tiếng anh chuyên ngành mỹ thuật và thiết kế cho giáo viên

Book Answer Key 4 Three-sided Four-sided Rounded triangular rectangular, curved square circular 5 Suggested Answer 6 The client did not like the fact the titles were in square boxe

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Published by Express Publishing

Liberty House, Greenham Business Park, Newbury,

This book is not meant to be changed in any way

ISBN 978-1-4715-1887-4

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Table of Contents

(7)

Answer Key 4 Audioscripts 11

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Book Answer Key

4 Three-sided Four-sided Rounded

triangular rectangular, curved

square circular

5 Suggested Answer

6

The client did not like the fact the titles were in square

boxes The lines were too straight

A: What do you think of the new poster?

B: Hmm lt seems a little too cluttered

A: Really? I took out some of the diagonal lines so it's

a little more rectangular

B: I don't think that's enough You need to take out

some of the curved lines

A: I don't know about that I want an interesting, busy

look

B: I think you can still do that with straight lines That

design just has too much going on

Design Feedback

Use this form to gJve your ideas to other designers

Project: Film poster

Types of shapes used: The design uses many different

shapes and types of lines

Changes recommended: I think the poster would be

better if it was less cluttered, with more straight lines

and more rectangular shapes

Unit 2

1 Suggested Answers

1 Dark conditions are the opposite of bright conditions

2 Brightness and darkness are measured in value

2 produces dark pictures, sometimes produces completely black pictures

A: These pictures are way too dark

B: I was afraid they were going to be too bright That's why I waited until dusk to take them

A: Do you see how they're almost black?

B: You're right You can hardly see the details A: I don't think we can print these You'll have to take new ones during the day

9 Suggested Answer Progress Report Photographs for: The story about the new school

Are the photographs ready to print? Y I N

Describe any problems encountered: We were not able to use the photographer's pictures They were too dark and did not have enough contrast to see the details The photographer will take new ones tomorrow

Unit 3

1 Red, yellow, and blue are the primary colors

2 Green is a complementary color for red

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A: I'm not happy with these colors for this sign

B: You're right, something's off

A: Do you think I should use light blue instead of dark

blue?

B: No, I think the shade is fine But you might have too

many hues

A: Hmm I see what you mean So you think I should

take out the red?

B: it's worth a try And maybe make the blue a little

Why changes were made: The sign had too many

colors and the blue was too bright

2 Far is the opposite of near

1 move next to the left border, across from the slogan

2 put just below the bank name

3 make higher, above everything else

1 parallel 2 higher 3 between

Suggested Answer

To say something is close to another thing, someone might say that it is near the other thing, or next to the other thing

A: Is that the logo for the bank?

B: Yes What do you think of it?

A: lt doesn't seem quite right

B: Really? I moved the bank name higher

A: Now there's too much space between the bank name and the slogan Move it lower again

B: What about the picture? I moved it next to the bank name

A: Well, nearly But it's still too far from the bank name B: I'll try it again Thanks for your help

9 Suggested Answer

To: Tanya From: Gil Re: Bank project Hello,

I made some changes to the design I moved the bank name higher I also moved the slogan lower, next to the bank name Let me know what you think

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Book 1 Answer Key

4 1 cluttered 2 styles 3 uneven

6

The painting "Darkness" is different because it features

uneven splashes of paint and also lacks his usual sense

B: I like it lt has some nice patterns

A: You think so? I don't think it's as interesting as the

other paintings

B: I like the smooth brushstrokes

A: Don't you think it needs empty spaces for balance

around the cluttered areas?

B: No, then it would be uneven I prefer it like this

Fifth Street Gallery

Please tell us what you think of our art!

Title and Artist: "A Morning Pond" by Liam Beckett

Did you like this piece? Y IN

Please describe the features you liked or disliked: I

thought the piece wasn't very interesting There were no

empty spaces for balance around the cluttered areas

Unit 6

1 An eraser is used to remove a pencil mark

2 Cutting with scissors is an easy way to cut paper

pencil colored pencil

Dividing parts

paper cutter scissors

Someone might want to use colored pencils to liven

A: Can I help you find something?

