cisco mpeg

Video Fast Forward The Advance of Internet Video & Adaptive Rate Technologies BRKSPV-2122 Your Speaker Chris Hayes, chayes@cisco.com  Consulting Engineer, Corporate CTO Office  Session General Mgr, Cisco Live Service Provider Video Technology Track Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public Agenda  Video Fast Forward Internet Video Growth: Present and Future  Advance of Internet Video New Services, Impacts, and Evolution  IP Video Technologies Overview  Adaptive Rate Technologies Introduction Characteristic Elements Industry Leading Solutions Considerations Moving Forward  Summary & Key Takeaways Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public Video Fast Forward Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public Video Fast Forward Internet Video - Rapid Evolution Drivers Growth • Global Access • Video Consumption is growing ‘wildly’ Technology • IP and Internet are facilitators • Video for the Internet • It’s “Easy” Now Consumption Model • Direct, Personal, Flexible • No More ‘Walled Gardens’ • More Biz-to-Consumer (B2C) Mobility Presentation_ID • Next Game Changer • Device Explosion © 2010 Cisco and/or its affiliates All rights reserved Cisco Public Global Internet Traffic Growth 700% Increase in yrs (2008-13) ! 38% CAGR 2008-2013 40 You Are Here Consumer Internet Source: Cisco Visual Networking Index—Forecast, 2008-2013 Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public Video Dominates Global Consumer Internet Traffic Video to Approach 60% of Consumer Internet in 2013 34 Exabytes per month Ambient Video Internet Video to TV Internet Video to PC File Sharing Web/Email Internet Video Communications Internet Gaming VoIP 17 2008 2009 2010 2011 2012 2013 Source: Cisco Visual Networking Index—Forecast, 2008-2013 Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public Consumer Internet Video Composition Video Traffic Increasingly Driven By Live Video & TV 70% CAGR 2008-2013 Source: Cisco Visual Networking Index—Forecast, 2008-2013 Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 10 “Mobile” is Next Game Changer Global Mobile Data Traffic Growth Is 2.4 Times Faster than Fixed Data Traffic By 2014, there will be over billion personal devices connected to the mobile network Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014 Presentation_ID Cisco VNI Mobile Data Forecast_2010 © 2010 Cisco and/or its rights reserved Cisco Public Cisco Public © 2010 Cisco Systems, Inc.affiliates All rightsAllreserved 11 Global Mobile Data Traffic Growth / Top-Line Mobile data traffic will increase 39X from 2009 to 2014 108% CAGR 2009–2014 3,600,000 3.6 EB per mo TB/mo 2.2 EB per mo 1,800,000 1.2 EB per mo 0.2 EB 0.09 EB per mo per mo 0.6 EB per mo 2009 2010 2011 2012 2013 2014 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014 Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 12 Comparison of Select AR Solutions Adobe MBR Move Networks Smooth Streaming Apple iPhone Streaming Adobe ZERI Transport Protocol RTMPx HTTP HTTP HTTP HTTP Fragment Size N/A seconds seconds 10 seconds Variable #TCP connections 3-5 TBD #Files on Origin #profiles #profiles x 1800/Hr #profiles #profiles x 720/Hr #profiles (VOD) #profiles x frag duration/Hr (Linear) Codec Support H.264, Sorensen (H.263), On2 VP6 On2 VP7, H.264 (Future) VC-1, H.264 (Silverlight3/VOD) H.264 H.264 Wire Format streaming Proprietary Streamlets - qss MP4 fragments MP2TS fragments MP4 fragments File Format – Origin Server flv, f4v, mp4, mov Proprietary Streamlets - qss ismv (fragmented mp4) ts f4f, fmf Byte Range Mechanism No Yes No No Yes Std HTTP Origin Server No Yes No Yes No Integrated Encryption or DRM RTMPE, Adobe DRM Move/Widevine Windows DRM, PlayReady AES-128 Adobe Access Client Requirements Flash Player 10+ Move Browser Plugin +Javascript HTML ( opt: Flash/Silverlight) Silveright 2+ iPhone OS 3.0+ Quicktime X Flash Player 10.1 with ZERI extensions Manifest file SMIL or other qmx file (proprietary) ismc (aka ism/Manifest or isml/Manifest) m3u8 fmf Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 85 Impact on Streaming Delivery TS Segments Non-Interlaced Audio/Video Byte-Range Requests Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 86 Impact on Storage and Caching (example) Equivalent Progressive Download Origin Server Requirements (highest profile/ 2.4Mb/H.264) Source Video 43 seconds H.264 – 1280 x 720 & AAC Stereo, 44.1kHz 23.98 fps, 5.05mbits/sec, 206.27MB Rhozet Encoder (1) mp4 file, 97MB Generic (Linux/Apache) Origin Server Move Move Encoder (2236) qss files + (172) jpg, 484MB total qmx Window 2008 Server + IIS + Smooth Streaming Smooth MS Expression Encoder (12) ismv files + (1) jpg, 482MB total ism ismc xap/.html Generic (Linux/Apache) Origin Server Adobe MBR Rhozet Encoder (13) mp4 files, 492MB total (manual) smil Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 87 Adaptive Rate Technologies Cisco and Adaptive Rate Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 90 Cisco and Adaptive Rate Technologies AR as Part of 3rd Wave  CDS and VVI (2-3 slides) Architectural Vision