Before&After ® BAmagazine.com i U X Eye-catching calendar designs for wallet and desktop How to design small calendars Continued Continued Small calendars 0610 Before&After i U X BAmagazine.com ® How to design small calendars S M T W T F S M T W T F 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31 S 16 23 30 S M T 13 14 15 20 21 22 27 28 29 S 12 19 26 W 16 23 30 T 10 17 24 F 11 18 25 APRIL S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S 11 18 25 T 10 17 24 31 S M T W T F 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 AUGUST S 10 17 24 F 10 17 24 S 12 19 26 W 16 23 30 S M 14 15 21 22 28 29 T 11 18 25 F 12 19 26 S 13 20 27 DECEMBER F 16 23 30 august T 16 23 30 MARCH S M T W T 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29 S M T W 12 13 14 15 19 20 21 22 26 27 28 29 F 11 18 25 JULY S 14 21 28 W 11 18 25 S M T 13 14 15 20 21 22 27 28 29 NOVEMBER F 13 20 27 T 10 17 24 31 FEBRUARY T 12 19 26 M 16 23 30 JUNE S 15 22 29 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 O CTOBER JANUARY MAY E Electronic organizers are a great way to manage your calendars when what interests you is data But to tell a story, present a product or stir a memory, you’ll want a good, old-fashioned paper calendar—the kind with the beautiful picture and an appealing design A good calendar will be kept and used It’s a great way to bring people together What’s fun is that with modern desktop printers that render tiny type clearly, a calendar of your own is easier than ever to make and use What follows are two calendar sizes printable on letter-size paper: business-card size and postcard size The business card is intended for wallet or purse; the postcard can be printed flat or folded into a stand-up desk calendar Making a beautiful calendar will require your artistic eye Let’s get started S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 SEP TEMBER Eye-catching calendar designs for wallet and desktop S M T W T 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29 F 16 23 30 S 10 17 24 31 T 16 23 30 W 10 17 24 31 S 16 23 30 6 S 13 PT 10 11 12 SE OCT NOV DEC 14 15 16 17 18 19 20 Our monthly Brotherho od meetings are held ove 27 r breakfast 21 22 23 24 25 26at the Pacific Street Cafe the firs t Saturday of every month 7:4 , 5–9 :30 a.m 31 30 Bri ng your Bible, your hea 28 29 rt and your appetite Margo McBride Realtor 916.721.8334 www.margomcbride.com 2005 of 18 Small calendars 0610 Before&After ® July 25 Small calendars BAmagazine.com of 18 i U X A word about type You’ll be setting a lot of dates; the smaller they are, the plainer the typeface should be Also, generally speaking, evenly spaced numbers look best 56 Use right tabs, and space evenly all around How plain is plain? Here’s what to look for: Plain corners “Open” shapes One stroke width 10 11 12 13 Simple curves Plain ends 14 15 16 17 18 19 20 21 22 23 24 25 26 27 no rows 28 29 30 10 11 12 13 no columns 14 21 28 15 22 29 16 23 30 10 17 24 11 18 25 12 19 26 13 20 27 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 of 18 Small calendars 0610 Before&After ® July 25 Small calendars i U X BAmagazine.com of 18 Appointment calendar Work by appointment? Here’s a beautiful way to keep track of several in a row Put a lovely reminder of a relaxing visit on the front and a three-month calendar on the back Front Back session: session: caress spa caress spa Pamper yourself Pamper yourself with peace, tranquility peace, tranquility andwith relaxation and relaxation 916.555.9416 916.555.9416 therapist: therapist: J ANUA RY 05 J ANU A RY 05 S M S T S FEBRUARY 05 W T F M AR C H M T S S 1M 2T 3W T F S MARCH 05 W T F S1 M2 T T3 W 5T S 10 311 412 513 14 15 8 10 112 123 13 146 157 168 17 18101911 12 13 14 15 16 17 189 19 10 11 12 16 1710181119 1220 13 21 14 22 15 2316 2417251826 1927 20 28 21 29 22 20 21 22 14 23 15 24 25 13 22 14 23 15 2416 25172618 19 20 21 13 16 26 17 18 19 27 28 29 21 30 22 31 23 24 25 26 20 21 22 23 24 25 26 27 28 20 3023 3124 25 26 27 28 29 27 28 S M T S W F EB RU A RY F S T T F1 M W F S 91 10 11 312 27 28 29 30 31 30 31 The size of a business card, this attractive and functional reminder can easily go anywhere It has plenty of room for both business and appointment information On the back, pencil in your name, and circle those important dates Print one calendar every quarter Business card: 3.5” x 2” of 18 Small calendars 0610 Before&After ® July 25 Small calendars i U X BAmagazine.com of 18 A business card doesn’t offer many options for photo placement, but a simple move to the right adds tension to the design by turning passive space into active A) If you place the photo on the left, it divides the space in two — a photo area and a white area B) But move the photo in, and the design changes; our eyes now “connect” the two white areas, and we perceive a photo atop a white field C) Although we perceive two elements (some viewers perceive only one: the photo), we actually see three from narrow to wide And because our eyes follow sequence, the result is dynamic tension that really activates this card With the photo in its leftmost position, the card is attractive but static; it’s without the liveliness that the divisions of space contribute (Compare to original on previous page.) A B caress spa Pamper yourself with peace, tranquility and relaxation 916.555.9416 C Small Medium Large D of 18 Small calendars 0610 Before&After ® July 25 Small calendars i U X BAmagazine.com of 18 Promotional calendar For the enterprising businessperson, distributing a monthly calendar is a great way to keep your name in front of your audience Front Back july S M T W T F S notes This lively calendar has big numbers, a roomy space for notes and the month before and after the current month; the point is to make a calendar that’s attractive and useful Mail one every month with your name and contact information; soon, your clients will look forward to seeing you coming! 