B: I need some scissors to cut some strips of paper A: You've come to the right place May I ask, how big are the strips?

B: They'll be about eighteen inches long

A: I'd recommend a paper cutter instead

B: Really? Do you think that would be better? A: Paper cutters cut straighter lines than scissors, and they're more suitable for cutting large pieces of paper And just so you know, the paper cutters are

on sale right now

B: I'll give it a try

9 Suggested Answer The Art Barrel: Customer Satisfaction Survey

Why did you come into the store today?

I was looking for a pair scissors to cut strips of paper What product advice did the employee offer you? The employee recommended a paper cutter because they cut straighter lines and are more suitable for cutting large pieces of paper And they were on sale What product did you purchase? _

I decided to buy a paper cutter instead of the scissors Was the employee helpful? y_ I N

1 Water color paint is one type of paint

2 Ceramics are heated in a kiln

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A: Were you here last night?

B: Yes, I was the last one to leave Why?

A: The kiln was left on all night

B: Oh, no! I completely forgot about it

A: The electric bill is going to be huge Not to mention

it was a fire hazard

B: I'm so sorry Next time, I'll make sure I turn it off

before I leave

A: You'd better And remember to close the glaze

containers, too

Equipment Incident Report

Employee: Robbie Wilson

Equipment: kiln

Describe damage or problem: The employee did not

turn off the kiln The kiln is a fire hazard

Can the equipment be used again? y_ I N

Unit 8

2

1 Qesktops and laptops are two types of computer

2 Images are shown on a monitor

A: How can I help you?

B: I'm not sure whether to get a laptop or a desktop

A: I can certainly help you What do you use your

computer for?

B: I'm a graphic designer I work with detailed images, but I also travel to different job sites

A: You can get a larger screen with the desktop On the other hand, the laptop allows you to take your computer to job sites

B: What do you recommend?

A: Most designers seem to prefer the portability

B: That sounds good I'll go with the laptop, then

"

Notes: Comparison of Computer Products

I like desktops because they have a large screen However, I also like laptops because they are portable

I have decided to get the laptop for its portability

Unit 9

1 Screen resolution is measured in DPI

2 Documents can be copied onto a computer with a scanner

A: I have some news for you

B: What's going on?

A: I just ordered a new scanner for your department B: I'm happy to hear it! Is it one with an adjustable scanning area?

A: lt sure is Your old scanner doesn't have any of the new features

B: You're absolutely right We really need something more current

A: That's what I figured It'll be here on Thursday

Answer Key 7

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Order Form for New Equipment

Department: Graphic design

Equipment requested: Scanner

Reason that equipment is needed: We need a

scanner with an adjustable scanning area, which our

current scanner doesn't have The new scanner will

have an adjustable scanning area

1 By enlarging and stretching a design a designer can

increase the size of a design

2 Another name for a rough drawing is a sketch

7 we designed 4 simple adjustment

5 erase the border

2 edit it

3 want this done 6 too long

A: Hi! Did you like the way we designed the new logo?

B: Yes, the picture looks better enlarged and raised

But I still want to edit it a little

A: I don't know Don't you want this done by tomorrow?

B: Yes, I do But it's a pretty simple adjustment

A: What do you want to change?

B: Can you enlarge the letters in the slogan? 1 want

them slightly bigger

A: That shouldn't take too long I'll send you another

draft shortly

Project Updates

Client: Supermacs

Recent changes: We enlarged and raised the picture

as the client requested

Further changes requested: The client wants us to

enlarge the letters in the logo

2 Designers usually illustrate book covers

darken, shade to make shadows

2 tint or highlight in another color

3 fill with black so they are bolder

A: How are you doing on the poster job?

B: I'm running into some trouble

A: What's the problem?

B: You told me to make the titles bigger

A: That's right The image should be readable when

we reproduce it on the website

B: But do you see how unbalanced it looks? These letters are covering the whole picture

A: I see what you mean Can you keep them the same

size and then just fill them in with black?

B: That's an idea They'll be more readable if they're bolder

- Tracy

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1 A drawing is usually more detailed than a sketch

2 Graphite is used in most pencils

c 2 A 3 D

Substances Surfaces Images

A: Did you finish up that sketch?

