GARMENT INDUSTRY textile document

GARMENT Garm ent INDUSTRY indust ry Presented By: Tripti sharma Presented By: Tripti Sharma (40) Sushma (10) Introduction o Dyes and printing blocks o Discovered in the tombs of Fostat,Egypt o Silk f or spices o Trade widely practiced between I ndia, China and the Philippines o Also, it is said that it had its origin during the second world war o Technology has been gradually upgraded o I ndia is well known f or its f ine textile products o Most of the leading f ashion brands are sourcing substantial quantities f rom I ndia now History o Brand Allen Solly, part of William Hollins & Co Ltd., was born in 1744 o Originally from Nottingham, UK, the brand was taken over by Madura Garments in the last decade of 20th century o When Brand Allen Solly was re-launched in 1993, Friday Dressing was introduced to the Indian corporate wardrobe o Allen Solly became famous for Friday Dressing, and the brand models became role models o Madura Fashion & Lifestyle was taken over by the Aditya Birla Group, one of India’s leading industrial houses in 2000 The logo The First Logo The Second Logo The New Logo KEY PEOPLE Founder Of Aditya Birla Group: GHANSHYAM DAS BIRLA Chairman Of Aditya Birla Group: KUMAR MANGLAM BIRLA Brand Ambassador: INDRANI DASGUPTA Brand Head : MR.SOORAJ BHAT By leaps and bounds  Friday Dressing(1993)  The Uncrushables(2000)  Women Wear(2001)  Kids wear(2008)  I Hate Ugly(2009)  My World, My Way(2010)  I Hate Yesterday(2012)  Hot Fridays(2013) The uncrushables ALL UNDER ONE ROOF GARMENTS ACCESSORIES  Shirts  Belt  Trousers  Ties  Denims  Portfolio bag  T-shirts  Hand bag  Suits  Handkerchief  Shorts  Socks  Skirts  Cufflinks  Capris  Glares  Leggings  Shoes Keeping customers happy Allen solly embraces india • 147 Retail Outlets • 71 Cities • 23 States: • MUMBAI • PUNE • DELHI • SOUTH DELHI • HYDERABAD • BANGLORE • CHENNAI • GURGAON • KOLKATA • PUNJAB… ALLEN SOLLY Relaxed wear in a relaxed way!! Many more in the race… At the top of the world CMAI AWARDS IMAGES AWARDS LYCRA IMAGES FASHION AWARDS IDMA TRENDS IN THE GARMENT INDUSTRY Swot analysis Strengths Weaknesses  Increasing disposable income of the people  Brand conscious customers  Availability of cheap finance  Growing domestic market  Increase in number of malls  Predominance of unorganized sector  Technological obsolescence in the supply chain  Effect of historical government policies Opportunities Threats  Increasing demand for luxury brands from the middle class  Increased use of CAD to develop designing capabilities  Indian companies need to focus on product development  Increased competition in domestic markets  Need to improve the working conditions of the people who are involved in this profession HELPING HAND TO THE NATION Helping hand to the nation  Textile and clothing industry: a key contributor in Indian economy  14% of industrial production  Employs 35 million people  12% of country’s total export basket  Contributes 4% of GDP Allen Solly … From Friday dressing to now… Always ahead, always unexpected… [...]... GURGAON • KOLKATA • PUNJAB… ALLEN SOLLY Relaxed wear in a relaxed way!! Many more in the race… At the top of the world CMAI AWARDS IMAGES AWARDS LYCRA IMAGES FASHION AWARDS IDMA TRENDS IN THE GARMENT INDUSTRY Swot analysis Strengths Weaknesses  Increasing disposable income of the people  Brand conscious customers  Availability of cheap finance  Growing domestic market  Increase in number of... Increased competition in domestic markets  Need to improve the working conditions of the people who are involved in this profession HELPING HAND TO THE NATION Helping hand to the nation  Textile and clothing industry: a key contributor in Indian economy  14% of industrial production  Employs 35 million people  12% of country’s total export basket  Contributes 4% of GDP Allen Solly … From Friday... Majority Of Working Couples Become A Couple On Friday !!! Statistics Show, The Courage To Ask For A Promotion Somehow Arrives On A Friday… The Call For ‘Team Photo’ Comes On A Friday… ALL UNDER ONE ROOF GARMENTS ACCESSORIES  Shirts  Belt  Trousers  Ties  Denims  Portfolio bag  T-shirts  Hand bag  Suits  Handkerchief  Shorts  Socks  Skirts  Cufflinks  Capris  Glares  Leggings  Shoes Keeping ... Originally from Nottingham, UK, the brand was taken over by Madura Garments in the last decade of 20th century o When Brand Allen Solly was re-launched in 1993, Friday Dressing was introduced to the Indian... For ‘Team Photo’ Comes On A Friday… ALL UNDER ONE ROOF GARMENTS ACCESSORIES  Shirts  Belt  Trousers  Ties  Denims  Portfolio bag  T-shirts  Hand bag  Suits  Handkerchief  Shorts  Socks... top of the world CMAI AWARDS IMAGES AWARDS LYCRA IMAGES FASHION AWARDS IDMA TRENDS IN THE GARMENT INDUSTRY Swot analysis Strengths Weaknesses  Increasing disposable income of the people  Brand