Famous Commercial Slogansc
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Trang 3ost Popular Advertising Slogansc
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c c cccccc9ccc cc
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Brandsc Advertising Sloganc
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Trang 4c c ccc c
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Types of Sloganc
cc
cc',cc
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{c c#cc
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Create Life Slogansc
Trang 7ccc cc cccc'c#ccccccc c
c
c,8ccccc c/cc0ccccccc cc
Create Career Slogansc
c
c"cccc cc :c c cccccc
ccc c<cc ccc% cccccc ccc c
cc cc% c:cccc ccc#ccc
Business Slogansc
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HIcccccccccc"ccc c
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B cc ccc#ccccccccccc
c cccccc
c
cc.cc= c:cccc
Trang 8Creating a Sloganc
cc ccc c+'c9ccc cccc c
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cc
Features of the Advertising Sloganc
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1.1 Consistent use of initial capitalization.c
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{c cccc>Ec >c(>c>cc
Trang 9{c ccccEccc c% cc8c(c
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{c cEc#8 *9.c) 9#c.c!.9!.cc
2.1 Use of rhymes
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2.2 Use of alliterationc
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{c 8Ec8 c8c8cc
' 1 Common uses of second person addressee "you", "we","us"cc
Trang 10{c %<!*Ec*ccc cc
{c
{c c*c9c*c"Ec cccc
{c 8c7Ec cccc
2FFME4650ccccEc, cLccccc%,cc
{c c"cEc ccc=cc
' ' Use of "every" "always", etcc
{c c*c""cc
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' 4 Use of "no", "none", etcc
{c
{c c(C(ccc c ccc ccc
Trang 11{c c c(Ec.cc
{c c-:cCcEccc
4 At the syntactic level.c
{c # c .cccc
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Trang 124.5 Use of imperative sentences.c
ccccccccccc* c+c= cccccc
{c
{c ccc<c*Ecccc= ccc cc
4.6 Use of tense.c
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{c ccc9Eccc ccc
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5 At the semantic level.c
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Trang 13{c
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