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 august 31 S Margo McBride Realtor 916.721.8334 www.margomcbride.com 2005 JUNE M T W T F S 10 11 12 13 september S M T W T F S 10 14 15 16 17 18 19 20 11 12 13 14 15 16 17 21 22 23 24 25 26 27 18 19 20 21 22 23 24 28 29 30 31 25 26 27 28 29 30 AU G U S T S M T W T F S 10 11 S M T W T F S 10 11 12 13 12 13 14 15 16 17 18 14 15 16 17 18 19 20 19 20 21 22 23 24 25 21 22 23 24 25 26 27 26 27 28 29 30 28 29 30 31 Margo McBride Realtor 916.721.8334 www.margomcbride.com Margo McBride Realtor 916.721.8334 www.margomcbride.com 20052005 Mail a new calendar every month; a change of color keeps it fresh with very little effort Business card: 2” x 3.5” of 18 Small calendars 0610 Before&After ® July 25 Small calendars i U X BAmagazine.com of 18 Four kinds of depth—value (light-dark), scale (big-small), overlap (front-back) and dimension (round-flat)—make name and logo jump off the page, exactly what you want in your card! september S M T W T F S 10 S 11 12 13 14 15 16 17 M T W 18 19 20 21 22 23 24 25 26 27 28 29 30 Margo McBride Realtor 916.721.8334 www.margomcbride.com 2005 T F S 10 september september september S M T W T F S 10 S M T W T F S 10 11 12 13 14 15 16 17 11 12 13 14 15 16 17 11 12 13 14 15 16 17 18 19 20 21 22 23 24 18 19 20 21 22 23 24 18 19 20 21 22 23 24 25 26 27 28 29 30 25 26 27 28 29 30 25 26 27 28 29 30 Margo McBride Realtor 916.721.8334 www.margomcbride.com 20052005 One depth Solid background, neutral value Two depths Atop the neutral field, small white dates recede Three depths The large year also recedes but not as far, because we perceive large objects as closer Four depths Name and logo are the only dark objects on the card and practically jump off the page Overlap contributes to the effect Photographic realism contrasts with the flat field to become a powerful yet low-key focal point of 18 Small calendars 0610 Before&After ® July 25 Small calendars i U X BAmagazine.com of 18 Reminder calendar Great for clubs and groups, big dates remind members of meetings, and on the back an annual calendar ensures that the card will be kept in use S 10 17 24 S EP T EM BER Business card: 3.5” x 2” S M T W 12 13 14 15 Highlighted 19 20 21 22 26 27 28 29 dates T 16 23 30 F 10 17 24 S M 14 15 21 22 28 29 M A RC H T 16 23 30 S M T 11 12 13 18 19 20 25 26 27 S 11 18 25 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 of 18 W 10 17 24 31 S 16 23 30 T F S 11 12M 13 S T 18 19 20 25 26 27 W13 T F14 S 15 720 921 10 22 14 15 16 17 2127 22 2328 24 29 28 29 30 31 W 16 23 30 T 10 17 24 31 F 11 18 25 S M T W T F 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31 S M T 13 14 15 20 21 22 27 28 29 W 16 23 30 T 10 17 24 F 11 18 25 S 12 19 26 S 16 23 30 S 12 19 26 Small calendars A P RIL APRIL AUGUST S M T W T F S 5T6 F8 S 11 S9 10M T W 10 11 12 13 14 15 16 16 17 18 23 24 25 17 218 19 320 21 422 23 24 25 26 27 28 29 30 30 31 10 11 12 W13 T F14 S 15 16 S M 17 T W 18 T F 19 S 1 520 721 22 23 24 10 11 12 25 26 12 13 14 15 13 14 15 16 17 18 19 1927 20 2128 22 20 21 22 23 24 25 26 26 27 28 29 27 28 29 30 S M T W T F 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 DE CEMB ER MARC H JU LY S 12 19 26 NOVEMB ER F EB RUA RY F 11 18 25 S M 10 11 17 18 24 25 AU GUS T F 16 23 30 10 11 17 18 24 25 31 T 10 17 24 31 S M 14 15 21 22 28 29 D E C EM BER S M T W T 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29 on the back Classic, book-style typeface (Adobe Caslon Expert) supplements the handsome, literary look 16 23 30 W 16 23 30 JULY S 14 21 28 S M T T F S S M T 13 14 15 20 21 22 27 28 29 NOV EM BER F 13 20 27 S M T W 12 13 14 15 19 20 21 22 26 27 28 29 J UN E T 12 19 26 M AY S M T W 10 11 Oakridge name can be this small because the book carries the 15 16 17 18 theme visually; dates stand out clearly against the high-key 22 23 24 25 29 30 31 (predominantly light) image Note the dates are also highlighted FEB RUARY S M T W T F S 10T 11 12F 13 14S S M T W 15 16 17 18 19 20 21 22 23 24 25 26 27 281 29 30 31 S M 13 T W 14 T F 15 S 10 11 12 20 21 22 10 16 17 18 19 11 12 13 14 15 16 17 18 19 27 20 21 28 22 23 29 24 23 24 25 26 25 26 27 28 29 30 30 31 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 O CTOBER ..