File SG 1 service gateway

SG-1 Service Gateway Today Service Providers are challenged to reduce costs and increase revenues by introducing innovative and profitable IP-based services ADC’s SG-1 Service Creation Gateway, as part of a comprehensive service creation portfolio, can help by providing the capabilities needed to reduce marketing costs, and deliver differentiated web-based services and content SG-1 is the first product of its kind to offer dynamic service creation capabilities optimized for the delivery and marketing of revenue-generating services to broadband subscribers The result is a faster time to profit: Broadband services may be quickly and profitably marketed to target customers over a web-based medium, thus increasing the take rates on promotional activities Multiple grades of broadband service may be delivered including lower cost packages to increase market share, with additional revenue and profits generated through dynamic "turbo button" bandwidth and content on demand services Marketing, provisioning, and maintenance costs can be lowered by increasing and automating web-based interaction with customers, thus increasing customer intimacy and reducing manual service rep interactions To help market Internet-based services, SG-1’s unique technology allows individuals or groups of customers to be selectively offered unique services and content based upon their user profiles SG-1 then dynamically delivers these services and content without service rep interaction, including the ability to increase and decrease bandwidth through "turbo-button" control SG-1 is also used for the enforcement of subscriber policies, security, IP filtering, and the creation of walled gardens required for the implementation of protected children's environments, anti-virus offerings, gaming, and other profitable services * # Internet Data Small Business Router Voice * # Residential User # 9 6 * IAD Organizations Public Network SG-1 Service Creation Gateway Radius Server Mobile User Mail Server User Database SG-1 Service Gateway SG-1 Benefits • Web-based IP service offerings can be quickly created and rolled out with minimal integration and delay, improving time to market, and increasing revenues • Subscriber policies, corporate/personal permissions, and service levels can be established and updated by service providers, customer system administrators, or end users themselves, depending upon the level of permission desired • Customized marketing, network, and service availability announcements and promotions can be sent to users based on location, demographics, network performance, user profiles, or other criteria thus increasing customer intimacy, increasing revenue, reducing operational expense, and reducing churn • Unique accounting capabilities are provided to simplify billing including those required for Session accounting and Service accounting using simple RADIUS commands ADC's Service Creation portfolio is designed to help service providers including local exchange carriers and Internet service providers reduce operational costs, stimulate demand, deliver, and bill for profitable broadband services In addition to the SG-1, other important components of ADC’s service creation portfolio include: • Operations Support System (OSS) software, including the Singl.eView billing and eCommerce platform: By using Singl.eView, service providers can manage targeted sales campaigns based upon selective customer persona information, manage the relationship and cost allocations between content and network provider partners, and dynamically bill for services on a transactional basis using any combination of pre-pay, post-pay, or pay-now criteria such as time data and application Other ADC OSS capabilities are used for the fulfillment and assurance of advanced voice and data features, including provisioning and performance management • Engineering, Furnish and Installation (EF&I) services and alliance partner services: ADC's EF&I services are combined with alliance partner consultants to help service providers quickly and profitably deploy broadband technologies and services, and outsource capabilities that are consistent with evolving business strategies The goal of ADC's service creation initiative is to produce a portfolio of solutions that help service providers increase their return on investment, and speed their time to profit from the deployment of advanced IP-based broadband services 2/03 • 1239876 SG-1 Service Gateway • Services and content can be selectively marketed to targeted users, easily selected using web technology, and dynamically enabled in real time w w w a d c c o m • + - - - 8 • - 0 - 6 - SG-1 Service Gateway SG-1 Service Gateway ADC’s SG-1 may be deployed in a variety of network configurations to meet existing and future service gateway requirements in centralized or distributed network architectures In addition, the SG-1 may