MARKETING VEGETABLES

in the DOMESTIC MARKET

• Philippines’ fast food chains, hotels and

restaurants, and some supermarkets require a wide variety of high quality and consistent supply of fresh vegetables.

• Australia remains the top supplier of lettuce,

celery, cauliflower and broccoli, capturing 75%

of the fresh/chilled vegetable market

• China is the Philippines biggest supplier of

carrot, dried mungbean, garlic, tomato paste and onion.

DOMESTIC MARKET

Quality Requirements…

Size is consistent

Color is brighter or striking

Leaves are whole and bigger Compact, firm, crispy and crunchy Retain crispiness and hold their shape Sweet with no aftertaste

No traces of pest and diseases

The VEGETABLE INDUSTRY

SITUATION in LUZON

Distribution of Highland Vegetables from the Farm to Consumers, CAR

3.50%

Trading Seasonality

Top Priority Semi-Temperate Vegetables

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Broccoli

PRODUCTION– SALES MOVEMENT SITUATION

COMMODITY AREA (HA)

Harvested PRODUCTION (MT)

(CAR, Regions 1-4)

SALES MOVEMENT (w/in Luzon) **

(MT)

Surplus/ (Deficit)

BROCCOLI 134.93 1,787 2,891 (1,104)* CAULIFLOWER 393.17 10,147 3,342 6,805 CELERY 232.12 2,753 2,358 395 LETTUCE 572.20 4,322 4,256 66 CARROTS 2,835.49 51,815 49,183 2,632 POTATO 7,388.00 131,310 100,447 30,863 BELL PEPPER 574.97 6,805 4,338 2,467 CUCUMBER 257.01 6,195 17,024 (10,829)* TOMATO (Salad) 160.56 24,213 36,550 (12,337)* CABBAGE 9,298.77 133,693 106,478 27,215

Semi-Temperate Vegetable Production (MT) By Region

STRENGTHS OF THE TEMPERATE VEGETABLE INDUSTRY

SEMI-IN LUZON

vegetable industry reveals that the industry’s strengths are in the quality of its vegetable products, a climate suitable for semi-temperate vegetables, accessibility to the major markets, access to an abundance of local expertise, and its industrious people.

• Growing unity among stakeholders

• Greater familiarity among stakeholders on organic farming

and Integrated Pest Management

• Growth of the processed food business that implies a growing

market for vegetables

• Local talents with capabilities to manage trading facilities are

available

• Accessibility of production areas to Metro Manila and other

Major Markets

• Advocate for appropriate legislations to support environment –

friendly agriculture

2 Training and demonstration on organic farming and

Integrated Pest Management

3 Use of new and appropriate varieties and improved cultural practices

4 Crop production programming and commodity clustering

5 Promotion and adoption of improved cultural practices

6 Organize producers for wet and high-end markets

Recommended Strategies To Further Strengthen the Vegetable Industry in Luzon

9 Strengthen production-processing-marketing linkage

10 Strengthen and unify the organizations of vegetable

stakeholders

11 Rehabilitate and modernize existing “bagsakan” and

Trading Centers

12 Establish more “bagsakan”/Trading Centers

13 Establish a cold chain marketing system

Recommended Strategies To Further Strengthen the

Vegetable Industry in Luzon

Status of Vegetable

Industry in the

Visayas

AREA DEVOTED TO VEGETABLE

Western Visayas (WV)- 14,144 hec

Eastern Visayas(EV) - 207 hec

Central Visayas(CV - 10,504 hec

Total Cluster Area - 24,855 hec

PRODUCTION

TOMATO AMPALAYA EGGPLANT CABBAGE PECHAY

Area and Production of Selected Vegetables

PRODUCTION VERSUS FOOD REQUIREMENT

Prod

(MT)

Food Req.

Sufficiency Level %

Province

Per Capita

CABBAGE Province

Per Capita

Prod

(MT)

Food Req.

Sufficiency Level %

Prod

(MT)

Food Req.

