The Death of Cold Calls

W hy It’s T i me t o Ki l l t h e O nc e a n d F o r A l l 50 y e a rs a go, co ld callin g w o rke d l ike a char m THEN Hey there, Ms Buyer - Do you want to hear all about my amazing product? Sure! I can’t get product information anywhere else, so I’d love to hear your pitch! [seller] [buyer] But t o da y, i t ’s a lit t le diff er en t NOW Hey there, Ms Buyer - Do you want to hear all about my amazing product? Are you kidding? I’m way too busy for this [seller] [buyer] Hey there, Ms Buyer - you want to hear all about my amazing product? No - I can just look you guys up online if I’m interested [seller] [buyer] *ring* *ring* [dialing] [seller] Hi, you’ve reached Betty Draper I’m not here right now, so please leave me a message and I’ll get back to you [buyer] *ring* [sigh] [seller] It’s p re t t y cl e a r fr o m bu ye r s’ reac tio n s t o co l d c alls t hat t hey’r e It’s p re t t y cl e a r fr o m bu ye r s’ r eac tio n s t o co l d c alls t hat t hey’r e ba d f o r t he b uyer E xc i t e d t o g e t y o u r war m email s y s t e m cran kin g? Exci t e d t o g e t y o u r war m email s y s t e m cr an kin g? There a re j u s t a few st e p s yo u ’ll n e e d t o ke ep in d F i n d g o o d fit bu ye r s t o t ar ge t H u bS p o t’s fr ee CRM c o n ta i ns a s e a rc h a b l e da ta ba s e o f Find th e perf ect prospects f or y ou b y search ing b y ind ustry, location, and company siz e M I L L I O N PR OSPECTS Find valuable new prospects Prospects WEBSITE VISITS Search all prospects in this view COMPANY INSIGHTS By country Name Country Domain Procter & Gamble + zzzquil.com Vimbo + vimbo.com Wikivu + wikivu.com By industry Industry Start searching for your perfect fit prospects today GET HUBSPOT CRM Prospects WEBSITE VISITS Search all prospects in this view COMPANY INSIGHTS Name Domain Procter & Gamble + zzzquil.com Vimbo + vimbo.com Wikivu + wikivu.com Tra ck y o u r e mails Get n o ti fic a ti on s wh en prospects open you r em a i l , s o you c an capitaliz e on th eir a tten ti on i n the moment Activity Stream ALL OPENED NOT OPENED CLICKS SALESFORCE HUBSPOT Christopher O has opened New Proposal OPENED 10/14/2015 in Massachusetts United States Mute Thread Views Anum H has opened Fall Inventory List OPENED 10/14/2015 in Cambridge, Massachusetts Mute Thread Views Mark R has clicked Pricing Page CLICKED Mute Thread 10/12/2015 in Cambridge, Massachusetts 30 Views Re s ear ch Res ea r c h you r bu yer to m ake y our messag e relev ant to thei r s i tu a ti on a n d personaliz ed to them Re s ear ch Res ea r c h you r bu yer to m ake y our messag e relev ant to thei r s i tu a ti on a n d personaliz ed to them Lea r n m or e a bo u t y our b uy er on: Linkedin Twitter Company Site Personal Blog Google Industry News Press & Media Page SEC.gov Get n o t i fie d a bo u t t r igge r eve n t s Us e Goo gl e Al er ts to s et an alert f or y our targ et c om pa n i es a nd ind ustries A l e rt s Mo ni t o r t he web f o r i nt eres t i ng ne w c onte nt Apple This will create an email alert for esnider@hubspot.com CREATE ALERT Show options Wo rk y o u r n e t wo r k B e for e r ea c hi ng ou t to a n ew prospect, ch eck Linked In to s ee i f you ve a n y sh ared connections I f s o, r ea c h o u t a n d a s k i f y our common acquaintance wo u l d be wi l l i ng t o introd uce y ou Yo u r wa rm e mail che cklist : Ta r get goo d fit b uy ers Tr a c k you r emails Res ea r c h Get no ti fied a b out trig g er ev ents Wor k you r network Res ea r c h Yo u r wa rm e mail che cklist : Ta r get goo d fit b uy ers Tr a c k you r emails Res ea r c h Get no ti fied a b out trig g er ev ents Wor k you r network Res ea r c h Us e a CR M The HubSpot CRM makes it easy for salespeople to personalize and track their interactions It’s free, so there’s no risk Why not just try it out? GET HUBSPOT CRM Prospects WEBSITE VISITS Search all prospects in this view COMPANY INSIGHTS Name Domain Procter & Gamble + zzzquil.com Vimbo + vimbo.com Wikivu + wikivu.com Col d ca l l i n g h a d a go o d r u n , bu t it ’s t i me to g i v e bu y e rs w hat t he y r eally wan t Wa rm o ut r each = H a p p i e r bu ye r s = Mo re s ales = H a p p i e r seller s An d t h a t ’s a n e qu at io n we can a l l g e t b ehin d Are y o u co m m it ed t o se r vin g t o da y ’s bu ye r ? Subscri be t o t h e H ubS p o t S ales Blo g, and j o i n t h e i n bo u nd sale s r e vo lu t io n SUBSCRIBE