Dirty Transport Photocopiable © Ediciones Santillana S.A / Richmond 2011 Module 1B Globalisation Today, everybody is talking about globalisation and for many companies it means changing the way they work International or multinational corporations business around the world but their headquarters remain firmly in their home countries and, from there, they spring to other places Global corporations are different and more complicated to manage They look at the whole world as one market They settle, manufacture, conduct research and buy supplies wherever prices are cheaper, better and more convenient Why going global? Rules of survival as well as communication technology have changed since the early 1980s For big companies, domestic markets are not enough They need a global approach to succeed in global industries They have to be part of all major markets (North America, Western Europe and the Pacific Rim) However, not every industry should see the world as one Some packaged foods, for example, need to be marketed differently in each country English Toolkit - Business Administration Module 1B Activities 1 Scan the text and state if the sentences below are true (T) or false (F) a Every industry should see the world as one b Globalisation brings changes to the way many companies work c It is more complex to manage global corporations than multinational ones d Global corporations operate in those countries where the prices are low e An international corporation is the same as a global corporation f The rules of survival have changed since 1990 2 Look for transparent words in the text and translate them into Spanish Spanish 3 Match and make sentences a Large companies need b Multinational companies c Global corporations d Big companies look for global markets .have their headquarters in their home countries .because domestic markets are too small for them .global markets .look at the whole world as one market Look for information on the Internet and / or newspapers and answer the following questions a What does globalisation mean for many companies? b Do international corporations leave their home countries to business? c How is the global corporation managed? d Which are the major markets? e Do all industries see the world as one? English Toolkit - Business Administration Photocopiable © Ediciones Santillana S.A / Richmond 2011 English