Business Management_MediaCorp Singapore

Introduction to Management MediaCorp of Singapore 15-Dec-2011 MediaCorp Comapny Name Contents Contents I System and company’s type of system Types of system In basically, the system includes four types and depending on whether each individual parts or the whole system can show the choice, and hence can achieve this goal The decentralized system from low to high and ecosystem is considered the highest type of system The type of system can only be combined with a system that is equal or a lower For example, the social system can not be combined as a system or social activities, ie the system has a higher level Individual ecosystems may be associated with all types of systems Mechanistic systems did not have purpose for themselve, instead of this, it has essential responsibility for making necessary functions for the whole Clocks is considered as a common example of mechanistic system, because, it runs basically with a regular that was decided by the internal of its structure Both the whole of parts have no responsibity for display choice of a clock but they have functions Animated system has no purposes for itself Survival is considered as the main purpose of this type of system Concerning about an example of animated system as a person's lungs It has no purpose of for own; however, their function to allow people to get oxygen from the environment, it means to survive Animate systems are necessarily open; it responsibile for interacting with environments in order to survive Social system are systems that have own purposes of their functions, containing of parts that at least one of these are animate, hence have purposes of their own They are a part included in a larger systems that may have purposes of their own and can contain other social systems For example, a local government viewed as a social system is part of a state government, which is also a social system It is also as a part of national gavernment In fact, social systems always be nested together Ecological systems work for the purposes of animated and social system as well as supporting all essential inputs for the oeprating of deterministic systems Such service and support can be seen as their function An ecological system could be impacted mechanistically by the mechanical as well as the behaviour of its parts For example, the purpose of using by people of fluoro-carbons as a propellant and the emissions of power plants affect the ozone layer mechanistically System of choosen company At Mediacorp, they have choosen the type of social system for their company At MediaCorp, neccessary departments like marketing, Finance or Human Resource department are working effectively and interactive together, order to get the common goals of company Some of support deparments like legal or technoloy and commnucations are also have their own functions, like supporting for other activities of the whole company, order to helps company running and operating smoothly II Detailed analysing choosen company Type of company MediaCorp began with establishing a first broadcasting station of Singapore by British Malaya Broadcasting Corporation and can be consided as a private commercial enterprise This first broadcasting service was located at Cathay Building, but it has made by its way and soon move to Caldecott Hill on Thomson Road In 1937, a new ofice was build as well as better-equipped in facility at Caldecott Hill position, under the control of Sir Shenton Thomas The extension, included comprising studios and transmitters, then officially open for operations for futher, and now, MediaCorp can be seen as private limited firm, which operating in broadcasting and artiste management as well as firm production Communication network MediaCorp is considered the largest television networks, most trusted, most respected and have the most number of viewers In the opinion of Y & R Brand Asset Valuator, during the several since 1997, MediaCorp repeatedly among 2% of brand strength of Singapore, and that he had become a part of community life the relationship between MediaCorp with which the audience appreciated the quality and fidelity of the time the program is becoming deeper Today the relationship between MediaCorp and TV viewers more deeply than ever, the coverage expanded distribution network through dense that no other channel can match up The television programs, MediaCorp's news broadcast at home and abroad, on television and radio, website, all capable of attracting a daily audience Working Relationship MediaCorp has a team of professional journalists today and best equipped for the conditions they collect best news for some information centers worldwide Over the past decade, MediaCorp has always been selected as the channel is the most reliable, thinkers and influential characters all recognize the fidelity of MediaCorp The television program live, exclusive programming, and quality of information made by MediaCorp is always ranked first Chain of Command MediaCorp coverage thanks to a radio system that includes 15 cable and satellite TV, two separate communication networks, two radio networks, eight sites including MediaCorp.com the supply of goods and information world, and Mediacorp Newsource - one of the central information widely Besides, there are many television stations around the provision and delivery of MediaCorp news The comprehensive connectivity not only shown by way of information distribution but also in the way of the MediaCorp crawl With a staff of 300 reporters and journalists are present throughout key parts of the world, supported by 37 global centers, nearly 800 contributors and more than 1000 staff dedicated to gathering information, the reporter MediaCorp not only members present at the event where the audience is that they are available in all areas where the event is taking place That's why people always believe that