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BUSINESS PLAN ThaThuTra Company April 14, 2016 01 Le Thanh Nghi St, Hai Chau Dist, Da Nang (+84) 511 682 542 ThuThuTra.co@gmail.com (+84) 511 682 542 ThaThuTra.co@gmail.com DETAILS OF THE BUSINESS ThaThuTra is a new tissue-paper partnership company owned and operated by three people (Thao Hoang, Thuong Tran, Trang Huynh) that caters to the Viet Nam Household Our focus is to provide tissue-paper, and expect to position ourselves as the top tissue-paper company that use best advanced techonogy servicing this particular market Keys to success: The key to success is to meet the demand for the high living standards with unique product, wide selection and focused customer attention Mission ThaThuTra’s mission is to provide the customer with style and standard toilet-paper made out of recycled papers We exist to attract and maintain customers When we adhere to this maxim, everything else will fall into place Our products will exceed the expectations of our customers With our strange technology that never appear in Viet Nam market We believe that this business plan is critical to our initial success and long-term growth Our slogan is “Enjoy your time”, which means that every customer of our company can relax and feel comfortable wherever they are PERSONAL DETAILS ThaThuTra is a partnership which involves Thao Hoang who has five-year experience of Chief Executive Officer for Thien Ngoc Minh Uy Company; Thuong Tran who has 2-year experience of Sale and Marketing and Trang Huynh - 3-year experienced Chief Finance Officer We are all starting a business together and responsible for the debts of the partnership PERSONNEL We are a small-size firm with a board of directors, a production staff with 20 members, seven members in sales and marketing department there will be three full-time employee and four part-time employees working 20-30 hours per week ( these part-time employees will be allocated to four main market: Lotte supermarket, Vincom supermarket, Metro supermarket, BigC supermarket), two accounting staffs and members work for business department All employee's will benefit from a one day paid holiday on their respective birthdays and three days of paid vacation after twelve months of employment At this time medical benefits will not be offered to employees As profits increase in the future medical benefits will be offered to all employees PRODUCT At first, ThaThuTra will carry nationally recognized Viet Nam tissue brands Our selection will range from the basics of Vietnamese demands to the modern style of Viet Nam households We will be purchasing through sales representatives and manufacturers in a variety of style to fit our target market base Management will rely on customer feedback, suggestions, and sales reports to introduce or eliminate certain brands, styles a Product Description Do you feel bored and impatient while you are going to the toilet? Do you want to have something to read or watch for relaxing? Are you currently using smartphone or taking the book with you in the restroom? Do you know that it could be dropped into the water? Even that it will cost you a great deal of money to fix it Then you're about to become a regular reader with our hilarious printed toilet paper It's out of this world With our joyful toilet paper, you would embark on endless adventures, you would move from the wonderland to the funniest comics This toilet paper will be sure to wipe away the misery from your crappy day and bring a smile to anyone’s face! Our first selection to produce and introduce to customers is printed toilet-paper Toilet paper is no longer white and empty toilet paper We choose to print a variety of short stories of different topics, which range from short comics, basic fun facts to short life stories, on toilet paper Our product’s core value is “Reading is everywhere, even in the bathroom Deleting boredom and Killing time while in the bathroom” Some of the descriptions we will carry are listed below: Function cleaning, killing time and creating happiness Roll size 30m x 12cm Sheet size 10x12cm Standard High-quality paper with 3-ply, no harm to health, certificated by ISO 9004:2015 Selling Form (Offline and Online) wholesale to supermarkets, hotels, resorts; retail to customers at company stores Other • 300 sheets per roll, rolls per pack descriptions • Made from recycled paper MARKET Target market: There is a large market for used toilet-paper, especially among consumers who like standard products This is particularly important because the experienced customer will seek out a company where the owner has a reputation for quality and service Target customer: Stemming from the fact that we want to meet the customers’ need, our original target customers are who want to kill time and feel relaxed while going to the toilet we especially target at housewives because they are the ones who normally goes to the market to buy this essential product for the family These household should be in upper-middle and upper classes Furthermore, we also aim at organization customers, which are luxury hotels, resorts Competitors: Currently, there is not really competition is this field due to the fact that this product is new and it a combined product: a toilet paper and a time-killing tool ThaThuTra has a number of advantages that will allow us to build our brand identity, add value to our merchandise and build a loyal customer base while standing apart from our competitors • We will be the first printed toilet-paper firm in Viet Nam • We will offer toilet-paper with a variety of styles for every customer’s preference • We will maintain a detailed record on each customer, logging addresses, their purchases, demands for customer follow-up and in-house promotional purposes