Slide Product placement - AR Streaming Optimizations BRKSPV-2109 Title & Session Times  SP Video Datacenter (1 slide?) BRKSPV-2105 Title & Session Times Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 91 CDE220-2S3 Streamer Multi-Service Flash SSD Streamer HW Model Summary CDE220-2S3 Form Factor RU Total Cache Storage Capacity Streaming Capacity 1.5 TB Solid State 9.4 Gbps MPEG2TS Cache Storage Devices 12 x SSD Log/SW Storage Devices x SSD Ingest/Fill NIC 12x 1GE Software Support CDS 2.1.3  Key Features Flexible Platform: Multiple configuration options for TV and Internet content streaming Streaming: 7Gbps+ of HTTP Adaptive Bit Rate Internet Video content delivery Multi-Protocol: Support for MPEG-2/4, H.264, Adobe FMS, WMT, QuickTime, Move Networks, Silverlight SmoothHD Content Distribution: High-Performance Asset Propagation (Segmented Cache Fill) Resiliency: Stream Resiliency for high availability Physical Location: Streamers Arrays deployed in a centralized or distributed manner Versatility in a dense multi-function platform Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 92 Key Take-Aways Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 93 Video Fast Forward – Key Takeaways Advance of Internet Video & Adaptive Rate  Global Video consumption is growing wildly  Internet is the facilitator – IP + Internet Video  Quality Viewing Experience Rules but Consumption Model is changing Personal, flexible, accessible  Video Services On Path of Convergence (Internet + SP Managed Networks)  Mobility is next game changer Device explosion  Adaptive Rate Technology is front runner for future Internet Video services (Quality, Performance, Liberal Device Support)  Cisco is building to accommodate all of the above – this our vision Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 94 Complete Your Online Session Evaluation  Give us your feedback and you could win fabulous prizes Winners announced daily  Receive 20 Cisco Preferred Access points for each session evaluation you complete  Complete your session evaluation online now (open a browser through our wireless network to access our portal) or visit one of the Internet stations throughout the Convention Center Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Don’t forget to activate your Cisco Live and Networkers Virtual account for access to all session materials, communities, and on-demand and live activities throughout the year Activate your account at any internet station or visit www.ciscolivevirtual.com Cisco Public 95 Cisco Live 2010 SP VIDEO SESSIONS BRKSPV-1100 SP Business Intelligence for Internet Video - Analysis and Monetization with Cisco's Service Control Engine (SCE) BRKSPV-1101 Introduction to Service Provider Video Service Technologies Architectures and Standards BRKSPV-1105 Next Gen Video and Interactive Services for the Connected Home BRKSPV-2106 Video Data Centers for SPs - Evolution of the Video Headend and Service Architecture BRKSPV-2109 Content Delivery System Design for SP and Internet Video BRKSPV-2110 Deploying Rich Media Services over Broadband Access Networks BRKSPV-2111 Next Generation Assurance for IP Video Delivery Networks BRKSPV-2112 Cisco Telepresence Network Infrastructure Design for Service Providers BRKSPV-2122 Video Fast Forward: The Advance of Internet Video and Adaptive Rate Technologies BRKSPV-3102 Advanced Technologies for 3D TV: Compression and Transport BRKSPV-3103 IP Multicast and Multipoint Design for IPTV Services PNLITM-1002 The Future of Video: Growth, Trends, Technology and Business Models TECSPV-1001 End-to-End Video Architecture and Design Part 1: Video Fundamentals, Headend Design, and Video Optimized Transport TECSPV-1002 End-to-End Video Architecture and Design: Part - Access Networks and Video Service Delivery Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 96 TUESDAY: SP Video Sessions AM - 9:30 AM  SP Business Intelligence for Internet Video - Analysis and Monetization with Cisco's Service Control Engine (SCE) (BRKSPV-1100)  Next Generation Assurance for IP Video Delivery Networks (BRKSPV-2111) 12:30 PM - 2:30 PM  Introduction to Service Provider Video Service Technologies Architectures and Standards (BRKSPV1101) PM - PM  Video Data Centers for SPs - Evolution of the Video Headend and Service Architecture (BRKSPV-2106) Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 97 WEDNESDAY: SP Video Sessions AM - 10 AM  Video Fast Forward: The Advance of Internet Video and Adaptive Rate Technologies (BRKSPV-2122)  Advanced Technologies for 3D TV: Compression and Transport (BRKSPV-3102) 12:30 PM - 2:30 PM  Introduction to Service Provider Video Service Technologies Architectures and Standards (BRKSPV-1101)  Next Gen Video and Interactive Services for the Connected Home (BRKSPV-1105) PM - PM  Content Delivery System Design for SP and Internet Video (BRKSPV-2109)  Panel: The Future of Video: Growth, Trends, Technology and Business Models (PNLITM-1002) Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 98 THURSDAY: SP Video Sessions AM - 10 AM  Deploying Rich Media Services over Broadband Access Networks (BRKSPV-2110)  Cisco Telepresence Network Infrastructure Design for Service Providers (BRKSPV-2112) 12 PM - PM  IP Multicast and Multipoint Design for IPTV Services (BRKSPV-3103) 2:30 PM - 4:30 PM  Content Delivery System Design for SP and Internet Video (BRKSPV-2109)  Video Fast Forward: The Advance of Internet Video and Adaptive Rate Technologies (BRKSPV-2122) Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 99 Enter to Win a 12-Book Library of Your Choice from Cisco Press Visit the Cisco Store in the World of Solutions, where you will be asked to enter this Session ID code Check the Recommended Reading brochure for suggested products available at the Cisco Store Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 100 [...]