Written by the Economist Intelligence Unit Businesses aspire to digital transformation but organisational change and company culture hinder progress While 35% The biggest challenges are: 68% of companies are 80% or more digital today hope to reach that point in years The most common drivers to digital transformation are: 50% 45% Evolving customer expectations Rapidly changing competitive dynamics 39% Establishing the right operational and governance model 39% Evolving company culture Companies who have made most progress to digital transformation are more likely to: have a have established a separate digital chief digital officer business unit leading their transformation initiatives To find out more about how companies can get ahead of the curve in digital transformation, download the full report at digitalevolution.eiu.com SOURCE: Economist Intelligence Unit survey of 444 healthcare, telecommunications and financial services executives, 2015 Sponsored by