Before&After i U X BAmagazine.com ® DesignTalk7 FiveDesignIdeas Healthy Living USB Port (Installer use) 100V 50~60HZ 120V 240V Supplement of Jefferson Memorial Hospital Price Guide TEST PORT www.audyssey.com Product Callouts RS-232 PORT 120V ANALOG INPUT 7 8 8 1/Mic USB PORT IN www.audyssey.com 240V 1/Mic OUT USB PORT OUT Test Port (Audyssey use) On/Off Switch 50~60HZ 100V ANALOG OUTPUT IN RS-232 PORT Outside Inside Analog Outputs Audio output jacks connect the unit to the amplifier Power connection Connect the supplied power connector here Three steps to health and fitness TEST PORT ANALOG OUTPUT Analog Inputs Audio input ANALOG INPUT jacks connect the unit to the preamplifier/processor RS-232 Port (Installer use) Audyssey Laboratories, Inc 350 South Figueroa St., Suite 196, Los Angeles, CA 90071 Tel: (213) 625-4300 www.audyssey.com Signature Logo One-Photo Cover 06 Social Science Update TRUMAN STATE UNIVERSITY Continued Design talk 0643 Before&After ® BAmagazine.com of 10 Design talk i U X Cover design Do more with less What you when you have three photos available? You use them all, right? Not necessarily One can be more effective Here, the campus tower alone conveys the essence of the school better than three photos could; the headline in a single, school-colored bar quietly provides the data After Before SOCIAL SCIENCE 2006 UPDATE 06 Social Science Update TRUMAN STATE UNIVERSITY TRUMAN STATE UNIVERSITY (Above) He had three good photos, but to fit all three into his layout the designer had to shrink, crop and push each to the perimeter, where they now look alike (similar masses and textures) and are difficult to “read.” He then added a flat (and meaningless) blue field, block type in three sizes and a motif of horizontal stripes The more he “designed,” the weaker the cover got; the school and its social science program were lost in the artificial stuff To add insult to injury, it was too much work! Solution: Let one image the talking 06 Social Science Update TRUMAN STATE UNIVERSITY Less is more Campus tower anchors the makeover Simply center it and let it the “talking,” then add your words Note, above, that the bar is short enough to let the picture flow by Below, school colors violet and tan plus the green of the trees make an appealing, split complementary palette of 10 Design talk 0643 Before&After Design talk ® BAmagazine.com of 10 i U X Layout Bring the words into the picture For the technical among us, descriptive graphics are fun to make The key to clarity is to think of the words as part of the picture, not as an extra to be set off to the side After Before USB Port (Installer use) 100V 50~60HZ 120V 240V www.audyssey.com IN (1) (2) ANALOG OUTPUT TEST PORT RS-232 PORT USB PORT (3) (4) Audyssey Laboratories, Inc 350 South Figueroa St., Suite 196, Los Angeles, CA 90071 ANALOG INPUT 1/Mic 8 OUT (5) (6) Tel: (213) 625-4300 Web: www.audyssey.com (7) (1) On/Off Switch Turns the unit on and off (2) Power connection The power connector plugs into the unit here (3) RS-232 Port Used for installation only (4) USB Port Used for installation only (5) Test Port For Audyssey use only (6) Analog Output Audio output jacks connect the unit to amplifier (7) Analog Input Audio input jacks connect the unit to the amplifier 100V 50~60HZ 120V 240V IN RS-232 PORT RS-232 PORT 50~60HZ 100V 120V ANALOG OUTPUT TEST PORT www.audyssey.com ANALOG INPUT 7 8 8 1/Mic USB PORT IN www.audyssey.com 240V 1/Mic OUT USB PORT OUT Test Port (Audyssey use) On/Off Switch Design complicates the message The goal of this small product guide was simple: label the parts of the product for the customer But the designer lost sight of that and arranged the card in a neat L shape, product on one side, labels on the other Result: The product’s tiny, the important center of the page is empty, and the reader must refer back and forth needlessly (left) Analog Outputs Audio output jacks connect the unit to the amplifier Power connection Connect the supplied power connector here TEST PORT ANALOG OUTPUT Analog Inputs Audio input ANALOG INPUT jacks connect the unit to the preamplifier/processor RS-232 Port (Installer use) Audyssey Laboratories, Inc 350 South Figueroa St., Suite 196, Los Angeles, CA 90071 Tel: (213) 625-4300 Front and center Above, center the product as big as possible, then put the labels in orbit around it with straight lines to their destinations Sans-serif type reads easily; minimal contrasts (right) are clean No numbering or indents are necessary Single-line contact information echoes the horizontal motif www.audyssey.com Inputs Audio Above, one font family and size for similarity, contrasting weight and value for difference of 10 Design talk 0643 Before&After ® Design talk BAmagazine.com of 10 i U X Layout Differences establish hierarchy | Page of Before Hutchins Street Square Hotel is a great place for conferences, banquets, receptions and other events, but no one looking at its information flier would know that It’s as bland as a bucket— a page of words in one style, one size, one weight, one color, lost in an ocean of white The data’s there, but no life Such a modest sheet is easy to overlook, but keep in mind that for many customers it’s the first (and maybe the last!) thing they’ll see Take the time to give it appeal and at-a-glance clarity Here’s how to that Hutchins Street Square Hotel R 125 South Hutchins Street, Lockeford, CA 95678 Tel: 209-333-1234 x2465 | Fax: 209-123-5678 Facility Facility Use Maximum Occupancy Rental Fee Deposit Non-Profit Fee Non-Profit Deposit THEATRE* Permanent Seating 789 $1500 $700 $700 $700 KIRST HALL Lecture Banquet 700 (Lecture) 400 (Banquet) $1,400 $600 $600 $600 CRETE HALL Lecture Banquet 500 (Lecture) 200 (Banquet) $850 $400 $400 $400 $400 $200 $200 $200 CRETE HALL KITCHEN THOMAS THEATRE Lecture Banquet 100 (Lecture) 100 (Banquet) $600 $300 $300 $300 AMPHITHEATRE Outdoor Theatre 250 $600 $300 $300 $300 COTTAGE ROOM Lecture Banquet 75 (Lecture) 