B: Almost I still want to add a few details to the basic

outline

A: You used graphite, right?

B: Yes, for most of it But I also used charcoal to make

thicker lines in a couple places

A: Are you happy with the design?

B: Yes I'm pretty sure the client will like the new

concept

Design Progress Report

Job: Wee dram Cafe

Materials used: mostly graphite, some charcoal

Current progress: The client liked the new concept

and the design we created We are now creating a

drawing with more details based on that concept

Unit 13

1 Industrial design involves working with electronics

2 Ceramics can be created from clay

2 different things 5 function

3 a d practical 6 beautiful textiles

A: I'm confused about industrial design I always thought that art and practical objects were two different things

B: Some art is just for looking at But industrial design produces art that is both beautiful and practical A: So how do you know which is which?

B: Anything that is beautiful or interesting is art If it is also a commercial product, then it's industrial design A: So a painting on the wall is just art But a refrigerator with an interesting appearance is industrial design? B: You've got it

9 Suggested Answer Notes: Applied Arts Type of applied art Example

Drawing, painting, and calligraphy are some dimensional art forms

two-Answer Key 9

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A: Take a look at the print on this balloon I didn't

know lithography could be applied to balloons

B: Let me see I don't think that's lithography

A: Really? Why do you say that?

B: lt has to be another type of printmaking What do

you notice about the surface?

A: it's rounded, I guess

B: Exactly Lithography can only be done on flat

surfaces That's why this can't be lithography

A: Oh, I see what you mean What do think it is, then?

B: Only screenprinting could be applied to a rounded

surface like that

Graphic Arts Exam #3

Identifying Printmaking Methods

Name a printmaking method How can you tell if a

print was made with this method?

Screen printing is used to apply print to rounded

surfaces

Name another printmaking method How can you

tell if a print was made with this method?

Lithography is used to apply print to flat surfaces

1 Statues are one form of sculpture

2 Sculptures like statues are made by the carving of

A: I read about his new paintings Where can I find those?

B: You'll find those in the Scully wing, down the hall

The artist is showing his paintings in the Scully wing Directions from entrance: Go down the hall and take a right

The artist is showing his sculptures in the central gallery

Directions from entrance: Turn left after the main hall

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Unit 1

Designer 1 (M): Hey, what do you think of the new poster?

Designer 2 (F): Hmm lt seems a little too simple

Designer 1: Really? I added some diagonal lines so that

it's not so rectangular

Designer 2: I can see that, but I don't think that's enough

You need some curved lines in there

Designer 1: I don't know about that I want a nice, clean

look

Designer 2: I think you can still do that with circular shapes

That design just isn't very interesting

Designer 1: Okay, if you say so I'll keep working on it

Unit 2

Editor (F): Hey, Paul Are these your photographs of the

mayor?

Photographer (M): Yes, I took those yesterday Why?

Editor: There's way too much light in these pictures

Photographer: Really? I was afraid they were going to be

too dark That's why I added an extra lamp

Editor: Here, take a look Do you see how there's almost

no contrast?

Photographer: Wow, you're right You can hardly see the

details in his face

Editor: We can't print these They're just not sharp enough

Photographer: I'm really sorry I'll be more careful next time

Designer 2: No, I think the calor is fine But the intensity

might just be too dull

Designer 1: Hmm I see what you mean So you think it

should be more vibrant?

Designer 2: it's worth a try And maybe add a second col or

to make it more interesting

Designer 1: Oh, that's a good idea What should I use?

Designer 2: How about a light shade of purple? That's a

complementary calor for yellow

Unit 4

Designer 1 (M): Is that the logo for the shop?

Designer 2 (F): Yes, I just finished the new draft What do

you think of it?

Designer 1: I don't know lt doesn't seem quite balanced

Designer 2: Really? I added more space between the letters

Designer 1: Yes, keep the picture there But I'd also place

the slogan lower it's too close to the shop name

Designer 2: Okay, I'll try it again Thanks for your help

Unit 5 Visitor 1 (F): Hey, Norman What do you think of this painting? it's called "Darkness."