Table 5

Province

Per Capita

Province

Per Capita

Province

Per Capita

Prod

(MT)

Food Req. Sufficiency Level %

Province

Per Capita

Prod

(MT)

Food Req. Sufficiency Level %

Production (MT) % Share

Production (MT) % Share

Production (MT) % Share

Production (MT) % Share

Volume and Percent Share of Regional

Production of Selected Commodities to

VISAYAS, CY 2003

Production (MT) % Share

Production (MT) % Share

Production (MT) % Share

Production (MT) % Share

Volume and Percent Share of Regional

Production of Selected Commodities to

VISAYAS, CY 2003

Production (MT) % Share

Production (MT) % Share

Production (MT) % Share

Production (MT) % Share

PHILIPPINES 28,493 25,984 122,573 33,867

VISAYAS CLUSTER 2,845 10 2,669 10 18,449 15 4,126 12

Western Visayas 1,714 60 1,490 56 8,505 46 1,041 25 Central Visayas 723 25 918 34 9,134 50 2,159 52

STRINGBEANS MONGO REGION / PROVINCE

SQUASH UPO

Volume and Percent Share of Regional

Production of Selected Commodities to

VISAYAS, CY 2003

Samar

Leyte

Roxas Aklan

Iloilo

Dumaguete

Siquijor Dapitan

Ozamis

Legend:

Inflow Outflow

Cagayan de Oro

Seasonality of selected vegetable and area

in Visayas.

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec ILOILO Eggplant

Tomato Ampalaya Cabbage Eggplant Okra Pechay Squash Tomato

NEGROS

OCCIDENTAL

Seasonality of selected vegetable and area

in Visayas.

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

CEBU Carrots

Cabbage Habitchuelas Chayote Ampalaya Eggplant Stringbeans

PROVINCE COMMODITY MONTH

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Tomato

Carrots Cabbage Habitchuelas Ampalaya Pechay

Legend: = Peak Trading = Lean Trading

NEGROS

ORIENTAL

PROVINCE COMMODITY MONTH

Seasonality of selected vegetable and area

in Visayas.

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec BOHOL Squash

Upo (Gourd)

SIQUIJOR Ampalaya

Squash Tomato

Legend: = Peak Trading = Lean Trading

PROVINCE COMMODITY MONTH

Seasonality of selected vegetable and area

in Visayas.

ISS UES AND CONCERNS

 Lack of socialized credit

 Poor access to market information

 Unprogrammed products and marketing

 Lack of Technical personnel to assists

 Lack of post harvest facilities

 Lack of accredited supplier in the area

The Industry Situationer in

Mindanao

1.a.Specific Commodity Classification

b Fruit vegies:

bell pepper habichuelas w-potato

1.b Production (MT) of Vegetables per Region,

1120 160294 161414

- - -

80 11181 11891

3839 3839

- -

1491 208758 210249

13302 42172 55,474

5293 11121 16414

13987 1312 15299

269 115 384

871 46 917

34845 57270 92115

1 Green and Leafy 1414 14422 5293 14067 269 871 36336

1.c Share in the Vegetable Production (MT )

Share of Southern Philippines

Vegetable Production in Southern

93%

FRUIT SECTOR

• High income derived from fruit crops

• Major source of nutrients (vitamins,

carbohydrates, minerals and proteins)

• High contribution to economy (local and international)

• Ecological functions (erosion control and

green house effect)

FRUIT CROPS INDUSTRY SITUATION

Banana

Papaya 0.69%

Citrus 4%

Pineapple 5%

Jackfruit 1%

Durian 0.50%

Guayabano 0.29%

Mango 11%

Pili 0.14%

Other fruits 39%

Area planted (ha), to fruit crops Source: BAS 2003

Volume of production (mt), BAS 2000

Banana 35%

Mango 9%

Other fruits 40%

Guayabano 0.005%

Pili 0.02%

Durian 0.27%

Jackfruit 0.47%

Papaya 1%

Citrus 1%

Pineapple 14%

Banana 25%

Pineapple 19%

Other fruits 33%

Mango 18%

Jackfruit 0.25%

Citrus 3%

Papaya 0.43%

Durian 2%

Value of production (P), BAS 2000

Volume of export (mt), BAS 2000

Mango 3%

Guayabano

2%

Pineapple 23%

Banana 72%

0.01%

Citrus

All fruits = 1.63 M mt

Pineapple 32%

Mango 11%

Guayabano

6%

Banana 51%

Papaya 0.07%

Citrus 0.12%

Jackfruit 0.11%

Value of export (US$), BAS 2000

GVA Contribution of selected fruits, BAS 2000

Banana 40%

Pineapple 21%

Mango 38%

Calamondin 1%

9 Geographic Information System

(GIS) Map for Mango

Guide growers where to plant

mango in suitable areas of the

country.

THANK YOU!