35 (Banquet) $400 $200 $200 $200 PISANO ROOM Lecture Banquet 75 35 $400 $200 $200 $200 COTTAGE~PISANO ROOMS (Combined) Lecture Banquet 150 (Lecture) 75 (Banquet) $700 $400 $400 $400 GREEN ROOM Meeting 12 $30 ROTUNDA (Available only when no other facility is rented) Recptions (No tables/ chairs) $300 $300 $300 $600 It’s all the same! The “before” doesn’t look like the hotel; it looks like e-mail—one typestyle, weight and color, skinny lines like you’d draw with a pencil, no hierarchy, no visual guideposts of any kind They set an attractive table (below); but the customer won’t see that unless he gets past this Problem: The plain sheet makes him all the work of deciphering its information * A Theatre technician will be assigned and fees will be additional and assessed according to individual needs Non-Profit Designation: 501(C)(3) Any group incorporated as a charitable organization with non-profit tax exemption status with the IRS Notes: Set-ups requiring unusually difficult formats will be reviewed and additional maintenance fees applied Rental of facilities is subject to availability The Square reserves the right to deem an event inappropriate for either space or content based on technical requirements and projected audience size Holiday rental requests are reviewed on an individual basis and added costs will apply Other charges will be quoted to renter at the time the contract is signed, fees are subject to change without notice Certificate of Insurance required for every event HSS Security Guards required for evening and week-end events of 10 Design talk 0643 Before&After ® BAmagazine.com of 10 Design talk i U X Page of After Rental Facilities Facility Theatre* Facility Use Maximum Occupancy Permanent Seating 789 Kirst Hall Lecture Banquet 700 (Lecture) 400 (Banquet) Crete Hall Lecture Banquet 500 (Lecture) 200 (Banquet) Crete Hall Kitchen Tel: 209-333-1234 x2465 | Fax: 209-123-5678 Rental Facilities Facility Facility Use Maximum Occupancy Rental Fee Deposit Non-Profit Fee Non-Profit Deposit Theatre* Permanent Seating 789 $1500 $700 $700 $700 Kirst Hall Lecture Banquet 700 (Lecture) 400 (Banquet) $1,400 $600 $600 $600 Crete Hall Lecture Banquet 500 (Lecture) 200 (Banquet) $850 $400 $400 $400 $400 $200 $200 $200 Crete Hall Kitchen Thomas Theatre Lecture Banquet 100 (Lecture) 100 (Banquet) $600 $300 $300 $300 Amphitheatre Outdoor Theatre 250 $600 $300 $300 $300 Cottage Room Lecture Banquet 75 (Lecture) 35 (Banquet) $400 $200 $200 $200 Pisano Room Lecture Banquet 75 35 $400 $200 $200 $200 $400 $400 $400 $300 $300 $300 Non-Profit Designation: 501(C)(3) Any group incorporated as a Create hierarchy with type Simple modifications to typestyle, weight and color are all it takes to make the information appealing and easy to read: (1) A headline clearly labels the page (no guessing) and bears a swashy resemblance to the elaborate table setting (2, 3) Bold type identifies heads; white and black tell you they’re different kinds (4) Light type is for transitory data (5) Column lines in white, not black, quietly recede, giving the more-important rows prominence The page now has visual levels of information that clue the reader to what’s what Hutchins Street Square 125 South Hutchins Street, Lockeford, CA 95678 Cottage & Pisano Rooms (Combined) Lecture Banquet 150 (Lecture) 75 (Banquet) $700 Green Room Meeting 12 $30 Rotunda (Available only when no other facility is rented) Recptions (No tables/ chairs) $600 * A Theatre technician will be assigned and fees will be additional and assessed according to individual needs Non-Profit Designation: 501(C)(3) Any group incorporated as a charitable organization with non-profit tax exemption status with the IRS Notes: Set-ups requiring unusually difficult formats will be reviewed and additional maintenance fees applied Rental of facilities is subject to availability The Square reserves the right to deem an event inappropriate for either space or content based on technical requirements and projected audience size Holiday rental requests are reviewed on an individual basis and added costs will apply Other charges will be quoted to renter at the time the contract is signed, fees are subject to change without notice Certificate of Insurance required for every event HSS Security Guards required for evening and week-end events Create hierarchy with color Dark, medium and light colors define easy-to-follow rows Dark belongs at the top; the light colors alternate down the page All have been taken from the banquet room, giving the page a direct visual link to the hotel Color unifies the primary data and makes a focal point, visually the most important element on the page of 10 Design talk 0643 Before&After ® Design talk BAmagazine.com of 10 i U X Layout Bring the outside in Making an inside look like an outside can be tricky Here’s what to Carry over the typestyles, colors, image style and general layout Proportion counts A lot of green looks different from a little Pictures look different big than small Here’s more Outside Inside Healthy Living Three steps to health and fitness Same steps to health and fitness After decades of nutrition advice, it is now clear that diet does not stand alone in the quest for good health—physical activity plays an integral part as well There is a powerful link between how active you are and the foods you eat By making healthy food choices and becoming more physically active, you can look better, feel more fit, improve your health and fight desece Set a reasonable weight-loss goal Weight is an issue for some adults, however The best strategy for managing weight is simple and straight forward What should I target as a desirable weight, and how many calories I need to eliminate to lose weight? Reference the Body Mass Index Chart on the back of this brochure for healthy weights of adult men and women You’re less likely to regain weight if you lose it gradually Aim for a loss of one half to one pound a week To lose