2016 digital yearbook

2016 digital yearbook 2016 digital yearbook 2016 digital yearbook 2016 digital yearbook 2016 digital yearbook 2016 digital yearbook 2016 digital yearbook 2016 digital yearbook 2016 digital yearbook 2016 digital yearbook 2016 digital yearbook

we are social UPDATED 28 JAN 2016 2016 DIGITAL YEARBOOK WE ARE SOCIAL’S COMPENDIUM OF KEY DIGITAL STATISTICS AND DATA POINTS FOR 232 COUNTRIES AROUND THE WORLD SIMON KEMP • WE ARE SOCIAL @wearesocialsg • @wearesocialsg • WELCOME Welcome to We Are Social’s 2016 DIGITAL YEARBOOK: a collection of key digital, social and mobile statistics for 232 countries around the world This document is part of our broader Digital in 2016 report, which we’ve split into three distinct parts in order to share a wider and richer variety of data and trends: DIGITAL IN 2016 § The main report, which contains regional and global overviews, together with in-depth profiles of 30 of the world’s top economies Click here to access Digital in 2016 2016 DIGITAL YEARBOOK § The document you’re reading now, which contains high-level profiles of 232 countries around the world EXECUTIVE SUMMARY § Our analysis of this year’s key data and trends, together with our forecasts for the coming twelve months Read We Are Social’s Executive Summary by clicking here If you have any questions about what this data might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of it all, please visit us at wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg @wearesocialsg • CLICK HERE TO READ WE ARE SOCIAL’S DIGITAL IN 2016 REPORT, CONTAINING REGIONAL & GLOBAL OVERVIEWS AS WELL AS IN-DEPTH PROFILES OF 30 KEY ECONOMIES @wearesocialsg • JAN 2016 AFGHANISTAN A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 32.95 4.01 2.10 23.27 MILLION 1.70 MILLION MILLION MILLION MILLION URBANISATION: 27% PENETRATION: 12% PENETRATION: 6% vs POPULATION: 71% PENETRATION: 5% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • JAN 2016 ALBANIA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 2.90 1.82 1.30 4.98 1.10 MILLION MILLION MILLION MILLION MILLION URBANISATION: 58% PENETRATION: 63% PENETRATION: 45% vs POPULATION: 172% PENETRATION: 38% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • JAN 2016 ALGERIA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS 40.02 11.00 12.00 45.67 ACTIVE MOBILE SOCIAL USERS 9.40 MILLION MILLION MILLION MILLION MILLION URBANISATION: 71% PENETRATION: 27% PENETRATION: 30% vs POPULATION: 114% PENETRATION: 23% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • JAN 2016 AMERICAN SAMOA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 55.57 17.00 20.00 57.59 17.00 URBANISATION: 87% PENETRATION: 31% PENETRATION: 36% vs POPULATION: 104% PENETRATION: 31% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • JAN 2016 ANDORRA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS 85.66 82.15 ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 39.00 69.19 34.00 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND URBANISATION: 85% PENETRATION: 96% PENETRATION: 46% vs POPULATION: 81% PENETRATION: 40% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence @wearesocialsg • JAN 2016 ANGOLA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 25.43 5.41 3.40 16.01 MILLION 3.00 MILLION MILLION MILLION MILLION URBANISATION: 45% PENETRATION: 21% PENETRATION: 13% vs POPULATION: 63% PENETRATION: 12% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence @wearesocialsg • 10 JAN 2016 VANUATU A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 267.6 51.19 27.00 197.5 19.00 URBANISATION: 26% PENETRATION: 19% PENETRATION: 10% vs POPULATION: 74% PENETRATION: 7% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • 229 JAN 2016 VENEZUELA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS 31.31 17.85 URBANISATION: 89% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN MILLION MILLION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS 12.00 30.77 ACTIVE MOBILE SOCIAL USERS 8.40 MILLION MILLION MILLION PENETRATION: 57% PENETRATION: 38% vs POPULATION: 98% PENETRATION: 27% FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence @wearesocialsg • 230 JAN 2016 VIETNAM A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS 93.95 47.30 URBANISATION: 34% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN MILLION MILLION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 35.00 143.0 29.00 MILLION MILLION PENETRATION: 50% PENETRATION: 37% vs POPULATION: 152% PENETRATION: 31% FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence MILLION @wearesocialsg • 231 JAN 2016 WALLIS & FUTUNA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 13.13 3.60 3.60 2.40 URBANISATION: 0% PENETRATION: 27% PENETRATION: 27% PENETRATION: 18% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS [N/A] THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS @wearesocialsg • 232 JAN 2016 WESTERN SAHARA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 578.4 27.00 26.00 18.00 URBANISATION: 81% PENETRATION: 5% PENETRATION: 4% PENETRATION: 3% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS [N/A] THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS @wearesocialsg • 233 JAN 2016 YEMEN A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 27.15 6.12 1.70 17.49 MILLION 1.30 MILLION MILLION MILLION MILLION URBANISATION: 35% PENETRATION: 23% PENETRATION: 6% vs POPULATION: 64% PENETRATION: 5% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence @wearesocialsg • 234 JAN 2016 ZAMBIA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 16.46 2.85 1.30 11.86 MILLION 1.00 MILLION MILLION MILLION MILLION URBANISATION: 41% PENETRATION: 17% PENETRATION: 8% vs POPULATION: 72% PENETRATION: 6% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence @wearesocialsg • 235 JAN 2016 ZIMBABWE A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 15.78 6.76 0.82 14.70 MILLION 0.61 MILLION MILLION MILLION MILLION URBANISATION: 32% PENETRATION: 