Before&After ® BAmagazine.com i U X Design a $10 clock Pop off the hands, pop in your design, and snap it together Continued Continued Design a $10 clock 0611 Before&After BAmagazine.com ® i U X Design a $10 clock With a desktop printer, it’s easy to transform a nice ordinary clock into a very nice one-of-a-kind clock Those battery-powered $10 clocks are light, accurate and easy to read They’re equally easy to take apart and redesign; just pop off the plastic faceplate and hands, pop in your design, and snap it back together This ease means you can make clocks for your office, for friends, for marketing messages and even to help you track time zones Surprise your clients by including a design-coordinated clock in your next presentation; it’s inexpensive and original Make a clock for every occasion! Ideas: 30° 6° Start by dividing a circle To fit a letter-size sheet, you’ll need a clock face inches or less (be sure to measure before you buy) A tabloid sheet can print a 10.5-inch clock Clock numbers are 30 degress apart, seconds are degrees apart Just draw a circle, bisect it with a line, and rotate the line You’ll place your numbers by eye of 11 Design a $10 clock 0611 Before&After ® Design a $10 clock BAmagazine.com of 11 i U X Signature clock • An artistic signature makes a beautiful clock • Make your signature big! Crop if necessary • Use numbers sparingly o g a p o s g a sp 12 ITALIANO 70% ITALIANO Be bold! Be BIG! Make your signature a graphical element Extend your name “outside the lines” for artistic impact Color contrasts create depth Make the most of color contrasts—in this case black, white and two tints of green Put BIG elements in low contrast, small elements in high contrast Note how easily small black and white numerals show up against mid-value green, while the big signature is soft of 11 Design a $10 clock 0611 Before&After Design a $10 clock ® BAmagazine.com of 11 i U X Monogram clock • Everyone has initials! Make them beautiful • Simple dots mark the hours • Full name in matching typeface q S R Sally Quayle Rollins Realtor of the Year 2005 qR SqR S Soft edge Hard edge Soften the contrasts (Above, left) High-contrast black & white amplifies the huge initials but is somewhat stark To soften the look, use low-contrast colors—colors with a soft edge when placed next to each other Silver (gray) and gold convey richness of 11 Design a $10 clock 0611 Before&After Design a $10 clock ® BAmagazine.com of 11 i U X Personal clock • Brighten any room! • Use a playful typeface! • Use clear, easy-to-read numbers 11 Susie’s clock DAD 10 12 Susie’s clock Susie’s clock Tighten and shift (Above) Reinforce the playful character of the letters and colors by tightening the spacing and shifting the letters up and down s Swashy ends Plain ends Thick-thin stroke Whimsical curves Single-width stroke Regular curves Use contrasting typefaces A plain, bold typeface makes a good contrast to a light, decorative face, because everything about it is different of 11 Design a $10 clock 0611 Before&After Design a $10 clock ® BAmagazine.com of 11 i U X Photo clock • Fun! Great for a product, hobby, classroom • Paragraph of type adds instructional flavor • Small dots replace numbers Praying Mantis Stagomantis Carolina What is a Praying Mantis? The praying mantids, or praying mantises, are carnivorous insects that belong to the Mantidae family There are about 2,000 species of mantids The biggest praying mantises are the Tenodera and the Archimantis, which are six inches long! The smallest praying mantis is the Bolbe pygmaea, which is only 2/5 of an inch, or one-centimeter Unbelievably, some scientists agree the mantis is closely related to the cockroach The name “mantis” comes from the Greek word for ‘prophet’ or ‘soothsayer.’ The Carolina mantid is a common insect of Eastern United States The European and Chinese species were introduced to the Northeastern United States about 75 years ago as garden predators in hopes of overtaking the native pest population The Nature Store Disregard “whiskers” Create space for type Divide the space in half vertically, horizontally or diagonally; image goes on one side, text on the other When you have an image without a straight edge, go by its overall mass, and disregard any “whiskers.” of 11 Design a $10 clock 0611 Before&After ® Design a $10 clock BAmagazine.com of 11 i U X Portrait clock • Makes a wonderful gift or memento • Black & white is minimal and high-tech • Hairlines mark the hours Christmas 2005 Naomi & Christina Crop with intent—and dramatically! (Above, left) In this symmetrical composition, each girl takes up the same space; note how the line of sight intersects the center (Above, right) A highly