MỤC LỤC !"#$ "!%&'()&'&'***& &+,-./01"234#!"#$ 2 56789:999-6/96:6/ ;<=/>%?/&''1"234#3?!"#$ 2***56789:999-6/96:6/ @"ABC " 56789:999-6/96:6/ LỜI MỞ ĐẦU D/BE/FG"H./IA%"J"!C!KHL!I ./M6N"O"%PH%"#Q,"!" H6E/BIARMS!LIE/" %F6CHME/F"S%9! CHTF%UVWXM6-,1"YRM 26%GXM0GK-,C""#Z1"6" 6MHM6L!TR !"#HF!I/#YF1"[I"2/#=S6 Y/+! !"#\<OTM]\./0R^/!_`E/=] \6MS%6G"M6!a?M]\bV !4\I%]"%%Y!+Sc> /[HM/?/=/V -^!!"#!b0Md I%]"G"<!&(e2\"?%[#S 6" !"#6M%"E/"#LCH.[#,W I%]"G"6=!B/IC"6MfJ"R4Rg!? "#Z 234#3?!"#$ 2hTZ"#$ 2i!I6 W6" !"#6Mf%"%F!bHM-,C"RF %G$MN[!6C%Ij"!RR4k["6-,`"!P1" RH\"6%IlH!m=/!a]\I%]"S"#$ 2 ?Z!_Z%1"!B%R"!IF%"SG /E/0 QHBHA#S9!T%YjKhai thác lợi thế cạnh tranh cho áo sơ mi Việt Tiến trong thị trường nội địalD/"%Y#S,"=H0%Yn/#HYC"H #/F=E/"S9!m%S[QN-L%-^!1""#$ 2R"C"C]\I%]"H%Y./0!I-F% R"%G 6\"HB%IGC=ZZHopY//-GHC $BHA#9!0!6%-,GnHA.g1"?#4%%Y1"9!%6 N 5!.[!N46qr2r4s!2"H462r2C 2/qN%PO%t9!6%Y# CHƯƠNG I: LÝ LUẬN CHUNG VỀ CẠNH TRANH, LỢI THẾ CẠNH TRANH 1.1. Khái niệm về cạnh tranh 1.1.1 Các quan niệm về cạnh tranh #"#S0E/F"=M%Y/k"A6!T6C%I R%Y/GC"H6C"!4\S%I,1"-, G/SO%^#-./0R6"H++-/0"6%IS / E/1"6" G=!p#/FE/"T!!CG" E/" .PI 2/AWjC"l%-um03_ "#6Y/aH, RSN!CS/ASQ]SE/[-,S-S"6v\./#=% ZM6-_6/#=!4SJ%RfN 4 %COH%-,E/"[!1"Y/%FSkY/G%IR"/So %G0Y/R !R"/HYjC"lSm-"/7 2967wC"-,"%/"S%0/""#ZW"_ x!AW%Y/R /A6-./0H=/VG"%/ %/A-=/Cw=X/-[/HY-./0G"_1a"H C"_1a"%P "E/#/AN_1"C"_ 1a"E/#/A%Y/<d-/0/A_BE/[SHE/"%GB= F]\D/#/A#,"=W= W"Q -./0HR+G_6M]1"GHo/% /A 6/FwH0%YnHYHQ-C" R!-6%IE/#YR6"S/I-,$y5z{|z'>B6x7C"G %/-,"%/"W"6" 6H !I-F[F- ./06bRx!["6H]1"!B=]\S%%C%,N!I !m=/R6"mSHQm/AS6"-F6b]?C" 6!I!4\HA#%}a"HM"%/" 2962k%R6"$ "!hAiC"h6R6"i6C %I"%/"W"W\-./06SW"N[SR 6"6YR]\SFE/" /?/Sx!%Y/R -./0S=/m]\G0 296"9q697C"/960%I6" H %0/" 6bAk!I-F%F1HYRS]?"#/},1"6" 01"C"B!R!/ASR6/A"6N!X /A/_B!6" %"GsE/E/BC"-,_B E/[G"/A696Y/M -[/o% E/G !