Our indirect competitors are high-level toilet-paper companies, short story books, smartphones or any other entertaining devices Our product has a bundle of advantages: it is a high-quality toilet paper: fragrant, soft, durable and white-natural paper, safe for health, anti-allergic and be certificated Moreover, with printed funny or life stories on the paper, customers can delete boredom, stress and kill time efficiently in the bathroom Meanwhile, it would save a significant amount of money to buy books Customers will not have to bring their smartphone or book with them, which could be extremely dirty It can also be a perfect gift or practical joke! • Current trend: On the market, toilet paper is increasingly widely used and became popular It gradually became an essential item for modern life, with the advantages of the sanitary, convenient and lightweight The catch is that a growing number of companies engaged in trading in this commodity Leading to competition is essential But when competition becomes increasingly fierce that this is a potential market and the pioneers are the most advantageous MARKETING Our company needs to grasp several marketing strategies so that we can make up the image and brand of their products in the minds of customers, earn a substantial market share in a growing market and help companies to development sustainably The company would follow main types of marketing strategy: online marketing, traditional marketing and strategic marketing: First, with online marketing, we use SEM (Search Engine Marketing), including Email marketing, Social network marketing, Online viral marketing, Mobile Marketing and TVC Secondly, with traditional marketing, we can use advertisement (TV ads, newspaper ads, leaflets, posters), PR, promotions, small showroom in supermarkets, fairs, Outdoor advertising (banner, billboard, bus poster ) Lastly, with strategic marketing, we can offer several strategies related to price, distribution channels, especially brand-building strategy Effective marketing strategies that we should also concentrate are: brand advertising, Business-to-business advertising, public service advertising, word of mouth advertising PREMISES/MACHINERY/VEHICLES The office is located at a large modern city, which leads into high-living-standard customers This office display products, conduct transactions with customers and receive feedback from customers The surface area is about 40 square metres at a rent of 450 dollars per month The factory is located at rural area because of lower infrastructure cost We built one factory first, then we will develop more The size of factory is 1000 square metres We buy the land to built the factory with cost of 45,000 dollars instead of hiring per month because the land cost is very cheap There are five production lines in factory include paper-maker machines and printing machines are imported from China OBJECTIVES a Short term At first, we will focus on one product, which is high-quality printed toilet paper we aim to get customers familiar with our brand and this product first, and by the way by doing that, we can cut down on the costs of diversifying the products and try to minimize the outflow cash as soon as possible To financial perspectives, we first borrow on interest as well as attract investors to pour money into our business We try to gain at least $150.000 Then we conduct marketing strategies so that customer can get familiar with our products within months We will sell offline and online at the same time… as a new business, we will proceed in Danang city scale Then we can gradually get the business into profit b Long term After years entering the market, we can pay off the debt and recover capital In the long run, we will diversify our categories into different products: toilet paper, tissue, towel… with various and creative printed contents such as Origami paper, Sudoku, Crossword paper, humorous pictures Besides, we will expand the market, from Danang city, the Central region to the whole country Marketing team would conduct more strategies to keep current customers and attract potential customers in order to increase revenue Furthermore, once we gain the trust from customers for our product’s quality, creative contents, relaxation and happiness we give them, we would like to associate with other companies to print their advertisement on our paper That would be our great income In 10-year period, we aim to become the best high-quality printed toilet paper of Vietnam 9 COST We develop the Financial Projections section after analyzing the market and set clear objectives ThaThuTra will incur the following start-up costs: Buy land 45,000 $ Build factory 38,640$ computer system with printer and Internet connection 2,700 $ Employees’ salary • • Office equipment expense Marketing cost Other costs 31,560$ (total estimated cost) Full time: paid for months (130$ - 220$ per month per employee) Part time: paid for hour ( 2.5$ per hour per employee) 4,500$ 4,700$ 14,000$ 10 REVENUE There are two sources of income First, it comes from the sales of this product Then we can earn a lot of benefits from printing advertisement on our products ... customers With our strange technology that never appear in Viet Nam market We believe that this business plan is critical to our initial success and long-term growth Our slogan is “Enjoy your time”,... strategy Effective marketing strategies that we should also concentrate are: brand advertising, Business- to -business advertising, public service advertising, word of mouth advertising PREMISES/MACHINERY/VEHICLES... We will sell offline and online at the same time… as a new business, we will proceed in Danang city scale Then we can gradually get the business into profit b Long term After years entering the