Vietnamese instant noodle market is one of 3.3. Financial Objectives 3.4. Target Markets 3.5. Positioning 3.6. Strategies 3.7. Marketing Program 3.8. Marketing Research Vietnamese instant noodle market is one of 3.3. Financial Objectives 3.4. Target Markets 3.5. Positioning 3.6. Strategies 3.7. Marketing Program 3.8. Marketing Research Vietnamese instant noodle market is one of 3.3. Financial Objectives 3.4. Target Markets 3.5. Positioning 3.6. Strategies 3.7. Marketing Program 3.8. Marketing Research Vietnamese instant noodle market is one of 3.3. Financial Objectives 3.4. Target Markets 3.5. Positioning 3.6. Strategies 3.7. Marketing Program 3.8. Marketing Research Vietnamese instant noodle market is one of 3.3. Financial Objectives 3.4. Target Markets 3.5. Positioning 3.6. Strategies 3.7. Marketing Program 3.8. Marketing Research Vietnamese instant noodle market is one of 3.3. Financial Objectives 3.4. Target Markets 3.5. Positioning 3.6. Strategies 3.7. Marketing Program 3.8. Marketing Research
Facebook Trend in Vietnam Your sub-title here 47% Vietnamese use Facebook over hours a day How long you use Facebook daily? 30% 25% 25% 20% 15% 16% 14% 20% 18% 17% 16% 15% 15% 13% 17% 13% 10% 5% 0% 2% 0% < hour 1-2 hours 2-3 ours 3-4 hours 4-6 hours >6 hours Do not use Internet Facebook 47% use Facebook more than hours daily Which device you use most to connect to internet? 45% 40% 35% 41% 31% 30% 25% 20% 15% 14% 10% 6% 5% 3% 5% 0% PC (home) Smart phone PC (office, school) Feature phone PC (net shop) Tablet PC in total is 58% while smart phone access is 31% What activities you on Facebook? Check-in 15% 28% 43% Buy things 15% 29% 43% Play game 19% Tag posts 30% 23% 36% Post activities 28% Share posts 29% Check friends status 32% Comments to posts 32% 0% 50% 20% Yes, frequently 58% 35% 63% 37% 66% 39% 70% 41% 40% Yes 73% 60% 80% 100% Series3 70% “comment to posts” and “check friends’ status” What activities you on Facebook? (by gender) Female Male Check-in 13% 25% 38% Check-in 18% 29% 47% Buy things 13% 24% 37% Buy things 15% 31% 46% Play game 19% 27% 46% Play game 21% 31% 52% Tag posts 22% 34% 56% Tag posts Post activities 26% 31% 57% Post activities 33% 37% 71% Share posts 26% 65% Share posts 33% 37% 70% Check friends status 30% 67% Check friends status 38% 38% 75% Comments to posts 32% Comments to posts 33% 40% 74% 40% 37% 41% 73% 0% 20% 40% 60% 80% 100% Yes, Frequently Yes 列2 25% 37% 62% 0% 20% 40% 60% 80% 100% Yes, Frequently Yes 列2 Female is more active in status check, share, post and tags How often you post? 30% 27% 25% 23% 20% 15% 15% 11% 10% 11% 8% 6% 5% 0% several once a day times a day several times a week once a week once in - Less than Do not post weeks once/week 53% post once / week and more How often you post? (by gender) 30% 28% 26% 27% 25% 20% 20% 15% 10% 14%15% 13% 8% 10%10% 8% 9% 7% 5% 5% 0% several once a day times a day several times a week once a week once in - Less than I not post weeks once/week just view Male Female Male has more FB addicted users What kind of posts you tend to “like”? Celebrities 13% 24% Animals 14% 25% 41% 15% 5% Travel 14% 26% 41% 14% 6% Food 14% 22% Boyfriend / girlfriend 15% Sport 15% Child 18% 21% 25% Professional photo 27% 0% 10% Always 23% 37% 30% 20% Often 30% 40% Sometimes 60% Rarely 9% 11% 3% 29% 50% 5% 10% 5% 31% 33% 8% 16% 32% 27% Family 7% 21% 38% 18% 6% 18% 37% 24% 8% 17% 34% 19% 18% 17% 40% 27% Anniversary Daily life 37% 70% 80% 8% 3% 90% 100% Never Professional photo, Families posts come on tops How many Facebook friends you have? 30% 26% 25% 20% 17% 14% 15% 9% 10% 6% 13% 8% 6% 5% 0% Less than 50 50-100 100-200 From 200 - From 400 - From 600 - From 800 - More than 400 600 800 1000 1000 44% have more than 400 Facebook friends How many Facebook friends you have? (by gender) 30% 26% 24% 25% 20% 20% 17% 14% 15% 10% 5% 12% 7% 4% 15% 14% 11% 9%10% 7% 6%5% 0% Less than 50 50-100 100-200 From 200 - From 400 - From 600 - From 800 - More than 400 600 800 1000 1000 Male Female Female has more in 400 above In your Facebook friends… How many you communicate closely? less than 10%, 12% More than 80%, 11% 50-80%, 26% 10-30%, 23% How many of your FB friends strangers? less than 10%, 19% No More strangerthan 80%, friends, 7% 10% 50-80%, 18% 30-50%, 19% 30-50%, 29% 10-30%, 28% 90% have FB friends whom they not know How many of your FB friends strangers? (by gender) 35% 33% 30% 24% 25% 19% 20% 15% 15% 10% 5% 20% 17% 24% 18% 10% 9% 9% 3% 0% More than 80% 50-80% 30-50% Male 10-30% less than 10% No stranger friends Female Male has more stranger friends ratio than female Do you accept friends request if requester is total stranger (no photo) 11% stranger with foreign country 12% total stranger (with photo) 12% old boy / girlfriend 25% 36% 34% 46% 40% 36% 52% 40% company boss 41% 36% school teacher 39% 40% common friends that you dislike 33% 50% 75% 77% 79% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Always accept Mostly accept 列2 52% would accept FB requests from strangers How many corporate FB page you follow? 