%2/#=SC"R4=/ %F1!6" C6"H!"C6RW]"+"6N6b!MCN%F 1!TG,"T6!B 1.1.2. Vai trò của cạnh tranh C"GH"pE/"T6Y-./0G"G=SH6 aH,RG/S%I,O%^#-./0SG?H6 -,Rr,C"_/I\-./0+%ISC#_gSZ! _ZFN/?/1"\=/VSQ,["6"#YS\./#= R~/ASmW_IS=X/4!M0H66- ./0S6 X3X6-./0S6E/n-./0%["6 +./0S0H /E/R•%[//C"6bG_/ %I E/#YB\B HRg!C"!"CY/QS%b_ 6\=/V\-./0B!!T%!"-^!G0 NS %U NS G Q- ./0€ NSG d XR6" TS4 6%G"6N%%XHM]/1"\=/VC"Y %Y1" F:99)99-9HBY/6" C"HM"/B- ^!"#]Hm/06R-KG0FNG RSC"-K%9!%6R]F/0%FHMW%}Y !}44-X1"T 6!bQ,SC"f%9!CW E/R4!6!/FHY !b.PIG!"#%30/O.PI=N -LW/1"S[G" !C!K/•6SGW%I=/,RC"R4!CSV 1%6CHC!/A"#_00/A$Bn6=C"R _"6\f%%Y/<_L%].PIS-," 1"M C"fGW%I=/, LC"R4!C W%IHC!%C6%X"#HC!/Ah_/4A/SF/S/ 6CS*i6bWHC"![G"/•6S3C!4 \- 26.PIS!‚6\S.gHY3SHk"\-./0%}\ f\=/VS6HA#C"\!"CY/QN6!T \H6I%}S.PI 1.2 Lợi thế cạnh tranh 1.2.1 Khái niệm và quan điểm tạo lợi thế cạnh tranh cho doanh nghiệp W%6" C6"H-um6C"B%T C"C"p%/%b%!"#_-F 1"-^!6bP /S!\GO6" C6"!I-FQH IN-6HMW%F1C", C"G%k_=6RO,"=[_ -^!SB=]6\!/"S6b_x!Q-umS 6b_x+R+-um#C666" jE/#Y,] \l!C!KC"G%k_=66" ,"=Q /H 1"6" 6H !1Q-./0GC6=]6 \-./0_xC6"66" !I0N-6HM%F1 C", rumC"%Z%F16" ?%X %W#=/?/0%] IS.%]%Q.%F1C"ƒ=/?/#%/ Z!HWHYY!,SR+1"%F1 "SR!/FC6C"S6" ?,"THfRQC "6VHB!"N-umF%" /E/RQM%G," THfRQC"_M%?/S-6%%C%RE/6C"? G\"S4-X%/^_]HfRQ-"66/#% /E/"601" 4m%G 1.2.2 Các vũ khí cạnh tranh chủ yếu 6" %"-um4m3_6E/BC"-4 %I "#7 Thứ nhấtS01"G"2=]\/Y/G"4G 4m"/S_x"/B\=/V-K-„-!/"G"6 G0"6N6%GS%[#4m%?/=HE/"T!6" -um%Z%F1C"4# 22/0 "# !IHQm$M0H0!3S4#%PR…%]H]Q%FHM\ =/VHR4k!LI]?6M2/#=S01" G"m/IH6%Y/R R~/A1"k%NH]-./0SkSk HVHkE/F" Thứ haiSG""G"GV4mS0"/ B\=/V-K!/"G"6G€NG"%E/#%] _L]G"r6-,HA%I1"pm/IH6R+"6 1"\=/VX-Fp0S\=/VB!!/"WG"G €2,60#?M=/V2/D/F%=/m!CC $ "!-./0%P, !IR-./06C G"GR+"60HYQ"!B26R6" %C "HYS!I-F6" 0A\Q_0SV-FY/% /C/ACRG!X-F"6N\=/V-KE/"[!Y/ %WG"G0F0A!X"6 Thứ baSmR6"T†R~/AHE/n %CrXC" G"1"6" -K+=RG"_ 1"T0N /_B=]\‡G/A%p`6" A/ /},%++-/0"6%ISC0Q%?