Visitor 2 (M): I don't really like it lt seems out of balance

Visitor 1: You think so? I think it's a lot more interesting than the other paintings

Visitor 2: Interesting? I call it ugly

Visitor 1: Don't you think the empty spaces work well with the cluttered areas?

Visitor 2: No, the lines are too jagged for my taste I prefer brushwork that seems to flow

Visitor 1: Oh, I see That's okay Not everybody appreciates this style

Unit 6 Clerk (M): Welcome to the Art Barrel Can I help you find something?

Customer (F): Yes, I need some colored pencils to fill in

my sketches

Clerk: You've come to the right place May I ask, are the

sketches done with pen or pencil?

Customer: They're in pencil now I'll probably go over them

with a pen, though

Clerk: I'd recommend colored markers instead

Customer: Really? Do you think that would be better?

Clerk: Markers are bolder than pencils And just so you know, the markers are on sale right now

Customer: Well, in that case, I'll give them a try

Unit 7 Manager (F): Robbie, were you here last night?

Artist (M): Yes, I was the last one to leave Why?

Manager: These brushes didn't get cleaned properly They're covered in oil-based paint

Artist: Oh, no! I completely forgot about them

Manager: They were brand new Now I'll have to throw them away

Artist: Wow, I'm so sorry Next time, I'll make sure I clean the brushes thoroughly

Manager: You'd better And remember to use thinner Water won't work with that type of paint

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Audioscripts

Unit 8

Clerk {F): How can I help you, Sir?

Customer (M): I'm not sure which monitor to get for my

Clerk: The V280 has the highest screen resolution On the

other hand, the Blazer 1 0.1 has a larger screen size

Customer: Hmm, it's a tough choice What do you

recommend?

Clerk: Well, most designers seem to be happier with the

high resolution of the V280

Customer: That sounds good I'll go with that, then

Unit 9

Manager {M): Hey, Dana, I have some news for you

Designer {F): Okay What's going on?

Manager: I just ordered a new printer for your department

Designer: Really? I'm happy to hear it! Is it an inkjet printer?

Manager: lt sure is Your laser printer has a high DPI, but

it's not great for everything

Designer: You're absolutely right We really need something

that prints colors more accurately

Manager: That's what I figured It'll be here on Thursday

Designer: Wow, thanks so much It'll be a big help

Unit 10

Designer (F): JP Designs, this is Dolores

Client (M): Hi, Dolores This is Robert from Fancy Foods

Designer: Oh, hi! Did you like the way we designed the

new logo?

Client: Yes, it's much better But I still want to edit it a little

Designer: I don't know Don't you want this done by

tomorrow morning?

Client: Yes, I do But it's a pretty simple adjustment

Designer: I'll try What do you want to change?

Client: Can you erase the border around the picture? lt

looks too cluttered

Designer: That shouldn't take too long I'll send you another

draft this afternoon

Unit 11

Editor (M): How are you doing on the Davis job?

Designer (F): I'm running into some trouble

Editor: That's not good What's the problem?

Designer: Well, you told me to darken the trees

Editor: That's right The picture is supposed to show the

trees at night

Designer: But do you see how they blend into the background? lt looks like we filled the whole cover with black

Editor: Oh, 1 see what you mean Can you highlight the edges of the trees with a lighter color?

Designer: That's an idea Let's see if just a touch of gray will help

Unit 12 Designer 1 {F): Did you finish up that drawing for the Water Lily Cafe?

Designer 2 (M): Just about I still want to add a few more details

Designer 1: Great You used charcoal, right?

Designer 2: Yes, for most of it But I also used graphite to make thin, light lines in a couple of places

Designer 1: I'm sure that's fine Are you happy with the design?

Designer 2: I think so I kept the original concept I'm pretty sure the client will like it

Designer 1: I'm glad to hear it Well, show it to me when it's completely finished

Unit 13 Student {M): I'm confused about applied arts, Ms Lewis

Instructor {F): Okay, David What's the problem?

Student: Well, I always thought that art and practical objects were two different things

Instructor: Some art is just for looking at But applied arts

is both beautiful and practical

Student: So how do you know which is which?