30% 26% 25% 23% 20% 18% 15% 15% 13% 10% 6% 5% 0% 1-10 10-20 20-50 50-100 37 pages are average pages to follow >100 Have you bought something or become the member after seeing Facebook ads / posts? Frequently, 11% No, 24% Sometimes, 32% Limited times, 33% 43% are regularly influenced for their purchase decisions Do you comment or like the post from corp pages? Never, 13% Often, 13% Rarely, 31% Sometimes, 43% 56% respond to posts from corporate pages How you know about the new product / services in Facebook? No following corp pages, 3% Others, 7% Tagged by friends, 13% Facebook ads, 36% Search, 15% Shared by friends, 26% 36% are influenced by Facebook ads What kind of corp FB pages you follow? Not following corp pages others finance game sport IT fashion / apparel travel food / drink coupon / discount information health news music / entertainment 9% 31% 19% 19% 27% 24% 28% 26% 22% 23% 36% 29% 33% 35% 0% 40% 46% 45% 42% 46% 43% 51% 55% 54% 64% 64% 69% 70% 71% 76% 78% 78% 46% 82% 56% 84% 52% 85% 52% 87% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% like it and follow regularly like it 系列 Music / Entertainment, news come on tops What kind of corp FB pages you follow? (by gender) Female Male Not following corp… 9% 33% others 18% finance 22% Not following corp… 8% 27% 35% 42% 44% others 16% 62% 45% finance 13% 68% game 31% 41% sport 29% 51% 80% 42% 78% IT 36% 73% fashion / apparel 23% travel 22% 53% 75% food / drink 22% 54% 76% coupon / discount… 34% 45% 68% 46% 80% 53% 81% health 28% news 34% 52% 86% music / entertainment 35% 49% 84% 0% 20% 40% 60% 80%100% I like it and follow regularly I like it 50% 列2 game 47% 20% 60% 43% sport 13% 42% IT 13% 46% fashion / apparel 67% 31% 64% 56% 59% 59% 90% travel 23% 60% 83% food / drink 23% 59% 81% coupon / discount… 38% 50% 88% 90% health 32% 59% news 33% 53% music / entertainment 38% 53% 87% 91% 0% 20% 40% 60% 80%100% I like it and follow regularly I like it Female high – Fashion, Male high – IT, sport 列2 Survey information • Facebook trend in Vietnam • Conducted on Nov 10-15 • 500 male / female in Vietnam over 18 years old Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online ＋ Quantitative Survey = Qualitative Survey Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting Info@qandme.net Better Understanding You receive both of generic and deep information easily with affordable pricing [...]... 列2 Survey information • Facebook trend in Vietnam • Conducted on Nov 10-15 • 500 male / female in Vietnam over 18 years old Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online ＋ Quantitative Survey = Qualitative Survey Understand the consumer trend and opinions through the numeric data Feel the insight of... No following corp pages, 3% Others, 7% Tagged by friends, 13% Facebook ads, 36% Search, 15% Shared by friends, 26% 36% are influenced by Facebook ads What kind of corp FB pages do you follow? Not following corp pages others finance game sport IT fashion / apparel travel food / drink coupon / discount information health news music / entertainment 9% 31% 19% 19% 27% 24% 28% 26% 22% 23% 36% 29% 33% 35%... follow regularly like it 系列 3 Music / Entertainment, news come on tops What kind of corp FB pages do you follow? (by gender) Female Male Not following corp… 9% 33% others 18% finance 22% Not following corp… 8% 27% 35% 42% 44% others 16% 62% 45% finance 13% 68% game 31% 41% sport 29% 51% 80% 42% 78% IT 36% 73% fashion / apparel 23% travel 22% 53% 75% food / drink 22% 54% 76% coupon / discount… 34% 45%... bought something or become the member after seeing Facebook ads / posts? Frequently, 11% No, 24% Sometimes, 32% Limited times, 33% 43% are regularly influenced for their purchase decisions Do you comment or like the post from corp pages? Never, 13% Often, 13% Rarely, 31% Sometimes, 43% 56% respond to posts from corporate pages How do you know about the new product / services in Facebook? No following corp... Qualitative Survey Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting Info@qandme.net Better Understanding You receive both of generic and deep information easily with affordable pricing ... 53% 81% health 28% news 34% 52% 86% music / entertainment 35% 49% 84% 0% 20% 40% 60% 80%100% I like it and follow regularly I like it 50% 列2 game 47% 20% 60% 43% sport 13% 42% IT 13% 46% fashion / apparel 67% 31% 64% 56% 59% 59% 90% travel 23% 60% 83% food / drink 23% 59% 81% coupon / discount… 38% 50% 88% 90% health 32% 59% news 33% 53% music / entertainment 38% 53% 87% 91% 0% 20% 40% 60% 80%100% I like.. .In your Facebook friends… How many do you communicate closely? less than 10%, 12% More than 80%, 11% 50-80%, 26% 10-30%, 23% How many of your FB friends strangers? less than 10%, 19% No More strangerthan 80%,