/H6S["60 G"x!!6]G"_ 1"!B0N].PI/FHA#S 6" \./#=4m"6%ISG"-./0S "GXmW,/R6"T†R~/AHE/n %CH6E/ B-./0R6"2,J%PX!6" }CH %?G[#/#Y4 !MS %CGN3XE/n R6"T Thứ tưSHY424!I4mC"C1" 6" 24HY]\!/"_S4HY[!n]/RS HYS%F1C"S*Gna"E/#%]R6"1"6" ‡1 4H-um4S!I!bSO6" C166R 6"v!bRSE/"4GB!"HC6"j-6-l1"6" =N\S/^_]H%""%O\%!W-^!!M"#% +\-XC"1"G"24%1S%OO6bC6"W/ ?/C6SHC"-"!_C]\$BSR4C =RBCE/6-^! "#1"6" ./0 # Y/N=N /#Y4%COSQ66C%IE/ 6SM /S_#-^!!0#/0%]6Q/1" 6" Thứ nămSNXmHmH"66-./0R6"1" 6" qNXmHmH"64mC"RE/"T Z!W%4m#-KZ6C"LHBS4m#C6%-, 6RqNXmHmH"6M% L_" "%6C1"E/B_7MR_S6E/B_H-"/ R_ 2MR_S6" , %I7E/6S M /SMo]/RSP!Sk_#G"W %I#x!0oS4/FR%HM-^!1"6" !B26E/B_SR[/E/"T0 /A6!\R ‡Y/#%p`\_A-,4TRS]-,S[? H/%6r"/R_GW]Hm_"6_BH"6G"%A "#\!/"S]Hm=-K/#mR%_6%!#=/?/-"/7 ]Hm"SQ.S*NX"6!I?S"6A! h_]/iS_GS_GLS"66CR_x6C Thứ sáuSQ%I%61"-^!T-^!R./0 =N \%Y/!"!I/Rˆ-F0%]S%b_ jHp%\l1"G-KOZR ./0 -,C"‡Rg6/Rˆ-F1"-^!S6" V Y/_ 6%GG_ \./#=!I!b-^!SC6" g%I%6=S=/"]\W-^!!M"#-^!f 26%Y/R 6" "%1-XC6"QN"%I%61"-^! %"%/#Q=]\4E/"BX=6"r,"#%3\ ./#=HY!o/!PSP /G"fH R4k["60S Q+G"-KC6%Y/R 6-,}CH1"6" "# Thứ bảySWQ4mC"1"6" 26E/B %Y/R 6" -umY/_ x!ARH•Q" !BS%b_ , 6C6R[/%}S"6E/#MHY S-FSRQtS!o/!P_xH+_6b_x! "#H "6HM BX_GS_]/S_F%?/S*WH#-K, %FNRW"6" HRGpHM"/6HA#SWQ L4m-Z_g6C"SO6E/B_/4_J"" GS bRS4m#pC6"NI6W\HFQG%Y/ R "!"R6"S6%G!LI%]?G"*SC6-X!C6 6" W/%!%GQHB-"66C"W"6" MHM6" 6E/F6"B6" 6E/F 6"\6CNSGY/_CN-6HM6" M2/# =S-um4m#%p`1C"G_aLHBSG Y/H0%YXC#-BCjmAlSj__mlS%F!+Gn %}%9F Thứ támS1"#/F!M-C6H-,!C6!S1626R 6"S/A6" \< /AHM-,!C6!S161 R6"GR/#M%?/R6"hR%?/=X/R6"TiH6 W!b!MSWaH,!M!16L%G\"6‡[#f R/#MRE/"SHBG#HT/%/A6N"bRS G!%,k%F1C" Cr,!C6!0A1 6x!/%/AM_x%%?/6R6"4mC" ,Rˆ /E/Sf,Rˆ/#!6E/BC"$ -um /E/4m#%p`6" G+H_a 1.3 Xây dựng và củng cố năng lực cốt lõi của doanh nghiệp +,F‰Y6!T!M6b%%Y/ <2/AW+,F‰x!<-,C6/#=!4"#R~+ 1"4#6aH,Q,%9!C /-/0"6$Qm6W +,F‰1"r6#R+RH% uHMWR%?#-C6 6!I6C-^!