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Microformats & Schema.org Real life Use Cases Richard Baxter | CEO, SEOgadget Daniel Butler | Senior SEO Consultant Tweet with webinar attendees: #websieure Technical problems or feedback: Please email thuycuong.tk@gmail.com What’s structured data? I like it What is it? Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel You’ll recognise this Businesses and organisations can easily markup their addresses with hCard – there are really only a few key properties in hcard required to this Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel And this… “Wow – I’m so delighted with my new Dualit toaster – arrived really quickly, too – thanks” Rated: 5/5 Reviews are a hugely popular type of data… Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel And, this? Matt Cutts Principal Engineer Google Inc +1 650-253-0000 You can mark up information in a webpage about a person using hcard, too The additional attributes defined by the XFN properties (friend, contact and acquaintance) can be included, too Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel And this? Om nom nom That’s a recipe, for a delicious banana cake, with frosting… Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel The problem with information Venue Country Name Zip Code Even the most advanced information retrieval techniques can with a hand recognising data Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel This is a cake *May not be “Best Ever” banana cake – my girlfriend’s banana cake is the best, and she says it’s all about Nigella Lawson Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel Recipe: Banana Cake

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  • Saturated fat:Cooking Light SEPTEMBER 2006 Main Dishes Mexican Poultry Oh wait, where’s the schema here! Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel Breadcrumb You are here: Home > Used Cars > Used Audi > Used Audi A3  2011 Audi A3 Black 5dr Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel Tools • Schema-creator.org • hRecipe helper for Chrome • Microformats for Chrome • Microdata Tool • Bing WMT • Google’s Rich Snippets Testing Tool • Quixapp.com http://www.seomoz.org/blog/exploring-the-new-features-in-bing-webmaster-tools Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel Should I this stuff? Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel Read this SEOSkeptic post “Sites with structured markup will appear in the results of more queries, rank better than non-structured web pages for those queries, and have a greater visibility both in linked and "direct answer" verticals.” Enjoyable read - http://www.seoskeptic.com/deciphering-googles-semantic-search-intentions/ Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel Q+A Time! @seomoz & @SEOgadget www.ngocthuy.org Thuycuong.tk@gmail.com http://www.ngocthuy.org/vi/googleseo/ Chat: Chat: http://bit.ly/seomozchat http://bit.ly/seomozchat Twitter: Twitter: #mozinar #mozinar Questions? Questions? Use Use GoToWebinar GoToWebinar panel panel
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