Successful CRM in 3 easy steps

Successful CRM in easy steps On the surface, CRM seems self explanatory It’s built on three key principles: Customers Relationships Management Successful CRM depends on considering each of these elements individually, but combining your efforts across all three to fulfil organisational goals and customer satisfaction Step 1: Prioritise the needs of your customers Customers should always be central to your CRM system and strategy, they are your lifeblood You should use CRM to deliver a stronger service that meets their expectations Using a CRM, you can keep all customer data in a central repository and achieve a comprehensive view of all things customer related This will help you to retain customers - new and old Increasing customer retention by just 5% can increase profits between 25% and 95% Step 2: Utilise data to establish or re-establish relationships CRM gives you a tool to capture relationship data, analyse trends and identify new opportunities including upselling and cross-selling You can strengthen relationships by offering your customers further services, simultaneously improving the ROI of your company Marketing and Sales will play an important role in establishing and cultivating these relationships “CRM almost makes everyone in your organisation a sales person, since they are selling your business in one way or another For instance, customers often say things to support staff which could be used as a sales opportunity The support person might not know it but because the information is recorded, a salesperson can see it and use it to follow up Just the recording of the information has many benefits for other departments.” IDC Step 3: Manage and enrich your customer relationships The final step to successful CRM is managing your relationship with each customer, creating value add and making them profitable You also need tools to capture and analyse relationship data to help keep sales, marketing and services on track CRM can also be used to automate many of the common account management tasks to improve customer service, such as smoothing the transfer of leads between marketing and sales Customer relationship doesn’t stop there though, you should still nurture your customers after a sale has been made, ensuring they have a consistent, end-to-end service “On average, sales and marketing costs range from 15%-35% of total corporate costs So the effort to automate for more sales efficiency is absolutely essential In cases reviewed, sales increases due to advanced CRM technology have ranged from 10% to more than 30%.” Harvard Business Review The Ultimate Guide to: Using CRM for data driven marketing success The Ultimate Guide to: Using CRM for data driven marketing success An eGuide with practical steps to apply data-driven marketing using CRM Download Now ULTIM ATE SE R IES ... surface, CRM seems self explanatory It’s built on three key principles: Customers Relationships Management Successful CRM depends on considering each of these elements individually, but combining... essential In cases reviewed, sales increases due to advanced CRM technology have ranged from 10% to more than 30 %.” Harvard Business Review The Ultimate Guide to: Using CRM for data driven marketing... simultaneously improving the ROI of your company Marketing and Sales will play an important role in establishing and cultivating these relationships  CRM almost makes everyone in your organisation