Module 1B Dirty Transport Activities 1 Match words or phrases with their definitions a advertising b mass media c graphic design d persuasive e consumption f polysemous manipulation of text, illustration and layout that can have different interpretations 3 that can convince the general public process of promoting and catching the public’s eye 5 the need to buy 6 TV, the radio, the press Service Advertising It consists of actions taken by large companies such as banks or telephone companies which promote services: loans, pensions, health and life insurance, long-distance calls at special prices, Internet services, etc Honda Motor Co Product Advertising Consumers are stimulated to buy products This type of advertising increases sales It creates in the consumer the need to buy Advertisers use techniques such as persuasion and indiscriminate repetition The Co-operators Institutional Advertising This type of advertising is not meant to promote any product In this case, some public or official organisation advises the general public on issues such as public health, road safety, effects of alcohol, etc Nowadays, public spaces are loaded with diverse types of advertisements This may actually have an adverse effect on potential consumers In fact, many countries consider that billboards and large format advertising cause visual pollution and started to ban them Can you think of some negative effects of this type of pollution? The creation of the message of the advertisement is based on two elements: the image and the text Their articulation defines the advertisement and the messages Road Accident Fund English Toolkit - Communication Photocopiable © Ediciones Santillana S.A / Richmond 2011 Types of Advertisements Module 1B 2 Complete these sentences a Examples of service advertising are b Public campaigns such as road safety c In product advertising, consumers are stimulated d Advertisements in public spaces These words are related to advertising Put them in the correct box designers humorous commercial artistic surreal film director original consumers inform illustrators poster artists convince buyers educate printer pyschologists advertisers Purposes People Involved Photocopiable © Ediciones Santillana S.A / Richmond 2011 Description 4 What types of ads are these? a effective persuade b Beans & Beyond 5 In groups, select a product that you would like to launch onto the market and discuss how to develop a marketing strategy to ensure that this product is a success When you have finished, choose a spokesperson to give a presentation How attractive is the product to members of other groups? Would they buy it? English Toolkit - Communication