Best of salesforce world tour melbourne

Salesforce World Tour MELBOURNE • 2015 One day of information A year’s worth of innovation #salesforcetour Salesforce World Tour MELBOURNE • 2015 Everything you ever wanted to know about connecting with your customers and growing your business success #salesforcetour Salesforce World Tour MELBOURNE • 2015 Everything you ever wanted to know about connecting with your customers and growing your business success .as presented BY The Salesforce World Tour – Melbourne THE KEYNOTE THE BIG ISSUE CAMPAIGN INSPIRING SPEAKERS THE REVOLUTIONS MEDIA HIGHLIGHTS ANALYTICS SALES MARKETING SERVICE COMMUNITY APPS If you couldn’t attend – or want to relive the experience – watch the replay or view the slides replay DREAMFORCE ‘15 slides The keynote We are in the middle of a technology revolution We’re transforming the way that we connect with our customers by revolutionising analytics, sales, marketing, service and community, and apps We’re putting the customers at the centre of everything we ANALYTICS SALES MARKETING THE “70% of buying experience is based on service; this is no longer optional If you have great customer service, you will win.” REVOLUTIONS SERVICE COMMUNITY APPS – Leyla Seka Senior VICE PRESIDENT - SALESFORCE The keynote Senior Vice President Leyla Seka highlighted how these revolutions are impacting the future of business Hear more about Leyla’s inspiring vision for revolutionising the industry here She also introduced some visionary guest speakers “70% of buying experience is based on service; this is no longer optional If you have great customer service, you will win.” – Leyla Seka Senior VICE PRESIDENT - SALESFORCE The keynote – Guest speaker Australian Rugby Union is passionate about connecting its players, parents, coaches, fans and clubs How are they doing it? With a single Salesforce community that brings them together to share their passion for the game Find out more about how ARU is connecting with its community “I’m delighted the Australian Rugby Union – powered by Salesforce – is using technology to engage with every individual who has some connection with rugby.” – Rob clarke GENERAL MANAGER - ARU The keynote – guest speaker Did you know that 46,000 women in Australia are homeless every night? Or that 40% of homeless people living in shelters in Australia are women? The Big Issue and Salesforce are partnering to help employ women in The Big Issue’s subscription centres Hear more about the campaign from Emma O’Halloran “Half the homeless population are women With every 100 subscriptions we sell we can employ one woman.” – emma o’halloran MARKETING AND COMMUNICATIONS MANAGER - THE BIG ISSUE key moment world tour showcased Some inspiring speakers “ I’ve learnt the most successful leaders – and therefore the most successful organisations – are the ones that are able to balance creativity and fear ” “ If you can’t communicate you’re at a very real disadvantage It’s a very important skill without it you will fail as a leader ” “ Let’s not let e tonAsia s n o h n g, J eti ce n dy a r k s f o r WeHead of mfic, Sale Pa c unconscious bias hold us back We need to embrace diversity and reap the rewards ” i ON S P M ETT S A BURN D D T O , LEO CEO “ The best leaders d Ridector, td s i h r Dir ty L C aging alia P n Ma Austr o Xer demonstrate their vulnerability because it empowers people to join in and contribute ” ETTE N N K E DBLU F N JEFCEO, BEYO a n a ly t i c s session: Welcome Salesforce wave - the Analytics Cloud Want to know what your customers want before they do? Customer analytics takes you one step closer to being a mind-reading marketer With insights and opportunities anywhere on any device, Leandro Perez, Director of Product Marketing, Analytics - Salesforce showed us how… .DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT BUILD BETTER PRODUCTS a n a ly t i c s “How are you able to leverage all the massive amounts of data to be able to create meaningful business insights? Companies are telling us there’s a massive data divide” – Dan Bognar VP Sales Engineering - Salesforce key moment session: Evolution of technology (s) Think augmented reality and gesture controlled apps are just for sci-fi movies? Think again! In the third wave of computing, OMNI-CHANNEL INTERFACES how is emerging technology shaking up your business? FROM PERSONAL TO INTIMATE COMPUTING THE FUTURE OF THE CRM THE MOBILE DEVICE AS A PERSONAL HUB INTERNET OF THINGS PREDICTIVE ANALYTICS “Everyone is mobile, we are all social and we are going to be connected to 75 billion things.” – PETER SCHWARTZ SENIOR VICE PRESIDENT, STRATEGIC PLANNING - SALESFORCE sales Session: Grow sales faster with Sales Cloud Innovation means smarter decisions And smarter decisions equal more sales Successful companies are using emerging technology to accelerate productivity and close more deals Find out how Sean Alpert believes companies can position themselves for sales success INCREASED ENGAGEMENT DRIVES PROFITABILITY 21% H IG H E R E E M P LOY E IV IT Y PRODUCT %R H IG H E R C U STO M E T IO N SAT IS FAC 2 %R H IG H E B IL IT Y P R O F ITA “By 2016, 55% of salespeople will access sales applications