43% PENETRATION: 5% vs POPULATION: 93% PENETRATION: 4% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • 236 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSM2016ES @wearesocialsg • 237 CLICK HERE TO ACCESS WE ARE SOCIAL’S OTHER FREE REPORTS & HOW-TO GUIDES @wearesocialsg • 238 SPECIAL THANKS We’d like to offer our thanks to GSMA Intelligence for providing their valuable data for this report GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decisionmaking and long-term investment planning The data is used as an industry reference point and is frequently cited by the media and by the industry itself GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics Learn more about GSMA Intelligence at http://www.gsmaintelligence.com @wearesocialsg • 239 DATA SOURCES USED IN THIS REPORT POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (2016 data); United Nations World Urbanization Prospects, 2014 Revision INTERNET USER DATA: InternetWorldStats (November 2015 Update); ITU Individuals Using the Internet, 2015; CIA World Factbook, January 2015; The Prospect Group; The China Internet Network Information Center; The Telecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian Communications Commission, Nepal Telecommunications Authority We have also used active Facebook accounts as a proxy for internet users in countries where no internet user data is available, or where reported internet user numbers are significantly below the reported number of active Facebook accounts.* SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE and Kakao as at January 2016 VKontakte mobile data extrapolated from LiveInternet.ru Thanks to Niki Aghaei for her assistance with collecting and understanding social media user data for Iran MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2015) FLAGS: Identification and images c/o Wikipedia NOTES: *In a few instances, Facebook’s reported number of active accounts for a given country exceeds the number of reported internet users, so, where relevant, we’ve adjusted the internet user numbers for these countries to reflect the number of active Facebook accounts However, in the case of the Philippines and Russia, we’ve left the figures asis to provide greater ease of comparison with our companion Digital in 2016 report We left internet user figures as-is in that report because we provided a range of other internet user data, which should allow readers to select the values they believe best suit their needs @wearesocialsg • 240 IMPORTANT NOTES We Are Social publishes its compendium of digital, social, and mobile media statistics on an annual basis, but on occasion we may need to alter or update the information and data contained therein To ensure you have the most up-to-date version of this report, please visit http://bit.ly/DSM2016YB This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world However, reference to these territories and any associated elements (including flags) does not imply the expression of any opinion whatsoever on the part of We Are Social or any of its employees, nor on the part of any of the featured data partners, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals We strive to ensure that all data and charts contained in the report are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, or represents that its use would not infringe privately owned rights We Are Social will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill as a result of any actions taken based on any of the content contained within this report @wearesocialsg • 241 WE ARE A GLOBAL AGENCY WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE WE CALL THIS SOCIAL THINKING WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, INTEL, HSBC, AND GOOGLE IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG FIND OUT MORE AT WEARESOCIAL.COM @wearesocialsg • 536 WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 WEARESOCIAL.COM @wearesocialsg • 537 [...]...JAN 2016 ANGUILLA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS 14.69 11.56 ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 8.50 26.87 7.60 THOUSAND... UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • 11 JAN 2016 ANTIGUA & BARBUDA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS 93.58 81.55 ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 47.00 177.0 42.00 THOUSAND... UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • 12 JAN 2016 ARGENTINA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS 43.63 34.79 MILLION MILLION URBANISATION: 92% PENETRATION: 80% FIGURE REPRESENTS TOTAL NATIONAL POPULATION,... UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • 13 JAN 2016 ARMENIA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 3.02 2.13 0.89 3.66 0.68 MILLION MILLION... UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • 14 JAN 2016 ARUBA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS 113.6 95.21 ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 77.00 143.7 70.00 THOUSAND... SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence @wearesocialsg • 15 JAN 2016 AUSTRALIA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 24.14 21.18 14.00 30.65 13.00 MILLION... UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • 16 JAN 2016 AUSTRIA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 8.56 7.14 3.50 13.10 MILLION 2.90 MILLION... UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence @wearesocialsg • 17 JAN 2016 AZERBAIJAN A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 9.81 5.98 1.60 9.31 1.30 MILLION MILLION... SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence @wearesocialsg • 18 JAN 2016 THE BAHAMAS A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 390.4 300.3 190.0 318.3 170.0 THOUSAND... SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence @wearesocialsg • 19 JAN 2016 BAHRAIN A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 1.39 1.30 0.69 2.61 0.62 MILLION MILLION