Design a story style brochure

Before&After BAmagazine.com ® i U X Design a story-style brochure Fold—and unfold—a single sheet into an appealing, narrative-like presentation Continued Continued  Design a story-style brochure 0651 Before&After BAmagazine.com ® i U X Design a story-style brochure Fold—and unfold—a single sheet into an appealing, narrative-like presentation Front cover The best books, plays, songs and speeches are in a storybook format— they have a beginning, a middle, an end, each building to the next, and backyard escapes all the parts tie coherently together It’s easy to put this engaging style to work in a small brochure Fold and design your sheet so the reader sees your presentation in sequence Each space tells a different part of the story, and all share a common style It’s inexpensive, it feels big, and it’s fun to make Here’s how CTS LANDSCAPE ARCHITEDRIVE open once 1573 LAKE SHORE ESCONDIDO, CA 95673 T: 702.555.7924 F: 702.555.9647 www.backyardescapes.com One sheet, big impact Unfolding a legal-size sheet reveals your story in a natural, step-at-a-time sequence Semi-abstract cover (inset above) beckons the reader in Open once (right, top) to a beautiful yard, where a narrative panel introduces the business Open twice (right, bottom), and photos, captions and text appear that explain in detail then twice  of 10  Design a story-style brochure 0651 Before&After ® Design a story-style brochure BAmagazine.com of 10 i U X Start with the cover The cover has two jobs: it must introduce (Hi, we’re ) and invite (Come in!) To this visually, make the photo some of the work Here, it hints at more to come Lowercase Roman type says casual without appearing frivolous or insignificant backyard escapes LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 Small, bold, UPPERCASE is a visible counterweight T: 760.555.7924 F: 760.555.9647 LANDSCAPE ARCHITECTS www.backyardescapes.com It’s the front door To choose an image for your cover, think of a portal or a gateway Above, the closely cropped fountain suggests an arch that puts the reader in a “doorway,” and its soft-focus background hints at the beauty beyond This is ideal Then place the name directly in the reader’s line of sight (right, top) backyard escapes 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 backyard escapes The company name is confidently small but has plenty of presence Three reasons: It’s 1) in the middle of the page, 2) alone in the green field, and 3) framed by the fountain LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 T: 760.555.7924 F: 760.555.9647 www.backyardescapes.com  of 10  The text block is straight on the right, ragged on the left The straight side “connects” it to the page edge, and the ragged side “connects” it to the fountain, whose curves it follows (left) Similarly, the typestyles (above) include an irregular, serif name and a crisp, sans-serif description Design a story-style brochure 0651 Before&After ® Design a story-style brochure BAmagazine.com of 10 i U X Open once and the reader “walks through the door” into a beautiful welcome Typeset an introduction on the flap, which, unlike a static page, actively suggests more to come Wide line spacing (leading) O U T D O O R Original Cropped L I V I N G Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, Make it big By completely filling the page, the beautiful backyard presents a grand, inviting image The wall-to-wall cropping conveys a sense of outdoor spaciousness by avoiding the confining effect of a frame The image stops at the flap but appears to go further (above); the promise of more beckons the reader to open the flap glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic Image and text together can be more than the sum of their parts To make the most of their strengths, let the photo speak for itself, while you in narrative speak directly to the reader  of 10  Dual-function flap works as an introduction and the next “door.” The narrow text block is aligned both left and right, or justified, which emphasizes its height and complements the flap Very wide line spacing slows the reader to a conversational speed The green color is eyedroppered from the photo, so it automatically coordinates Design a story-style brochure 0651 Before&After ® Design a story-style brochure BAmagazine.com of 10 i U X Open twice Inside is what the reader has come to see With the brochure open flat, four more images and captions plus a complete narrative describe the product fully Wide Medium Narrow Hairlines Four steps to a backyard escape Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Step 1: Band flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Step 2: Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Step 