exclusively through smartphones or tablets.” – sean alpert Senior Director, Product Marketing - SALEs cloud sales Session: Love at First Click: Alluring lead generation tactics to pack your pipeline How the best B2B marketers attract top-quality leads? It’s easy! Be appealing Be available Be smooth This session hosted by Mathew Sweezey, Principal of Marketing Insights - Salesforce, covered strategies for attracting leads, promoting your content and optimising your conversions Better content, delivered in targeted ways is the best way to drive more leads key moment Startup myth busters, secrets of success Think that it’s easier than ever to start a company? Or that startups only fail if they lack funding? You thought wrong! Ludovic Ulrich – startup world veteran and Head of Startup Relations, Salesforce – dispelled startup myths and shared advice on how to fire up your business “Startups should look at technology from the point of view of the company they want to become, not the company they are today.” – LUDOVIC ULRICH Head of Startup Relations - Salesforce MARKETING Session: The future of marketing is making moments matter Optimise known moments The customer journey is comprised of thousands of moments Uncover hidden moments Each moment is an opportunity to connect with the customer in entirely new ways To boost satisfaction, increase sales and uncover new product opportunities Jeffrey K Rohrs, Vice President of Marketing Insights - Salesforce talked about how to: Create new moments MARKETING SESSION: How to build a social media powerhouse Wondering how to scale, monetise and increase the ROI on your social media campaign? Find out from Kevin Doyle, Advertising Products Salesforce and Eddie Cliff, Social - Salesforce how leading companies are becoming social stars The role of the social media team has evolved from isolated execution to cross-department strategy coordination and governance key moment Media highlights Here’s what Salesforce thinks Apple Watch Salesforce has Here are six the senior Australian start- may be big for partnered with technology vice-president ups a force to be business StartupAUS to revolutions of Salesforce reckoned with grow the Aussie Salesforce startup sector predicts will learned in the Peace Corps change the and applies to future of business today business SERVICE & community session: Customer Service the Small Business Way 78% of consumers have bailed on a transaction because of poor service.* So how important is customer experience to your brand? Becca Krass, Director of Product Marketing - Desk.com showed that how you treat your customers has more of an impact than price and product on your bottom line “It’s clear that every industry is being disrupted The lines between sales, services and marketing are blurring.” – Robert Wickham *AMERICAN EXPRESS SURVEY, 2011 Regional Vice President, Service Cloud/Platform - Salesforce SERVICE & community session: Customer Service the Small Business Way Customer experience has overtaken price and product as the key brand differentiator CUSTOMER E X PE RI ENC E PRI CE P R O DU C T SOURCE: CUSTOMERS 2020 REPORT “CUSTOMER EXPERIENCE HAS OVERTAKEN PRICE AND PRODUCT AS THE KEY BRAND DIFFERENTIATOR.” PRICE PRODUCT CUSTOMER EXPERIENCE #1 FUTURE OF CUSTOMER SERVICE IS THE CUSTOMER EXPERIENCE “It’s clear that every industry is being disrupted The lines between sales, services and marketing are blurring.” – Robert Wickham Regional Vice President, Service Cloud/Platform - Salesforce key moment Move your business forward faster with the Salesforce Small Business Centre “I’m getting Salesforce for free because it pays for itself.” JEFF DOWNS, REDBACK CONFERENCING “Revenue doubled in the first year of using Salesforce We processed $4.6 billion in 2014.” MATT BULLOCK, EWAY “We can contact a new prospect within 15 minutes of a new lead dropping.” MIRANDA DAVID, UNLEASHED APPS The Salesforce for Apple Watch was launched For 16 years Salesforce has led the way for customers and the industry through major technology shifts 68% of executives call wearables a ‘priority’ for their companies, according to Forrester Research SOURCE: FIVE URGENT TRUTHS ABOUT THE FUTURE OF WEARABLES THAT EVERY LEADER SHOULD KNOW, FORRESTER RESEARCH, INC., DECEMBER 8, 2014 “We want to emphasise our excitement around how salesforce for apple watch can help you connect to your customers like never before.” – Daniel debow SVP, Emerging Technologies - Salesforce community The Big Issue subscription campaign was a huge success Street vending is confronting for women, which is why Salesforce is helping The Big Issue launch a subscriptions business that will employ homeless women For every 100 subscriptions it receives, The Big Issue can help one homeless woman get back on her feet We set ourselves the challenge to sign up 100 subscribers during World Tour TOTAL NEW = SUBSCRIPTIONS 150 See how Salesforce is helping The Big Issue grow its cause Want to see even more? You can at Dreamforce ’15 Dreamforce ’14 saw 150,000 people registered and million tuned in online It was days of innovation, giving and fun Be sure to catch the highlights and pre-register for Dreamforce ’15 2014 HIGHLIGHTS 2015 REGISTRATION IS NOW OPEN! “Dreamforce is phenomenal, customer-centric and over the top.” – Elias dayeH Senior Director, Software Operations - Motorola Want to speak with one of our experts on how Salesforce can enable your business to gain an unfair advantage? Click here to get in contact now You can also follow us across our social channels to keep up-to-date with all the latest news, events and industry trends /COMPANY/SALESFORCE /SALESFORCEANZ /SALESFORCE @SALESFORCEAPAC [...]