Key principles of franchise marketing

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tremendous advantages SUCH as,

nd recognition

Being part of a franchise system offers

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Most, if nol all, of your

promotional initiatives must pass

your franchisor s approval

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2 The product or service itself is an important

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In a highly competitive playing field where similar

businesses are selling similar products, product

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d be through hư campaigns, PUDIIC and media relations

| L T3dI0 commercials, Internet advertising d direct mall initiatives

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> Keep past customers coming back

Pa etic có

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And this could be through in- store promotions, loyalty programs, coupons and special

offers and involvement in your

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6 A Web site is without a doubt an

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me MRR AEN Re be AEP PEER PN ERE bee SUR FEF Rhee PRUE RR AE

IDTIDN AND EYES IN THE BACK OF THEIR HEADS NHÀ:

Wa R a eA AAT OSS

Most likely your franchisor has ¢ Q Web site |

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\ ^ Mẹ Bà NĂS số

lt may be appropriate for some franchises,

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[ } _ „` ¬ a ae kí | mã ` LÍ

h "rẻ hal i «En |

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VỆ Marketing moore NHÀ HC potentia|

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Bp O = œ = Fe ‘aa ` llateral Ig C0 Kel

ises require mar

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Ask customers to write testimonials, act as references or offer

an Incentive program for them to refer your services to others

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y Me nae

we nh SE

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remaining Static — If "ý want to remain

jompetitive you must find.new ways for