a pound a week, eat about 500 calories per day less than the amount needed to maintain your current weight Reduce calorie intake by: • Alter your food intake (reduce portion sizes, eat less higher calorie/fat foods, substitute high calorie choices with low calorie alternatives) Get active for 30minutes a day All it takes is just thirty minutes a day of moderate in intensity activity to improve your health— that’s 3-4 hours a week Can’t fit a 30-minute chunk of time into your day? That’s okay Aim for a total time of at least thirty minutes, accumulated in short bouts of three 10-minute sessions What activities are moderate in intensity and how many calories can you burn in only 30-minutes? Make sensible food selections All foods fit! You can enjoy all food without overdoing it Being moderately active lets you enjoy a wider range of foods as part of a healthful diet Thirty minutes of moderate activity daily means your burning extra calories If your weight is appropriate, that translates to increased choices in the variety of foods you select Volleyball 100 Leisure swimming 125 Brisk walking 160 Leisure cycling 160 Gardening 185 Tennis 220 • Exercise more to burn calories Supplement of Jefferson Memorial Hospital Letter-size sheet, folded White dominates the layout Images are the same style and size Typestyle is constant Colors repeat Green and gray sampled from the cover image, plus white (the background), yield a light, healthy palette Organic shapes Key to this design are the organic outlines of the extra-large images; they yield a fluid, indistinct edge that conveys a sense of airiness and health Note that each image also has a straight edge where it bleeds off the page Text set aligned left or right will mimic this exactly Below, super-light type is mostly air and fresh as a breeze, just like the layout Healthy of 10 Design talk 0643 Before&After ® Design talk i U X BAmagazine.com of 10 Logo Signature logo Is anything more graphically unique than your signature? It’s like no other So if you have a business or project that’s an extension of you —a notary public is a good candidate—why not use your signature as its logo? Here’s one possibility: Reduce Franklin to match Garamond Uppercase name, bold, contrasting title, italic description LEO DES ROSIER NOTARY PUBLIC Certified Signing Agent 2307 Vernon Street, Roseville, CA 95676 P | 916-501-0385 F | 916-789-8761 ldesrosier@surewest.net A signature logo is easy to make Just sign your name, scan it, then trace it with the Pen tool The result is lightly stylized and can’t be forged without detection White on gray—or a color of your choice—adds artistry Sign ROSIER NOTARY Certified pt 7.6 pt Cap height 8.5 pt Typography reinforces Strengthen the design by setting excellent type appropriately chosen Here, classic Adobe Garamond conveys age, tradition and dignity, while bold Franklin Gothic Heavy adds a highly visible counterpoint Because these are very different kinds of type, you’ll need to adjust their point sizes to make them the same visual size; in this case, Franklin was made smaller Note the white title on the gray field stands apart quietly and trace of 10 Design talk 0643 Before&After BAmagazine.com of 10 Design talk ® i U X Article resources Typefaces Colors Adobe Garamond Regular | 8.5/13 pt ITC Franklin Gothic Heavy | 7.6/13 pt 7a Healthy Living Three steps to health and fitness 4b 4a 10 LEO DES ROSIER NOTARY PUBLIC Certified Signing Agent 2307 Vernon Street, Roseville, CA 95676 P | 916-501-0385 F | 916-789-8761 ldesrosier@surewest.net Supplement of Jefferson Memorial Hospital 4d 4e 4f 4g 4h 4c Adobe Garamond Italic | 8.5/13 pt (a–h) Helvetica Neue Std Thin a) 66/53 pt b) 23/24 pt c) 10/11 pt d) 40 pt e) 216 pt f) 14/17 pt g) 50 pt h) 12/13.5 pt C18 M15 Y18 K0 C50 M0 Y100 K0 10 C0 M0 Y0 K50 Helvetica Neue Std Light Italic 7.5/10.5 pt Helvetica Neue Std Light | 7.5/10.5 pt steps to health and fitness After decades of nutrition advice, it is now clear that diet does not stand alone in the quest for good health—physical activity plays an integral part as well There is a powerful link between how active you are and the foods you eat By making healthy food choices and becoming more physically active, you can look better, feel more fit, improve your health and fight desece Set a reasonable weight-loss goal Weight is an issue for some adults, however The best strategy for managing weight is simple and straight forward What should I target as a desirable weight, and how many calories I need to eliminate to lose weight? Reference the Body Mass Index Chart on the back of this brochure for healthy weights of adult men and women You’re less likely to regain weight if you lose it gradually Aim for a loss of one half to one pound a week To lose a pound a week, eat about 500 calories per day less than the amount needed to maintain your current weight Reduce calorie intake by: • Alter your food intake (reduce portion sizes, eat less higher calorie/fat foods, substitute high calorie choices with low calorie alternatives) Get active for 30minutes a day All it takes is just thirty minutes a day of moderate in intensity activity to improve your health— that’s 3-4 hours a week Can’t fit a 30-minute chunk of time into your day? That’s okay Aim for a total time of at least thirty minutes, accumulated in short bouts of three 10-minute sessions What activities are moderate in intensity and how many calories can you burn in only 30-minutes? Make sensible food selections All foods fit! You can enjoy all food without overdoing it Being moderately active lets you enjoy a wider range of foods as part of a healthful diet Thirty minutes of moderate activity daily means your burning extra calories If your weight is appropriate, that translates to increased choices in the variety of foods you select Images 7b (a–b) iStockphoto.com | a b Volleyball 100 Leisure swimming 125 Brisk walking 160 Leisure cycling 160 Gardening 185 Tennis 220 • Exercise more to burn calories of 10 Design talk 0643 Before&After BAmagazine.com of 10 Design talk ® i U X Article resources Typefaces USB Port (Installer use) Analog Outputs Audio output jacks connect the unit to the amplifier Power connection Connect the supplied power connector here 100V 50~60HZ 120V 240V IN RS-232 PORT USB PORT RS-232 PORT USB PORT 13 14 50~60HZ 100V 120V 1/Mic 8 8 1/Mic OUT Test Port (Audyssey use) www.audyssey.com Myriad Pro Semibold | 8/10.5 pt 12 C0 M0 Y0 K100 2a (a–b) Myriad Pro Light | a) 8/10.5 pt b) pt 13 C0 M0 Y0 K65 Myriad Pro Bold | pt ANALOG INPUT IN ANALOG OUTPUT TEST PORT 240V OUT 12 On/Off Switch ANALOG OUTPUT TEST PORT www.audyssey.com Analog Inputs Audio input ANALOG INPUT jacks connect the unit to the preamplifier/processor RS-232 Port (Installer use) Audyssey Laboratories, Inc 350 South Figueroa St., Suite 196, Los Angeles, CA 90071 Tel: (213) 625-4300 www.audyssey.com Hutchins Street Square Tel: 209-333-1234 x2465 | Fax: 209-123-5678 Rental Facilities Facility Facility Use Maximum Occupancy Rental Fee Deposit Non-Profit Fee Non-Profit Deposit Theatre* Permanent Seating 789 $1500 $700 $700 $700 Kirst Hall Lecture Banquet 700 (Lecture) 400 (Banquet) $1,400 $600 $600 $600 Crete Hall Lecture Banquet 500 (Lecture) 200 (Banquet) $850 $400 $400 $400 $400 $200 $200 $200 Crete Hall Kitchen Thomas Theatre Lecture Banquet 100 (Lecture) 100 (Banquet) $600 $300 $300 $300 Amphitheatre Outdoor Theatre 250 $600 $300 $300 $300 Cottage Room Lecture Banquet 75 (Lecture) 35 (Banquet) $400 $200 $200 $200 Pisano Room Lecture Banquet 75 35 $400 $200 $200 $200 Cottage & Pisano Rooms (Combined) Lecture Banquet 150 (Lecture) 75 (Banquet) $700 $400 $400 $400 Green Room Meeting 12 $30 Rotunda (Available only when no other facility is rented) Recptions (No tables/ chairs) $600 $300 $300 $300 * A Theatre technician will be assigned and fees will be additional and assessed according to individual needs 06 14 C0 M0 Y0 K40 Helvetica Neue Std Black Cond | 55 pt 2b (a–b) Trajan Pro Bold | a) 16 pt b) 31 pt Helvetica Neue Std Black | 9/14 pt 125 South Hutchins Street, Lockeford, CA 95678 Colors 15 C45 M70 Y0 K0 16 C0 M20 Y100 K0 Helvetica Neue Std Light | 9/14 pt 17 C20 M35 Y58 K265 Zapfino One | 20 pt 18 C0 M0 Y0 K60 (a–b) Helvetica Neue Std Heavy a) 9/10.8 pt, b) 8/13.5 pt 19 C20 M35 Y58 K15 10 (a–b) Helvetica Neue Std Roman a) 9/10.8 pt, b) 8/13.5 pt 20 C16 M15 Y20 K0 9a 10a 9a 21 C0 M0 Y18 K2 12 17 18 Images 11 iStockphoto.com 19 Non-Profit Designation: 501(C)(3) Any group incorporated as a charitable organization with non-profit tax exemption status with the IRS Social Science Update Notes: Set-ups requiring unusually difficult formats will be reviewed and additional maintenance fees applied Rental of facilities is subject to availability The Square reserves the right to deem an event inappropriate for either space or content based on technical requirements TRUMAN STATE UNIVERSITY and projected audience size Holiday rental requests are reviewed on an individual basis and added costs will apply Other charges will be quoted to renter at the time the contract is signed, fees are subject to change without notice Certificate of Insurance required for every event HSS Security Guards required for evening and week-end events 20 21 11 15 16 5a 5b 9b 10b of 10 Design talk 0643 Before&After ® Design talk BAmagazine.com 10 of 10 Subscribe to Before & After Subscribe to Before & After, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2006 Before & After magazine ISSN 1049-0035 All rights reserved You may pass along a free copy of this article to others by clicking here You may not alter this article, and you may not charge for it You may quote brief sections for review; please credit Before & After magazine, and let us know To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com For all other permissions, please contact us 10 of 10 | Printing formats Design talk 0643 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–10) For paper-saver format Print: (Specify pages 12–16) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format Back | Paper-saver format 1/Mic 7 ANALOG OUTPUT Analog Outputs Audio output jacks connect the unit to the amplifier ciM/1 3 4 ANALOG INPUT TUPNI GOLANA NI TUO OUT TEST PORT IN 6 TUPTUO GOLANA TR O P T S E T moc.yessydua.www TR O P - S R TR O P B S U USB PORT USB Port (Installer use) RS-232 PORT www.audyssey.com www.audyssey.com Analog Inputs Audio input jacks connect the unit to the preamplifier/processor V042 240V Power connection Connect the supplied power connector here 120V Test Port (Audyssey use) RS-232 Port (Installer use) V021 V001 ZH06~05 TRUMAN STATE UNIVERSITY TRUMAN STATE UNIVERSITY 06 Social Science Update Less is more Campus tower anchors the makeover Simply center it and let it the “talking,” then add your words Note, above, that the bar is short enough to let the picture flow by Below, school colors violet and tan plus the green of the trees make an appealing, split complementary palette Design Talk 7: Five Design Ideas 0643 100V 50~60HZ On/Off Switch Audyssey Laboratories, Inc 350 South Figueroa St., Suite 196, Los Angeles, CA 90071 Tel: (213) 625-4300 DesignTalk7 Healthy Living Three steps to health and fitness Supplement of Jefferson Memorial Hospital TRUMAN STATE UNIVERSITY 06 Social Science Update Signature Logo Product Callouts FiveDesignIdeas Outside Inside Price Guide One-Photo Cover Cover design Do more with less After of Before&After | www.bamagazine.com 06 Social Science Update What you when you have three photos available? You use them all, right? Not necessarily One can be more effective Here, the campus tower alone conveys the essence of the school better than three photos could; the headline in a single, school-colored bar quietly provides the data Before SOCIAL SCIENCE 2006 UPDATE TRUMAN STATE UNIVERSITY (Above) He had three good photos, but to fit all three into his layout the designer had