– .., Hillspire Library, Oakridge S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 JUN E OCT O CTO BER JULY JAN UARY APR MAY JAN JA N UA RY Oakridge Hills Book Club Schedule Back SEP T EMB ER Front S M 11 12 18 19 25 26 0610 Before&After ® July 25 Small calendars i U X BAmagazine.com of 18 Promotional calendar A 6”x 4”postcard has plenty of room for calendar, product images and contact information It’s easy to print, inexpensive to mail and sticks to a bulletin board or refrigerator door AUGUST 05 MAY 05 OVERTIME SPORTS OUTLET S M T W T F S 835 East Kettleman Lane Redwood City, CA 94059 650.418.7172 15 22 29 16 23 30 10 17 24 31 11 18 25 12 19 26 13 20 27 14 21 28 We Buy and Sell Used Equipment www.overtimesports.com OVERTIME SPORTS OUTLET S M T W T F S 14 21 28 15 22 29 16 23 30 10 17 24 31 11 18 25 12 19 26 13 20 27 We Buy and Sell Used Equipment 835 East Kettleman Lane Redwood City, CA 94059 650.418.7172 www.overtimesports.com Generic background shots are easy to find and combine naturally with real product shots, a good way to stretch your photo dollar Business name is central—literally in the middle—and the calendar is colored to match the image Give your customers one a month—just put a stack next to the cash register—and they’ll soon be on ’fridge doors everywhere! Postcard: 6” x 4” of 18 Small calendars 0610 Before&After ® July 25 Small calendars 10 of 18 BAmagazine.com i U X A regular series of postcards will keep customers’ enthusiasm high The key to a successful campaign is a consistent look—same sizes, styles and layout month after month OVERTIME SPORTS OUTLET We Buy and Sell Used Equipment 835 East Kettleman Lane Redwood City, CA 94059 650.418.7172 www.overtimesports.com OVERTIME SPORTS OUTLET We Buy and Sell Used Equipment 835 East Kettleman Lane Redwood City, CA 94059 650.418.7172 www.overtimesports.com Top half is an establishing image of general sports action Centered product spans halves Note that its photographic depth creates an arresting focal point Company information aligns right down the center 10 of 18 Small calendars 0610 Before&After ® July 25 Small calendars i U X BAmagazine.com 14 of 18 Template, postcard tent Sheet size (8 1/2” x 11”) Trim size (6” x 11”) 1/2” 11/4” Fold 3/4” To stand your calendar on your desk, print on heavy paper, and trim off the left and right margins Fold 11” Fold the sheet along the top of the image, fold the flaps under and affix with tape Note the back panel stands upright 4” SEPTEMBER 2005 s m t w t f 10 s 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Fold 2” SEPTEMBER 2005 6” s m t w t 11 14 of 18 12 13 14 15 f s 10 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Small calendars 0610 July Before&After 25 ® BAmagazine.com 15 of 18 Small calendars i U X Article resources 12a Colors Typefaces 6 Eye-catching calendar designs for wallet and desktop How to design small calendars 10 SEPT OCT NOV DEC 1a Our monthly Brotherhood meetings are held over breakfast at the Pacific Street Cafe the first Saturday of every month, 7:45– 9:30 a.m Bring your Bible, your heart and your appetite (a–b) Adobe Caslon Regular a) 60 pt, b) 8.25/12 pt 12 C60 M35 Y0 K0 Adobe Caslon Semibold | 11.5 pt 13 C4 M4 Y7 K0 (a–c) Helvetica Neue Light Ext a) 15 pt, b) 8.75/9 pt, c) pt Continued 1b Helvetica Neue Medium Ext | 4.25 pt Helvetica Medium | 4.25/6.75 pt 12b (a–b) Adobe Caslon Semibold a) 8.5 pt, b) 3.75/5.5 pt session: therapist: caress spa JANUARY 05 Pamper yourself with peace, tranquility and relaxation 12 M T W T F S S M 916.555.9416 3a FEBRUARY 05 S (a–b) Adobe Caslon Regular a) 12/13 pt, b) pt MARCH 05 T W T F S 10 11 12 S M T W T F S 10 11 12 10 11 12 13 14 15 13 14 15 16 17 18 19 13 14 15 16 17 18 19 16 17 18 19 20 21 22 20 21 22 23 24 25 26 20 21 22 23 24 25 26 23 24 25 26 27 28 29 27 28 27 28 29 30 31 (a–b) Adobe Caslon Expert a) 43.75 pt, b) pt 30 31 3b 3c 8b 7b F 16 23 30 S 10 17 24 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 F 10 17 24 6b S 11 18 25 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S M T 13 14 15 20 21 22 27 28 29 W 16 23 30 T 10 17 24 F 11 18 25 F 11 18 25 S 12 19 26 S 12 19 26 APRIL S M T W T 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29 S M T W T 12 13 14 15 16 19 20 21 22 23 26 27 28 29 30 T 10 17 24 31 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 AUGUST S 14 21 28 S M T W 13 14 15 16 20 21 22 23 27 28 29 30 S M T 14 15 16 21 22 23 28 29 30 T 11 18 25 F 12 19 26 S 13 20 27 DECEMBER F 13 20 27 MARCH S M T W T 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30 31 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 JULY ..– .., Hillspire Library, Oakridge S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 NOVEMBER OCT FEBRUARY JULY JUNE APR O CTOBER 11 JAN JANUARY 8a Oakridge Hills Book Club Schedule MAY 6a 7a SEP TEMBER Adobe Caslon Bold | a) 4.25 pt S M T W T 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29 F 16 23 30 S 10 17 24 31 W 10 17 24 31 Images 10 Digital Vision /Veer.com 13 11 Image Source Photography/Veer.com 12 (a–b) Photos.com | a b 15 of 18 Small calendars 0610 July Before&After BAmagazine.com 16 of 18 Small calendars 25 ® i U X Article resources 1a notes july 1b S 2a M T W T F S 1d august september S 14 11 21 18 10 11 12 13 14 15 16 17 18 19 20 21 22 23 28 25 24 25 26 27 28 29 30 M T 1c 2005 JUNE 2b AUGUST S M T W T F S 10 11 S M T W T F S 10 11 12 13 12 13 14 15 16 17 18 14 15 16 17 18 19 20 19 20 21 22 23 24 25 21 22 23 24 25 26 27 26 27 28 29 30 28 29 30 31 1e 2c Colors (a–e) Helvetica Black | a) 16 pt, W T F S 10 11 12 13 10 15 12 16 13 17 14 18 15 19 16 20 17 22 19 23 20 24 21 25 22 26 23 27 24 29 26 30 27 31 28 29 30 b) 7.5 pt, c) pt, d) 36 pt, e) pt (a–c) Helvetica Medium | a) 7.5/12 pt, b) 6/7 pt, c) 3/4.75 pt 31 Margo McBride Realtor 916.721.8334 www.margomcbride.com Typefaces (a–d) Interstate Light Comp a) 14 pt, b) 24 pt, c) 10 pt, d) 10/11 pt Margo Margo McBride McBride Realtor Realtor 916.721.8334 916.721.8334 www.margomcbride.com www.margomcbride.com 2005 C25 M30 Y12 K0 C0 M19 Y50 K0 C25 M0 Y33 K10 10 C80 M40 Y100 K20 (a–b) Interstate Black Comp a) 14 pt, b) 24 pt 11 C80 M40 Y100 K10 Interstate Regular Comp | 10/13 pt 12 C20 M100 Y100 K10 13 C20 M90 Y100 K50 6a 6b 6c 6d Images (a–d) Photos.com | a b c d 14 C20 M90 Y100 K10 13 3a 4a AUGUST 05 MAY 05 OVERTIME SPORTS OUTLET S M T W T F S 835 East Kettleman Lane Redwood City, CA 94059 650.418.7172 www.overtimesports.com 15 22 29 16 23 30 10 17 24 31 11 18 25 12 19 26 13 20 27 14 21 28 We Buy and Sell Used Equipment 3b 3c 10 11 OVERTIME SPORTS OUTLET S M T W T F S 14 21 28 15 22 29 16 23 30 10 17 24 31 11 18 25 12 19 26 13 20 27 We Buy and Sell Used Equipment 835 East Kettleman Lane Redwood City, CA 94059 650.418.7172 www.overtimesports.com 12 4b 3d 14 16 of 18 Small calendars 0610 Before&After ® July 25 BAmagazine.com 17 of 18 Small calendars i U X Article resources Typefaces 11 12a T F T W F NOVEMBER 05 S S 40 days and counting until the BMW K1200S is here! S M T 10 11 12 13 14 15 16 T W 17 18 19 20 21 22 23 24 25 26 27 28 29 30 S M 10 1a Isleton Fishing Derby 1b S M 13 4a DECEMBER 05 T W 10 T 11 F 12 S 14 15 16 17 18 19 11 S 12 M 13 T 14 W 20 21 22 23 24 25 26 27 28 29 30 December F 10 S 15 4b T 13 Colors (a–b) Helvetica Neue Bold a) 78.25, pt b) 12/10 pt 13 C100 M90 Y10 K0 Helvetica Neue Medium | 8/18 pt 14 C50 M55 Y40 K50 Helvetica Neue Light | 12/10 pt 15 C40 M20 Y10 K45 (a–b) ITC Century Handtooled Bold Italic | a) 25 pt, b) 15 pt 16 C25 M35 Y55 K25 ITC Century Handtooled Bold | 43 pt ITC Century Bold | 7/20 pt 9a 2005 APRIL S M T W T 10 17 24 11 18 25 12 19 26 13 20 27 14 21 28 F 15 22 29 S 16 23 30 T 10 17 24 31 W 11 18 25 T 12 19 26 F 13 20 27 S 14 21 28 W 15 22 29 T 16 23 30 F 10 17 24 S 11 18 25 MAy S 15 22 29 SEPTEMBER 2005 s m t w t f s 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 8a 8b 14 M 16 23 30 9b 12b S M T 13 20 27 14 21 28 15 16 (a–b) Magnesium Grime a) pt, b) 7/9.5 pt (a–b) Lithos Black | a) pt, b) pt 10 Myriad Bold | 6.5/9.5 pt JUNE 12 19 26 ITC Century Book | 7/20 pt 10 Images 11 BMW of North America, LLC 12 (a–d) Photos.com | a b 17 of 18 Small calendars 0610 Before&After ® July 25 Small calendars Subscribe to Before & After Did you enjoy this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe i U X BAmagazine.com 18 of 18 Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone To pass along a free copy of this article to John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer others, click here Editorial board Gwen Amos, Carl Winther E-mail this article Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us 18 of 18 | Printing formats Small calendars 0610 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–18) For paper-saver format Print: (Specify pages 20–28) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format Back | Paper-saver format W 11 18 25 T 12 19 26 F 13 20 27 S 14 21 28 S M T W T 10 13 14 15 16 17 20 21 22 23 24 27 28 F 10 17 24 F 11 18 25 S 11 18 25 S 12 19 26 S 12 19 26 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 F 11 18 25 S M T W T 10 13 14 15 16 17 20 21 22 23 24 27 28 29 30 31 S M T W T 10 11 14 15 16 17 18 21 22 23 24 25 28 29 30 31 S 13 20 27 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 F 11 18 25 F 12 19 26 S 12 19 26 A P RI L S M T W T 10 13 14 15 16 17 20 21 22 23 24 27 28 29 30 T 16 23 30 S M T W 12 13 14 15 19 20 21 22 26 27 28 29 S M T W T F S 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31 16 23 30 AU G U S T appetite S M T W T F S 13 PT 10 11 12 SE OCT NOV DEC 14 15 16 17 18 19 20 Our mon thly Brot herh ood meetings are held over brea 27 21 22 23 24 25 26at the kfast Pacific Street Cafe the first Saturday of ever y month, 7:45–9:30 a.m Bring your 28 29 30 31 Bible, your heart and your Margo McBride Realtor 916.721.8334 www.margomcbride.com How to design small calendars 0610 S M T W T F S 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31 16 23 30 T 10 17 24 31 S 15 22 29 M 16 23 30 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 D E C EM B ER 6 august M A RC H small calendars How to design Eye-catching calendar designs for wallet and desktop E J U LY N OV EM B ER F EB RUA RY JUNE O C TO B ER 2005 of Before&After | www.bamagazine.com Electronic organizers are a great way to manage your calendars when what interests you is data But to tell a story, present a product or stir a memory, you’ll want a good, old-fashioned paper calendar—the kind with the beautiful picture and an appealing design A good calendar will be kept and used It’s a great way to bring people together What’s fun is that with modern desktop printers that render tiny type clearly, a calendar of your own is easier than ever to make and use What follows are two calendar sizes printable on letter-size paper: business-card size and postcard size The business card is intended for wallet or purse; the postcard can be printed flat or folded into a stand-up desk calendar Making a beautiful calendar will require your artistic eye Let’s get started 0610 How to design small calendars M AY J A N UA RY S EP T EM B ER A word about type Simple curves “Open” shapes How plain is plain? Here’s what to look for: Plain corners Plain ends One stroke width no rows 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 W T F F1 S S W FEBRUARY 05 91 10 11 312 W T F S 1M 2T 3W T F T FEBRUARY 05 M S S M T W 5T F S T3 112 123 10 T S1 M2 W MARCH 05 MARCH 05 S S F S 13 146 157 168 17 18101911 12 13 14 15 10 11 12 189 19 17 16 27 28 