Big Data Evolution: March of Progress Data waster Data collector Aspiring data manager Strategic data manager Collects data but severely underuse them Collects data but not consistently maximize their value Understands value of data and marshals resources to take better advantage Has well-defined data-management strategies that focus on collecting and analyzing the most valuable data Tracking true progress 2011 to 2015 15 % Strategic data manager Aspiring data manager -4 % -8 % Data collector -3 % -9 How are big data currently being used? 60% 61% Substantiate business decisions 43% Improve business processes Improve products or services Improve customer service and experience Identify new business opportunities Data wasters & collectors 57% 18% 59% 18% 20% Aspiring data managers 56% 49% -6 Data wasters -3 12 15 Opportunities of Increased Amounts of Data Passing 50% Tipping Point From Service to Experience 48% 88% 2011 3% 6% 10% 33% 39% Better customer service 58% 2015 3% 7% 7% 25% 44% 14% 89% It has had no impact on our organisation 2011 2015 27 % 26 % 20 % 22 % 9% 88% 85% Impact of Data over Past Five Years 50 % 88% Enhanced customer service It has completely changed the way we business Strategic data managers Download the briefing paper here Sponsored by