1 INTRODUCTION Background Introduction to research area Aim Research Objectives Research Question Background Drag picture to placeholder or click icon to add the a guide essential in the role process in human of buying life shoes enterpriss should promote their shopping engine Introduction to research area • Vietnam is one of the leading manufacturer and exporters of footwear products • Sport shoes large market share in the total production of Vietnam footwear Aim facilitate clients with a clear understanding of the outlook of the footwear market Research Objectives the needs the elements communication channels object perception income Research Question : “What are the most important factors for choosing shoes in VietNam?” • customers still prefer shopping at a shop to buying shoes via the internet