Future digital service provider – new business models

Future Digital Service Provider – New Business Models Erik Meijer, Deutsche telekom 01.10.2015 – ERIK.MEIJER@TELEKOM.DE From Strategy To Execution To Operations Carrier Billing example – Overview (source: Deutsche Telekom) Carrier-Billing Example MOB purchase flow Enter mobile no (code via SMS) Transaction processed via DT SDP (Source: PayPal) Enter SMS code on screen Charged to Telekom bill (post-pay & pre-pay accounts) Success confirmed Multi-Screen Example Mobile Operator Billing on 2nd screen (source Paypal/ Samsung/ Sony) White-Label Example White Label – Cloud/OTT delivered (source: iMobileMagic) To Customer Centric future Branded Interface – voice /messaging/ video / social/ APPs/ etc (source IMobileMagic) To Customer Centric IoT IoT – communication interfaces on all surfaces (source: Corning Glass) And Execution Moving from product to customer centric (source: T-Mobile US) 10 HOW: b2b2x: Carrier-Billing with Salesforce Enabling Carrier Billing in Salesforce Platform (source: T-Systems / Salesforce) 11 HOW: b2b2x: Carrier-billing with Salesforce Rationale and (dummy) example screens (source: Salesforce) • 80-90 micro-moments per day for digital services • On top of 3-5 physical opportunities • Bucket values : 0,49 – 99,99euros! • High(er) margins • High conversion/ repeat usage • One-touch/ no registration: ideal for mobile • Reach: more SIMs in market that Credit Cards and Bank accounts combined 12 WHY: Digital Touch-Points / Branded Access Phygital Opportunity - Illustrative (source Coca-Cola, FON, Deutsche Telekom) 13 WHY: Micro-Moments Big Brand Decisions in split-seconds (source: Think with Google) 14 Payment Identity Location Fraud Prevention … M2M Roaming Quality of Service Predictive Data … 15 ... Label – Cloud/OTT delivered (source: iMobileMagic) To Customer Centric future Branded Interface – voice /messaging/ video / social/ APPs/ etc (source IMobileMagic) To Customer Centric IoT IoT –. .. screens (source: Salesforce) • 80-90 micro-moments per day for digital services • On top of 3-5 physical opportunities • Bucket values : 0,49 – 99,99euros! • High(er) margins • High conversion/ repeat...From Strategy To Execution To Operations Carrier Billing example – Overview (source: Deutsche Telekom) Carrier-Billing Example MOB purchase flow Enter mobile no