off-center composition creates visual tension and interest of 11 Design a $10 clock 0611 Before&After ® Design a $10 clock BAmagazine.com of 11 i U X Time-zone clocks • Functional and a great reminder • Fun to personalize • Send to family and friends abroad 11 “Does Paris have cactuses? Of course not! Hurry up and come home!” —Melanie— phoenix, arizona 10 New York 12 Brent Jones, USMC Baghdad, Iraq Eight hours forward Keep up to date Is someone you care about on an extended stay in a distant place? Keep up to date with side-by-side clocks set to each time zone of 11 Design a $10 clock 0611 Before&After Design a $10 clock ® BAmagazine.com of 11 i U X Article resources 1a 1b o g a SqR p s 12 ITALIANO 13 14 Sally Quayle Rollins Realtor of the Year 2005 15 16 17 18 3a 3b 3c 3d 11 19 20 21 22 23 Susie’s clock DAD 10 12 Praying Mantis Stagomantis Carolina What is a Praying Mantis? The praying mantids, or praying mantises, are carnivorous insects that belong to the Mantidae family There are about 2,000 species of mantids The biggest praying mantises are the Tenodera and the Archimantis, which are six inches long! The smallest praying mantis is the Bolbe pygmaea, which is only 2/5 of an inch, or one-centimeter Unbelievably, some scientists agree the mantis is closely related to the cockroach The name “mantis” comes from the Greek word for ‘prophet’ or ‘soothsayer.’ The Carolina mantid is a common insect of Eastern United States The European and Chinese species were introduced to the Northeastern United States about 75 years ago as garden predators in hopes of overtaking the native pest population The Nature Store (a–b) Gill Sans Light | a) 16 pt, b) 32 pt P22 Cezanne | 365 pt (a–d) Trajan Pro | a) 154 pt, b) 330 pt, c) 27 pt, d) 15/17 pt 9a 24 14 C40 M32 Y80 K0 15 C0 M2 Y4 K10 16 C15 M30 Y55 K0 Zapf Dingbats | 23 pt Futura Light | 22 pt 17 C10 M0 Y45 K40 18 C0 M0 Y0 K100 (a–b) Utopia Regular | a) 13 pt, b) 7/10 pt 10 Utopia Bold | 11 pt 19 C40 M0 Y100 K0 20 C35 M50 Y0 K0 21 C0 M10 Y100 K0 10 11 9b 13 C50 M40 Y100 K0 Futura Medium | 40 pt Utopia Italic | 12 pt Colors Gypsy Switch | 175/140 pt, Typefaces 22 C0 M50 Y5 K0 Images 11 PhotoDisc/GettyImages.com 12 Photos.com 23 C0 M30 Y100 K0 24 C10 M7 Y24 K0 12 of 11 Design a $10 clock 0611 Before&After Design a $10 clock ® BAmagazine.com 10 of 11 i U X Article resources Typefaces “Does Paris have cactuses? Of course not! Hurry up and come home!” —Melanie— phoenix, arizona 8b Colors Utopia Bold | 24/23 pt Utopia Regular | 24/23 pt 10 C0 M93 Y100 K13 Birch | 25/23 pt Neuland Black | 25 pt 8a 11 C95 M50 Y0 K0 Trajan Pro Bold | 35 pt (a–c) Helvetica Neue Light Cond Christmas 2005 Naomi & Christina 12 C0 M0 Y0 K55 a) 36 pt, b) 36 pt, c) 14 pt 11 8c 10 New York C12 M22 Y43 K0 12 Images Brent Jones, USMC 6a 6b Rubberball.com (a–c) Photos.com | a b c 10 11 Baghdad, Iraq Eight hours forward 12 6c 10 of 11 Design a $10 clock 0611 Before&After ® Design a $10 clock BAmagazine.com 11 of 11 Subscribe to Before & After Did you enjoy this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone To pass along a free copy of this article to John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer others, click here Editorial board Gwen Amos, Carl Winther E-mail this article Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us 11 of 11 | Printing formats Design a $10 clock 0611 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–11) For paper-saver format Print: (Specify pages 13–18) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format Back | Paper-saver format Design a $10 clock 0611 30° 6° Start by dividing a circle To fit a letter-size sheet, you’ll need a clock face inches or less (be sure to measure before you buy) A tabloid sheet can print a 10.5-inch clock Clock numbers are 30 degress apart, seconds are degrees apart Just draw a circle, bisect it with a line, and rotate the line You’ll place your numbers by eye of Before&After | www.bamagazine.com Design a $10 clock Those battery-powered $10 clocks are light, accurate and easy to read They’re equally easy to take apart and redesign; just pop off the plastic faceplate and hands, pop in your design, and snap it back together This ease means you can make clocks for your office, for friends, for marketing messages and even to help you track time zones Surprise your clients by including a design-coordinated clock in your next presentation; it’s inexpensive and original Make a clock for every occasion! Ideas: Pop off the hands, pop in your design, and snap it together 0611 Design a $10 clock Signature clock • An artistic signature makes a beautiful clock • Make your signature big! Crop if necessary • Use numbers sparingly ITALIANO go 70% Color contrasts