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CHAPTER 1 THE ROLE OFBUSINESS RESEARCH CHAPTER 2 INFORMATIONSYSTEMS ANDKNOWLEDGE MANAGEMENT CHAPTER 3 THEORY BUILDING CHAPTER 4 THE BUSINESS RESEARCH PROCESS: AN OVERVIEW CHAPTER 5 THE HUMAN SIDEOF BUSINESS RESEARCH: ORGANIZATIONAL AND ETHICAL ISSUES CHAPTER 6 PROBLEM DEFINITION: THE FOUNDATION OF BUSINESS RESEARCH CHAPTER 7 QUALITATIVE RESEARCH TOOLS CHAPTER 8 SECONDARY DATA RESEARCH IN A DIGITAL AGE CHAPTER 9 SURVEY RESEARCH: AN OVERVIEW CHAPTER 10 SURVEY RESEARCH: COMMUNICATING WITH RESPONDENTS CHAPTER 11 OBSERVATION METHODS CHAPTER 12 EXPERIMENTAL RESEARCH CHAPTER 13 MEASUREMENT AND SCALING CONCEPTS CHAPTER 14 ATTITUDE MEASUREMENT CHAPTER 15 QUESTIONNAIRE DESIGN APPENDIX 15A QUESTION WORDING AND MEASUREMENT SCALES FOR COMMONLY RESEARCHED TOPICS