... wrong! Ludovic Ulrich – startup world veteran and Head of Startup Relations, Salesforce – dispelled startup myths and shared advice on how to fire up your business “Startups should look at technology from the point of view of the company they want to become, not the company they are today.” – LUDOVIC ULRICH Head of Startup Relations - Salesforce MARKETING Session: The future of marketing is making moments... revolutions of Salesforce reckoned with grow the Aussie Salesforce startup sector predicts will learned in the Peace Corps change the and applies to future of business today business SERVICE & community session: Customer Service the Small Business Way 78% of consumers have bailed on a transaction because of poor service.* So how important is customer experience to your brand? Becca Krass, Director of Product... Elias dayeH Senior Director, Software Operations - Motorola Want to speak with one of our experts on how Salesforce can enable your business to gain an unfair advantage? Click here to get in contact now You can also follow us across our social channels to keep up-to-date with all the latest news, events and industry trends /COMPANY /SALESFORCE /SALESFORCEANZ /SALESFORCE @SALESFORCEAPAC ... “Revenue doubled in the first year of using Salesforce We processed $4.6 billion in 2014.” MATT BULLOCK, EWAY “We can contact a new prospect within 15 minutes of a new lead dropping.” MIRANDA DAVID, UNLEASHED APPS The Salesforce for Apple Watch was launched For 16 years Salesforce has led the way for customers and the industry through major technology shifts 68% of executives call wearables a ‘priority’... Find out from Kevin Doyle, Advertising Products Salesforce and Eddie Cliff, Social - Salesforce how leading companies are becoming social stars The role of the social media team has evolved from isolated execution to cross-department strategy coordination and governance key moment Media highlights 1 2 3 4 5 Here’s what Salesforce thinks Apple Watch Salesforce has Here are six the senior Australian... the best B2B marketers attract top-quality leads? It’s easy! Be appealing Be available Be smooth This session hosted by Mathew Sweezey, Principal of Marketing Insights - Salesforce, covered strategies for attracting leads, promoting your content and optimising your conversions Better content, delivered in targeted ways is the best way to drive more leads key moment Startup myth busters, secrets of. .. PRODUCT CUSTOMER EXPERIENCE #1 FUTURE OF CUSTOMER SERVICE IS THE CUSTOMER EXPERIENCE “It’s clear that every industry is being disrupted The lines between sales, services and marketing are blurring.” – Robert Wickham Regional Vice President, Service Cloud/Platform - Salesforce key moment Move your business forward faster with the Salesforce Small Business Centre “I’m getting Salesforce for free because it... able to leverage all the massive amounts of data to be able to create meaningful business insights? Companies are telling us there’s a massive data divide” – Dan Bognar VP Sales Engineering - Salesforce key moment session: Evolution of technology (s) Think augmented reality and gesture controlled apps are just for sci-fi movies? Think again! In the third wave of computing, OMNI-CHANNEL INTERFACES how... FUTURE OF WEARABLES THAT EVERY LEADER SHOULD KNOW, FORRESTER RESEARCH, INC., DECEMBER 8, 2014 “We want to emphasise our excitement around how salesforce for apple watch can help you connect to your customers like never before.” – Daniel debow SVP, Emerging Technologies - Salesforce community The Big Issue subscription campaign was a huge success Street vending is confronting for women, which is why Salesforce. .. back on her feet We set ourselves the challenge to sign up 100 subscribers during World Tour TOTAL NEW = SUBSCRIPTIONS 150 See how Salesforce is helping The Big Issue grow its cause Want to see even more? You can at Dreamforce ’15 Dreamforce ’14 saw 150,000 people registered and 7 million tuned in online It was 4 days of innovation, giving and fun Be sure to catch the highlights and pre-register for .. .Salesforce World Tour MELBOURNE • 2015 Everything you ever wanted to know about connecting with your customers and growing your business success #salesforcetour Salesforce World Tour MELBOURNE. .. connecting with your customers and growing your business success .as presented BY The Salesforce World Tour – Melbourne THE KEYNOTE THE BIG ISSUE CAMPAIGN INSPIRING SPEAKERS THE REVOLUTIONS MEDIA... startup world veteran and Head of Startup Relations, Salesforce – dispelled startup myths and shared advice on how to fire up your business “Startups should look at technology from the point of view