How sales operations can double your sales teams productivity

How Sales Operations Can Double Your Sales Team's Productivity Matt Heinz President, Heinz Marketing Inc matt@heinzmarketing.com @heinzmarketing 8/26/2015 @heinzmarketing Housekeeping • Copy of this deck • Offers for you • • • • • • 10 minute brainstorm: “Your hardest problem” Successful Selling Modern Marketer’s Field Guide Content Marketing Best Practice Guide B2B Sales & Marketing Metrics Best Practices Guide Send me an email (matt@heinzmarketing.com) or hand me a business card with what you want 8/26/2015 @heinzmarketing A direct line to revenue growth 8/26/2015 @heinzmarketing This doesn’t write checks! 8/26/2015 @heinzmarketing Four steps to a better plan Do the math Create a clear customer profile Map the sales and buying process Plan to fire lots of bullets (quantify what success looks like) 8/26/2015 @heinzmarketing People & problems, not products 8/26/2015 @heinzmarketing Active CRM Ownership & Optimization 8/26/2015 @heinzmarketing Tools Integration 8/26/2015 @heinzmarketing Better reporting & dashboards 8/26/2015 @heinzmarketing Process improvement 8/26/2015 @heinzmarketing Best practice collection, inventory & sharing 8/26/2015 @heinzmarketing Vendor filter, triage & selection 8/26/2015 @heinzmarketing Comfortability with customers (directly) 8/26/2015 @heinzmarketing Ownership of templates & collateral inventory, consistency, access 8/26/2015 @heinzmarketing If you want more… 8/26/2015 @heinzmarketing Thank You! Matt Heinz President, Heinz Marketing @heinzmarketing matt@heinzmarketing.com 8/26/2015 @heinzmarketing