LOUIS VUITTON SWOT ANALYSISSWOT Analysis of Louis Vuitton with USP, Competition, STP Segmentation, Targeting, Positioning - Marketing Analysis Louis Vuitton Parent company Moët Hennessy;
Trang 1LOUIS VUITTON SWOT ANALYSIS
SWOT Analysis of Louis Vuitton with USP, Competition, STP (Segmentation,
Targeting, Positioning) - Marketing Analysis
Louis Vuitton Parent company Moët Hennessy; Louis Vuitton
Category Apparel and accessories
Sector Lifestyle and retail
Tagline/ slogan Louis Vuitton
Usp
The brand is known for its stylish elegant luxurious bags
STP
Segment
Rich working women having a taste for clean cuts n designs in bags and apparels
Target group Premium segment urban men and women
Positioning Elegant and modern apparels and accessories
SWOT analysis
Strengths 1 The brand is one of the oldest fashion houses
with more than 150 years of history 2.The brand is easily recognizable because of its logo and monogram canvas on most of its products
3 The brand has its presence in most of the large shopping hubs of the world
Trang 24.The brand is available exclusively in its own stores 5.The brand also makes custom Tailored products for its few elite customers
6 The brand has a clientele including international celebrities
7 Extremely high brand recall and global presence
Weaknesses
1.The brand is available only in its exclusive stores making it difficult for people all around the world
2 Fake imitations affects brand and sales
Opportunities
1.The company needs to adopt the current fashion trends to stay in business
2 The company can offer once in a year discounts for its customers
Threats
1 The brand is counterfeited all around the world
2 Economic crisis can hurt the brand sales in a negative way
Competition
Competitors
Prada
2 Gucci
3 Jean Paul Gaultier