27 28 29 30 31 24 25 23 15 22 14 20 21 17 18 19 16 26 15 2416 25172618 19 20 21 13 14 23 13 22 31 23 24 25 26 30 22 29 21 27 28 20 21 22 23 24 25 26 27 28 20 How to design small calendars 0610 12 19 26 56 You’ll be setting a lot of dates; the smaller they are, the plainer the typeface should be Also, generally speaking, evenly spaced numbers look best 10 11 12 13 11 18 25 13 20 27 Use right tabs, and space evenly all around 14 15 16 17 18 19 20 16 23 30 10 17 24 21 22 23 24 25 26 27 28 29 30 15 22 29 no columns 14 21 28 Appointment calendar Back session: session: therapist: therapist: T T JANUARY 05 M M JANUARY 05 S S 30 31 29 22 28 21 2316 2417251826 1927 20 3023 3124 25 26 27 28 29 22 15 21 14 16 1710181119 1220 13 14 15 10 311 412 513 T Work by appointment? Here’s a beautiful way to keep track of several in a row Put a lovely reminder of a relaxing visit on the front and a three-month calendar on the back Front spa caress spa caress and relaxation Pamper yourself yourself Pamper peace, tranquility with peace, tranquility relaxation andwith 916.555.9416 916.555.9416 of Before&After | www.bamagazine.com The size of a business card, this attractive and functional reminder can easily go anywhere It has plenty of room for both business and appointment information On the back, pencil in your name, and circle those important dates Print one calendar every quarter Business card: 3.5” x 2” 0610 How to design small calendars T W T F S july Back Medium W 10 11 T F S Large M T W T F S 10 11 12 13 S AUGUST notes T S B D T W T F S august M M T W caress spa Pamper yourself with peace, tranquility and relaxation 916.555.9416 T 10 F S september S 11 12 13 14 15 16 17 18 19 20 21 22 23 24 10 11 12 13 25 26 27 28 29 30 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Margo McBride Realtor 916.721.8334 www.margomcbride.com 28 29 30 31 Margo McBride Realtor 916.721.8334 www.margomcbride.com 20052005 Mail a new calendar every month; a change of color keeps it fresh with very little effort How to design small calendars 0610 A C Small A business card doesn’t offer many options for photo placement, but a simple move to the right adds tension to the design by turning passive space into active A) If you place the photo on the left, it divides the space in two — a photo area and a white area B) But move the photo in, and the design changes; our eyes now “connect” the two white areas, and we perceive a photo atop a white field C) Although we perceive two elements (some viewers perceive only one: the photo), we actually see three from narrow to wide And because our eyes follow sequence, the result is dynamic tension that really activates this card With the photo in its leftmost position, the card is attractive but static; it’s without the liveliness that the divisions of space contribute (Compare to original on previous page.) Promotional calendar M M JUNE S 14 15 16 17 18 19 20 21 22 23 24 25 26 27 12 13 14 15 16 17 18 28 29 30 31 19 20 21 22 23 24 25 of Before&After | www.bamagazine.com 26 27 28 29 30 This lively calendar has big numbers, a roomy space for notes and the month before and after the current month; the point is to make a calendar that’s attractive and useful Mail one every month with your name and contact information; soon, your clients will look forward to seeing you coming! For the enterprising businessperson, distributing a monthly calendar is a great way to keep your name in front of your audience Front S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Margo McBride Realtor 916.721.8334 www.margomcbride.com 2005 Business card: 2” x 3.5” 0610 How to design small calendars S M T W T 10 F S september M W T F S september T S M W T 10 F S september T Three depths The large year also recedes but not as far, because we perceive large objects as closer Back S M W T 10 F S september T S 11 18 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S 12 19 26 Four kinds of depth—value (light-dark), scale (big-small), overlap (front-back) and dimension (round-flat)—make name and logo jump off the page, exactly what you want in your card! S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 11 12 13 14 15 16 17 25 26 27 28 29 30 18 19 20 21 22 23 24 11 12 13 14 15 16 17 25 26 27 28 29 30 18 19 20 21 22 23 24 OCT F 10 17 F 11 18 25 Four depths Name and logo are the only dark objects on the card and practically jump off the page Overlap contributes to the effect Photographic realism contrasts with the flat field to become a powerful yet low-key focal point 20052005 Margo McBride Realtor 916.721.8334 www.margomcbride.com 25 26 27 28 29 30 Two depths Atop the neutral field, small white dates recede JULY T 16 S 12 19 26 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 F 11 18 25 A PRIL 0610 11 12 13 14 18 19 20 21 25 26 27 28 S M T W S M T W 10 14 15 16 17 21 22 23 24 28 29 30 31 10 11 12 13 17 18 19 20 24 25 26 27 S M T W 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Margo McBride Realtor 916.721.8334 www.margomcbride.com 2005 One depth Solid background, neutral value Reminder calendar APR S 12 19 26 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 F 11 18 25 S M T W T 10 13 14 15 16 17 20 21 22 23 24 27 28 29 30 31 S 12 19 26 S M T W T 10 13 14 15 16 17 20 21 22 23 24 27 28 S M T W T F S F 11 18 25 S M T W T F S Great for clubs and groups, big dates remind members of meetings, and on the back an annual calendar