3: Shast lape Group the new photos A huge difference in scale— one very BIG photo and four small ones—allows five similar images to share the space peacefully Note that the small photos are all one size and tightly set in a column, which amplifies their presence and keeps the layout beautifully organized and behast the thin chack “It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Step 4: This fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and behast the thin chack Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont Backyard features Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Our eyes follow sequence Above, wide, medium and narrow columns make the design dynamic by moving the eye left to right; same-width columns would be static Our eyes also recognize visual rhythm, seen here in the alternating dark-light-dark columns  of 10  White as a color White is often thought of as a passive backdrop, but this layout clearly shows that white will work like any other color; the white column (above) looks like a column, not the unprinted paper that it actually is Design a story-style brochure 0651 Before&After ® Design a story-style brochure BAmagazine.com of 10 i U X Beautifully, simply designed The three-column design is pleasing to see and easy to read And it’s as simple as it looks; columns run top to bottom with no zigs, zags, overlaps, borders or other gizmos Four steps to a backyard escape Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead For continuity, the type color matches the previous flap backyar One of the best places to find respite from the ou and tarm Step 1: Band flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, is your backyard There, surrounded by greenery leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin flowers, and objects you love, you can relax and r chack It has larch to say fan Step 2: Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Step 3: Shast lape and behast the thin chack “It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Step 4: This fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and behast the thin chack Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont Bold head Impressum (above) is a faintly quirky serif typeface whose irregular thicks and thins and halting Backyard features Texture Backyard features Texture and rhythm resemble the organic shapes of nature flasp net exating end mist of it snooling flasp net exating end mist Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this readbut comfortably The black text follows the Spaff forl isn’t yet cubular leam fluant chasible Silk, shast, lape and behast the thin chack It has larch torestart that can’t prebast It’s rule, “color attracts, black explains,” and makes it say fan Why? Elesara and order is fay of alm A card whint not oogum or tope, this fluant chasible Silk, clear it’s intended to be read The two captions are bont Pretty simple, glead and tarm Texture and flasp net exating end mist shast, lape and behast the thin an exception; while their type specs match, color of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast chack It has larch to say fan It’s tope, this fluant chasible Silk, shast, difference (black/white) is needed for contrast lape and behast the thin chack Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead tarm flasp net and Design a story-style brochure 0651 Texture of 10 and exating end mist of it snooling Before&After Design a story-style brochure ® BAmagazine.com of 10 i U X Wrap it up End on the back with a call for action In this case, an appealing face conveys a change of voice Sustain continuity by carrying typefaces, styles and colors all the way through Inside Back Four steps to a backyard escape Give us a call Give us a call Texture and flasp net exating end mist of it snooling 760.555.7924 Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A Elesara and order is fay of alm A card whint card whint not oogum or bont Pretty simple, glead not oogum or bont Pretty simple, and tarm Step 1: Band flasp net exating end mist glead and tarm Texture and of it snooling Spaff forl isn’t cubular but quastic, flasp net exating end mist of leam restart that can’t prebast It’s tope, this fluant it snooling Spaff forl isn’t chasible Silk, shast, lape and behast the thin cubular but quastic, leam chack It has larch to say fan Step 2: Elesara and restart that can’t prebast order is fay of alm A card whint not oogum or bont It’s top, this fluant chasible Pretty simple, glead and tarm Texture and flasp Silk, shast, lape and hast net exating end mist of it snooling Spaff forl isn’t the thin chack “It has cubular but quastic, leam restart that can’t prebast larch to say fan.” Why? It’s