Download from www.wowebook.com Designing the iPhone User Experience Download from www.wowebook.com This page intentionally left blank Download from www.wowebook.com Designing the iPhone User Experience A User-Centered Approach to Sketching and Prototyping iPhone Apps SUZANNE GINSBURG Upper Saddle River, NJ • Boston • Indianapolis • San Francisco New York • Toronto • Montreal • London • Munich • Paris • Madrid Capetown • Sydney • Tokyo • Singapore • Mexico City Download from www.wowebook.com Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed with initial capital letters or in all capitals The author and publisher have taken care in the preparation of this book, but make no expressed or implied warranty of any kind and assume no responsibility for errors or omissions No liability is assumed for incidental or consequential damages in connection with or arising out of the use of the information or programs contained herein The publisher offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales, which may include electronic versions and/or custom covers and content particular to your business, training goals, marketing focus, and branding interests For more information, please contact: U.S Corporate and Government Sales (800) 382-3419 corpsales@pearsontechgroup.com For sales outside the United States, please contact: International Sales international@pearson.com Visit us on the Web: informit.com/aw Library of Congress Cataloging-in-Publication Data Ginsburg, Suzanne Designing the iPhone user experience : a user-centered approach to sketching and prototyping iPhone apps / Suzanne Ginsburg p cm Includes index ISBN 978-0-321-69943-5 (pbk.) iPhone (Smartphone)—Programing Application software—Development I Title QA76.8.I64G56 2010 005.1—dc22 2010021718 Editor-in-Chief Karen Gettman Senior Acquisitions Editor Chuck Toporek Managing Editor John Fuller Full-Service Production Manager Julie B Nahil Copy Editor Barbara Wood Indexer WordWise Publishing Services Proofreader Christine Clark Technical Reviewers Marion Buchenau, Nancy Frishberg, Patrick Jean, Christian Rohrer, Mirjana Spasojevic, Mike Shields, Brian Arnold, Dan Grover, and August Trometer Editorial Assistant Romny French Interior Design and Composition Bumpy Design Cover Designer Chuti Prasertsith Copyright © 2011 Suzanne Ginsburg All rights reserved Printed in the United States of America This publication is protected by copyright, and permission must be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise For information regarding permissions, write to: Pearson Education, Inc Rights and Contracts Department 501 Boylston Street, Suite 900 Boston, MA 02116 Fax: (617) 671-3447 ISBN-13: 978-0-321-69943-5 ISBN-10: 0-321-69943-2 Text printed in the United States on recycled paper at Courier in Kendallville, Indiana First printing, August 2010 Download from www.wowebook.com To Mom and Dad, who have always been inquisitive, supportive, and encouraging Download from www.wowebook.com This page intentionally left blank Download from www.wowebook.com Contents Preface xv We’d Like to Hear from You xxvii Acknowledgments xxix About the Author xxxi PART ONE: iPhone Application and Device Overview Chapter 1: iPhone Application Overview Utility Apps Minimal Setup Simple Layouts and Flows Standard User Interface Elements Utility App Tour Productivity Apps Hierarchical Structure Accelerators and Shortcuts Productivity App Tour Immersive Applications 12 Focus on the Content 13 Customized User Experience 14 Immersive App Tour 14 Summary 17 Chapter 2: iPhone Device Overview 19 Reviewing the iPhone and iPod Touch’s Features Multi-Touch Display Supported Gestures Custom Gestures Keyboard Light, Proximity, and Motion Sensors Ambient Light Sensor Proximity Sensor Motion Sensor Location and Compass Information Location Information Compass 20 21 22 22 23 27 27 27 28 29 29 29 CONTENTS vii Download from www.wowebook.com Bluetooth Still and Video Cameras Image Capture Image Enhancement Image Recognition Microphone and Speaker Summary 30 31 31 32 33 33 35 PART TWO: Defining Your iPhone App 37 Chapter 3: Introduction to User Research 39 Common User Research Questions What Will I Learn? How Is Up-front User Research Different from Usability Research? How Much Is This Going to Cost Me? Two Weeks Is Still Too Long; What Are My Alternatives? Shadowing and User Interviews Shadowing Field Interviews Interviews with Subject Matter Experts Phone Interviews Street Interviews Focus Groups Documenting User Interviews Notes Still Camera Audio Video Diary Studies Choosing a Research Method No Clear App Concept Rough App Concept Existing App Planning Your Research Purpose and Objective Study Dates User Profiles Methods Questions for Research Roles Equipment Report Contents viii 40 40 42 42 42 43 43 45 45 46 46 47 47 47 48 48 48 49 53 53 54 54 54 55 56 56 57 58 58 59 60 CONTENTS Download from www.wowebook.com Recruiting Screener Number of Participants Compensation Facilitating Interviews Ask Open-Ended Questions Look for Concrete Examples Probe What’s Not There Capture Relevant Artifacts Wrap-up and Debrief Related Research Activities Summary 60 61 62 63 63 64 64 65 65 66 67 67 Chapter 4: Analyzing User Research 69 Share the Wealth 70 Analyze Notes 71 Handwritten Notes 71 Transcripts 71 Verbatim Notes 72 Document Implications and Ideas 74 Report Findings 75 Methodology and Goals 75 Team Members 76 Participant Profiles 76 Findings 76 Presenting the Findings 79 Create Design Tools 79 Personas 80 Scenarios 82 User Journeys 85 Revise the Product Definition Statement 86 Summary 86 Case Study 1: Windspire 88 Case Study 2: Aardvark Mobile 90 Chapter 5: Evaluating the Competition 93 Benefits Best Practices What to Avoid Needs Alignment Inspiration Apps to Include 94 94 94 94 95 95 CONTENTS ix Download from www.wowebook.com ... Designing the iPhone user experience : a user-centered approach to sketching and prototyping iPhone apps / Suzanne Ginsburg p cm Includes index ISBN 978-0-3 21- 69943-5 (pbk.) iPhone (Smartphone)—Programing... xxxi PART ONE: iPhone Application and Device Overview Chapter 1: iPhone Application Overview Utility Apps ... write to: Pearson Education, Inc Rights and Contracts Department 5 01 Boylston Street, Suite 900 Boston, MA 0 211 6 Fax: ( 617 ) 6 71- 3447 ISBN -13 : 978-0-3 21- 69943-5 ISBN -10 : 0-3 21- 69943-2 Text printed