ensures that the card will be kept in use JAN S M T W T F S 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31 S M T W T F S S M T W T F S 14 15 16 21 22 23 28 29 30 12 13 14 19 20 21 26 27 28 S M T W T F S 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31 16 23 30 S M T W 12 13 14 15 Highlighted 19 20 21 22 23 24 25 26 27 28 29 30 dates S M T W T 10 13 14 15 16 17 20 21 22 23 24 27 28 29 30 How to design small calendars S M T W T F S 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31 16 23 30 10 S 11 12M 13 T W T 17 18 19 20 24 25 26 27 31 10 13 14 15 16 17 20 21 22 23 24 27 28 29 30 31 A P RI L S 10 M 11 5T6 F8 S T W 15 16 17 18 10 11 12 13 14 15 16 22 23 24 25 17 218 19 320 21 422 23 29 30 24 25 26 27 28 29 30 31 10 11 12 S M 17 T W 18 T F 19 S 13 14 15 16 24 10 20 21 22 1323 2511 1226 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 27 28 29 30 AUGUST M A RC H 16 23 30 10T 11 12F 13 14S S M T W 15 16 17 18 19 20 21 22 23 24 25 26 27 281 29 30 31 S M T W T F S 10 11 12 13 14 15 20 21 22 10 17 18 19 11 12 13 14 15 16 17 18 19 27 20 21 28 22 23 29 24 24 25 26 25 26 27 28 29 30 31 16 23 30 S M T W T F S 10 11 12 13 14 of DECEMBER Front Oakridge Hills Book Club Schedule ..– .., Hillspire Library, Oakridge S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 JUNE Before&After | www.bamagazine.com M A RCH J ULY O CTOB ER FEB RUA RY MAY Oakridge name can be this small because the book carries the 15 16 17 18 19 20 21 theme visually; dates stand out clearly against the high-key 22 23 24 25 26 27 28 29 30 31 (predominantly light) image Note the dates are also highlighted on the back Classic, book-style typeface (Adobe Caslon Expert) supplements the handsome, literary look Business card: 3.5” x 2” 0610 How to design small calendars JULY N OV EM B ER AUGU ST D E C EM B ER NOVEMBER F EBRUARY J UN E O C TO B ER JA N UA RY SEP TEMBER M AY J A NUARY S EP T EM B ER Promotional calendar M 10 17 24 31 T 11 18 25 W 12 19 26 T 13 20 27 F 14 21 28 S We Buy and Sell Used Equipment 650.418.7172 835 East Kettleman Lane Redwood City, CA 94059 www.overtimesports.com OVERTIME SPORTS OUTLET 835 East Kettleman Lane Redwood City, CA 94059 650.418.7172 We Buy and Sell Used Equipment www.overtimesports.com OVERTIME SPORTS OUTLET 835 East Kettleman Lane Redwood City, CA 94059 650.418.7172 We Buy and Sell Used Equipment www.overtimesports.com S 15 22 29 M 16 23 30 T 10 17 24 31 W 11 18 25 T 12 19 26 F 13 20 27 S AUGUST 05 14 21 28 Company information aligns right down the center How to design small calendars 0610 S 16 23 30 MAY 05 15 22 29 OVERTIME SPORTS OUTLET A 6”x 4”postcard has plenty of room for calendar, product images and contact information It’s easy to print, inexpensive to mail and sticks to a bulletin board or refrigerator door We Buy and Sell Used Equipment OVERTIME SPORTS OUTLET 650.418.7172 835 East Kettleman Lane Redwood City, CA 94059 www.overtimesports.com Generic background shots are easy to find and combine naturally with real product shots, a good way to stretch your photo dollar Business name is central—literally in the middle—and the calendar is colored to match the image Give your customers one a month—just put a stack next to the cash register—and they’ll soon be on ’fridge doors everywhere! Postcard: 6” x 4” of Before&After | www.bamagazine.com Centered product spans halves Note that its photographic depth creates an arresting focal point A regular series of postcards will keep customers’ enthusiasm high The key to a successful campaign is a consistent look—same sizes, styles and layout month after month Top half is an establishing image of general sports action 0610 How to design small calendars Countdown calendar T W T F S T W T F S W December F 10 S 15 T Isleton Fishing Derby T DECEMBER 05 M NOVEMBER 05 S S 11 12 19 26 F 18 11 10 25 17 T 24 16 W 23 30 15 T 22 29 M 14 S 21 28 14 13 13 20 12 27 Start with one big focal point (note that on both cards it’s off to the side); place your calendar in an open area, and make your ending date BIG Left, postcards can be vertical, too; in this case, the motorcycle is presented the way it’s ridden s 12 m 27 20 13 t 28 21 14 w 29 22 15 t 30 23 16 f 17 10 s 2005 M T W T S 16 23 30 S APRIL F 15 22 29 S 14 21 28 14 21 28 F 13 20 27 13 20 27 T 12 19 26 12 19 26 W 11 18 25 11 18 25 MAy M 16 23 30 T 10 17 24 31 10 17 24 S 15 22 29 M T S JUNE S 11 18 25 14 21 28 F 10 17 24 13 20 27 T 16 23 30 12 19 26 Don’t have 12 shots? Triple up! Three months in a row are handy Highlight special dates How to design small calendars 0610 S M 10 S M 24 25 26 27 28 29 30 17 18 19 20 21 22 23 10 11 12 13 14 15 16 40 days and counting until the BMW K1200S is here! Fun for an event, a new product rollout, a special sale or whatever, a countdown calendar starts with today and ends with the day in big numerals easy to see and remember Postcard: 4” x 6” Memento calendar 19 W 15 22 29 Life isn’t all business, so pick 12 of your favorite shots, and re-live your great vacation all year! Add the month to each photo, and you’ll have a desktop calendar you cherish 11 26 SEPTEMBER 2005 18 24 25 of Before&After | www.bamagazine.com Send memento calendars of the kids to grandpa and grandma (and highlight those birthdays!), make calendars of that recent club event to pass out to members, and so on Everyone likes to remember great times, and a calendar is a classy way to make that happen