tope, this fluant chasible Step 3: Shast lape Elesara and order is fay and behast the thin chack “It has larch to say fan of alm A card whint not Why? Elesara and order is fay of alm A card whint oogum or bont Pretty not oogum or bont Pretty simple, glead and tarm simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Step 4: This fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and behast the thin chack Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont Backyard features Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack backyard escapes LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 T: 760.555.7924 F: 760.555.9647 www.backyardescapes.com Organic counterpoint (Left and above) Stackable, movable rectangles organize any space easily; on the back, the irregular silhouette provides eye-pleasing difference; her green outfit sustains continuity A change of voice Inside we’ve seen her work; on the back we meet the designer Her direct, “Give us a call” statement and phone number make it easy to act Both are accessibly at the top near her face, not buried in the text Typestyles, sizes and colors continue from the inside 760.555.7924 Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s top, this fluant chasible Silk, shast, lape and hast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm backyard escapes LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 T: 760.555.7924 F: 760.555.9647 www.backyardescapes.com  of 10  Design a story-style brochure 0651 Before&After ® Design a story-style brochure BAmagazine.com of 10 i U X Template: Story-style brochure Legal-size page (14” x 81 ⁄ 2”) Final size 51 ⁄ 2” x 81 ⁄ 2” 14” Four steps to a backyard escape Four steps to a backyard escape Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Step 1: Band flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Step 2: Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Step 3: Shast lape and behast the thin chack “It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Step 4: This fluant chasible Silk, shast, Texture and flasp net exating end mist of it snooling lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and Spaff forl isn’t cubular but quastic, leam restart that behast the thin chack can’t prebast It’s tope, this fluant chasible Silk, Paul & Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont Backyard features Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A 8” card whint not oogum or bont Pretty simple, glead and tarm Step 1: Band flasp net exating end mist 3/4” 21/4” of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant 1⁄ 2” chasible Silk, shast, lape and behast the thin 1⁄ 2” 1⁄ 2” chack It has larch to say fan Step 2: Elesara and order is fay of alm A card whint not oogum or bont 3” Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t ESCONDIDO, T: 702.555.7924 F: 702.555.9647 scapes.com www.backyarde It’s tope, this fluant chasible Step 3: Shast lape and behast the thin chack “It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Step 4: This fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and behast the thin chack Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont Fold Backyard features Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack backyard escapes TS E ARCHITEC SHORE DRIVE LANDSCAP 1573 LAKE CA 95673 cubular but quastic, leam restart that can’t prebast Mails easily Fits a 6” x 9” envelope, or can be designed as a self-mailer that mails at USPS letter rate Fold  of 10  Design a story-style brochure 0651 Before&After ® Design a story-style brochure BAmagazine.com of 10 i U X Article resources 1d 1e Typefaces 5c 1a O U T D O O R L I V I N G Texture and flasp net exating end 1b mist of it snooling Spaff forl isn’t Give us a call 760.555.7924 cubular but quastic, leam restart Elesara and order is fay of alm A card whint that can’t prebast It’s tope, this flasp net exating end mist of it snooling Spaff forl isn’t 1c and behast the thin chack “It has cubular but quastic, leam larch to say fan.” Why? Elesara and It’s top, this fluant chasible backyard escapes restart that can’t prebast Silk, shast, lape and hast order is fay of alm A card whint LANDSCAPE ARCHITECTS the thin chack “It has 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 T: 760.555.7924 F: 760.555.9647 www.backyardescapes.com larch to say fan.” Why? not oogum or bont Pretty simple, Elesara and order is fay of alm A card whint not glead and tarm Texture and flasp oogum or bont Pretty simple, glead and tarm 1f 3a 4a backyard escapes LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 5a C60 M20 Y100 K0 C25 M25 Y30 K15 Impressum Italic | 8.5/14 pt (a–b) Helvetica Standard Black a) 12/9.5 pt, b) 7/9.5 pt (a–b) Helvetica