be configured to functionally serve as a Broadband Access Server (BRAS), L2TP Access Concentrator (LAC) or L2TP Network Server (LNS) ISP Service Gateway Solution – Centralized Configuration Dialup User Access Network Core Network PSTN PSTN PSTN PSTN RAS Internet Internet Internet ATM DSL User BRAS DSLAM PSTN PSTN Access Router Router DSL User DSLAM PSTN PSTN BRAS (LAC) ATM BRAS (LNS) SG-1 Cable Modem User RADIUS Server Other Service Server Web Server IP PSTN PSTN CMTS 2/03 • 1239876 Cable Environment SG-1 is designed to easily integrate into the operations of existing and emerging service providers At the heart of SG-1’s value is the ease and speed of service implementation resulting from a scalable and network centric approach This capability includes pre-defined policy enforcement capabilities, and simplified integration procedures The diagram above shows some of the many applications and services that are quickly and easily created using SG-1 w w w a d c c o m • + - - - 8 • - 0 - 6 - SG-1 Service Gateway Network Configuration Examples Network Service Gateway Solution – Distributed Configuration Core Network Driving IP closer to the customer Internet Internet Internet Internet GSR DSL User PSTN PSTN DSLAM IP ATM or IP GSR Mini SG-1 (LAC) SG-1 (LNS) RADIUS Server Other Service Server Web Server The distributed configuration architecture simplifies the centralized configuration architecture by: • Minimizing the amount of ATM infrastructure • Allowing the smooth migration to an IP locally-based network • Decreasing the amount of IP traffic that would be backhauled to the Core Network • Reducing overall cost 2/03 • 1239876 SG-1 Service Gateway Access Network w w w a d c c o m • + - - - 8 • - 0 - 6 - SG-1 Service Gateway SG-1 Internet Services Marketing Using SG-1, customers or groups of customers can be selectively offered customized content and services depending upon their location, demographics, personal interests, age groups, or other criteria User profiles can be created by the users themselves, or built based upon URL visits, Internet queries, or existing profile information By increasing the focus for specific services and content on an identified target market, the effectiveness of these web-based marketing campaigns is increased dramatically Once a selection is made by a user, SG-1 enables access to content servers, or new services such as "virus protection" through its policy enforcement and active redirection capabilities In this example, Singl.eView is used for customer profile management, keeping track of the products and services offered, and the transactional billing capability Bandwidth-On-Demand Turbo Button SG-1 controls the available bandwidth for each subscriber connected to the network and allows them to dynamically change the bandwidth according to their demands As an example, service providers may use SG-1 to stimulate subscribers to upgrade their connection from dial-up to xDSL by offering them a trial period, which can be allocated on a real-time basis Broadband users can then dynamically upgrade their broadband connection to a higher speed by using a simple "turbo" button to increase bandwidth for an additional fee Walled Gardens SG-1 enables service providers to create closed environments of web sites for different user groups such as gaming, educational, children, or adult-only areas Users may then dynamically choose from a menu of service packages offered depending upon their permissions (i.e children may be restricted from certain sites selected by their parents using a simple process) This capability enlarges the variety of service packages that service providers can offer to different user groups including schools, families, enterprises, universities, etc., and allows a service provider to charge customers for access on a "per use" basis Since these policies are enforced at the network level, they can be updated and changed without loading, maintaining, or updating CPE software All customer profile information is managed using the Singl.eView Commerce Engine Customized Guided Entry SG-1 may be used to guide subscribers to predetermined web pages based upon specified criteria set by the service provider This capability is typically used to redirect subscribers to a preferred portal when connecting the net, thus turning the ISP’s portal into the subscriber’s homepage SG-1 accomplishes this without keeping subscribers’ service information on their desktop and is enforced at the network level, making the process 100% cookie-free – portable and transparent to subscribers 2/03 • 1239876 SG-1 Service Gateway Service Creation Applications Designed to Generate Revenue w w w a d c c o m • + - - - 8 • - 0 - 6 - SG-1 Service Gateway 1239876 SG-1 Service Gateway Smart Pre-paid Service providers can easily upgrade or change the existing pre-paid services offered Internet subscribers that allow their pre-paid usage