=/VW/Q26Y/+!YS6%PC6" p-^!4Sk%a"]/ q#9.V6pM%%• BH"#-E/"Tk+,F‰=E/"%HA /1#HF! -X* HA#S+,F‰1"6" \%/WR +!6" G!FS%}\`"!P;%Y/R 7 )s+%G%9!CQ6Rv )s+%G%F1C"0RG_ZM )GHAmR+%G%!LI6Y/-^!H]\ R +,F‰G4 S_QE/#R~/AS!FE/" [ HMRS F[FSN /!C+,F‰C6= C"66" 66C%I-./0SR6"26R6"S R-^!S]Hm!M6" \,"H6+,F‰SX W!C-„G1"!B‡[#%.9!/=%?/%FHMY/ 6" R.9!.gE/#%]-^!S]Hm!M_3-/6 -^!S]Hm G+,F‰-KC666" C"S O!/166H .[#,!m=/H6C%]SG? E/#%]H6-,_C1",6" ?Onx7 )2X0S+,F‰R4,=!GG%BH 6E/B-./0SR6"S-"/R6" %P!#!puS-" Y/?2!Cfk%GBH%1F?+,%-" 6E/B-^!S]Hm!MH??6 %L jF‰lS!"C!CHC"66" )2X"S+,F‰R%PGBR4Ga"-KkCO? %m.[#,S=!HY0o-F/F!L IS.[#,+,F‰!MSGR6" _Z%?/k!I+, 4\SA!Qk6-FR4 )2X_"S/<-^!S]Hm!M,"=+,F‰B fGa"<B!_O"Gh6bG!%iSXR4 ]\?†%Y/#HM/#=n!"R94\$0%Y_ AmNIk]\S!0A166NSY/6" %P =RS=6"%Am+,F‰1""/NI]\Y/R !"#/FRE/"SR4m/IH6+,F‰1"6" 6S /X00,"H6+,F‰1"!BSGR-K%!0NI S=RS=6"S,"H6!C1"%FS}??.[# ,+,F‰6!B!I6WE/#-R46"S%9!C-, 4H_A6Y/6" 6\"?%[# 1.4 Phân tích môi trường vĩ mô của ngành may Việt Nam 1.4.1 Vị trí của ngành may trong nền kinh tế VHM-,1".PI6\S-^!HY!"#!b# 6 S-^!!"#!b#3_/I!CR6"T R~/AVHMW!R6"T6aH,4 %"O6 !"#G-,H_A •$ "!S !"#f!I6W%OT R$ "!, 4 G"S %CG"$MW/HY/}[ 4}6SHF%?/R4MSR+/}HF"S$ "!G %^#!C6C%I1" !"#%X/?/R.PI1" %0M 26W+!?%[#S !"#$ "!%"GW_M %RHMF%I=M&'ez+!]-./04 1" !"# 6+!&''|+|S{e-6HM+!&''>+!&''cS&''{6_]L1" R16YRHoW%!X+LR+!&''S-F /!M0?%[#60#F%I+L1""6S6" _I /%Nr,01"!"#!b%"G?%"$ "!L !I6!\M./0R^/!"#!bM06-F(;M./0 R^/ !"#=6M 1.4.2 Phân tích môi trường vĩ mô của ngành Môi trường kinh tế q?M]1"!"#$ "!%k6C%I./0R^/= W_%IHYdSC!H-,3%]"#-/#61"YR~-K GLM%R!C./0R^/1"Sk%G%IM6_I6C %I1"S6%GG]\I%]"ƒ/F%?/H61"!"# "# ?MHoAR^/H]/L1"-,_%I?/=M r,+1"#/F%?/H6-KR6Q1"6" +=‡Y/ #fL%/A1"6" C!fGL% /E/6C%I1"6" !"#C!+R66 =/V6M+=‡%!_66/I-F1"\"6%IS"6" !"#f-K, +N%GW[[H=%I #-KG?!+Q1"6" H0#/!6- ^!1" 6" +=SR6" C""#Z Môi trường công nghệ I6W6M01"6" !"# "#? M6" GE/#!4Hk"H`S_]4 CA/o%Q -./0/4L!X"6S/A/%R4Y/bVO"G