view is always the channel MediaCorps reported that the first and most accurate Reservation of Authority The radio broadcasting station came under the authority of the Malaya Broadcasting Corporation, a quasi-government organization jointly controlled by the governments of the Straits Settlements and the United Kingdom III Organizational Structure and responsibility for human resource function Organizational Structure CEO Office Communication & Marketing Finance Human Resource Legal management Sales & Marketing Television Radio Print Technology Interactive Media Production Enterprise Due to the system of MediaCorp is operated as a social system, therefore, all department have their own functions, working and reporting for the CEO office At MediaCorp, neccessary departments like marketing, Finance or Human Resource department are working effectively and interactive together, order to get the common goals of company Some of support deparments like legal or technoloy and commnucations are also have their own functions, like supporting for other activities of the whole company, order to helps company running and operating smoothly Responsibilty of Human Resource function The HR function to support & develop the most important asset of MediaCorp, the teams of staff by establishing policies and personnel system and create conditions for employees fill fullest possible performance at work The role & responsibilities of HR is to provide and implement the human development strategy consistent with business strategies to achieve organizational goals The core objective of HR is built on sustainability, organizing, financing and Cultural anthropology Process management of MediaCorp’s human resources starts with the building structure including including design & development organization, recruitment and selection, coordinator internal staff, work performance, promoting career opportunities and construction employers images Next is the capacity building organization, which includes training and development, process management performance evaluation staff, the talent development programs, programs to build cultural of MediaCorp Finally, build the system include promoting salaries and benefits, construction and development of policies and procedures for HR, and compliance solutions policies / legislation HR, planning and expenditure control labor costs, and build relationships with unions IV Impacts of enviroment to operation of company Political factor : in order to understanding morre and more about media, Mediacorp should put much effort in finding ang get clear understanding about the political factor that may effect to the oeprations of company In fact, the media industry could not be regular by the government however, in some case, it significantly want to the government control and management It is the protections of government with copyright of some special program, that own by MediaCorp Without any protection of government with copyright, the profit as well as benefit that MediaCorp can get could be unable to survive Thus, the linkage between government and media is become more and more closer and more complex The legal system affects businesses is increasing Antitrust, intellectual property rights, patent inventions will create a healthy competitive opportunities between companies in the industry With the current development of the group to protect the interests of consumers would be a threat to the company as this will increase the consumer's position up, forcing the company to be more responsible for safety products, honest advertising and culture Economic factor: at now, media and TV broadcast have become the most primary source of information for the public, where they can get news as well as events that happening in every hour, or even in each second It is very important, advertisment program can be considered as the most popular way to helps people finding about neccessary information job opportunities or to seek some information the price of groceries at they want or purpose to buy Goldman Sachs predicted in 2011 - 2012, Singapore economy to grow 5.3% A famous economist Nouriel Roubini said that the economy will grow 4.4% in Singapore in 2011 However, the deceleration of this growth can be a good thing for Singapore, because the inflation rate in the country is forecast to be 2.5 to 3.5% in 2010, from the predicted -3% given earlier Economic growth leads to spending more customers, in case of MediaCorp, people will spend more for PayTV channel, order to get higher benefit as well as better service quality The company can expand operations and higher profits Inflation in Singapore but not high and relatively stable, but if the Singapore state has no plans to work in the future, there will be rising inflation, commodity price increases, consumers are trying to cut unnecessary spending, reduced consumer items such as the beverage products Moreover, economic uncertainty makes it difficult for business operations of the company Social factor: Singapore consumers are young, healthy and desire to please They are patriotic, national pride, love sports especially football favorites Singapore people love to express themselves and more interested in the brand Singapore are very creative young people, to express themselves and try something new And these are the main factors may determine the style and consumption behavior of people in Singapore In addition, consumers are also more concerned about health issues: in addition to good food, they also pay attention to eating healthy copy A survey of 1,200 that was conducted by TNS Research Company, researching aout people living in urban areas of Singapore, it shows that 85% of respondents said that health is more important to them than the rich Thus, in case of MediaCorp, they can invest more and more in some program that related into healthy, it can helps to attract more attention of