time to expire are normally abruptly disconnected from the Internet Using SG-1’s Smart Pre-paid, the user is gracefully redirected to a registration page to buy more pre-paid time, thus increasing revenues, reducing service rep interaction, reducing churn, and increasing customer satisfaction All pre-pay billing, including complex advice of charge and reservation calculations are performed using Singl.eView Sponsored e-commerce Promotional Activities Using SG-1, network service providers and e-commerce/content providers can offer promotional trials to prospective customers After a pre-determined "free period" is over, the customer is gently redirected to a web page requesting a paid subscription to continue Singl.eView manages the transactional billing requirements, and updates the customer profile as appropriate Customized Content Filtering and "Advertising Free" Zones Many customers today are willing to pay extra for pre-filtered and/or advertising free access Using SG-1, a service provider can charge extra for filtered access to specific content, and even create premium "advertising free" zones This capability is achieved by combining SG-1 with an application server and offering hosted and filtered access enforced by SG-1 policies Anti-Virus Service (Hosted Application) Customers are willing to pay extra for virus protection, especially if a service provider can transparently maintain this service without distributing software updates or upgrades Using SG-1 and an anti-virus server, virus protection can be quickly and easily implemented to generate revenue and increase the stickiness of a service provider’s offering SG-1 Applications for the WirelessLAN Environment As a centralized and network solution, SG-1 enables service providers to offer unique and valuable services for mobile users without having to deploy, maintain and update service creation capabilities in an un-secure remote location The SG-1 supports unique “hot spot” capabilities for access control and enhanced services delivery including support for incidental and occasional WLAN users As the network evolves, combinations of 802.11, 2.5G, 3G, DSL, Cable and other technologies can be simultaneously supported from a single SG-1 platform, allowing maximum deployment flexibility and access transparency Internet Router • IP Base Station Router Router 2/03 End User SG-1 Redirection Server Backbone Base Station BSC SGSN SGSN User Database Router Radius Server w w w a d c c o m • + - - - 8 • - 0 - 6 - SG-1 Service Gateway Service Creation Applications Designed to Reduce Operational Costs Automated and Selective Announcements SG-1 allows a service provider to send maintenance, public service, or informational announcements to select users or types of users based upon their location, service type, user group, or other criteria These web-based announcements may also have automated or selective links to additional information, and may be displayed at any specified time (including dynamically at the request of a technician during problem resolution) Automated Password Verification Using SG-1, automated password verification can be implemented in areas currently requiring manual service rep interaction As an example, dial-up ISP users can be redirected to a specific password verification web page before they are authenticated thus reducing manual service calls Bandwidth or Usage Based Enforcement SG-1 allows a service provider to limit users to certain bandwidth or timed usage restrictions depending upon preset or network congestion based criteria This capability allows a service provider to take measured and appropriate steps to control abusive users and bandwidth hogs Dial-Up Notification and Redirection SG-1 allows users to be notified if they are not calling the most efficient dial-up POP available, thus making them aware of impending long distance or 800 access charges This minimizes future customer complaints, manual service rep interaction, and eliminates possible rebates Service Initiation and CPE Application Simplification Using location-based guided entry and the ability to manage sessions on a network-wide basis, SG-1 minimizes the need for distributing CDs for initial service deployment or for maintaining software on individual CPE devices As a network centric device enabling web pages to be pushed, and sessions to be dynamically redirected on demand, the SG-1 can also provide selective connectivity to application or content servers minimizing software licenses and the number of hosts requiring software maintenance 2/03 • 1239876 SG-1 Service Gateway Self-Serve and Dynamic Service Provisioning SG-1 allows a service provider to offer an appropriate level of user control for different customers depending upon their services, location, sophistication, or other criteria Tiered services can be offered with web-based "dynamic upgrades" and "content on demand" capabilities