Kỹ thuật IMS part 46

IPTV services Evolution of TV… Personalization Interactive TV Convergence WebTV Traditional legacy TV Content on demand Communications Advertising User generated content – social applications ……IPTV it’s not only TV Info services Personal communications Media Entertainment Home appliances control and management e-Commerce Open IPTV Forum open IPTV standard Operators Infrastructure and system vendors CE manufacturers Goals of teh Open IPTV Forum: archutecture „plug & play” access to services IP TV definitions and models BT: Safe delivery of streamed visual content to users via a managed network and and its presentation on a TV set or a similar device NTT: Digital TV service delivered to users via broadband IP network TVP: IPTV – any audio/wideo transmission, which even partially is based on the IP protocol (prof Marek Hołyński) What is IPTV ? TV in the IP network Bidirectional channel between a user and a service provider Breakthrough in TV usage pattern Integration of IPTV service with other services Presence VoIP other Users perspective TV + Internet + telecom Time schedule independence time shift feature PVR Location independence Content personalization Migration to the idea of home entertaiment and communication center Set top box Home gateway Broadband access Service integration – triple play IPTV - operation Multicasting and unicasting modes Live broadcasting IGMP - Internet Group Management Protocol version Content and programs on demand RTSP - Real Time Streaming Protocol Video compression standards H.264 MPEG MPEG IMS and IP TV IP TV – operation Discovery and selection of IPTV services ans session establishement 35 Linear TV mode 36 CoD mode 37 Broadcast mode with tricks 38 Interaction of IPTV with NGN services and applications - ASF 39 ASF – handling of IPTV interaction Delivery of notifications from many service domains and sources IMS-IM, IMS incoming call SMS/MMS e-mail Change of presence status RSS … Delivery of notifications to UE based on context User profile Location Presence and availability status Notification may require user action/response 40 IMS-IPTV interworking 41 Implementation example Open Source Core IMS – Fraunhofer FOKUS IPTV and Open Source Core IMS 43 Services – integration of IPTV with IMS services 44 IPTV + VoIP IPTV client featuring VoIP Integration of TV and telecom services Display of caller identification If connection established VoD – paused video Program TV – silent mode 45 Interactive advertisement and e-commerce • Personalized, focused and interactive advertisement • embedded e-commerce 46 VoD session continuity 47 Example - Ericsson IPTV Platform Targeted Play Lists IMS Application Servers Mobile Phone IPTV Application Platform MetaData Advanced Advertising Propagation Control Blended Services Interaction Content & Ad Management TV Portal Presentation & Interaction Prepared Content Authentication and Authorization IMS Core Pitched Content CDP VOD Library Propagation & Distribution Content Ingestion & Asset Management TimeShift TV Feeds Service Interaction Set Top Box CDP VOD Servers Managed Network Live TV Multicasts Off-Air Feeds Broadcast Headend PC