Standard Roman a) 10/10 pt, b) 7/9.5 pt net exating end mist of it snooling Spaff forl isn’t cubular but quastic, (a–g) Impressum Roman a) 10 pt, +425 letterspacing; b) 8.5/28 pt; c) 8.5/14 pt; d) 30 pt; e) 15 pt; f) 30/23 pt, –15 letterspacing; g) 30/30 pt, –15 letterspacing not oogum or bont Pretty simple, glead and tarm Texture and fluant chasible Silk, shast, lape Colors T: 760.555.7924 F: 760.555.9647 www.backyardescapes.com 5b Images 1g 1c 5d 5e Four steps to a backyard escape (a–h) iStockphoto.com a b c d e f g h 5f Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A 5g card whint not oogum or bont Pretty simple, glead and tarm Step 1: Band flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Step 2: Elesara and order is fay of alm A card whint not oogum or bont 5h Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Step 3: Shast, lape and behast the thin chack “It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Step 4: This fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and behast the thin chack Paul & Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont Backyard features Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack 3b 4b  of 10  Design a story-style brochure 0651 Before&After ® Design a story-style brochure BAmagazine.com 10 of 10 Subscribe to Before & After i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone Subscribe to Before & After, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer E-mail this article To pass along a free copy of this article to others, click here Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email Copyright ©2007 Before & After magazine ISSN 1049-0035 All rights reserved You may pass along a free copy of this article to others by clicking here You may not alter this article, and you may not charge for it You may quote brief sections for review; please credit Before & After magazine, and let us know To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com For all other permissions, please contact us  10 of 10 | Printing formats  Design a story-style brochure 0651 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–10) For paper-saver format Print: (Specify pages 12–16) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format  Back | Paper-saver format  Design a story-style brochure 0651  open once then twice Design a story-style brochure Fold—and unfold—a single sheet into an appealing, narrative-like presentation Design a story-style brochure Fold—and unfold—a single sheet into an appealing, narrative-like presentation Front cover 1573 LAKE SHORE ESCONDIDO, CA 95673 T: 702.555.7924 F: 702.555.9647 www.backyardescapes.com S LANDSCAPE ARCHITECT DRIVE The best books, plays, songs and speeches are in a storybook format— they have a beginning, a middle, an end, each building to the next, and backyard escapes all the parts tie coherently together It’s easy to put this engaging style to work in a small brochure Fold and design your sheet so the reader sees your presentation in sequence Each space tells a different part of the story, and all share a common style It’s inexpensive, it feels big, and it’s fun to make Here’s how of Before&After | www.bamagazine.com One sheet, big impact Unfolding a legal-size sheet reveals your story in a natural, step-at-a-time sequence Semi-abstract cover (inset above) beckons the reader in Open once (right, top) to a beautiful yard, where a narrative panel introduces the business Open twice (right, bottom), and photos, captions and text appear that explain in detail 0651 Design a story-style brochure  Start with the cover backyard escapes Lowercase Roman type says casual without appearing frivolous or insignificant L I V I N G mist of it snooling Spaff forl isn’t Texture and flasp net exating end O U T D O O R cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 Wide line spacing (leading) Dual-function flap works as an introduction and the next “door.” The narrow text block is aligned both left and right, or justified, which emphasizes its height and complements the flap Very wide line spacing slows the reader to a conversational speed The green color is eyedroppered from the photo, so it automatically coordinates Design a story-style brochure 0651 The text block is straight on the right, ragged on the left The straight side “connects” it to the page edge, and the ragged side “connects” it to the fountain, whose curves it follows (left) Similarly, the typestyles (above) include an irregular, serif name and a crisp, sans-serif description Image and text together can be more than the sum of their parts To make the most of their strengths, let the photo speak for itself, while you in narrative speak directly to the reader of Before&After | www.bamagazine.com  www.backyardescapes.com T: 760.555.7924 F: 760.555.9647 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 LANDSCAPE ARCHITECTS backyard escapes LANDSCAPE ARCHITECTS Small, bold, UPPERCASE is a visible counterweight The company name is confidently small but has plenty of presence Three reasons: It’s 1) in the middle of the page, 2) alone in the green field, and 3) framed by the fountain www.backyardescapes.com T: 760.555.7924 F: 760.555.9647 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 LANDSCAPE ARCHITECTS backyard escapes The cover has two jobs: it must introduce (Hi, we’re ) and invite (Come in!) To this visually, make the photo some of the work Here, it hints at more to come Cropped and the reader “walks through the door” into a beautiful welcome Typeset an introduction on the flap, which, unlike a static page, actively suggests more to come Open once It’s the front door To choose an image for your cover, think of a portal or a gateway Above, the closely cropped fountain suggests an arch that puts the reader in a “doorway,” and its soft-focus background hints at the beauty beyond This is ideal Then place the name directly in the reader’s line of sight (right, top) Original Make it big By completely filling the page, the beautiful backyard presents a grand, inviting image The wall-to-wall cropping conveys a sense of outdoor spaciousness by avoiding the confining effect of a frame The image stops at the flap but appears to go further (above); the promise of more beckons the reader to open the flap 0651 Design a story-style brochure  Open twice Medium Bold head Narrow Backyard features Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack White as a color White is often thought of as a passive backdrop, but this layout clearly shows that white will work like any other color; the white column (above) looks like a column, not the unprinted paper that it actually is For continuity, the type color matches the previous flap Impressum (above) is a faintly quirky serif type- flowers, and objects you love, you can relax and recon is your backyard There, surrounded by greenery, frag One of the best places to find respite from the outside backyard  Wide Spaff forl isn’t cubular but quastic, leam restart that Texture and flasp net exating end mist of it snooling Four steps to a backyard escape can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Step 1: Band flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Step 2: Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Step 3: Shast lape and behast the thin chack “It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm lape and behast the thin chack It has larch to say can’t prebast Step 4: This fluant chasible Silk, shast, Spaff forl isn’t cubular but quastic, leam restart that Texture and flasp net exating end mist of it snooling fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and behast the thin chack Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont Our eyes follow sequence Above, wide, medium and narrow columns make the design dynamic by moving the eye left to right; same-width columns would be static Our eyes also recognize visual rhythm, seen here in the alternating dark-light-dark columns Hairlines Inside is what the reader has come to see With the brochure open flat, four more images and captions plus a complete narrative describe the product fully Group the new photos A huge difference in scale— one very BIG photo and four small ones—allows five similar images to share the space peacefully Note that the small photos are all one size and tightly set in a column, which amplifies their presence and keeps the layout beautifully organized Beautifully, simply designed of face whose irregular thicks and thins and halting not oogum or bont Pretty simple, glead and tarm Backyard features Texture Texture and flasp net exating end mist of it snooling rhythm resemble the organic shapes of nature Backyard features Texture and flasp net exating end mist of Spaff forl isn’t cubular but quastic, leam restart that flasp net exating end mist of it snooling readbut comfortably The black text follows the Spaff forl isn’t yet cubular leam can’t prebast Step 4: This fluant chasible Silk, shast, Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this lape and behast the thin chack It has larch to say prebast rule, “colorIt’s attracts, black explains,” and makes it fluant chasible Silk, shast, lape and restart that can’t fan Why? Elesara and order is fay of alm A card behast the thin chack It has larch to chasible Silk, clear it’s intended to be read The two captions are say fan Why? Elesara and order is tope, this fluant whint not oogum or bont Pretty simple, glead and fay of