In addition to increasing revenues, this strategy eliminates the need for manual service rep interaction, thus reducing operational costs w w w a d c c o m • + - - - 8 • - 0 - 6 - SG-1 Service Gateway Key SG-1 Features • Dynamic Provisioning: SG-1 allows users to change a service package or user profile "on the fly" – without forcing the user to disconnect and then reconnect This vital feature enables streamlined service provisioning – without involvement of a service provider’s personnel – and immediate service creation following the user's service-selection decision • Flexible Network Integration: SG-1 can be easily operated with existing access infrastructure, requiring minor changes in network and billing servers • Universal Platform: The SG-1 processing engines support different access types: xDSL and dial-up SG-1 also handles ATM and Gigabit Ethernet • Flexible Scalability: SG-1 is available in a range of capacities, with varying configurations up to 32,000 virtual ports per chassis As a result, service providers can easily scale SG-1’s capacity to meet their changing needs over time • Hot Swappable Cards: SG-1 has redundancies built in including the ability of cards to be "mixed and matched" • Subscriber Redirection: Subscribers can be redirected to selected web sites or portals, regardless of their individual URL selection This feature enables increased traffic to specific sites and personalized communications with individual users It also enables a service provider to control and authorize access to incidental users that are not regular subscribers to the network (i.e WiFi, DSL and other access mediums in public areas) Subscriber redirection is a key building block for customized services that can be easily created using SG-1 including walled gardens, selective and targeted promotional activities, anti-virus protection, and other services and applications • Anti-Spoofing Mechanism: The SG-1 supplies an anti-spoofing prevention mechanism, which blocks an unauthorized user’s computer from pretending to have a different IP address than it really has • Billing and Accounting: The SG-1 provides accounting information for each selected service using the standard RADIUS protocol This enables network providers to bill their users based on the actual services used Unique accounting capabilities are provided to simplify billing including those required for Session accounting and Service accounting using simple RADIUS commands • Carrier Class: Supports telecom standards including PPP, L2TP, SNMP, and others 2/03 • 1239876 SG-1 Service Gateway • Network Centric and Scalable Architecture: SG-1 is designed for a service provider network, scales to carrier class requirements, and allows for a more easily maintained solution because it is deployed in a centralized location This minimizes the number of systems and makes service changes faster and more economical As part of this network centric architecture, CPE software, "cookies", and local service points can be eliminated Simplified Integration for Successful Service Rollout SG-1’s advanced capabilities allow for a simplified integration process with RADIUS for easy user service definition As part of this process, a service provider defines user service profiles, allowing each connection to receive different attributes Utilizing these user-service profiles and additional caller parameters, SG-1 empowers service providers to deliver and simultaneously provision differentiated services from a single pool of access resources If desired, user sub-pools can be designated to allow particular users or user groups to access specific services As part of this powerful capability, all services may be made available at any time to any user depending upon their profile and service selections These capabilities enable a service provider to configure, manage and bill for differentiated services from a centralized point in a simple and efficient manner, without expanding access network infrastructure When combined with an advanced commerce platform such as ADC’s Singl.eView Commerce Engine, services requiring transactional billing capability, Pre-pay/Post-pay/Pay-now capabilities, and user profile management can be implemented quickly and profitably w w w a d c c o m • + - - - 8 • - 0 - 6 - SG-1 Service Gateway Specifications IP, Ethernet PPP, multi-link PPP PPPoE L2TP Tunneling – LNS, LAC, Tunnel switching IP in IP TCP/IP Dynamic IP allocation using pools IP routing RIPv2 MPLS (future) ATM (UNI 3.1 & TM 4.1) RFC 1483, RFC 2684 (VC multiplexed) PPP over Ethernet - RFC 2516 PPP over ATM - RFC 2364 VLAN 802.1q IP Tunneling Security: User name and password PAP, CHAP RADIUS authentication Calling Line ID authentication levels of administrative passwords Transmit and receive packet filtering Dual SNMP security levels Anti spoofing mechanism Operation and Management: Telnet SNMP Remote software download Advanced