Brands : Definition and Importance. 2.2.1. Investment attraction. Build a strong brand brings many advantages for businesses. Strong brand will help consumers have confidence in the products of the business. Brand solutions also help companies attract investment from outside. Brand brings confidence of investors and businesses, ensuring the ability to bring high returns for investors.The brand personality, status, lifestyle of the user,help meet the needs of their spirit, is something that consumers are willing to pay an additional amount worth obtain the desired brand.
GROUP Brands : Definition and Importance L/O/G/O Contents Contents I II III Definition Importance Conclusion I I Definition Definition II Importance 2.1 The importance of brands in customer II Importance 2.1 The importance of brands in customer 2.1.1 Identify and differentiate the brand Through the consumers and producers Each branded goods will offer various different messages When goods increasingly rich, functional differentiate is becoming increasingly important II Importance 2.1 The importance of brands in customer 2.1.2 Information and advice Functional information and advice is that brands: through images, language or other signs, consumers may be somewhat aware of the value and use of goods Information about the place of manufacture, class of goods as well as consumer II Importance 2.1 The importance of brands in customer 2.1.3 Create the feel and trust II Importance 2.2 The importance of brands in companies 2.2.1 Investment attraction - Build a strong brand brings many advantages for businesses Strong brand will help consumers have confidence in the products of the business - Brand solutions also help companies attract investment from outside Brand brings confidence of investors and businesses, ensuring the ability to bring high returns for investors 2.2.2 Brands are considered intangible assets and is valued by business help businesses overcome the crisis easier create a sense of security for customers promote awareness and the level of helps companies preserve Strong Brand confidence in new products investments helps attract talent easier helps salespeople sell more easily II Importance 2.2 The importance of brands in companies 2.2.3 Building and maintaing customer created the impression with needs to create customer confidence enthusiastic and reliable customers II II Importance Importance 2.2.4 Convincing consumers to use products People will trust to use the brand’s products were more user Strong brand is a certification mark to ensure the quality of the product The brand personality, status, lifestyle of the user,help meet the needs of their spirit, is something that consumers are willing to pay an additional amount worth obtain the desired brand II Importance 2.2.5 Convincing vendor distributing products Create a high purchasing power , bringing more profit more, not existing customer Help create a strong brand reputation to distributors Helps distributors to sell other goods with the agents, point of sale 2.2.6 Creating competitive advantage create market response programs for sales other business activities Create the strength wen negotiating with suppliers, distributor about price, payment, transport,… II Importance 2.2.7 Business development Strong brand become a security value for the company's products, helping businesses with many advantages in making new products Persuasive distributors to cooperate in launching new products and convince consumers to accept products 2.2.8 Increses block value of intangible assets of the enterprise Intangible Assets are becoming the dominant means for creating value at the modern enterprise Enterprises will develop investment strategies to obtain these physical and non-physical assets, with the expectation of growth and future income III Conclusion: Good brand names may be the first and most important element of your company’s brands Successful branding is the key to outdoing competitors and creating customer loyalty It requires careful consideration of your mission, creative thinking and a strong desire to connect with the people who will ultimately make your company successful… For example, your brand logo, color palette, marketing materials, letterhead, signage, messaging, and so on are all tangible representations of your brand that make up its sensory identity If one element doesn’t fit into the brand identity, it can damage your entire brand [...]... strategies to obtain these physical and non-physical assets, with the expectation of growth and future income III Conclusion: Good brand names may be the first and most important element of your company’s brands Successful branding is the key to outdoing competitors and creating customer loyalty It requires careful consideration of your mission, creative thinking and a strong desire to connect with... people who will ultimately make your company successful… For example, your brand logo, color palette, marketing materials, letterhead, signage, messaging, and so on are all tangible representations of your brand that make up its sensory identity If one element doesn’t fit into the brand identity, it can damage your entire brand ... strength wen negotiating with suppliers, distributor about price, payment, transport,… II Importance 2.2.7 Business development Strong brand become a security value for the company's products, helping businesses with many advantages in making new products Persuasive distributors to cooperate in launching new products and convince consumers to accept products 2.2.8 Increses block value of intangible assets...II Importance 2.2.5 Convincing vendor distributing products Create a high purchasing power , bringing more profit more, not existing customer Help create a strong brand reputation to distributors Helps distributors to sell other goods with the agents, point of sale 2.2.6 Creating ... III Definition Importance Conclusion I I Definition Definition II Importance 2.1 The importance of brands in customer II Importance 2.1 The importance of brands in customer 2.1.1 Identify and. .. becoming increasingly important II Importance 2.1 The importance of brands in customer 2.1.2 Information and advice Functional information and advice is that brands: through images, language or... value and use of goods Information about the place of manufacture, class of goods as well as consumer II Importance 2.1 The importance of brands in customer 2.1.3 Create the feel and trust II Importance