to shrink, crop and push each to the perimeter, where they now look alike (similar masses and textures) and are difficult to “read.” He then added a flat (and meaningless) blue field, block type in three sizes and a motif of horizontal stripes The more he “designed,” the weaker the cover got; the school and its social science program were lost in the artificial stuff To add insult to injury, it was too much work! Solution: Let one image the talking 0643 Design Talk 7: Five Design Ideas Layout Bring the words into the picture Analog Outputs Audio output jacks connect the unit to the amplifier ANALOG INPUT USB Port (Installer use) After Power connection Connect the supplied power connector here V021 V001 ZH06~05 V042 moc.yessydua.www TR O P - S R TR O P B S U ANALOG INPUT NI TR O P T S E T 1/Mic TUO 1/Mic ANALOG OUTPUT TEST PORT TUPTUO GOLANA www.audyssey.com ANALOG OUTPUT 240V 120V ciM/1 100V 50~60HZ OUT (7) IN TUPNI GOLANA OUT TEST PORT IN (6) USB PORT RS-232 Port (Installer use) Facility Use 700 (Lecture) 400 (Banquet) 789 Maximum Occupancy $1,400 $1500 Rental Fee $600 $700 Deposit $600 $700 Non-Profit Fee $600 $700 Non-Profit Deposit Single-line contact information echoes the horizontal motif 0643 Above, one font family and size for similarity, contrasting weight and value for difference Inputs Audio www.audyssey.com Analog Inputs Audio input jacks connect the unit to the preamplifier/processor USB PORT (5) RS-232 PORT For the technical among us, descriptive graphics are fun to make The key to clarity is to think of the words as part of the picture, not as an extra to be set off to the side RS-232 PORT (4) www.audyssey.com (3) (1) On/Off Switch Turns the unit on and off (2) Power connection The power connector plugs into the unit here (3) RS-232 Port Used for installation only (4) USB Port Used for installation only (5) Test Port For Audyssey use only (6) Analog Output Audio output jacks connect the unit to amplifier (7) Analog Input Audio input jacks connect the unit to the amplifier Test Port (Audyssey use) 240V (2) Tel: (213) 625-4300 Web: www.audyssey.com On/Off Switch Audyssey Laboratories, Inc 350 South Figueroa St., Suite 196, Los Angeles, CA 90071 Tel: (213) 625-4300 Front and center Above, center the product as big as possible, then put the labels in orbit around it with straight lines to their destinations Sans-serif type reads easily; minimal contrasts (right) are clean No numbering or indents are necessary Permanent Seating Design Talk 7: Five Design Ideas 120V Before 100V 50~60HZ (1) Audyssey Laboratories, Inc 350 South Figueroa St., Suite 196, Los Angeles, CA 90071 Design complicates the message The goal of this small product guide was simple: label the parts of the product for the customer But the designer lost sight of that and arranged the card in a neat L shape, product on one side, labels on the other Result: The product’s tiny, the important center of the page is empty, and the reader must refer back and forth needlessly (left) Before Hutchins Street Square Hotel Facility Lecture Banquet Tel: 209-333-1234 x2465 | Fax: 209-123-5678 125 South Hutchins Street, Lockeford, CA 95678 THEATRE* R KIRST HALL $200 $400 $300 $400 $200 $300 $400 $200 $300 $200 $850 $400 $300 $300 500 (Lecture) 200 (Banquet) $600 $300 $200 Lecture Banquet 100 (Lecture) 100 (Banquet) $600 $200 CRETE HALL CRETE HALL KITCHEN Lecture Banquet 250 $200 THOMAS THEATRE Outdoor Theatre $400 $400 AMPHITHEATRE 75 (Lecture) 35 (Banquet) $200 Lecture Banquet $400 COTTAGE ROOM $200 75 35 $30 $400 150 (Lecture) 75 (Banquet) $400 Lecture Banquet 12 $700 PISANO ROOM Lecture Banquet $300 Meeting $300 COTTAGE~PISANO ROOMS (Combined) Recptions (No tables/ chairs) $300 GREEN ROOM $600 ROTUNDA (Available only when no other facility is rented) to availability The Square reserves the right to deem an event inappropriate for either space or content based on technical requirements Notes: Set-ups requiring unusually difficult formats will be reviewed and additional maintenance fees applied Rental of facilities is subject Non-Profit Designation: 501(C)(3) Any group incorporated as a charitable organization with non-profit tax exemption status with the IRS * A Theatre technician will be assigned and fees will be additional and assessed according to individual needs and projected audience size Holiday rental requests are reviewed on an individual basis and added costs will apply Other charges will be quoted to renter at the time the contract is signed, fees are subject to change without notice Certificate of Insurance required for every event HSS Security Guards required for evening and week-end events of Before&After | www.bamagazine.com It’s all the same! The “before” doesn’t look like the hotel; it looks like e-mail—one typestyle, weight and color, skinny lines like you’d draw with a pencil, no hierarchy, no visual guideposts of any kind They set an attractive table (below); but the customer won’t see that unless he gets past this Problem: The plain sheet makes him all the work of deciphering its information Layout Differences establish hierarchy | Page of Hutchins Street Square Hotel is a great place for conferences, banquets, receptions and other events, but no one looking at its information flier would know that It’s as bland as a bucket— a page of words in one style, one size, one weight, one color, lost in an ocean of white The data’s there, but no life Such a modest sheet is easy to overlook, but keep in mind that for many customers it’s the first (and maybe the last!) thing they’ll see Take the time to give it appeal and at-a-glance clarity Here’s how to that 0643 Design Talk 7: Five Design Ideas Page of Facility Use Permanent Seating Maximum Occupancy 789 700 (Lecture) 400 (Banquet) 500 (Lecture) 200 (Banquet) Hutchins Street Square Tel: 209-333-1234 x2465 | Fax: 209-123-5678 125 South Hutchins Street, Lockeford, CA 95678 Theatre* Facility Permanent Seating Facility Use 700 (Lecture) 400 (Banquet) 789 Maximum Occupancy $1,400 $1500 Rental Fee $600 $700 Deposit $600 $700 Non-Profit Fee $400 $600 $700 Non-Profit Deposit $200 Lecture Banquet $300 Kirst Hall $200 $300 $400 $200 $300 $200 $400 $400 $300 $300 $850 $600 $300 $200 500 (Lecture) 200 (Banquet) 100 (Lecture) 100 (Banquet) $600 $200 Lecture Banquet Crete Hall Kitchen Lecture Banquet 250 $200 Thomas Theatre Outdoor Theatre $400 Amphitheatre 75 (Lecture) 35 (Banquet) $400 Lecture Banquet $200 Cottage Room $400 75 35 $200 150 (Lecture) 75 (Banquet) $400 Lecture Banquet $30 $400 Pisano Room Lecture Banquet 12 $700 Cottage & Pisano Rooms (Combined) Meeting $300 Recptions (No tables/ chairs) $300 Green Room event HSS Security Guards required for evening and week-end events quoted to renter at the time the contract is signed, fees are subject to change without notice Certificate of Insurance required for every and projected audience size Holiday rental requests are reviewed on an individual basis and added costs will apply Other charges will be to availability The Square reserves the right to deem an event inappropriate for either space or content based on technical requirements Notes: Set-ups requiring unusually difficult formats will be reviewed and additional maintenance fees applied Rental of facilities is subject Non-Profit Designation: 501(C)(3) Any group incorporated as a charitable organization with non-profit tax exemption status with the IRS * A Theatre technician will be assigned and fees will be additional and assessed according to individual needs $600 Rotunda (Available only when no other facility is rented) $300 Crete Hall Rental Facilities After Inside steps to health and fitness All foods fit! You can enjoy all food without overdoing it Being moderately active lets you enjoy a wider range of foods as part of a healthful diet Thirty minutes of moderate activity daily means your burning extra calories If your weight is appropriate, that translates to increased choices in the variety of foods you select Make sensible food selections After decades of nutrition advice, it is now clear that diet does not stand alone in the quest for good health—physical activity plays an integral part as well There is a powerful link between how active you are and the foods you eat By making healthy food choices and becoming more physically active, you can look better, feel more fit, improve your health and fight desece Get active for 30minutes a day All it takes is just thirty minutes a day of moderate in intensity activity to improve your health— that’s 3-4 hours a week Can’t fit a 30-minute chunk of time into your day? That’s okay Aim for a total time of at least thirty minutes, accumulated in short bouts of three 10-minute sessions What activities are moderate in intensity and how many calories can you burn in only 30-minutes? Volleyball 100 Brisk walking 160 Leisure swimming 125 Leisure cycling 160 Gardening 185 Tennis 220 The page now has visual levels of information that clue the reader to what’s what Create hierarchy with color Dark, medium and light colors define easy-to-follow rows Dark belongs at the top; the light colors alternate down the page All have been taken from the banquet room, giving the page a direct visual link to the hotel Color unifies the primary data and makes a focal point, visually the most important element on the page 0643 Healthy Design Talk 7: Five Design Ideas Facility Theatre* Lecture Banquet Lecture Banquet Rental Facilities Kirst Hall Crete Hall Crete Hall Kitchen Non-Profit Designation: 501(C)(3) Any group incorporated as a Same Set a reasonable weight-loss goal Weight is an issue for some adults, however The best strategy for managing weight is simple and straight forward What should I target as a desirable weight, and how many calories I need to eliminate to lose weight? Reference the Body Mass Index Chart on the back of this brochure for healthy weights of adult men and women You’re less likely to regain weight if you lose it gradually Aim for a loss of one half to one pound a week To lose a pound a week, eat about 500 calories per day less than the amount needed to maintain your current weight Reduce calorie intake by: • Alter your food intake (reduce portion sizes, eat less higher calorie/fat foods, substitute high calorie choices with low calorie alternatives) • Exercise more to burn calories White dominates the layout Images are the same style and size Typestyle is constant Colors repeat Green and gray sampled from the cover image, plus white (the background), yield a light, healthy palette of Before&After | www.bamagazine.com Organic shapes Key to this design are the organic outlines of the extra-large images; they yield a fluid, indistinct edge that conveys a sense of airiness and health Note that each image also has a straight edge where it bleeds off the page Text set aligned left or right will mimic this exactly Below, super-light type is mostly air and fresh as a breeze, just like the layout Making an inside look like an outside can be tricky Here’s what to Carry over the typestyles, colors, image style and general layout Proportion counts A lot of green looks different from a little Pictures look different big than small Here’s more Layout Bring the outside in Create hierarchy with type Simple modifications to typestyle, weight and color are all it takes to make the information appealing and easy to read: (1) A headline clearly labels the page (no guessing) and bears a swashy resemblance to the elaborate table setting (2, 3) Bold type identifies heads; white and black tell you they’re different kinds (4) Light type is for transitory data (5) Column lines in white, not black, quietly recede, giving the more-important rows prominence Outside Healthy Living Three steps to health and fitness Supplement of Jefferson Memorial Hospital Letter-size sheet, folded 0643 Design Talk 7: Five Design Ideas Logo Signature logo 4a 4b 10 4c Reduce Franklin to match