How To (Really) Get Into Marketing

How to (really) get into MARKETING ↑ I’m Ed I work with these guys ^ I work at ★ Community of professional marketers ★ Jobs board for the marketing industry ★ Create your marketing profile I’ve had a few projects in marketing ● Built a team of marketers and developers for Inbound.org ● Grew a community to 45,000+ professional marketers ● Arranged “Ask Me Anything” community Q&A discussions with 30+ leaders in marketing ● Attended marketing conferences in the UK and USA ● Created slidedecks (like this) targeting marketing executives earning 100,000’s of views But, I got an early start ★ First marketing job when I was 16 ★ Working part time and in holidays ★ Still studying at University ★ Now 21 years old This slidedeck is to share WHAT I FOUND WORKED to really get into marketing This slidedeck is so YOU CAN TRY TOO Inside this deck What marketing really is How you too can find a job easily, make lots of money and never get bored What entry level marketing jobs look like Four actionable things to try now What marketing (really) is Let’s go back to business 101 Profitable businesses look like this Buy low < Sell High Tips for earning and learning as an affiliate ★ Go Niche Everyone promotes big brands You’ll find higher returns and less competition focusing on less well known brands, products and services ★ Focus Focus Focus Default to asking yourself “does this get closer to making to making money” Yes/no questions cast the daylight you need ★ Get to that first payment quickly! Nothings more motivating than seeing your first payment come in Focus on getting to that first spot - it’ll help you ask the right questions Use these tools to promote something: ★ Create a website ⇒ Squarespace.com ★ Manage email ⇒ Mailchimp.com JFDI* for yourself ! Get into marketing by MARKETING YOURSELF *JFDI: Just f*cking it You can get insane leverage on spending time, money and effort to find marketing jobs $5… $50… $500 $50k… $100k… $150k Few people think like this in job search How to market yourself to companies ★ Attract Creating a website Write blog articles Target companies and individuals with Facebook ads ★ Convert Create a short page which shows a little about you’d like to for a specific company Capture their email address and contact details at the bottom ★ Close Ping your phone/email whenever someone submits your form Follow up with pre-prepared content to answer their FAQs ★ Delight Respond to enquiries quickly Move to setup a meeting Get hired - then get results fast :) YOU CAN DO THIS Marketing is a Fast GEEKY social CHALLENGING Creative fun smart GROWING rewarding industry Think about what you’ve just read Profitable marketing look like this Buy low < Sell High Without DARC How much GREAT marketing is worth With marketing With great marketing “We’re going to have inbound marketers be some of the highest paid people in the organization That’s my prediction My expectation.” - Dharmesh Shah, Co-Founder and CTO at HubSpot Start your career on Got questions? Ask Me Anything on Inbound.org Visit the Inbound Jobs Board FIND a job POST a job 100s of jobs Find local and remote marketing jobs from all over the world $100 for 60 days Free internship posts with any other post Enter: “2015interns” Thanks for reading! If you know someone who might find this helpful, please share it :-) Tweet this slidedeck Ed Fry @edfryed ed@inbound.org