create depth Make the most of color contrasts—in this case black, white and two tints of green Put BIG elements in low contrast, small elements in high contrast Note how easily small black and white numerals show up against mid-value green, while the big signature is soft Soft edge Design a $10 clock 0611 12 ITALIANO Be bold! Be BIG! Make your signature a graphical element Extend your name “outside the lines” for artistic impact spago spa Monogram clock S of Before&After | www.bamagazine.com Soften the contrasts (Above, left) High-contrast black & white amplifies the huge initials but is somewhat stark To soften the look, use low-contrast colors—colors with a soft edge when placed next to each other Silver (gray) and gold convey richness Hard edge qR SqR • Everyone has initials! Make them beautiful • Simple dots mark the hours • Full name in matching typeface qR S Realtor of the Year 2005 Sally Quayle Rollins 0611 Design a $10 clock 10 Personal clock Susie’s clock Susie’s clock Tighten and shift (Above) Reinforce the playful character of the letters and colors by tightening the spacing and shifting the letters up and down Swashy ends Plain ends Single-width stroke Regular curves Whimsical curves Thick-thin stroke s 0611 Use contrasting typefaces A plain, bold typeface makes a good contrast to a light, decorative face, because everything about it is different Disregard “whiskers” Design a $10 clock 12 • Brighten any room! • Use a playful typeface! • Use clear, easy-to-read numbers 11 DAD Susie’s clock Photo clock The Nature Store of Before&After | www.bamagazine.com Create space for type Divide the space in half vertically, horizontally or diagonally; image goes on one side, text on the other When you have an image without a straight edge, go by its overall mass, and disregard any “whiskers.” • Fun! Great for a product, hobby, classroom • Paragraph of type adds instructional flavor • Small dots replace numbers Praying Mantis Stagomantis Carolina What is a Praying Mantis? The praying mantids, or praying mantises, are carnivorous insects that belong to the Mantidae family There are about 2,000 species of mantids The biggest praying mantises are the Tenodera and the Archimantis, which are six inches long! The smallest praying mantis is the Bolbe pygmaea, which is only 2/5 of an inch, or one-centimeter Unbelievably, some scientists agree the mantis is closely related to the cockroach The name “mantis” comes from the Greek word for ‘prophet’ or ‘soothsayer.’ The Carolina mantid is a common insect of Eastern United States The European and Chinese species were introduced to the Northeastern United States about 75 years ago as garden predators in hopes of overtaking the native pest population 0611 Design a $10 clock 0611 Design a $10 clock Portrait clock 10 11 12 Brent Jones, USMC Baghdad, Iraq Eight hours forward 0611 New York Crop with intent—and dramatically! (Above, left) In this symmetrical composition, each girl takes up the same space; note how the line of sight intersects the center (Above, right) A highly off-center composition creates visual tension and interest • Makes a wonderful gift or memento • Black & white is minimal and high-tech • Hairlines mark the hours Christmas 2005 Naomi & Christina Time-zone clocks • Functional and a great reminder • Fun to personalize • Send to family and friends abroad “Does Paris have cactuses? Of course not! Hurry up and come home!” —Melanie— phoenix, arizona Design a $10 clock Keep up to date Is someone you care about on an extended stay in a distant place? Keep up to date with side-by-side clocks set to each time zone of Before&After | www.bamagazine.com 1a 10 11 12 ITALIANO 12 DAD Article resources 3 Realtor of the Year 2005 The Nature Store Sally Quayle Rollins Praying Mantis Stagomantis Carolina What is a Praying Mantis? The praying mantids, or praying mantises, are carnivorous insects that belong to the Mantidae family There are about 2,000 species of mantids The biggest praying mantises are the Tenodera and the Archimantis, which are six inches long! The smallest praying mantis is the Bolbe pygmaea, which is only 2/5 of an inch, or one-centimeter Unbelievably, some scientists agree the mantis is closely related to the cockroach The name “mantis” comes from the Greek word for ‘prophet’ or ‘soothsayer.’ The Carolina mantid is a common insect of Eastern United States The European and Chinese species were introduced to the Northeastern United States about 75 years ago as garden predators in hopes of overtaking the native pest population 12 “Does Paris have cactuses? Of course not! Hurry up and come home!” —Melanie— Santa Fe, New Mexico 11 Brent Jones, USMC Baghdad, Iraq Eight hours forward spago SqR Susie’s clock 10 Article resources Christmas 2005 Naomi & Christina 16 15 17 18 3a 3b 3c 3d 9a 10 11 9b 24 12 8b 6a 6b 10 11 6c 12 Typefaces (a–b) Gill Sans Light | a) 16 pt, b) 32 pt P22 Cezanne | 365 pt (a–d) Trajan Pro | a) 154 pt, b) 330 pt, c) 27 pt, d) 15/17 pt Futura Medium | 40 pt Zapf Dingbats | 23 pt Futura Light | 22 pt Gypsy Switch | 175/140 pt, Utopia Italic | 12 pt (a–b) Utopia Regular | a) 13 pt, b) 7/10 pt 10 Utopia Bold | 11 pt Images 11 PhotoDisc/GettyImages.com 12 Photos.com Typefaces Utopia Bold | 24/23 pt Utopia Regular | 24/23 pt Birch | 25/23 pt Neuland Black | 25 pt Trajan Pro Bold | 35 pt a) 36 pt, b) 36 pt, c) 14 pt b c (a–c) Helvetica Neue Light Cond Images (a–c) Photos.com | a Rubberball.com of Before&After | www.bamagazine.com Colors 13 C50 M40 Y100 K0 14 C40 M32 Y80 K0 15 C0 M2 Y4 K10 16 C15 M30 Y55 K0 17 C10 M0 Y45 K40 18 C0 M0 Y0 K100 19 C40 M0 Y100 K0 20 C35 M50 Y0 K0 21 C0 M10 Y100 K0 22 C0 M50 Y5 K0 23 C0 M30 Y100 K0 C12 M22 Y43 K0 24 C10 M7 Y24 K0 Colors 10 C0 M93 Y100 K13 11 C95 M50 Y0 K0 12 C0 M0 Y0 K55 Design a $10 clock 0611 1b 13 14 19 20 21 22 23 8a 8c New York 0611 Design a $10 clock 0611 Design a $10 clock Subscribe to Before & After Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Editorial board Gwen Amos, Carl Winther Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us Design a $10 clock 0611 Did you enjoy this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email of Before&After | www.bamagazine.com [...]... and rotate the line You’ll place your numbers by eye 1 of 6 Before&After | www.bamagazine.com Design a $10 clock Those battery-powered $10 clocks are light, accurate and easy to read They’re equally easy to take apart and redesign; just pop off the plastic faceplate and hands, pop in your design, and snap it back together This ease means you can make clocks for your office, for friends, for marketing... Before&After | www.bamagazine.com 1a 9 10 11 12 ITALIANO 6 12 DAD Article resources 1 5 2 4 3 3 Realtor of the Year 2005 The Nature Store Sally Quayle Rollins Praying Mantis Stagomantis Carolina What is a Praying Mantis? The praying mantids, or praying mantises, are carnivorous insects that belong to the Mantidae family There are about 2,000 species of mantids The biggest praying mantises are the... www.bamagazine.com Create space for type Divide the space in half vertically, horizontally or diagonally; image goes on one side, text on the other When you have an image without a straight edge, go by its overall mass, and disregard any “whiskers.” • Fun! Great for a product, hobby, classroom • Paragraph of type adds instructional flavor • Small dots replace numbers Praying Mantis Stagomantis Carolina... Page Save Presentation format or Paper-saver format Back | Paper-saver format Design a $10 clock 0611 30° 6° Start by dividing a circle To fit a letter-size sheet, you’ll need a clock face 8 inches or less (be sure to measure before you buy) A tabloid sheet can print a 10.5-inch clock Clock numbers are 30 degress apart, seconds are 6 degrees apart Just draw a circle, bisect it with a line, and... K55 Design a $10 clock 0611 2 1b 13 14 4 5 6 7 19 20 21 22 23 7 8a 1 2 8c 5 New York 0611 Design a $10 clock 0611 Design a $10 clock Subscribe to Before & After Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable,... designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone To pass along a free copy of this article to John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer others, click here Editorial board Gwen Amos, Carl Winther E-mail this article Join...Before&After ® Design a $10 clock BAmagazine.com 11 of 11 Subscribe to Before & After Did you enjoy this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers... hours Christmas 2005 Naomi & Christina Time-zone clocks • Functional and a great reminder • Fun to personalize • Send to family and friends abroad “Does Paris have cactuses? Of course not! Hurry up and come home!” —Melanie— phoenix, arizona 8 7 Design a $10 clock Keep up to date Is someone you care about on an extended stay in a distant place? Keep up to date with side-by-side clocks set to each time zone... messages and even to help you track time zones Surprise your clients by including a design- coordinated clock in your next presentation; it’s inexpensive and original Make a clock for every occasion! Ideas: Pop off the hands, pop in your design, and snap it together 0611 Design a $10 clock 9 Signature clock • An artistic signature makes a beautiful clock • Make your signature big! Crop if necessary... by e-mail of new articles as they become available, go to http://www.bamagazine.com/email Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not