Unit 14 Responsible Tourism Good Practice For Craft Villages In Vietnam

UNIT 14.RESPONSIBLE TOURISM GOOD PRACTICE FOR CRAFT VILLAGES IN VIETNAM Picture source: http://www.flickr.com/photos/nerdcoregirl/3609065883/sizes/m/in/photostream/ Unit outline Objectives By the end of this unit, participants will be able to: • Understand the positive and negative economic, environmental and social impacts of craft villages in Vietnam and the benefits of responsible tourism • • Explain the importance of developing products for markets and marketing them responsibly and ways to Explain the principles and practices in ensuring product quality, innovation and competitiveness to Explain issues of waste and pollution management in craft villages and steps to minimise negative impacts • so ensure commercial viability • Topics Explain how to enhance participation and tourism destination attractiveness through craft village cooperation and co-ordination and development mechanisms Overview of Craft Villages and tourism in Vietnam Developing product-market links & marketing responsibly Ensuring product quality, innovation & competitiveness Managing waste & pollution Effective co-operation & co-ordination Responsible craft village destination development RESPONSIBLE TOURISM GOOD PRACTICE FOR CRAFT VILLAGES IN VIETNAM TOPIC OVERVIEW OF CRAFT VILLAGES AND TOURISM IN VIETNAM Picture source: http://t0.gstatic.com/images?q=tbn:ANd9GcQ9HAJdxte3mLSZ1W7Br5hXbhxm1BWkSCzrtZ3pot5kqkyU5jW6 Craft villages in Vietnam • > 30 % of households participating in craft activities • • • Legally operate for at least years types - traditional and new craft villages 2017 craft villages estimated in 2007 Source: Mahanty, S, Dang, T & Hai, P 2012, ‘Crafting sustainability: managing water pollution in Viet Nam’s craft villages,’ Development Policy Centre Discussion Paper 20, Crawford School of Public Policy, The Australian National University, Canberra, Australia Vietnam’s 12 categories of handicraft products Identify the handicrafts! Picture sources: http://t3.gstatic.com/images?q=tbn:ANd9GcQyVfnymaeLpoQPqNEkBpi3ms49unjBgBqSW9uKt37JbGxp5Rmt; http://imagevietnam.vnanet.vn/Upload//2012/8/28/28-8TNDP4BaoAnh2882012104754928.jpg; http://ictpress.vn/uploads/imagecache/center-image/dsc_7456.jpg; http://www.dunghangviet.vn/uploads/content/2012-09-15.07.31.01-gomssu.jpg Vietnam’s 12 categories of handicraft products Identify the handicrafts! Picture sources: http://farm4.staticflickr.com/3205/3123924949_2296a7837c_z.jpg; http://imagevietnam.vnanet.vn/Upload//2011/4/21/21-4TNDP09N421.jpg; http://dulichtaybac.net/images/stories/anhbaiviet/baiviet/dt_22720101447_nghia-an2-20121016123811.jpg; http://www.nguhanhson.danang.gov.vn/Portals/0/Images/1.Tintuc_sukien/3.Vanhoa_Xahoi/2013/130926-lang %20da%201.jpg Vietnam’s 12 categories of handicraft products Identify the handicrafts! 10 12 Others 11 Picture sources: http://sohanews2.vcmedia.vn/2013/1363650840031.jpg; http://www.ellaviet.com/Uploads/Images/LANGNGHE/ThanhTien.jpg; http://www.sggp.org.vn/dataimages/original/2009/03/images281986_image001.jpg; http://dancotravel.net/UserFiles/image/Cam-nang-du-lich/Cam-nang-du-lich-sapa/1304914053_sapa-13.jpg The importance of craft villages… …to the nation • • …to the community Addresses rural poverty & helps counter ruralurban income gaps and migration • Fosters rural industrialisation and modernisation • • & increases national and local budgets Provides jobs and income during off-crop seasons Improves quality of life for local people Enables the continued expression of artforms Did you know….? Craft villages generate jobs for 1.5 million people, of which 60% are women, with most jobs located in rural areas where employment is needed most Vietnam’s handicrafts are exported to > 100 nations and generate export revenue of about US$ 2.8 billion Source: Cong, T 2012, ‘Handicraft sector told to refresh itself’, TalkVietnam, Available [online]: www.talkvietnam.com/2012/10/handicraft-sector-told-to-refresh-itself/, Accessed: 14/08/2013 Crafts foster employment for the poor • • • • Crafts use accessible skills and resources Crafts can support other sources of income Crafts can fill employment gaps Crafts are accessible to people with limited formal education Picture source: http://www.flickr.com/photos/ag_gilmore/8177441079/ Principle 1: Plan for responsible craft village tourism destinations • Planning for responsible craft tourism destinations requires: – – – – Raising community awareness about impacts of tourism Enabling participation in tourism planning Developing and following a tourism destination plan Being consistent with relevant government policies and plans Picture source: http://en.wikipedia.org/wiki/B%C3%A1i_%C4%90%C3%ADnh_Temple Raise community awareness about impacts of tourism The nature of the tourism What should the community know about these issues and industry why? The motivations of tourists Tourism’s benefits and negative impacts Picture sources: Pixabay, http://pixabay.com/ Enable participation in tourism planning • Tourism requires the participation of a range of goods and services to function