security management Accounting: RADIUS Per subscriber accounting information Per service accounting Subscriber statistics Time based accounting Usage based accounting Service Management: Per subscriber service WEB based service selection Domain based service Location based service Called number based service Dynamic IP filtering Service authentication using RADIUS Service based accounting Differentiated routing Automatic service capability Per subscriber DNS configuration Advanced Features: Dynamic HTTP redirection Internal pre-paid support Dynamic packet forwarding Dynamic profile configuration Per subscriber personal home page 2/03 • 1239876 SG-1 Service Gateway SERVICE CREATION LAN, WAN and Routing Protocols: w w w a d c c o m • + - - - 8 • - 0 - 6 - 9 2/03 • 1239876 SG-1 Service Gateway SG-1 Service Gateway QoS Support: Per session bandwidth policing Dynamic bandwidth selection Dynamic packet coloring RSVP-TE (future) Applications: Guided entrance Promotional services Walled garden Child protection Pre-paid (time, data, application) Central site anti-virus (hosted application) Content filtering (hosted application) FULL SIZE SYSTEM CHASSIS Dimensions: 10U (h) x 19" (w) Rack mounted 43.33 cm (h) x 48.3 cm (w) x 33 cm (d) Input Power: 90 - 264V AC continuous range Service Creation Slots: Up to 16 cards Power Supply Slots: Up to power supply modules Load sharing redundancy Rear-IO Module: Up to 16 rear-IO modules Fans: 3+1 powerful low noise fans Least Capacity Configuration: chassis Service Creation Card Power Supply Module Fans unit 3+1 15 x Blank panel Cables kit MINI SYSTEM CHASSIS Dimensions: 1U (h) x 19" (w) Rack mounted Input Power: 90 - 264V AC continuous range Service Creation Slots: Up to cards Power Supply Slots: Power Supply Module SERVICE CREATION CARD (Fast Ethernet) Capacity: 1,000 virtual ports Ethernet: Fast Ethernet x LAN connection Copper 10/100 BaseT full duplex Auto-sensing Serial: x Serial RS-232 ports High Availability: Hot swap and N+1 redundancy SERVICE CREATION CARD (Gigabit Ethernet) Capacity: 2,000 virtual ports Ethernet: Gigabit Ethernet x LAN connection Copper 100/1000 BaseT Full-duplex Auto-sensing Or Optic Gigabit Ethernet connector Serial: x Serial RS-232 ports High Availability: Hot swap and N+1 redundancy w w w a d c c o m • + - - - 8 • - 0 - 6 - 10 SG-1 Service Gateway 2,000 virtual ports WAN: OC3c/STM1 x WAN connection WAN Optic LC connector Ethernet: Gigabit Ethernet x LAN connection Copper 100/1000 BaseT Full-duplex Auto-sensing RJ-45 Or Optic Gigabit Ethernet LC connector Serial: x Serial RS-232 ports High Availability: Hot swap and N+1 redundancy POWER SUPPLY MODULE AC Input: 90-264 Vac continuous range, 47 to 63 Hz Power Factor: 0.99 typical at full load (meets EN61000-3-2) Over Voltage Protection: Protects load against power supply induced over-voltage Output Isolation: Isolated from ground 50 Vdc (leakage current [...]... • + 1 - 9 5 2 - 9 3 8 - 8 0 8 0 • 1 - 8 0 0 - 3 6 6 - 3 8 9 1 11 Web Site: www.adc.com From North America, Call Toll Free: 1- 800-366-38 91 • Outside of North America: +1- 952-938-8080 Fax: +1- 952- 917 -3237 For a listing of ADC's global sales office locations, please refer to our web site ADC Telecommunications, Inc., P.O Box 11 01, Minneapolis, Minnesota USA 55440 -11 01 Specifications published here are... Hot swap and N +1 redundancy ENVIRONMENTAL Ambient Temperature: 0° to 40°C Storage Temperature: -20° to 70°C Humidity: 95% GENERAL Total System Capacity: High Availability: Up to 32,000 virtual ports per chassis Hot Swap N +1 redundant Power Supply Module N +1 redundant Service Creation Card 2/03 • 12 39876 SG- 1 Service Gateway SERVICE CREATION CARD (ATM) Capacity: w w w a d c c o m • + 1 - 9 5 2 - 9 3.. .SG- 1 Service Gateway 2,000 virtual ports WAN: OC3c/STM1 2 x WAN connection WAN Optic LC connector Ethernet: Gigabit Ethernet 2 x LAN connection Copper 10 0 /10 00 BaseT Full-duplex Auto-sensing RJ-45 Or Optic Gigabit Ethernet LC connector Serial: 2 x Serial RS-232 ports High Availability: Hot swap and N +1 redundancy POWER SUPPLY MODULE AC Input: 90-264... 63 Hz Power Factor: 0.99 typical at full load (meets EN 610 00-3-2) Over Voltage Protection: Protects load against power supply induced over-voltage Output Isolation: Isolated from ground 50 Vdc (leakage current ... overall cost 2/03 • 12 39876 SG- 1 Service Gateway Access Network w w w a d c c o m • + - - - 8 • - 0 - 6 - SG- 1 Service Gateway SG- 1 Internet Services Marketing Using SG- 1, customers or groups... • + - - - 8 • - 0 - 6 - SG- 1 Service Gateway SG- 1 Service Gateway ADC’s SG- 1 may be deployed in a variety of network configurations to meet existing and future service gateway requirements in... o m • + - - - 8 • - 0 - 6 - SG- 1 Service Gateway 12 39876 SG- 1 Service Gateway Smart Pre-paid Service providers can easily upgrade or change the existing pre-paid services offered Internet subscribers