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I heard everest Northern Trail Outfitters We’ve got high standards for durability Here’s some info on the quality of our skis: Tao Yen @christanewton, if you’re looking for skis, I highly recommend NTO’s Northern Trail [Blushing…] Thanks Tao, Managing the Customer Journey Has Changed… More volume Across networks and regions More complex to reach your customers More challenging to stand out from the crowd More difficult 2008 Radian6 Social Conversation Tracking Data 2014 to find actionable insights Social Marketing Has Become Social Business social is ubiquitous with customers Legal Sales Typically 13 different departments around the organization are seeing dedicated staff work on social initiatives Social teams evolve from “doing” to “enabling” Customer Service Marketing Multiple departments, product lines, brands, and geos Increased interaction with agencies Social Business Shows Results 66% of marketers see lead gen benefits with social media 50% of marketers see improved sales from social media +20% -40% more spent when companies respond to customer service requests over social media Connecting Social is Hard Social teams are disconnected Service Marketing Social Team Sales A Unified Social Platform Listen Publish Engage Care “Always On” Customer Intelligence Listen to customers and competitors Publish the right message Engage customers on their journey Integration for multichannel customer care Customer Success Stories Transform the Way You Think About Marketing The Future of Marketing is 1:1 CustomerJourneys Power New Levels of Engagement Please take minutes and let us know what you think about Salesforce Essentials 2015 Visit: salesforce.com/ap/survey-hk Fill in the evaluation form and go into the draw to WIN* a UE BOOM is the 360-degree wireless speaker Draw will be made in the Cloud Expo at 6:00 p.m during networking drinks *Terms and conditions available at registration desk Thank you [...]... products Connected spaces Journey Maps Plan Every Stage of the Customer Journey Customer Success Stories Transform the Way You Think About Marketing The Future of Marketing is 1:1 CustomerJourneys Power New Levels of Engagement Eddie Cliff Senior Social Executive, Asia Pacific Customer Success Stories Transform the Way You Think About Marketing The Future of Marketing is 1:1 CustomerJourneys Power New... to customer service requests over social media Connecting Social is Hard Social teams are disconnected Service Marketing Social Team Sales A Unified Social Platform Listen Publish Engage Care “Always On” Customer Intelligence Listen to customers and competitors Publish the right message Engage customers on their journey Integration for multichannel customer care Customer Success Stories Transform the. .. Power New Levels of Engagement Customers Are On a Journey with Your Brand Customers Are Talking About Their Journey Northern Trail Outfitters Check out our newest skis– primed to hit the slopes with a full head of steam nto.com/ski15 Jane Finley @NTO my ski bindings are jammed and I can’t fix them Can you help? Jane Finley @chrischilds @darylshaber I’m picking Northern Trail Outfitters Absolutely!... everest Northern Trail Outfitters We’ve got high standards for durability Here’s some info on the quality of our skis: Tao Yen @christanewton, if you’re looking for skis, I highly recommend NTO’s Northern Trail [Blushing…] Thanks Tao, Managing the Customer Journey Has Changed… More volume Across networks and regions More complex to reach your customers More challenging to stand out from the crowd More.. .The Salesforce Marketing Cloud The Platform for 1:1 Customer Journeys Journeys Contacts Content Channels Analytics Apps Maps Contact Management Asset Management Email Reporting SMS/MMS Segmentation Tools Workflow & Approvals Dashboards Connected apps Push Notifications Events and Triggers Versioning Web & Mobile Analytics Interactions Predictive Intelligence Social... 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