Cocacola presentation Bài thuyết trình về Cocacola bằng tiếng anh

Cocacola presentation Bài thuyết trình về Cocacola bằng tiếng anhCocacola presentation Bài thuyết trình về Cocacola bằng tiếng anhCocacola presentation Bài thuyết trình về Cocacola bằng tiếng anhCocacola presentation Bài thuyết trình về Cocacola bằng tiếng anhCocacola presentation Bài thuyết trình về Cocacola bằng tiếng anhCocacola presentation Bài thuyết trình về Cocacola bằng tiếng anh

Coca Cola Presentation

The presence of

Porla Bears

Some Interesting Facts About

Coca Cola

Coca-Cola was made for the cure of

headache

and other illnesses

Sales for the first year were only

$50

In 1985

Coca-Cola became the first soft drink

to ever go to space

Now number of coke bottles sold each day

1.8 billion

Coca-Cola is not sold

If you drank one product per day, you would need

9 years

to try them all

The Coca-Cola brand is worth an estimated

$83,8 billion

Cocacola advertising budget

$3.976 billion

Company Profile

Name The Coca Cola Company

Industries served Beverages

Geographic areas served Worldwide

Headquarters Atlanta, Georgia, U.S.

Current CEO Muhtar Kent

Revenue $ 44,294 billion (2015)

Profit $ 8,728 billion (2015)

Employees 123,200 (2016)

• To refresh the world

• To inspire moments of optimism and happiness

• To create value and make a difference

Mission

• People: Be a great place to work where people are

inspired to be the best they can be

• Portfolio: Bring to the world a portfolio of quality

beverage brands that anticipate and satisfy people's desires and needs

• Partners: Nurture a winning network of customers

and suppliers, together we create mutual, enduring value

• Planet: Be a responsible citizen that makes a

difference by helping build and support sustainable communities

• Profit: Maximize long-term return to shareowners

while being mindful of our overall responsibilities

• Productivity: Be a highly effective, lean and

fast-moving organization

• Focus on the Market

• Work Smart

• Act Like Owners

• Be the Brand

Values

Worldwide Share

•Kraft Foods Inc.,

•Nestlé S.A and others

Some Local Competitors

Marketing Mix 4 Ps

P roduct

3,50 0

Coca Cola has the big chain of Product line

Over Products

P rice

As competition started, now Coke has shifted to

Earlier Coke used cost based pricing

competitive pricing

strategy

VS

P lace

Target Market is Entire Planet

Coke’s commercials basically based on young generations.

Other Promotion Activities

The End

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