Garamond 8.5 pt C50 M0 Y100 K0 C18 M15 Y18 K0 10 C0 M0 Y0 K50 Colors 0643 Cap height Typography reinforces Strengthen the design by setting excellent type appropriately chosen Here, classic Adobe Garamond conveys age, tradition and dignity, while bold Franklin Gothic Heavy adds a highly visible counterpoint Because these are very different kinds of type, you’ll need to adjust their point sizes to make them the same visual size; in this case, Franklin was made smaller Note the white title on the gray field stands apart quietly 7.6 pt ROSIER NOTARY Certified Typefaces Adobe Garamond Regular | 8.5/13 pt ITC Franklin Gothic Heavy | 7.6/13 pt Adobe Garamond Italic | 8.5/13 pt (a–h) Helvetica Neue Std Thin a) 66/53 pt b) 23/24 pt c) 10/11 pt d) 40 pt e) 216 pt f) 14/17 pt g) 50 pt h) 12/13.5 pt b Design Talk 7: Five Design Ideas Supplement of Jefferson Memorial Hospital Helvetica Neue Std Light Italic 7.5/10.5 pt a Helvetica Neue Std Light | 7.5/10.5 pt Images (a–b) iStockphoto.com | of Before&After | www.bamagazine.com 7b pt Is anything more graphically unique than your signature? It’s like no other So if you have a business or project that’s an extension of you —a notary public is a good candidate—why not use your signature as its logo? Here’s one possibility: LEO DES ROSIER NOTARY PUBLIC Certified Signing Agent 2307 Vernon Street, Roseville, CA 95676 P | 916-501-0385 F | 916-789-8761 ldesrosier@surewest.net and trace Make sensible food selections All foods fit! You can enjoy all food without overdoing it Being moderately active lets you enjoy a wider range of foods as part of a healthful diet Thirty minutes of moderate activity daily means your burning extra calories If your weight is appropriate, that translates to increased choices in the variety of foods you select Three steps to health and fitness Healthy Living A signature logo is easy to make Just sign your name, scan it, then trace it with the Pen tool The result is lightly stylized and can’t be forged without detection White on gray—or a color of your choice—adds artistry Sign Get active for 30minutes a day Tennis 220 Gardening 185 Leisure cycling 160 Brisk walking 160 Leisure swimming 125 Volleyball 100 What activities are moderate in intensity and how many calories can you burn in only 30-minutes? All it takes is just thirty minutes a day of moderate in intensity activity to improve your health— that’s 3-4 hours a week Can’t fit a 30-minute chunk of time into your day? That’s okay Aim for a total time of at least thirty minutes, accumulated in short bouts of three 10-minute sessions After decades of nutrition advice, it is now clear that diet does not stand alone in the quest for good health—physical activity plays an integral part as well There is a powerful link between how active you are and the foods you eat By making healthy food choices and becoming more physically active, you can look better, feel more fit, improve your health and fight desece steps to health and fitness 7a Article resources What should I target as a desirable weight, and how many calories I need to eliminate to lose weight? Weight is an issue for some adults, however The best strategy for managing weight is simple and straight forward Set a reasonable weight-loss goal P | 916-501-0385 F | 916-789-8761 ldesrosier@surewest.net 2307 Vernon Street, Roseville, CA 95676 LEO DES ROSIER NOTARY PUBLIC Certified Signing Agent Uppercase name, bold, contrasting title, italic description 4d 4e 4f 4g 4h Reference the Body Mass Index Chart on the back of this brochure for healthy weights of adult men and women You’re less likely to regain weight if you lose it gradually Aim for a loss of one half to one pound a week To lose a pound a week, eat about 500 calories per day less than the amount needed to maintain your current weight Reduce calorie intake by: • Alter your food intake (reduce portion sizes, eat less higher calorie/fat foods, substitute high calorie choices with low calorie alternatives) • Exercise more to burn calories 0643 Design Talk 7: Five Design Ideas 8 1/Mic Analog Outputs Audio output jacks connect the unit to the amplifier ANALOG OUTPUT 4 ANALOG INPUT TUPTUO GOLANA NI TUO TR O P T S E T moc.yessydua.www TR O P - S R TR O P B S U V042 V021 Facility Use 500 (Lecture) 200 (Banquet) 700 (Lecture) 400 (Banquet) 789 Maximum Occupancy $850 $1,400 $1500 Rental Fee $400 $600 $700 Deposit $400 $600 $700 Non-Profit Fee $400 $600 $700 Non-Profit Deposit ciM/1 Facility Permanent Seating OUT TEST PORT IN USB PORT USB Port (Installer use) RS-232 PORT www.audyssey.com Analog Inputs Audio input jacks connect the unit to the preamplifier/processor TUPNI GOLANA 240V Power connection Connect the supplied power connector here 120V Test Port (Audyssey use) RS-232 Port (Installer use) 100V 50~60HZ V001 ZH06~05 On/Off Switch Theatre* Lecture Banquet Lecture Banquet www.audyssey.com Crete Hall Pisano Room Cottage Room Amphitheatre Thomas Theatre Lecture Banquet Lecture Banquet Outdoor Theatre Lecture Banquet 12 75 35 75 (Lecture) 35 (Banquet) 250 100 (Lecture) 100 (Banquet) $30 $700 $400 $400 $600 $600 $400 $400 $200 $200 $300 $300 $200 $400 $200 $200 $300 $300 $200 $400 $200 $200 $300 $300 $200 $300 150 (Lecture) 75 (Banquet) $300 Meeting $300 Lecture Banquet $600 Green Room Recptions (No tables/ chairs) 10b event HSS Security Guards required for evening and week-end events quoted to renter at the time the contract is signed, fees are subject to change without notice Certificate of Insurance required for every and projected audience size Holiday rental requests are reviewed on an individual basis and added costs will apply Other charges will be to availability The Square reserves the right to deem an event inappropriate for either space or content based on technical requirements Notes: Set-ups requiring unusually difficult formats will be reviewed and additional maintenance fees applied Rental of facilities is subject Non-Profit Designation: 