Using your mobile web app data for an strategic app visibility approach

Mobile and App Store Optimization Leveraging your Mobile Web & App insights to strategically approach your App Search Visibility #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI HELLO #PUBCON #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI I’m Aleyda Solis SEO BLOGGER SPEAKER SHARER @aleyda +aleydasolis #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WE LIVE IN A MULTI-DEVICE WORLD http://www.lukew.com/ff/entry.asp?1943 #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI DRIVEN BY CROSS-PLATFORM & MULTI-CHANNEL SEARCH #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WITH A HUGE MOBILE (FIRST) GROWTH POTENTIAL #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI AN EVOLVING WEB & APP INTEGRATION #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI BUT STILL APP STORE DISCOVERABILITY HAS CHALLENGES #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI AS WELL AS CONSUMPTION ONES THIS! #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI YOUR MOBILE WEB & APP STRATEGY SHOULD BE ALIGNED TO MAXIMIZE THEIR POTENTIAL #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI USE THIS DATA TO PRIORITIZE YOUR MOBILE APP CONTENT DEVELOPMENT & OPTIMIZATION EFFORTS… CONTENT IN YOUR APP TOP MOBILE WEB QUERIES APP INDEXING TOP MOBILE WEB PAGES POTENTIAL APP KEYWORDS #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI DEVELOP AN APP SEARCH COMPETITIVE RESEARCH TO IDENTIFY OPPORTUNITIES & USE THEM IN YOUR OPTIMIZATION STRATEGY #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE YOUR INDUSTRY’S TOP APP COMPETITORS, TRENDS & KEYWORDS USE SIMILARWEB MOBILE APP INSIGHTS #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHAT’S YOUR APP COMPETITORS RANKING & RATING BEHAVIOR (VS YOURS)? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH INSTORE & EXTERNAL (VS YOURS)? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH INSTORE & EXTERNAL (VS YOURS)? FROM BEING A FEATURED APP, TO HAVING WELL RANKING APP LANDING PAGES AND SMART BANNERS ON THE SITE… VERIFY WHICH SOURCES WORK BETTER FOR EACH OF YOUR COMPETITORS #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING? ARE YOUR APPS ALREADY OPTIMIZING FOR THESE KEYWORDS? ARE YOU ALREADY FEATURING CONTENT TO TARGET THESE QUERIES BOTH IN YOUR APP AS WELL AS IN YOUR WEB? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI HOW DOES THE THIS TRAFFIC TRANSLATE IN USAGE, INSTALLS, ACTIVE USERS PATTERNS … #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI AS WELL AS IN RETENTION & CHURN? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI IS YOUR APP CONNECTING WITH YOUR AUDIENCE INTERESTS? WHO ARE DOING IT ALREADY? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI IS YOUR APP CONNECTING WITH YOUR AUDIENCE INTERESTS? WHO ARE DOING IT ALREADY? COMPARE THESE BEHAVIORAL TRENDS WITH YOURS, IDENTIFY WHICH OF YOUR COMPETITORS ARE THE ONES WITH THE BEST AND ANALYZE THE EXPERIENCE & OFFERING THEY PROVIDE TO ACHIEVE IT #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI USE THIS DATA TO DEFINE A STRATEGIC APP OPTIMIZATION ACTION PLAN TRAFFIC SOURCES TO LEVERAGE IN APP STORE & EXTERNAL KEYWORDS TO FOCUS INSTORE & WEB SEARCH APP CONTENT TO OPTIMIZE PROMOTIONAL ACTIONS TO DEVELOP KPIS TO MONITOR #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI NOW YOU’LL HAVE MORE INSIGHTS TO MAXIMIZE YOUR APP RESULTS… FROM INSIDE & OUTSIDE THE STORE! #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI THANK YOU! #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI [...]