Basic concepts marketing class

Basic concepts Prepared by : Luong Viet Phong Email: luongvietphong@ptithcm.edu.vn World Wide Web The universe of network-accessible information, the embodiment of human knowledge - W3C A system of interlinked hypertext documents accessed by the Internet Wikipedia Historical timeline Web 1.0, 2.0, 3.0 Web 1.0: creation of static web sites, the first web business model Web 2.0: Interactivity, social networking, media-sharing, lightweight collaboration, wikis Web 3.0: the intelligence web, machine facilitated understanding of information Hypertext Text displayed on a computer or other electronic devices Reference (hyperlink) to other text that the reader can immediately access Contain tables, images and other presentation devices Web server Do its members share any common demographics? Who are your competitors and they have website? Do you have samples of website you like and dislike? What kind of timeline you have for the project is? What is your budget? What are your visitors usually looking for when they come to your site? What are the problems with your current design? What you hope to achieve with a redesign? Are there any elements of the current design you want to keep? How you think your visitors will react to a new site design? Exploration Analysis Dissection Experimentation Organizing the content and flow of the website into a structure Information architecture Implementation Creating layout Avoiding elements of technology Using paper Using graphical tools to make up and produce images of chosen layouts Converting layouts into prototype in HTML Web page anatomy Layout Screen resolution 16:9 - 4:3 960px Fix size vs Fluid size