501(C)(3) Any group incorporated as a charitable organization with non-profit tax exemption status with the IRS * A Theatre technician will be assigned and fees will be additional and assessed according to individual needs Rotunda (Available only when no other facility is rented) Cottage & Pisano Rooms (Combined) Crete Hall Kitchen Kirst Hall Rental Facilities Tel: 209-333-1234 x2465 | Fax: 209-123-5678 125 South Hutchins Street, Lockeford, CA 95678 Hutchins Street Square Audyssey Laboratories, Inc 350 South Figueroa St., Suite 196, Los Angeles, CA 90071 Tel: (213) 625-4300 9b 5b 5a 2a 2b Typefaces Myriad Pro Semibold | 8/10.5 pt (a–b) Myriad Pro Light | a) 8/10.5 pt b) pt Myriad Pro Bold | pt Helvetica Neue Std Black Cond | 55 pt (a–b) Trajan Pro Bold | a) 16 pt b) 31 pt Helvetica Neue Std Black | 9/14 pt Zapfino One | 20 pt Helvetica Neue Std Light | 9/14 pt 11 iStockphoto.com Images 10 (a–b) Helvetica Neue Std Roman a) 9/10.8 pt, b) 8/13.5 pt (a–b) Helvetica Neue Std Heavy a) 9/10.8 pt, b) 8/13.5 pt 9a 10a 9a 12 17 18 19 21 20 12 C0 M0 Y0 K100 Colors 13 C0 M0 Y0 K65 14 C0 M0 Y0 K40 15 C45 M70 Y0 K0 16 C0 M20 Y100 K0 17 C20 M35 Y58 K265 18 C0 M0 Y0 K60 19 C20 M35 Y58 K15 20 C16 M15 Y20 K0 21 C0 M0 Y18 K2 Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2006 Before & After magazine ISSN 1049-0035 All rights reserved You may pass along a free copy of this article to others by clicking here You may not alter this article, and you may not charge for it You may quote brief sections for review; please credit Before & After magazine, and let us know To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com For all other permissions, please contact us Design Talk 7: Five Design Ideas 0643 14 13 12 Article resources TRUMAN STATE UNIVERSITY 15 16 06 Social Science Update 11 Subscribe to Before & After more capable, confident designer for pennies Subscribe to Before & After, and become a per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as they become available, go to of Before&After | www.bamagazine.com http://www.bamagazine.com/email 0643 Design Talk 7: Five Design Ideas [...]... complementary palette Design Talk 7: Five Design Ideas 0643 100V 50~60HZ On/Off Switch Audyssey Laboratories, Inc 350 South Figueroa St., Suite 196, Los Angeles, CA 90 071 Tel: (213) 625-4300 7 DesignTalk7 Healthy Living Three steps to health and fitness Supplement of Jefferson Memorial Hospital TRUMAN STATE UNIVERSITY 06 Social Science Update Signature Logo Product Callouts FiveDesignIdeas Outside Inside... Here’s how to do that 0643 Design Talk 7: Five Design Ideas 1 Page 2 of 2 4 Facility Use Permanent Seating Maximum Occupancy 78 9 70 0 (Lecture) 400 (Banquet) 500 (Lecture) 200 (Banquet) Hutchins Street Square Tel: 209-333-1234 x2465 | Fax: 209-123-5 678 125 South Hutchins Street, Lockeford, CA 95 678 Theatre* Facility Permanent Seating Facility Use 70 0 (Lecture) 400 (Banquet) 78 9 Maximum Occupancy $1,400... Exercise more to burn calories 0643 Design Talk 7: Five Design Ideas 6 5 8 8 7 2 1/Mic 4 3 5 6 Analog Outputs Audio output jacks connect the unit to the amplifier ANALOG OUTPUT 7 2 4 3 2 4 ANALOG INPUT 6 5 8 7 TUPTUO GOLANA 3 1 NI TUO TR O P T S E T moc.yessydua.www TR O P 2 3 2 - S R TR O P B S U V042 V021 Facility Use 500 (Lecture) 200 (Banquet) 70 0 (Lecture) 400 (Banquet) 78 9 Maximum Occupancy $850 $1,400... quietly 7. 6 pt ROSIER NOTARY Certified Typefaces 1 Adobe Garamond Regular | 8.5/13 pt 2 ITC Franklin Gothic Heavy | 7. 6/13 pt 3 Adobe Garamond Italic | 8.5/13 pt 4 (a–h) Helvetica Neue Std Thin a) 66/53 pt b) 23/24 pt c) 10/11 pt d) 40 pt e) 216 pt f) 14/ 17 pt g) 50 pt h) 12/13.5 pt b Design Talk 7: Five Design Ideas Supplement of Jefferson Memorial Hospital 5 Helvetica Neue Std Light Italic 7. 5/10.5... 0643 Design Talk 7: Five Design Ideas Layout Bring the words into the picture Analog Outputs Audio output jacks connect the unit to the amplifier ANALOG INPUT 2 4 6 8 2 7 4 5 6 USB Port (Installer use) 3 8 After Power connection Connect the supplied power connector here V021 V001 ZH06~05 7 V042 8 moc.yessydua.www 5 TR O P 2 3 2 - S R 6 TR O P B S U ANALOG INPUT NI 4 3 TR O P T S E T 2 1/Mic TUO 7 1... 1/Mic TUO 7 1 8 1/Mic 8 7 6 5 4 ANALOG OUTPUT 2 3 8 3 5 TEST PORT 6 TUPTUO GOLANA 6 www.audyssey.com 5 ANALOG OUTPUT 240V 4 7 3 120V 2 ciM/1 4 100V 50~60HZ OUT 3 2 1 (7) IN TUPNI GOLANA OUT TEST PORT IN (6) USB PORT RS-232 Port (Installer use) Facility Use 70 0 (Lecture) 400 (Banquet) 78 9 Maximum Occupancy $1,400 $1500 Rental Fee $600 $70 0 Deposit $600 $70 0 Non-Profit Fee $600 $70 0 Non-Profit Deposit Single-line... clean No numbering or indents are necessary Permanent Seating Design Talk 7: Five Design Ideas 120V Before 100V 50~60HZ (1) Audyssey Laboratories, Inc 350 South Figueroa St., Suite 196, Los Angeles, CA 90 071 Design complicates the message The goal of this small product guide was simple: label the parts of the product for the customer But the designer lost sight of that and arranged the card in a neat... magazine to your Web site, use this URL: http://www.bamagazine.com For all other permissions, please contact us Design Talk 7: Five Design Ideas 0643 14 13 12 Article resources TRUMAN STATE UNIVERSITY 15 16 06 Social Science Update 4 7 11 Subscribe to Before & After more capable, confident designer for pennies Subscribe to Before & After, and become a per article To learn more, go to http://www.bamagazine.com/Subscribe... health and fitness Supplement of Jefferson Memorial Hospital Letter-size sheet, folded 0643 Design Talk 7: Five Design Ideas 8 Logo Signature logo 4a 4b 9 10 4c Reduce Franklin to match Garamond 8.5 pt 8 C50 M0 Y100 K0 C18 M15 Y18 K0 10 C0 M0 Y0 K50 9 Colors 0643 Cap height Typography reinforces Strengthen the design by setting excellent type appropriately chosen Here, classic Adobe Garamond conveys... graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Before & After magazine 323 Lincoln Street, Roseville, CA 95 678 Telephone