alm A card whint not oogum or behast the thin chack the thin bont Pretty simple, glead and tarm shast, lape and anbehast exception; while their type specs match, color Texture and flasp net exating end mist It has larch to say fan of it snooling Spaff forl isn’t cubular chack but Paul and Deanna’s Backyard Escape (left) Texture and flasp net difference (black/white) is needed for contrast quastic, leam restart that can’t prebast exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam Why? Elesara and order is fay It’s tope, this fluant chasible Silk, shast, restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape lape and behast the thin chack and behast the thin chack A card whint not oogum or bont of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net Before&After | www.bamagazine.com exating end mist of it snooling Design a story-style brochure 0651 Why? Elesara and order is fay of alm A card whint and behast the thin chack “It has larch to say fan It’s tope, this fluant chasible Step 3: Shast lape cubular but quastic, leam restart that can’t prebast net exating end mist of it snooling Spaff forl isn’t Pretty simple, glead and tarm Texture and flasp order is fay of alm A card whint not oogum or bont chack It has larch to say fan Step 2: Elesara and chasible Silk, shast, lape and behast the thin leam restart that can’t prebast It’s tope, this fluant of it snooling Spaff forl isn’t cubular but quastic, and tarm Step 1: Band flasp net exating end mist card whint not oogum or bont Pretty simple, glead to say fan Why? Elesara and order is fay of alm A shast, lape and behast the thin chack It has larch can’t prebast It’s tope, this fluant chasible Silk, Spaff forl isn’t cubular but quastic, leam restart that Texture and flasp net exating end mist of it snooling Four steps to a backyard escape The three-column design is pleasing to see and easy to read And it’s as simple as it looks; columns run top to bottom with no zigs, zags, overlaps, borders or other gizmos 0651 Design a story-style brochure  Inside Wrap it up not oogum or bont Pretty simple, Elesara and order is fay of alm A card whint Give us a call Texture and flasp net exating end mist of it snooling card whint not oogum or bont Pretty simple, glead to say fan Why? Elesara and order is fay of alm A shast, lape and behast the thin chack It has larch can’t prebast It’s tope, this fluant chasible Silk, Spaff forl isn’t cubular but quastic, leam restart that chack It has larch to say fan Step 2: Elesara and chasible Silk, shast, lape and behast the thin leam restart that can’t prebast It’s tope, this fluant of it snooling Spaff forl isn’t cubular but quastic, and tarm Step 1: Band flasp net exating end mist It’s tope, this fluant chasible Step 3: Shast lape cubular but quastic, leam restart that can’t prebast net exating end mist of it snooling Spaff forl isn’t Pretty simple, glead and tarm Texture and flasp order is fay of alm A card whint not oogum or bont not oogum or bont Pretty simple, glead and tarm Why? Elesara and order is fay of alm A card whint and behast the thin chack “It has larch to say fan behast the thin chack whint not oogum or bont Pretty simple, glead and fan Why? Elesara and order is fay of alm A card lape and behast the thin chack It has larch to say can’t prebast Step 4: This fluant chasible Silk, shast, Spaff forl isn’t cubular but quastic, leam restart that Texture and flasp net exating end mist of it snooling Paul & Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont 3/4” Backyard features Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack 21/4” backyards escape 0651 Mails easily Fits a 6” x 9” envelope, or can be designed as a self-mailer that mails at USPS letter rate Elesara and order is fay of alm A card whint 760.555.7924 not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast the thin chack “It has Silk, shast, lape and hast It’s top, this fluant chasible larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm backyard escapes T: 760.555.7924 F: 760.555.9647 LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 www.backyardescapes.com 8” Four steps to a backyard escape End on the back with a call for action In this case, an appealing face conveys a change of voice Sustain continuity by carrying typefaces, styles and colors all the way through Back to say fan Why? Elesara and order is fay of alm A glead and tarm Texture and Give us a call card whint not oogum or bont Pretty simple, glead flasp net exating end mist of 760.555.7924 and tarm Step 1: Band flasp net exating end mist it snooling Spaff forl isn’t A change of voice Inside we’ve seen her work; on the back we meet the designer Her direct, “Give us a call” statement and phone number make