viewer With that change, the company should have policies to ensure safety of product quality that were introduced via the program, put more concerns and the benefit of healthy for public to be first V Controlling and managing of business Leadership Behavior In order to continued vitally as well as success for a small business, gaining a deeper understanding about what is the effective behaviors of small business owner is considered as important Like to the suggestion of Senge (1990), it can be said that the roles of a leader in MediaCorp is the roles of a designer, teacher and steward who can build shared vision and challenge prevailing mental model The role of the leader is critical to effectiveness, growth and well being os an organizatio Under the influence of good leadership, MediaCorp missions are established, goals are reached, or in short, without good leadership, organizations falter in their progress One of the most important aspects in leadership is the ability to work and build relationship with others • Leadership style focuses on people At MediaCorp, leadership style focuses on human-salient features is the attention to the life, interests and close, people listen The leaders of this style try to create friendly atmosphere and pleasant workplace.Thus giving employees desire to complete their work perfectly and it makes their job done easier Leaders of MediaCorp always try to seek the consent of subordinates by treating them based on respect for personal dignity, reduced to a minimum the use of powers • Leadership style focused on the tasks MediaCorp striking features of this style are the activities of planning, organizing, controlling and coordinating the activities of subordinates This style is based on assumptions of the theory of X.The typical behavior of a leader's job that were taken at MediaCorp to focus on include: the leaders sssign staff to undertake specific tasks In next, leaders and managers will establish performance evaluation criteria, providing information and documents necessary for employees as required by the job At finanlly, in position of leaders, they will produce the chart work carried out for the team members take Maslow’s Theory Motivation Human individuals or human beings in organized act primarily by demand The very satisfaction as they are satisfied and encourage them to act At the same time the demand is satisfied and maximum satisfaction is the goal of human action According to review it, needs to become an important driving force and the impact on individual needs will change people's behavior In other words, the leader or manager can control the behavior of employees using the tools or methods to impact on the needs or expectations of them makes them more aggressive and harder to assigned work, elated over the tasks and more committed to the task undertaken Understanding about this issue, at MediaCorp, to meet the safety needs, the manager can ensure favorable working conditions, job security is maintained stable and fair treatment for employees To satisfy the demand relationship, the employee should be facilitated teamwork, be given the opportunity to expand exchanges between departments, to encourage people to contribute their opinions for the development business or organizational development Also needs to develop relationships, business or organization needs to have fun activities and entertainment of the occasion or the other holiday To satisfy the need to respect the employee is respected personality, qualities Besides being paid salary or income is satisfactory according to the market relationship, they also wish to respect human values The manager or leader, so there should be institutional and policy praise and honor the success and dissemination of results of individual achievement broadly At the same time, workers should be provided timely feedback, promote employees on the new job and the level of incidence greater than For self-improvement needs, a manager or boss of MediaCorp have provided opportunities to develop individual strengths At the same time, workers were trained and development, be encouraged to participate in process improvement in the business or organization and to facilitate their own professional development The corporate and business world "take over" a lot of good employees, including employees who are "difficult" from various countries due to strong gravitational source mechanism of this talent by enabling they have "the car floor," stable employment, high wages and strong ability to promote, including assigning them the responsibility and leadership positions in key of MediaCorp in business strategic References list: • Armstrong, M., (2006) A Handbook Of Human Resource Management Practice, 10th Ed, Kogan Page London • Bass, B M (1985); “Leadership and Performance Beyond Expectations” New York: Free Press • Bass, B M (1990); “Bass and Stogdill's Handbook of Leadership: Theory, Research and Managerial Applications” New York: Free Press • Burns, J.M (1978); “ Leadership” New York: Harper & Row • Herzberg, F., Mausner, B., & Snyderman, B B (1959) The 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Management Strategies Defining Quality”, Vol 19 No 4, 2002, pp 442-453 • MediaCorp annual report (2011); website of Company; access on 14th December 2011; available at: http://www.mediacorp.sg/en/about/businessstructure • Ackoff Collaboratory (2011); “ Types of System”; acasa.upenn.edu; {online}; access on 14th December 2011; available at: http://www.acasa.upenn.edu/4sys.htm [...]... Management Strategies Defining Quality”, Vol 19 No 4, 2002, pp 442-453 • MediaCorp annual report (2011); website of Company; access on 14th December 2011; available at: http://www.mediacorp.sg/en/about/businessstructure • Ackoff Collaboratory (2011); “ Types of System”; acasa.upenn.edu; {online}; access on 14th December 2011; available at: http://www.acasa.upenn.edu/4sys.htm