Folding format stands easily on your desk, or just print it flat and pin it to the bulletin board Postcard: 6” x 4” 0610 How to design small calendars Real life is bumpy! Some photos have smooth backgrounds well suited for small type For all others, a translucent panel smooths the background without obscuring the photo t 14 w 22 15 t 30 23 16 f 17 10 s Fold Fold 10 17 24 S 11 18 25 M 12 19 26 T 13 20 27 W 14 21 28 T MAy T T 10 17 24 31 W 15 22 29 W 11 18 25 T 16 23 30 T 12 19 26 F 10 17 24 F 13 20 27 S 11 18 25 S 14 21 28 S 16 23 30 14 21 28 F 15 22 29 M M 16 23 30 13 20 27 JUNE S S 15 22 29 12 19 26 S M T W T S 16 23 30 14 21 28 F 15 22 29 13 20 27 S 14 21 28 12 19 26 F 13 20 27 S 11 18 25 11 18 25 T 12 19 26 F 10 17 24 10 17 24 W 11 18 25 T 16 23 30 M 16 23 30 JUNE S 15 22 29 MAy T 10 17 24 31 W 15 22 29 Lighten the opacity (here, 75%), which allows the image to show through To stand your calendar on your desk, print on heavy paper, and trim off the left and right margins Fold the sheet along the top of the image, fold the flaps under and affix with tape Note the back panel stands upright 11 s 26 19 12 m 27 20 13 t 28 21 14 w 29 22 15 t 23 16 f 24 17 10 s SEPTEMBER 2005 18 30 25 How to design small calendars 0610 T 29 T 2005 W m 13 21 14 21 28 APRIL T 28 M 2005 M s 12 27 20 13 20 27 APRIL S 19 S 2005 S 16 23 30 11 26 Fold A white field easily solves the problem but obscures the image 18 24 25 of Before&After | www.bamagazine.com 12 19 26 APRIL F 15 22 29 S 14 21 28 14 21 28 F 13 20 27 13 20 27 T 12 19 26 12 19 26 W 11 18 25 11 18 25 T 10 17 24 31 S 11 18 25 10 17 24 MAy M 16 23 30 JUNE S 15 22 29 F 10 17 24 M T S 14 21 28 T 16 23 30 13 20 27 W 15 22 29 12 19 26 Sheet size (8 1/2” x 11”) Trim size (6” x 11”) 1/2” 11/4” 3/4” 4” 2” 6” SEPTEMBER 2005 Template, postcard tent Light sky, dark stripes and coarse grass are too much for the small type 11” 0610 How to design small calendars 3a 4a 10 T W 10 11 T F S S 28 29 30 31 OCT NOV DEC 6 SEPT W T F S M T W T F S 27 28 20 21 22 23 24 25 26 13 14 15 16 17 18 19 10 11 12 S FEBRUARY 05 M T W T F S S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 27 28 29 30 31 20 21 22 23 24 25 26 13 14 15 16 17 18 19 10 11 12 S MARCH 05 Our monthly Brotherhood meetings are held over breakfast at the Pacific Street Cafe the first Saturday of every month, 7:45– 9:30 a.m Bring your Bible, your heart and your appetite 1b session: therapist: T JANUARY 05 M 10 11 12 13 14 15 S S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 T W T F S august september S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 M S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 16 17 18 19 20 21 22 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 6b S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1e 6d Margo Margo McBride McBride Realtor Realtor 916.721.8334 916.721.8334 www.margomcbride.com www.margomcbride.com S M 16 23 30 T 10 17 24 31 W 11 18 25 T 12 19 26 F 13 20 27 S AUGUST 05 1a 13 14 3d 13 2005 10 13 11 12 10 14 15 13 16 14 17 15 18 16 19 17 20 11 12 21 19 22 20 23 21 24 22 25 23 26 24 27 18 28 26 29 27 30 28 31 29 30 25 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S 23 24 25 26 27 28 29 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 30 31 S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 3c S M T W T F S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 S W F T T M 10 11 12 13 AUGUST notes M JUNE S 14 15 16 17 18 19 20 21 22 23 24 25 26 27 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 2c 6c We Buy and Sell Used Equipment OVERTIME SPORTS OUTLET 835 East Kettleman Lane Redwood City, CA 94059 650.418.7172 15 22 29 14 21 28 4b www.overtimesports.com Typefaces (a–b) Adobe Caslon Regular a) 60 pt, b) 8.25/12 pt Adobe Caslon Semibold | 11.5 pt (a–c) Helvetica Neue Light Ext a) 15 pt, b) 8.75/9 pt, c) pt Helvetica Medium | 4.25/6.75 pt Helvetica Neue Medium Ext | 4.25 pt (a–b) Adobe Caslon Semibold a) 8.5 pt, b) 3.75/5.5 pt (a–b) Adobe Caslon Regular a) 12/13 pt, b) pt (a–b) Adobe Caslon Expert a) 43.75 pt, b) pt Adobe Caslon Bold | a) 4.25 pt Images 10 Digital Vision/Veer.com b 11 Image Source Photography/Veer.com 12 (a–b) Photos.com | a Typefaces (a–e) Helvetica Black | a) 16 pt, b) 7.5 pt, c) pt, d) 36 pt, e) pt (a–c) Helvetica Medium | a) 7.5/12 pt, b) 6/7 pt, c) 3/4.75 pt (a–d) Interstate Light Comp a) 14 pt, b) 24 pt, c) 10 pt, d) 10/11 pt Colors 12 C60 M35 Y0 K0 13 C4 M4 Y7 K0 C25 M0 Y33 K10 C0 M19 Y50 K0 C25 M30 Y12 K0 Colors 10 C80 M40 Y100 K20 How to design small calendars 14 C20 M90 Y100 K10 13 C20 M90 Y100 K50 11 C80 M40 Y100 K10 d 12 C20 M100 Y100 K10 c (a–b) Interstate Black Comp a) 14 pt, b) 24 pt b Interstate Regular Comp | 10/13 pt Images (a–d) Photos.com | a of Before&After | www.bamagazine.com 0610 OCT 12a Article resources Eye-catching calendar designs for wallet and desktop How to design Continued small calendars JULY 3b S A P RI L caress spa S F 14 21 28 AUGUST Pamper yourself with peace, tranquility and relaxation T 13 20 27 12 DECEMBER 916.555.9416 F W 12 19 26 M A RC H 3a APR july T 11 18 25 JULY 12b JAN 7b ..