... STARTING AND NOT SEEING SO MANY RESULTS YET… #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI HERE’S HOW YOU CAN LEVERAGE MOBILE WEB & APP INTERNAL & EXTERNAL DATA TO MAXIMIZE YOUR APP OPPORTUNITIES WITH A STRATEGIC APPROACH #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI USE YOUR MOBILE WEB COMPETITIVE DATA AS AN INPUT IN YOUR APP CONTENT DEVELOPMENT AND INDEXATION PRIORITIES #MOBILEOPTIMIZATION... @ALEYDA FROM @ORAINTI USE THIS DATA TO PRIORITIZE YOUR MOBILE APP CONTENT DEVELOPMENT & OPTIMIZATION EFFORTS… CONTENT IN YOUR APP TOP MOBILE WEB QUERIES APP INDEXING TOP MOBILE WEB PAGES POTENTIAL APP KEYWORDS #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI DEVELOP AN APP SEARCH COMPETITIVE RESEARCH TO IDENTIFY OPPORTUNITIES & USE THEM IN YOUR OPTIMIZATION STRATEGY #MOBILEOPTIMIZATION AT #PUBCON2015... http://www.stateofdigital.com/easily-analyze-competitors -mobile- seo-performance/ #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI CHECK AND USE YOUR COMPETITORS MOBILE WEB SEARCH PERFORMANCE DATA TOO! USE SEMRUSH, SEARCHMETRICS OR SISTRIX #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI ARE YOU ALREADY APP INDEXING? CHECK HOW THIS CORRELATE WITH YOUR CONTENT & QUERIES RESULTS #MOBILEOPTIMIZATION... FROM @ORAINTI IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS USE GOOGLE SEARCH CONSOLE MOBILE DATA WITH URL PROFILER #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES &... @ALEYDA FROM @ORAINTI WHICH ARE YOUR INDUSTRY’S TOP APP COMPETITORS, TRENDS & KEYWORDS USE SIMILARWEB MOBILE APP INSIGHTS #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHAT’S YOUR APP COMPETITORS RANKING & RATING BEHAVIOR (VS YOURS)? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH INSTORE & EXTERNAL (VS YOURS)? #MOBILEOPTIMIZATION AT #PUBCON2015... MAIN TRAFFIC SOURCES BOTH INSTORE & EXTERNAL (VS YOURS)? FROM BEING A FEATURED APP, TO HAVING WELL RANKING APP LANDING PAGES AND SMART BANNERS ON THE SITE… VERIFY WHICH SOURCES WORK BETTER FOR EACH OF YOUR COMPETITORS #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM... ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING? ARE YOUR APPS ALREADY OPTIMIZING FOR THESE KEYWORDS? ARE YOU ALREADY FEATURING CONTENT TO TARGET THESE QUERIES BOTH IN YOUR APP AS WELL AS IN YOUR WEB? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI HOW DOES THE THIS TRAFFIC TRANSLATE IN USAGE, INSTALLS, ACTIVE USERS PATTERNS … #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA... CHURN? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI IS YOUR APP CONNECTING WITH YOUR AUDIENCE INTERESTS? WHO ARE DOING IT ALREADY? #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI IS YOUR APP CONNECTING WITH YOUR AUDIENCE INTERESTS? WHO ARE DOING IT ALREADY? COMPARE THESE BEHAVIORAL TRENDS WITH YOURS, IDENTIFY WHICH OF YOUR COMPETITORS ARE THE ONES WITH THE BEST AND ANALYZE... IT #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI USE THIS DATA TO DEFINE A STRATEGIC APP OPTIMIZATION ACTION PLAN TRAFFIC SOURCES TO LEVERAGE IN APP STORE & EXTERNAL KEYWORDS TO FOCUS INSTORE & WEB SEARCH APP CONTENT TO OPTIMIZE PROMOTIONAL ACTIONS TO DEVELOP KPIS TO MONITOR #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI NOW YOU’LL HAVE MORE INSIGHTS TO MAXIMIZE YOUR APP. .. TO MONITOR #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI NOW YOU’LL HAVE MORE INSIGHTS TO MAXIMIZE YOUR APP RESULTS… FROM INSIDE & OUTSIDE THE STORE! #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI THANK YOU! #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI ... YOU CAN LEVERAGE MOBILE WEB & APP INTERNAL & EXTERNAL DATA TO MAXIMIZE YOUR APP OPPORTUNITIES WITH A STRATEGIC APPROACH #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI USE YOUR MOBILE. .. MOBILE WEB COMPETITIVE DATA AS AN INPUT IN YOUR APP CONTENT DEVELOPMENT AND INDEXATION PRIORITIES #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI IDENTIFY YOUR BEST PERFORMING MOBILE WEB. .. EFFORTS… CONTENT IN YOUR APP TOP MOBILE WEB QUERIES APP INDEXING TOP MOBILE WEB PAGES POTENTIAL APP KEYWORDS #MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI DEVELOP AN APP SEARCH COMPETITIVE