... B2B2C © 2010 Cisco Presentation_ID Systems, Inc All rights reserved Cisco ConfidentialCisco Public © 2010 Cisco and/or its affiliates All rights reserved 32 Future Of Video Panel Discussion - Invitation To Attend  The Future of Video: Growth, Trends, Technology and Business Models  PNLITM-1002: Wednesday, Jun 30, 4:00 PM Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public... traffic) (monthly basic mobile phone data traffic) Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014 Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 14 Advance of Internet Video New Services, Impact, and Evolution Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 15 Internet Video – Now A Viable Distribution... regardless of acquisition channel © 2010 Cisco and/or its affiliates All rights reserved Any Network Any Device Accommodates Allows consumers to any fixed or mobile enjoy any content on network from any any device anywhere, operator anytime Cisco Public 24 New Internet Video Services Impact Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 25 Internet Video Impact thus... Entertainment Content Ecosystem (DECE) Apple iTunes CinemaNow Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 21 Buy Once, Play Anywhere Purchase & Rights Mgt Disc Burn Image User Devices Remote Access Streaming Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 22 Why Digital Sell Thru? ‘Brick and Mortar Retail’ In Decline  Media... Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 36 MPEG- 2 Transport Streams (MP2TS) 4 Add Program Specific Information (PSI) PSI (PAT / PMT tables), SI or PSIP information 4 Program Association Table (PAT) lists PIDs associated with a Program Map Table (PMT) which in turn lists PIDs associated with a specific program 2 Assign packet identifier (PID) to each PES MPEG Video encoder... Descript Header/Program Table/PES (audio,video,data) Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 39 MP2TS Over IP - Encapsulation 188 Bytes Pack (typically 7) and Encapsulate MP2TS Pkts RTP Protocol Stack UDP IP L1 + L2 Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 40 Video Service Technology Overview Traditional Streaming -... Streams Real-Time Transport Protocol (RTP) and Its ‘Helpers’ RTCP and RTSP Multicast for Live/Linear Content Progressive Download Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 35 Video Service Technology Overview MPEG- 2 Transport Streams (MP2TS)* • NOT a network transport protocol • Mechanism for packetizing and multiplexing encoded audio/video data Serialized Constant... Mobile VoIP Mobile Gaming Mobile P2P Mobile Web/Data Mobile Video 8% 17% 1,800,000 66% 0 2009 2010 2011 2012 2013 2014 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014 Presentation_ID © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 13 Visual Networking Devices Driving Mobile Data Growth – 2010 Mobile Device Comparisons E-reader = 2 X (monthly basic... PES streams for audio, video, data… MPEG Audio encoder Presentation_ID Transport Stream 7 Output combined data stream at Constant Bit Rate (CBR) PES 3 Split PES content into fixed size packets 5 Add Service Information (SI with DVB) or Program and System Information Protocol (PSIP with ATSC) System Timing Clock © 2010 Cisco and/or its affiliates All rights reserved Cisco Public 6 Add system timing information... synchronization of audio and video 37 MPEG- 2 Transport Packetization Single or Multiple Program Transport Stream (SPTS/MPTS)  Transport Stream defined by ISO/IEC 13818-1 or ITU-T H.222.0  Clients track encoder’s clock via PCRs inserted every ~0.1 sec  Lip-sync via PTS using a common 90 KHz recovered STC clock Encoder’s clock Timing Control 27 MHz clock MPEG- 2 or H.264 /MPEG- 4 AVC SDTV or HDTV Video Video ... 188 bytes MPEG- 2 SPTS packet MPEG- 2 SPTS packet 188 bytes 188 bytes MPEG- 2 SPTS packet 188 bytes 188 bytes MPEG- 2 SPTS packet MPEG- 2 SPTS packet MPEG- 2 SPTS packet MPE SPTS p Typically MPEG- 2 SPTS... Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014 Presentation_ID Cisco VNI Mobile Data Forecast_2010 © 2010 Cisco and/or its rights reserved Cisco Public Cisco. .. Management Business-to-Business-to-Consumer: B2B2C © 2010 Cisco Presentation_ID Systems, Inc All rights reserved Cisco ConfidentialCisco Public © 2010 Cisco and/or its affiliates All rights reserved 32