Instructor: Anything that is beautiful or interesting is art If

it also has a function, then it falls under applied arts

Student: So a painting on the wall is just art But clothing made from beautiful textiles is applied arts?

Instructor: You've got it

Unit 14 Artist 1 {M): Take a look at this print I didn't know a woodcut print could be so detailed

Artist 2 {F): Let me see I don't think that's woodcut

Artist 1: Really? Why do you say that?

Artist 2: lt has to be another type of printmaking What do you notice about the outlines?

Artist 1: The outlines? Well, I guess they all blend together

Artist 2: Exactly Relief printing produces clear, defined lines That's why this can't be woodcut

Artist 1: Oh, 1 see what you mean What do you think it is, then?

Artist 2: Lithography could produce those blended areas

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Unit 15

Visitor (M): Excuse me I'm here for the Peters opening

Director (F): You're in the right place Come on in!

Visitor: Great Is she displaying her paintings tonight?

Director: Yes, a few But this show mostly features her

sculptures

Visitor: Oh, I read about the huge elephant statue Where

can I find that?

Director: You'll find that in studio B, around the corner on

the left it's very impressive

Visitor: But I want to see the paintings first Where are

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1 Romanticism, Impressionism, Cubism, Art Deco,

Abstract Impressionism, and Pop Art are some

important art movements

2 I like Romanticism most because it of its thematic

use of subjective emotions and experiences

1 Postmodernism 4 Photorealism

2 movement 5 Abstract Expressionism

Salvador Dali specialized in Surrealism

7 1 was really interesting

2 the way it takes

3 Abstract Expressionism

4 seemed too messy

5 aren't really there

6 more Postmodernism

A: What do you think of the exhibit so far?

B: The Impressionism was really interesting

A: I like the way it uses flowing brushstrokes to give a

sense of movement

B: Yeah But I don't know about the Pop Art

A: You didn't like it?

B: Not at all I guess it just seemed too simple lt just

looked like advertising to me

A: That's true But I liked the effect lt finds the humor

in advertising

B: lt just didn't appeal to me And I thought there was

going to be more Modernism

A: There's a Surrealism display in the next room

Art Spotlight

Exhibit location: Uptown Art Museum

The exhibit showed works from the Impressionism

movement These works focus on movement I liked

the way they made use of light and calor

The exhibit also showed works from the Pop Art movement These works feature images from popular culture and contemporary life I thought these works were too simple and seemed like advertising

Unit 2

2

1 Pictures are stored on film

2 A flash is necessary when taking a photograph in dark conditions

7 1 pretty blurry 4 subjects were moving

2 develop the negatives 5 use a flash

3 slow shutter speed 6 this case

A: Do you have my latest photographs of the museum exhibit?

B: Yes But they didn't come out very well

A: Let me take a look Yeah, they're pretty blurry B: What do you think happened? Did you use a slow shutter speed?

A: That shouldn't have mattered The subject wasn't moving I bet I just didn't focus the lens correctly B: I see Would it help to use a flash next time?

A: Maybe The pictures do look a little dark And I'll probably use a tripod next time to keep the camera steady

9 Suggested Answer Northwestern Images Request to Reshoot Form What was the problem with the original photographs?

The original photographs were too blurry

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How will you avoid this problem again?

I will focus the lens correctly to get a clearer batch of

photographs next time I will also use a tripod to keep

the camera steady during shooting, and use a flash if

necessary

Unit 3

2

1 All digital cameras have an LCD screen

2 Pictures are stored on an SO card

3 A digital photography B white balance

point-and-shoot aperture reflex mirror

6

Someone might prefer a point-and-shoot camera if the

camera is going to be used for casual purposes and the

user wants the camera to make automatic adjustments

7 1 attachable optical zoom

2 what that means

A: What can I help you with?

B: I'm interested in a digital camera

A: What are you planning to use it for?

B: I'm taking some pictures for a magazine article

They need to be pretty sharp

A: I recommend the Pro Cam 5.0 it's a great DSLR

camera

B: That looks pretty big What about this smaller one?

