Preview: Thành cơng gì? Thành cơng nghĩa bạn?Chọn ý - công việc hàng đầu - làm chủ - kiếm nhiều tiền - trở nên tiếng - làm tốt bạn làm - cảm thấy vui vẻ - vài khác Vocabulary 1: A successful company has to make a profit There has to be a demand for your products The most sucessful companies control the market Sucessful companies have a bigger percentage of sales than their compititors They have a bigger market share A company that has the biggest sales or the best selling product in the market is the market leader Sucessful companies are always finding new markets and new opportunities to grow Listening 1: Companies has to keep costs as low as possible – the cost of manufacing If a competitor brings out a better product, you can lose customers Companies are always finding new market and new opportunities to grow Vocabulary 2: Sucess Overweight Grew quickly Strength to strength Lost Vocabulary 3: Snacks 2U a small firm that produced fresh snack foods and set up them to shops,cafes and bars in the region To distribute the snacks, it used trucks which it equipped with refrigerators to keep the food cool The business was a sucess until one day a new producer sold in the same area It suppiled exciting new snack foods at a lower price Shops and cafes started to order products from the new company Snacks 2U wasn’t able to compete, six months the later it went bankrupt Vocabulary 4: Heads a company Lose money Rent demand Meet an apartment Have fun Listening 2: Step 1: develope a new product idea Step 2: conduct market research Step 3: prepare a good business plan Step 4: get finance Step 5: build a customers base About 80 percent of new business ideas fail Because people don’t understand the market First,is there a demand for your product or service? Second,who are your compititors? It helps you to focus on what you want to do.it also helps with the fourth step: getting finance It usually includes information about staff,management,production ,marketing and of course finance To build a customer base because a strong customer base is key to maketing a success of your bussiness Listening 3: Lost the job – Graduated from university – Started his own business – Got a big contract – Employs 12 people – Joined a design company – ... idea Step 2: conduct market research Step 3: prepare a good business plan Step 4: get finance Step 5: build a customers base About 80 percent of new business ideas fail Because people don’t understand