successfully • The involvement of all key stakeholders from the start will better ensure commercial viability of the craft village tourism destination • By co-operating, the community can pool together its knowledge, PARTICIPATION OF STAKEHOLDERS IN DESTINATION PLANNING skills and resources and better ensure widespread support for tourism development Invite community members to be drivers of tourism development Identify a shared vision for the future Analyse social, economic and environmental opportunities and risks Develop plan of action Roles of key stakeholders in tourism destination planning & development Feasibility Investment Land use planning Assets Consumption BUSINESS Infrastructure GOVERNMENT Labour Marketing Marketing Services Capacity building Policy Link to tourists Co-ordination COMMUNITY Training Develop and follow a tourism destination plan structure, vision, goals, funding, objectives, product & strategies destination development resources, skills, human resources infrastructure, services, experiences opportunities, actions, risks timelines, responsibilities Picture sources: Pixabay, http://pixabay.com/ Stop - check • Before continuing, ensure the type of tourism planned fits with existing local development plans and is in keeping with local, regional and national policies • Look out for: – – – Development plans Land use plans Tourism plans… Picture sources: Pixabay, http://pixabay.com/ Principle 2: Responsibly develop, market & manage craft village tourism destinations • Responsible development, marketing and management of community based tourism destinations requires: – – – – – Good management structures and processes Good financial management processes Working to develop a skilled tourism workforce Following good practice in responsible tourism product development and marketing Implementing a visitor code of conduct Picture source: http://commons.wikimedia.org/wiki/File:Between_Son_La_and_Moc_Chau.png Develop tourism management structures and processes • To successfully market and manage tourism within the community an effective management body such is required • Such destination management organisations (DMOs) help: – – Ensure benefits of tourism are more widespread Enforce rules and regulations on planning, operation and development of tourism – – Help resolve disputes Represent the community’s interests in interactions with government and business • The craft co-operative can participate as a member of the broader DMO which represents all tourism groups including accommodation, guides, F&B etc Picture sources: Pixabay, http://pixabay.com/ Example: Nam Dam CBT Management Board Head of Nam Dam CBT MB People People Committee Committee of of Quan Quan Ba Ba District District V.Head People People Committee Committee of of Quan Quan Ba Ba Commune Commune Secretery MB members (CUM fund /treasury management) Nam Nam Dam Dam Community Community Based Based Tourism Tourism Management Management Board Board Transport Transport CUM CUM security security group group Homestay Homestay group group Local Local guide guide group group Culture Culture performance performance & & handicrafts handicrafts group group Community Community tourism tourism fund fund good practice tips in financing community based tourism Ensure small-scale Ensure benefits of producers are equally tourism are felt by all included Enable stakeholders to Give equal priority to all identify funding sources forms of tourism assets and structure for development Picture sources: Pixabay, http://pixabay.com/ Develop a skilled tourism workforce • • Tourism is a highly competitive industry • Prepare and strengthen the community’s ability to manage the delivery of tourism by: Community based tourism destinations require staff who have good understanding of how to their job efficiently, effectively and to an industry accepted standard – Building capacity through ongoing training and skill development; – Building skills gradually and expanding as tourism increases; – Prioritising local capacity development and training in quality management Picture sources: Pixabay, http://pixabay.com/ Where to find training opportunities to fill skill gaps Existing skilled workers NGOs Tour operators Volunteer organisations Formal education and training providers Follow good practice in responsible tourism product development and marketing Define the products and link to potential target markets Communicate using accessible and appealing language Tailor marketing strategies to target markets Develop links with other tourist attractions Reflect values of the community in marketing messages Implement visitor code of conduct • • As discussed, a visitor code of conduct is important to ensure the cultural, natural and economic environment is not adversely affected by tourism Code of conduct themes might include: – Places that may be visited – Acceptable activities – Acceptable clothing – Use of photography – Acceptable forms of communication – Shopping behaviour – Acceptable ways of contributing to the community Picture sources: Pixabay, http://pixabay.com/ Xin trân trọng cảm ơn! Thank you!