A: That's the Regis 1080 it's a point-and-shoot

camera it has approximate imaging on the LCD

B: Is it suitable for what I want?

A: it's better suited for casual photographers I think the

Pro Cam is better for your needs it has a reflex

mirror to make image preview more accurate

B: That sounds good I want something precise

9 Suggested Answer Del's Electronics Transaction Summary Type of product that customer requested: Digital camera

Customer's needs: The custome needs a camera for shooting photos for a magazine article

What did you recommend? Why? I recommended the ProCam 5.0 because it is a DSLR camera with automatic white balance and a reflex mirror fo greate accuracy

Did the customer purchase the recommended product? y_ IN

1 vector graphic 4 pixel

2 file format 5 raster graphic

B: I wouldn't use that format if I were you

A: What's the problem?

B: it's hard to retain the image quality with those When you compress and enlarge them, you can see the pixels

A: I didn't think of that I can't use vector graphics because it'll be too hard to convert the raster images to vector

B: How about a GIF instead?

A: That's a good idea I'm not doing photographs, so

I don't need the full calor palette

Answer Key 1 5

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Speckles Designs

Project Update Sheet: Format Changes

Project: Images for restaurant menus

Previous format used: JPEG

New format used: GIF

Why format was changed: I created new SVG images

because the JPEGs would lose their image quality after

the files were compressed and then enlarged A GIF

will retain the image quality, and as I don't need to use

a full calor pallete, the GIF's limitations will not matter

UnitS

1 Straightening, cropping, cloning, sharpening, and

blurring are some changes that can be made to a

photograph

2 Many pictures can be viewed at once by creating

thumbnails of the pictures

2 1 to cover unwanted areas

2 Sharpen Image

3 to reduce red eye

4 to see all images at once

Someone might want to blur a photograph to hide

unattractive details, such as blemished or shiny skin

7 1 wedding photos

2 you could edit

4 too detailed

5 blur the images

3 want to retouch 6 removing red eye

8 Suggested Answer ,

A: Did you look at the graduation photos?

B: Some of them are a little blurry

A: I can sharpen the images slightly That'll make the

details a little clearer

B: That'll help And in some of the pictures, there's too

much of the background showing

A: That's easy to fix I'll just crop them to remove the

unnecessary space

B: Are there any other changes that you'd suggest?

A: Some people like to remember the particular date

B: That sounds good I wouldn't want to lose the original version, though

A: I'll copy the pictures first, so you can have both

9 Suggested Answer Request for Image Adjustment Project: Graduation photos Adjustments needed for first batch: The client wants

us to sharpen the photos so that the details appear clearer

Adjustments needed for second batch: The client

wants us remove some of the background, I suggested croping

Other changes recommended: I recommend adding

a date stamp in the corner of the photos so the client could easily remember the date I will use an overlay tool to do this

1 Bold, italic, caps, and shadow are some font styles

2 Using a strikethrough is a way to show something

is wrong

1 to draw attention to something

2 to make print seem loud

3 to make something appear lighter

4 to indicate that something is wrong or unavailable

1 B 3 E 5 c

1 format 3 font 5 Superscript

2 shadow 4 caps 6 strikethrough

B: What's the trouble?

A: They want to show a lot of information: a list of the events, the address, and contact information But

my design doesn't look right

B: I see what you mean lt looks really messy

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B: You could use bold text for the really important

information Then maybe underline other parts

A: I tried that lt made it look even more cluttered

B: Maybe you could just put the details in lower point

type

A: That's a good idea Then the whole thing would

look a little cleaner

Dear Ed,

I've attached a new version of the flyer I wanted to

explain why I formatted some parts differently I

changed the font size to 14 point instead of 20 point I

also used both bold text and underlined text to

emphasize the important information

I hope this meets your needs

1 Script is similar to handwriting

2 Giving a font a heavier weight, using expanded

font, or using angled font are some ways to place

A: How does the new poster look? Did you use the

font we talked about?

B: Yes I used the Roman type that you picked But it

looks boring

A: I see what you mean

B: I don't think it suits the poster

A: So what should we do now?