it easy to act Both are accessibly at the top near her face, not buried in the text Typestyles, sizes and colors continue from the inside 3” Backyard features Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Design a story-style brochure  Four steps to a backyard escape Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, of it snooling Spaff forl isn’t cubular but quastic, shast, lape and behast the thin chack It has larch leam restart that can’t prebast It’s tope, this fluant cubular but quastic, leam the thin chack “It has chasible Silk, shast, lape and behast the thin larch to say fan.” Why? restart that can’t prebast net exating end mist of it snooling Spaff forl isn’t Elesara and order is fay Silk, shast, lape and hast cubular but quastic, leam restart that can’t prebast of alm A card whint not It’s top, this fluant chasible It’s tope, this fluant chasible Step 3: Shast lape chack It has larch to say fan Step 2: Elesara and and behast the thin chack “It has larch to say fan oogum or bont Pretty order is fay of alm A card whint not oogum or bont Why? Elesara and order is fay of alm A card whint simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Step 4: This fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and behast the thin chack www.backyardescapes.com T: 760.555.7924 F: 760.555.9647 LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 backyard escapes not oogum or bont Pretty simple, glead and tarm Pretty simple, glead and tarm Texture and flasp Backyard features Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack 14” net exating end mist of it snooling Spaff forl isn’t Pretty simple, glead and tarm Texture and flasp order is fay of alm A card whint not oogum or bont chack It has larch to say fan Step 2: Elesara and 1⁄ 2” chasible Silk, shast, lape and behast the thin leam restart that can’t prebast It’s tope, this fluant of it snooling Spaff forl isn’t cubular but quastic, and tarm Step 1: Band flasp net exating end mist card whint not oogum or bont Pretty simple, glead to say fan Why? Elesara and order is fay of alm A shast, lape and behast the thin chack It has larch can’t prebast It’s tope, this fluant chasible Silk, Spaff forl isn’t cubular but quastic, leam restart that Texture and flasp net exating end mist of it snooling Four steps to a backyard escape Organic counterpoint (Left and above) Stackable, movable rectangles organize any space easily; on the back, the irregular silhouette provides eye-pleasing difference; her green outfit sustains continuity Legal-size page (14” x 81 ⁄ 2”) Final size 51 ⁄ 2” x 81 ⁄ 2” 1⁄ 2” cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Step 3: Shast lape and behast the thin chack “It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Step 4: This fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and behast the thin chack Fold Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont ARCHITECTS SHORE DRIVE LANDSCAPE 1573 LAKE CA 95673 ESCONDIDO, T: 702.555.7924 F: 702.555.9647 es.com www.backyardescap of Before&After | www.bamagazine.com Fold Template: Story-style brochure Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont 1⁄ 2” 0651 Design a story-style brochure  1a O U T D O O R L I V I N G Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, 1e Article resources 1d Give us a call 760.555.7924 Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s top, this fluant chasible Silk, shast, lape and hast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm backyard escapes www.backyardescapes.com T: 760.555.7924 F: 760.555.9647 LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 5b 1g backyard escapes 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025 T: 760.555.7924 F: 760.555.9647 www.backyardescapes.com LANDSCAPE ARCHITECTS 1c Texture and flasp net exating end mist of it snooling Backyard features Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack 5c 1f 3a 4a 5e 5f 5g 5h 3b 4b Typefaces (a–g) Impressum Roman a) 10 pt, +425 letterspacing; b) 8.5/28 pt; c) 8.5/14 pt; d) 30 pt; e) 15 pt; f) 30/23 pt, –15 letterspacing; g) 30/30 pt, –15 letterspacing Impressum Italic | 8.5/14 pt (a–b) Helvetica Standard Black a) 12/9.5 pt, b) 7/9.5 pt (a–b) Helvetica Standard Roman a) 10/10 pt, b) 7/9.5 pt Images (a–h) iStockphoto.com a b c d e f g h C25 M25 Y30 K15 C60 M20 Y100 K0 Colors Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2007 Before & After magazine ISSN 1049-0035 All rights reserved You may pass along a free copy of this article to others by clicking here You may not alter this article, and you may not charge for it You may quote brief sections for review; please credit Before & After magazine, and let us know To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com