– .., Hillspire Library, Oakridge 8b T M 10 17 24 31 NOVEMBER 1d J A N UA RY Article resources W MAY 12 T Oakridge Hills Book Club M Schedule S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Margo McBride Realtor 916.721.8334 www.margomcbride.com 2b S 16 23 30 MAY 05 15 22 29 11 JUNE F EB RUA RY O CTOBER 6a 7a 8a 11 1a 1b 2a 1c 6b 2005 6a We Buy and Sell Used Equipment OVERTIME SPORTS OUTLET 835 East Kettleman Lane Redwood City, CA 94059 650.418.7172 www.overtimesports.com 10 0610 How to design small calendars 3b 3c SEP TEMBER 11 S M 10 S M T W T T W T F 10 11 12 13 14 15 16 Article resources F 1b 40 days and counting until the BMW K1200S is here! t 28 21 14 w 29 22 15 t 30 23 16 f 17 10 s 12b 19 S 26 18 12 10 25 17 F 24 11 16 23 T 30 15 W 22 29 14 T 21 28 M 13 S 20 27 NOVEMBER 05 T W 14 M 13 S 12 4b December 11 DECEMBER 05 W T F 10 S 15 T Isleton Fishing Derby 2005 T S 16 23 30 M F 15 22 29 S 14 21 28 S APRIL F 13 20 27 14 21 28 T 12 19 26 13 20 27 W 11 18 25 12 19 26 T 10 17 24 31 11 18 25 MAy M 16 23 30 S 11 18 25 10 17 24 S 15 22 29 F 10 17 24 M T S JUNE 14 21 28 T 16 23 30 13 20 27 16 W 15 22 29 12 19 26 15 12a 4a 13 9a 9b 10 13 C100 M90 Y10 K0 Colors 14 C50 M55 Y40 K50 Typefaces (a–b) Helvetica Neue Bold a) 78.25, pt b) 12/10 pt 16 C25 M35 Y55 K25 15 C40 M20 Y10 K45 Helvetica Neue Medium | 8/18 pt Helvetica Neue Light | 12/10 pt (a–b) ITC Century Handtooled Bold Italic | a) 25 pt, b) 15 pt ITC Century Handtooled Bold | 43 pt ITC Century Book | 7/20 pt ITC Century Bold | 7/20 pt (a–b) Magnesium Grime a) pt, b) 7/9.5 pt (a–b) Lithos Black | a) pt, b) pt 10 Myriad Bold | 6.5/9.5 pt Images b 11 BMW of North America, LLC 12 (a–d) Photos.com | a Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Editorial board Gwen Amos, Carl Winther Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us 24 25 26 27 28 29 30 S 17 18 19 20 21 22 23 S How to design small calendars 0610 1a SEPTEMBER 2005 13 14 24 20 27 19 m 26 12 11 18 s 25 8a 8b Subscribe to Before & After Did you enjoy this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as they become available, go to of Before&After | www.bamagazine.com http://www.bamagazine.com/email 0610 How to design small calendars [...]... Margo McBride Realtor 916.721.8334 www.margomcbride.com 28 29 30 31 Margo McBride Realtor 916.721.8334 www.margomcbride.com 20052005 Mail a new calendar every month; a change of color keeps it fresh with very little effort How to design small calendars 0610 A C Small A business card doesn’t offer many options for photo placement, but a simple move to the right adds tension to the design by turning... more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as they become available, go to 9 of 9 Before&After | www.bamagazine.com http://www.bamagazine.com/email 0610 How to design small calendars ... McBride Realtor 916.721.8334 www.margomcbride.com How to design small calendars 0610 S M T W T F S 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31 2 9 16 23 30 T 3 10 17 24 31 S 1 8 15 22 29 M 2 9 16 23 30 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 D E C EM B ER 6 4 1 6 august M A RC H small calendars How to design Eye-catching... Send memento calendars of the kids to grandpa and grandma (and highlight those birthdays!), make calendars of that recent club event to pass out to members, and so on Everyone likes to remember great times, and a calendar is a classy way to make that happen Folding format stands easily on your desk, or just print it flat and pin it to the bulletin board Postcard: 6” x 4” 12 of 18 Small calendars. .. year! Add the month to each photo, and you’ll have a desktop calendar you cherish 11 26 SEPTEMBER 2005 18 24 25 6 of 9 Before&After | www.bamagazine.com Send memento calendars of the kids to grandpa and grandma (and highlight those birthdays!), make calendars of that recent club event to pass out to members, and so on Everyone likes to remember great times, and a calendar is a classy way to make that happen... 4 11 14 of 18 5 12 6 13 7 14 8 15 f 2 9 s 3 10 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Small calendars 0610 July Before&After 25 ® BAmagazine.com 15 of 18 Small calendars i U X Article resources 12a Colors Typefaces 6 4 1 6 Eye-catching calendar designs for wallet and desktop How to design small calendars 10 SEPT OCT NOV DEC 1a 2 Our monthly Brotherhood meetings are held over breakfast at the... (a–d) Photos.com | a b 17 of 18 Small calendars 0610 Before&After ® July 25 Small calendars Subscribe to Before & After Did you enjoy this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe i U X BAmagazine.com 18 of 18 Before & After magazine Before & After has been sharing its practical approach to graphic... design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone To pass along a free copy of this article to John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer others, click here Editorial... www.bamagazine.com Centered product spans halves Note that its photographic depth creates an arresting focal point A regular series of postcards will keep customers’ enthusiasm high The key to a successful campaign is a consistent look—same sizes, styles and layout month after month Top half is an establishing image of general sports action 0610 How to design small calendars Countdown calendar 2 9 6 T W 5 T 7 1 F... turning passive space into active A) If you place the photo on the left, it divides the space in two — a photo area and a white area B) But move the photo in, and the design changes; our eyes now “connect” the two white areas, and we perceive a photo atop a white field C) Although we perceive two elements (some viewers perceive only one: the photo), we actually see three from narrow to wide And because