B: I can definitely rework it v\e car st:

font But we need to do some

interesting

sc:- s-::2-O[""a-<e

A: I don't want it to be too fancy lt should S 1 c: "' ::

simple look to it

B: I'd recommend putting the title in a heavie we 1 g~: Then we'll leave the rest as it is

9 Suggested Answer Project Feedback

Use this form to provide feedb,ack for other designers

Feedback regarding: Fonts

Project: Poster

Current features: The invitation is written in Roman type

Problems: The Roman type looks too boring for the

poster

Suggestions: I recommend putting the title font in a

heavier weight We can leave the font as sans-serif

UnitS

2

1 A letterpress sets type on paper

2 A group of typefaces with the same design is known

A: How can I help you?

B: I'm interested in some custom stationery

A: Is it for a particular event?

B: No Just something to write notes on The lettering should include my name at the top

A: Let me show you our specialty type families

B: I like the one called "Baron."

A: That comes in a few typefaces There's Regular Baron or Baron Wide

B: Let's go with Wide When can you have 150 sheets printed?

Answer Key 17

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A: It'll be about a day before these are ready

B: I thought it would take longer Don't you use an

old-fashioned letterpress?

A: Yes, but all your sheets will be the same We only

have to set the type once

Lily's Lovely Letters

Custom Order

Job/Quantity: 150 notepaper sheets

Type family and typeface: The client requested Baron

wide

Did the client have any questions? Please describe:

The client did not realize how quickly we could

produce his order He thought that because we use an

old-fashioned letterpress it would take longer, but I told

him we only have to set the type once as all the sheets

are the same

2 Web design and web development are some

elements of building a website

1 A 3 D 5 F

2 c 4 E 6 B

1 website 4 appearance

2 usability 5 search engine

3 content 6 web development

The company works with search engine operators to

ensure strong website visibility

7 include a webpage 4 top of every page

5 look like

2 might like to see

3 too complicated 6 sort of appearance

A: Let's talk about your website for your clothing

store What should visitors gain from it?

B: A lot of people call us to place special orders I

want them to do that on the website instead

A: So we'll include a webpage with a secure order

form What other content do you want to include?

B: People might like to see our new items before they come in And I'm hoping that customers can leave feedback on the website Is that too complicated?

A: Not at all Navigation will be easy It'll say "Contact

Us" at the top of every page B: And how will people find us?

A: We ensure excellent visibility Your website will come up when people in your area put "clothing store" into their search engines

9 Suggested Answer R&J Web Solutions: Project Specifications Client: Ryan's menswear

Main aim of website: To allow customers to place

special orders, see products before they come into the store, and leave feedback

Visibility: Visibility will be strong The website will come

up when people in the shop's area search for "clothing store"

4 Markup Programming Security

languages languages systems

A 2 A

7 1 web design concepts 4 programming language

2 get confused 5 what that means

Trang 20

A: Are you comfortable with web design concepts?

B: I could use some review I get confused about the

languages

B: it's a markup language, right?

A: Actually, it's a programming language Can you tell

me what that means?

B: lt means that the language determines how content

is displayed on the website

A: Yes And speaking of content, how can content be

delivered securely?

B: You could use FTP

language

Exam #4

Languages

What is the purpose of a markup language?

A markup language contains the content and basic

formatting information for a webpage

Examples: HTML, XHTML

What is the purpose of a programming language?

A programming language contains information about

how a webpage's content will be displayed

Examples: CSS, XSL

Describe another important concept in web design:

QR codes are an important feature in web design

because they allow webpage information to be scanned

and accessed from various web-capable devices

A: What's the trouble?

But now there's too much white space on the page A: You're right T ere's n t enough text to fill the space

it throws the whole page out of alignment

A: Let me check with the client first We can't do

From: r bowles@yellowskydesigns net Re: Pamhlet template design

Hello Mr White, We're having some trouble with the design changes you requested

The main problem is that after we reduced the size of the picture and centered it, it leaves too much white space on the page

To fix this problem, we suggest making the picture bigger, or adding more text to the pamphlet

- Rachel Bowles, Yellow Sky Designs

4 Types of content Empty space Orientations

The relative position of different elements can be viewed on a grid

Answer Key 19

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