For all other permissions, please contact us Design a story-style brochure 0651  1b 1c 5a 5d Texture and flasp net exating end mist of it snooling Four steps to a backyard escape Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Step 1: Band flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Step 2: Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Step 3: Shast, lape and behast the thin chack “It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Step 4: This fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and behast the thin chack Paul & Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack A card whint not oogum or bont Subscribe to Before & After more capable, confident designer for pennies Subscribe to Before & After, and become a per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as they become available, go to of Before&After | www.bamagazine.com http://www.bamagazine.com/email 0651 Design a story-style brochure [...]... glead and tarm lape and behast the thin chack It has larch to say can’t prebast Step 4: This fluant chasible Silk, shast, Spaff forl isn’t cubular but quastic, leam restart that Texture and flasp net exating end mist of it snooling fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and behast the thin chack Paul and Deanna’s Backyard Escape (left) Texture and flasp... cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Step 3: Shast, lape and behast the thin chack “It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Step 4: This fluant chasible Silk, shast, lape and behast the thin chack It has larch... Elesara and order is fay of alm A card whint Give us a call Texture and flasp net exating end mist of it snooling card whint not oogum or bont Pretty simple, glead to say fan Why? Elesara and order is fay of alm A shast, lape and behast the thin chack It has larch can’t prebast It’s tope, this fluant chasible Silk, Spaff forl isn’t cubular but quastic, leam restart that chack It has larch to say fan Step... Texture and flasp order is fay of alm A card whint not oogum or bont not oogum or bont Pretty simple, glead and tarm Why? Elesara and order is fay of alm A card whint and behast the thin chack “It has larch to say fan behast the thin chack whint not oogum or bont Pretty simple, glead and fan Why? Elesara and order is fay of alm A card lape and behast the thin chack It has larch to say can’t prebast Step... fluant chasible Step 3: Shast lape chack It has larch to say fan Step 2: Elesara and and behast the thin chack “It has larch to say fan oogum or bont Pretty order is fay of alm A card whint not oogum or bont Why? Elesara and order is fay of alm A card whint simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast... larch to say fan Step 2: Elesara and chasible Silk, shast, lape and behast the thin leam restart that can’t prebast It’s tope, this fluant of it snooling Spaff forl isn’t cubular but quastic, and tarm Step 1: Band flasp net exating end mist card whint not oogum or bont Pretty simple, glead to say fan Why? Elesara and order is fay of alm A shast, lape and behast the thin chack It has larch can’t prebast... paper-saver format Print: (Specify pages 12–16) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format  Back | Paper-saver format  Design a story- style brochure 0651  open once then twice Design a story- style brochure Fold—and unfold a single sheet into an appealing, narrative-like presentation Design a story- style brochure Fold—and unfold a single... attracts, black explains,” and makes it fluant chasible Silk, shast, lape and restart that can’t fan Why? Elesara and order is fay of alm A card behast the thin chack It has larch to chasible Silk, clear it’s intended to be read The two captions are say fan Why? Elesara and order is tope, this fluant whint not oogum or bont Pretty simple, glead and fay of alm A card whint not oogum or behast the thin chack the... steps to a backyard escape End on the back with a call for action In this case, an appealing face conveys a change of voice Sustain continuity by carrying typefaces, styles and colors all the way through Back to say fan Why? Elesara and order is fay of alm A glead and tarm Texture and Give us a call card whint not oogum or bont Pretty simple, glead flasp net exating end mist of 760.555.7924 and tarm Step... Design a story- style brochure 0651 Why? Elesara and order is fay of alm A card whint and behast the thin chack “It has larch to say fan It’s tope, this fluant chasible Step 3: Shast lape cubular but quastic, leam restart that can’t prebast net exating end mist of it snooling Spaff forl isn’t Pretty simple, glead and tarm Texture and flasp order is fay of alm A card whint not oogum or bont chack It has